iiinova — where your digital self keeps evolving

Reposted by Jenny Li Fowler

TVP Communications @tvpcomms.bsky.social · 10/08/2026

PRSA announced the recipients of its inaugural Women of Impact Awards. We are elated to announce that @tvparrot.bsky.social, principal of TVP Communications, was the inaugural winner of the “Counselors to Higher Education” category. Congratulations to all of the winners!

Recipients of the 2026 Women of Impact Awards gather on stage for a group photo, each holding a glass award. More than 20 honorees stand together beneath a projection reading “2026 Strategies & Tactics Women of Impact Awards” in a hotel ballroom, celebrating the year’s winners.

Three smiling attendees pose together at the 2026 Women of Impact Awards. Teresa Valerio Parrot stands in the center holding a glass award, flanked by two fellow attendees in a formal event space with chandeliers, decorative columns, and patterned green carpeting.

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Jenny Li Fowler @jennyfowler.bsky.social · 13/04/2026

Hello friends! whether you’re still getting started or putting the finishing touches on your presentation proposal, the deadline is Monday, April 20 at 11:59 PM ET! ⏳ www.ama.org/ama-symposiu...

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Jenny Li Fowler @jennyfowler.bsky.social · 08/01/2026

It’s deeply ironic that the woman shot and killed by an ICE agent had the last name “Good.”

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Jenny Li Fowler @jennyfowler.bsky.social · 24/11/2025

I don't know who needs to hear this, but take your turkey out of the freezer, it needs time to thaw.

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Jenny Li Fowler @jennyfowler.bsky.social · 06/11/2025

"Just hormones" my ass. Hormones deserve a lot more respect, they control so much, and they’re absolutely wrecking me right now.

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Jenny Li Fowler @jennyfowler.bsky.social · 29/10/2025

I wonder how it feels to share a name with a category 5 hurricane. Any Melissas want to weigh in?

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Jenny Li Fowler @jennyfowler.bsky.social · 20/10/2025

I feel like October just got started and there's only two weeks left!? 😩

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Jenny Li Fowler @jennyfowler.bsky.social · 17/10/2025

You know, there are rocket scientists out there who aren't good at social media.

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Jenny Li Fowler @jennyfowler.bsky.social · 19/08/2025

I'm worried that Trump is federalizing the police in D.C. and calling National Guard troops to D.C. because he has no plans to leave the White House in 2029.

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Jenny Li Fowler @jennyfowler.bsky.social · 12/08/2025

Remember when Brian Williams was fired for lying on air? Who knew telling the truth was such a novel concept.

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Jenny Li Fowler @jennyfowler.bsky.social · 07/08/2025

WHY is there still such a craze around the Birkin? Is it demand? Scarcity? The luxe lifestyle? Cause that is NOT a cute bag.

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Jenny Li Fowler @jennyfowler.bsky.social · 15/07/2025

I still think of the 1980s as "20 years ago," not the 2000s. Time is weird.

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Jenny Li Fowler @jennyfowler.bsky.social · 10/07/2025

What did you all get or what are you all getting for Amazon Prime Days?

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Jenny Li Fowler @jennyfowler.bsky.social · 25/06/2025

If an email hopes to find me well I immediately look for the "unsubscribe".

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Jenny Li Fowler @jennyfowler.bsky.social · 20/06/2025

Normalize adults having emotional support stuffies.

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Jenny Li Fowler @jennyfowler.bsky.social · 07/06/2025

I made myself into a Brawl Stars brawler 🤣 how did chatgpt know about the smoot? 💀

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Reposted by Jenny Li Fowler

Josie Ahlquist @josieahlquist.bsky.social · 08/05/2025

Introducing The Engaged Association — a new offering to help higher ed associations connect with purpose across digital platforms. Learn more: josieahlquist.com/marketing-for-higher-education-associations

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Reposted by Jenny Li Fowler

Volt @voltedu.bsky.social · 08/05/2025

Higher ed marketers—we want to hear from YOU! 🎤 What do you want Volt to cover next? Take our super short survey and help shape the content, topics, and insights we share with the community 👇 electrickite.typeform.com/volt-survey2...

