iiinova — where your digital self keeps evolving

Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 18/07/2025

I know everyone is worried about AI taking over soon, but it still can't tell what word I was trying to type when I misspell it sometimes... So, I think we have a little bit of time yet.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 23/05/2025

I just ‘liked’ the very first picture I saw when I opened my instagram feed… and then say it was posted 10 DAYS AGO!!! Please don’t ever do me like that IG. 🥲 Unliked 👎

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 03/05/2025

I genuinely have no schadenfreude looking at what’s happening in America. So many great people I know are from there. It’s just deeply sad and is having knock on effects hurting people all around the globe.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 02/05/2025

ChatGPT is getting way too enthusiastic in its replies. Maybe people like it in USA but think about the rest of us.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 10/04/2025

4 years living in Saudi and still haven’t fully adjusted to the Sunday to Thursday working week. Calling Sunday Monday and calling Thursday Friday is still happening 🫠

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 16/03/2025

A heads up Americans for tomorrow. From a born & bred Irishman. Firstly, I sympathize that your country is falling apart & this isn’t a priority BUT It’s “St. Patrick’s Day”. We also call it “St. Paddy’s Day” and just “Paddy’s Day”. No Irish person EVER (truly EVER) has called it “St. Patty’s” 🤢.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 16/03/2025

Having 11 work meetings in one day while dry fasting for Ramadan is… 😵‍💫 Especially after getting up at 4:45am for Suhoor.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 14/03/2025

1/2 a decade of responding to the “an Irish man who doesn’t drink” shock with my “that’s why they kicked me out, and Saudi was happy to take me in” joke.

It’s a screenshot from the “Days since” app

Heading says “Counters”

5 years
No Alcohol
Started on 13 Mar

5
years
No cigarettes (no e-cig or vapes)
Reset on 13 Mar

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Reposted by Tony Sheridan | Storytelling & Strategy

Alexa Heinrich (she/her) @alexaheinrich.bsky.social · 09/03/2025

Three years ago today, the day before my 31st birthday, I launched the Accessible Social website. Since then, more than 110,000 people worldwide have visited the site, representing nearly every country on the planet. I couldn't be prouder of Accessible Social and the many people it has helped. 🎉

accessible-social.com

Accessible Social

Accessible Social is a free resource and education hub that helps marketers and content creators learn about accessibility and how it relates to social media.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 07/03/2025

Learning Arabic is such a humbling experience. 100s of hours of group and private classes and years and years of daily Duolingo and I still feel like I know almost nothing. If I’d put this effort into a European language I’m certain I’d be fluent. “How do you eat an elephant? 1 bite at a time.”

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 07/03/2025

So many great podcasts in the Higher Ed MarCom space. I often spend my Fridays (which is the weekend here in Saudi) catching up on them. What’s cool is I know, have met and/or worked with so many of these people (guests and hosts) in real life too.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 28/02/2025

That ‘Trump Gaza’ AI video is possibly the most unhinged post I’ve ever seen on the internet, and it’s posted by a sitting US president. Feel like I’m living in a simulation. How can this level of depravity be reality. 🙃

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 23/02/2025

Terrible news everyone, I’ve improved my diet and started exercise a little and… …it works. I feel much better in many ways. 😔 I’m going to have to keep it up. 😭

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 22/02/2025

At first I didn’t like my new haircut, but I have to say it’s growing on me. 🥁

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Shane Baglini @shanebaglini.bsky.social · 18/02/2025

Enjoyed sitting down with my good pal @taylorstakes.bsky.social to dive into @timelycare.bsky.social’s research on the impact of access to mental health and wellness resources impacts student retention and success for @enrollify.bsky.social. www.enrollify.org/episodes/ep-...

enrollify.org

Ep. 25: Mental Health Awareness and Student Success

In this episode of Breaking Silos, host Shane Baglini welcomes Taylor Stakes, Media Production Manager at TimelyCare, to discuss how mental health services are directly tied to student success and gra...

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 14/02/2025

I’m loving the Higher Ed Pulse Check series on strategic storytelling Episode 4 “Leveraging Stakeholder Engagement for Strategic Storytelling” has some great insights on getting the right people in the room and bringing people with you. @mallorywillsea.bsky.social talks with Anna McBrayer 🎙️

A screenshot from the higher ed pulse podcast playing on Apple Podcasts.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 14/02/2025

I’ve 8 direct reports, just carried out all their mid-year performance reviews. I provided a template for them to fill to guide the conversation. They led, 80% of the time (1hr) was me listening. I celebrated each of them & got great feedback on tangible actions we can take as a team improve. ✍️

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 08/02/2025

Sending a hug to all my American friends right now. This is absolute madness 🫨

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 07/02/2025

I spoke at the CASE Asia Pacific Advancement Conference 2024 in Singapore. They’ve sent me the feedback, highest audience score I’ve ever gotten at a CASE event. Some of the best comments ever too. All very positive, only 1 (very) negative one. Guess what I’ve been stuck thinking about all week?

media.tenor.com

a young boy in a blue shirt is talking to a woman in a microphone .

Alt: a young boy in a blue shirt is talking to a woman in a microphone .