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Jenny Li Fowler @jennyfowler.bsky.social · 09/05/2025

Not my intern giving me flowers on her last day 😭

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Jenny Li Fowler @jennyfowler.bsky.social · 22/04/2025

Y'all, I’m absolutely stunned. ✨ My book has been named a First Place Winner in the Business and Enterprise category of the Chanticleer International Book Awards (aka the CIBAs)! I’ve checked the website more times than I can count to make sure it’s real 😅

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Jenny Li Fowler @jennyfowler.bsky.social · 08/04/2025

I won my office bracket pool this year! 💪🏀

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Jenny Li Fowler @jennyfowler.bsky.social · 03/04/2025

7yo Dara gave this to me, and I just noticed this today. Best misspelling ever 😂 For: The Beast mom

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Reposted by Jenny Li Fowler

Kara Estelle-Powers @karaestellepowers.bsky.social · 24/03/2025

“Thing is, there will always be a new platform. Chasing every shiny new social media app without proper resources and strategy is unsustainable and counterproductive.” open.substack.com/pub/liahaber...

open.substack.com

ICYMI: When To Adopt and When to Abandon a Channel

With Jenny Li Fowler

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Jenny Li Fowler @jennyfowler.bsky.social · 18/03/2025

It's the time of year when I don't know how to dress myself because the weather changes so drastically throughout the day.

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Jenny Li Fowler @jennyfowler.bsky.social · 04/03/2025

I just taught myself a new thing in Photoshop and now I feel like a genius.

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Jenny Li Fowler @jennyfowler.bsky.social · 25/02/2025

Authenticity isn’t a trend — it’s a must. Want to grow an engaged online community? Start here (1/3): 👵Your audience spans generations—know how to meet them where they are. 💎 Authenticity isn’t just for Gen Z or Gen Alpha. We all crave it.

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Reposted by Jenny Li Fowler

Alexandra Modafferi @reeltake.bsky.social · 20/02/2025

Woohoo!! My episode "Rocky vs. Rocky: A Winning Collaboration" on @enrollify.bsky.social is live! 😍 I had a fantastic time with @jennyfowler.bsky.social sharing insights on an unexpected collaboration, trending audio, showcasing student talent and more. Listen: www.enrollify.org/episodes/ep-...

Episode 34 of Confessions of a Higher Education Social Manager features Alexandra Modafferi talking about "Rocky vs Rocky: A Winning Collaboration." It is part of the Enrollify network and hosted by Jenny Li Fowler.

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Jenny Li Fowler @jennyfowler.bsky.social · 07/02/2025

Is it common to wear an NFL jersey of a team not playing in the Super Bowl to a Super Bowl party, or is it considered a faux pas?

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Jenny Li Fowler @jennyfowler.bsky.social · 03/02/2025

Some mornings, nothing beats a toasted bagel, cream cheese, and a cup of coffee.

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Jenny Li Fowler @jennyfowler.bsky.social · 30/01/2025

I realize people in cybertr*cks must think I’m checking them out, but I’m looking because I want to see the dumb@ss who bought that vehicle.

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Jenny Li Fowler @jennyfowler.bsky.social · 30/01/2025

Social media managers can’t make content “go viral.” But we know our audiences and we have a good idea of what will resonate with them and what will not. You should trust us when we say that ain’t it.

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Jenny Li Fowler @jennyfowler.bsky.social · 28/01/2025

FAIL stands for First Attempt In Learning. Fear of failure is, at its core, fear of success—they are two sides of the same coin. After all, failure and success are intrinsically connected, learning from failing paves the way for success.

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Jenny Li Fowler @jennyfowler.bsky.social · 11/01/2025

When I tell you I like to completely use my products ... Thanks, Net Natives for helping to keep my lips moisturizer for YEARS. 💋

On the left is a new eos lip balm, on the right is a completely used, empty eos lip balm container.