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 05/02/2025

I’m volunteering to judge the CASE Circle of Excellence Awards in the video, digital campaigns and marketing categories for the first time in 2025. Looking forward to stealing all your cool ideas from your great campaigns and content 😎 Sorry, I meant “be inspired”.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 03/02/2025

Wish someone had warned me that one day over 35 id wake up feeling sleepy and that feeling would stay as ten baseline from then on 🥲

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Reposted by Tony Sheridan | Storytelling & Strategy

Matthew Gann, Ed.D., APR @matthewgann.bsky.social · 13/01/2025

A simple fact: Higher ed MarCom works best when treated as a strategic partner rather than just a service department. 🤷‍♀️

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 17/01/2025

Honored to receive a lifetime membership of CASE and the ‘CASE laureate’ title from their President and CEO Sue Cunningham in return for my volunteering and leadership with the organization over the years. 🙏

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 05/01/2025

Catching the sunset in the desert last night. 📍 Morocco 🇲🇦

Me on a quad bike in the Moroccan desert with a red sky behind me over the sand dunes. Wearing a helmet and googles.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 19/12/2024

Why the f*ck is America back all over the “vaccines cause autism” stuff again. 🙃 It’s nearly 2025… I thought we’d have flying cars by now not this crap 🥲

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 18/12/2024

Time for an Irish biscuits feast with some hot tea ☕️

Three different packets of biscuits one called boxes, half coated milk, chocolate cookies another one, McVitty‘s digestive milk, chocolate, the caramel one and lastly MacVittie‘s hobnobs coconut, macaroon flavor

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 17/12/2024

Logging on at 5am Irish time Sunday to Thursday this week to match the my regular Saudi work time… missing the Saudi temperatures a little to be honest. But lovely to be home for the holidays and with family after work each evening. #RemoteWorking

Me, in a black beanie hat, in front of my computer and desk, hugging a hot water bottled with a blanket wrapped around me.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 16/12/2024

Thank you LinkedIn for showing me exclusively posts from 3 weeks ago. Really helpful 🙂

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 12/12/2024

The wonderful Director of Social Media Strategy at MIT, @jennyfowler.bsky.social, invited me on her podcast, and I really LOVED our conversation, hope you do too. Hear about moving from #Ireland to #SaudiArabia to have an opportunity to tell stories that had never been told before.

enrollify.org

Ep. 29: From University of Limerick to KAUST: Crafting Stories That Matter

Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia.

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 15/12/2024

Working remotely from Ireland this week. I’ve had 9 meetings since the first one at 5am. Time to log off 😴😵

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 14/12/2024

Arrived back in Ireland 🇮🇪 from Saudi 🇸🇦 for the holidays. First stop, bringing my wee nephews to see Santa 🎅

An adult man in a winter coat holding a young boy in a red jacket. Both have woolly hats on. Standing in front of a sign that says “SANTA'S HOUSE EXPRESS”

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Reposted by Tony Sheridan | Storytelling & Strategy

Matt Navarra @mattnavarra.com · 13/12/2024

Bluesky Just Hit 25 Million Users As Exodus From Elon Musk's X Continues This site had 6 million users in late August Nearly 11 million in late October And hit 15 million users on Nov. 15. It added another 5 million users in just five days, hitting 20 million users by Nov. 19.

hollywoodreporter.com

Bluesky Hits 25M Users As Exodus From X Continues

The social media platform has added over 10 million users since U.S. Election Day.

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Reposted by Tony Sheridan | Storytelling & Strategy

Jaime Hunt @higheredcmo.bsky.social · 12/12/2024

Facts inform. Stories transform.

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Reposted by Tony Sheridan | Storytelling & Strategy

SaJorden Rivenbark @sajorden.bsky.social · 13/12/2024

Great episode! Love your story.

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Reposted by Tony Sheridan | Storytelling & Strategy

Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 10/12/2024

I recently joined @jennyfowler.bsky.social on the ‘Confessions of a Higher Ed Social Media Manager’ podcast. One of the great suite of shows on the @enrollify.bsky.social network. Learn all about my journey from Ireland 🇮🇪 to Saudi 🇸🇦 Can’t wait to share it with you when it launches Thursday🎙️

Graphic which says;
NEW PODCAST EPISODE
EPISODE 29
From University of Limerick to KAUST:
Crafting Stories That Matter
with Tony Sheridan
enrollify by element451
On the right is a pic of Tony in a blue blazer

With an embedded small image of the podcast cover image saying
Confessions of a
Higher Ed Social Media Manager
- with Jenny Li Fowler
And a pic of Jenny wearing a scarf

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Reposted by Tony Sheridan | Storytelling & Strategy

Neil Allison @usabilityed.bsky.social · 10/12/2024

Loving the buzz around our content and marketing communities caused by my department’s decision to sign the University to #ContentEdPlus @tracyplayle.bsky.social www.contentedlive.com/join-content...

contentedlive.com

Join ContentEd+ — ContentEd

Join ContentEd+ for resources, tools and course specifically tailored for content professionals in the education industry.

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Reposted by Tony Sheridan | Storytelling & Strategy

Jamie L @jlew8.bsky.social · 10/12/2024

on days like today, the other place really is shining

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 10/12/2024

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Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 07/12/2024

Great nuggets of wisdom for all Higher Ed MarComms professionals from @carriehphillips.bsky.social in this episode of @shanebaglini.bsky.social’s ‘Breaking Silos’ podcast. I need to start thinking aboutbthe monkeys Ive been letting in to my ofdice 😅🐒 Check it out: podcasts.apple.com/sa/podcast/b...

podcasts.apple.com

Ep. 19: How Leaders Can Bust Silos with Carrie Phillips

Podcast Episode · Breaking Silos · 20/11/2024 · 27m

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Reposted by Tony Sheridan | Storytelling & Strategy

Jaime Hunt @higheredcmo.bsky.social · 06/12/2024

The coming years are likely to be more challenging for our international students. In this episode I talk with Shaun R. Carver, Ed.D., MBA about how we can: ✅ continue to recruit international students ✅ better support them on our campuses www.enrollify.org/episodes/ep-...

Building a better experience for international students with Shaun carver

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