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Jenny Li Fowler @jennyfowler.bsky.social · 10/01/2025

In order to have a website/start a social media account/maintain a newsletter/create a blog ... you need a steady stream of content. And content 👏 takes 👏 resources 👏. I'm amazed at how many people overlook this fundamental step.

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Jenny Li Fowler @jennyfowler.bsky.social · 08/01/2025

I'm always asking, why. What's the goal? What problem are you trying to solve? "Because so-so wants it," is not a great reason.

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Jenny Li Fowler @jennyfowler.bsky.social · 03/01/2025

Here's what I've learned about social media reporting: • Make it easy to open (no clicks/no strange files) • Keep it simple • Give context Try to communicate three main ideas in a report and no more. Remember, reporting data is storytelling.

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Jenny Li Fowler @jennyfowler.bsky.social · 02/01/2025

Every now and then I do something entirely for myself, and I am sooo glad I took January 2nd and 3rd off.

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Jenny Li Fowler @jennyfowler.bsky.social · 26/12/2024

Today, the day after Christmas, is my book birthday! 📖 🎂 🥳 I want to thank you all for every glowing social media post, review, selfie, DM, email, and in-person encounter this past year. I am humbled and overwhelmed by your love and support for my book. 💛🥹 (if I could add more pics I would have!)

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Jenny Li Fowler @jennyfowler.bsky.social · 23/12/2024

I'm always skeptical of third party social media tools trying to convince you they're the solution for every need. I find those platforms often do one thing really well and everything else mid. Like those all-in-one washes...is it REALLY cleaning your hair and your body? 🤷🏻‍♀️

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Jenny Li Fowler @jennyfowler.bsky.social · 22/12/2024

People often ask me when the best time to post is. Whenever you can post consistently — the same time every day — is the best time.

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Jenny Li Fowler @jennyfowler.bsky.social · 20/12/2024

Psssst ... Ctrl + Command + Spacebar will open up an emoji menu in any text field on a Mac. Windows key + either the period (.) or semicolon (;) should do the same on a PC.

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Jenny Li Fowler @jennyfowler.bsky.social · 19/12/2024

This a great time to clean-up your digital bookmarks! Like your closet, if you haven’t touched that link in two years, chances are you're not going to (let’s be honest, you're never going to get to that article) and it’s digital clutter now. Treat yourself to a smarter bookmarks list for 2025!

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Reposted by Jenny Li Fowler

Tony Sheridan | Storytelling & Strategy @tonysheridanirl.bsky.social · 12/12/2024

The wonderful Director of Social Media Strategy at MIT, @jennyfowler.bsky.social, invited me on her podcast, and I really LOVED our conversation, hope you do too. Hear about moving from #Ireland to #SaudiArabia to have an opportunity to tell stories that had never been told before.

enrollify.org

Ep. 29: From University of Limerick to KAUST: Crafting Stories That Matter

Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia.

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Reposted by Jenny Li Fowler

Enrollify @enrollify.bsky.social · 05/12/2024

8,286 minutes: That’s the time @jennyfowler.bsky.social turned your higher ed social struggles into relatable therapy sessions. Ever feel like she’s reading your mind? Yeah, us too. 😳

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Jenny Li Fowler @jennyfowler.bsky.social · 04/12/2024

Here are what I call the 6Ms of social media. I believe these elements are crucial for a successful social media strategy.

A graphic that reads:

1. Mission — What are your goals?
2. Message — What stories are you telling?
3. Management — What are your processes and procedures?
4. Medium — What are your primary platforms?
5. Metrics — What are you tracking ?
6. Monitoring — Are you listening to your audience?

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Jenny Li Fowler @jennyfowler.bsky.social · 01/12/2024

Add a teaspoon of old bay seasoning to your leftover turkey soup recipe. Trust me 🤌

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Jenny Li Fowler @jennyfowler.bsky.social · 01/12/2024

I never understand the Planters Holiday party commercials. Is it just me?

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