iiinova — where your digital self keeps evolving

SaJorden Rivenbark @sajorden.bsky.social · 12/03/2025

What a day! Welcomed home the CAA Champs — UNCW Men’s Basketball! The energy was unreal, and now the Seahawks are going dancing — next stop March Madness!

me the UNCW men’s basketball team back to the nest after winning the CAA Championship. The team arrives with the championship trophy, greeted by cheering fans. Players and coaches step off the bus, celebrating with the crowd as they prepare for their journey to the NCAA March Madness Tournament. Fans wave flags, hold signs, and capture the moment on their phones, filling the atmosphere with energy and school pride.

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SaJorden Rivenbark @sajorden.bsky.social · 26/02/2025

Wow — what a Homecoming 2025! Huge thanks to my amazing team and campus partners for making it the best yet. From alumni socials to a Seahawk Sweetheart proposal, every moment was unforgettable. We set the bar high — time to start planning for 2026! Go Seahawks!

People taking a selfie in winter apparel

Donut wall with someone grabbing a donut

Two people standing in front of neon sign that has a teal heart and say “the dub”

Person with a ballon animal head band standing inside a crowded tent

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SaJorden Rivenbark @sajorden.bsky.social · 25/02/2025

This was a great email to receive! Super excited for @higheredcmo.bsky.social new book, Heart Over Hype: Transforming Higher Ed Marketing with Empathy, dropping March 18! Jamie is bringing a much-needed perspective to higher ed marketing, and I can’t wait to read it! Who else is grabbing a copy?

A promotional graphic for the book Heart Over Hype by Jamie Hunt. The top of the image features a navy blue banner with white text reading ‘The Higher Ed CMO,’ alongside a circular photo of Jamie Hunt, who has long brown hair and is wearing a black top. Below, bold white and blue text announces that Heart Over Hype goes on sale March 18. Additional text in white describes the book as a call to action for more empathetic and people-first higher ed marketing, addressing frustrations with surface-level messaging and uninspired leadership.

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SaJorden Rivenbark @sajorden.bsky.social · 12/02/2025

One of my favorite parts of my job is sharing alumni stories — their passion and journeys. UNCW is more than a university; it’s a community that stays with you. Caden Lang ’23 is proof — what started as a teal suit became a career with UNCW Athletics. alumni.uncw.edu/stories/hawk...

alumni.uncw.edu

Hawk’s Eye View: Caden Lang ’23 AKA Teal Suit Guy - University of North Carolina Wilmington

For Caden Lang ’23, it all started with a teal suit — a simple impulse purchase — that became a defining symbol of his passion for UNCW Athletics and has made him a beloved figure among Seahawks fans...

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SaJorden Rivenbark @sajorden.bsky.social · 04/02/2025

This Seahawk is heading to Super Bowl LXI! But the real star is Dylan — his journey is nothing short of incredible! Grateful to be part of a team that gets to share stories like his. Couldn’t be prouder to work with such amazing people and celebrate the successes of our alumni!

uncw.edu

Commercial by UNCW Alum to Air During Super Bowl

UNC Wilmington alumnus Dylan Bradshaw ’19 won the 2025 Doritos Crash the Super Bowl contest with the commercial Abduction.

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SaJorden Rivenbark @sajorden.bsky.social · 04/02/2025

Usually, I’m the one behind the camera, but now that I’m the one waiting for the photos…whew, the anxiety is real! I know they’re going to be absolutely amazing because my photographer is a rockstar — I just can’t wait to see them! 🥰

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SaJorden Rivenbark @sajorden.bsky.social · 01/02/2025

Just received my copy of Mailed It! and can’t wait to dive in. In my new role, I’m diving deeper into email strategy — and I’m starting to really enjoy it! Excited to learn from some of the best in the field.

A person holding a book titled Mailed It! A Guide to Crafting Emails That Build Relationships and Get Results by Ashley Budd and Dayana Kibilds. The book has a white cover with a graphic of an envelope and a heart icon. The background features a wooden deck in natural light.

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SaJorden Rivenbark @sajorden.bsky.social · 24/01/2025

When my beach school gets snow (so rare!), my fiancé grabs his 4Runner to help me capture the magic on campus. So thankful for a partner who supports my career — I love this school and moments like these!

UNCW Soaring Seahawk statue covered in snow.

Grey 4Runner TRD Pro with bronze wheels in front of UNCW’s Soaring Seahawk statue covered in snow.

Selfie of two on a snowy beach in front of a concrete pier.

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Reposted by SaJorden Rivenbark

Jaime Hunt @higheredcmo.bsky.social · 12/12/2024

Facts inform. Stories transform.

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SaJorden Rivenbark @sajorden.bsky.social · 05/12/2024

Spotify Wrapped is here! For the second year, Confessions of a Higher Ed CMO tops my podcast lineup—thank you, @higheredcmo.bsky.social for the inspiration! Other favorites: ✨ Confessions of a Higher Ed Social Media Manager ✨ Alumless

A Spotify Wrapped graphic with the heading “My Top Podcasts.” The top five podcasts are ranked as follows:
1. Confessions of a Higher Ed CMO — with Jaime Hunt (Enrollify).
2. Alumless (Chris Marshall Advancement Consulting).
3. Confessions of a Higher Ed Social Media Manager (Jenny Li Fowler).
4. The Higher Ed Marketer (Caylor Solutions).
5. AI for U (Brian Piper).
The graphic features a blue background with a pink and black abstract design at the top.

Spotify Wrapped graphic with the heading “My Top Podcasts.” The top five podcasts are ranked as follows:
1. Confessions of a Higher Ed CMO — with Jaime Hunt (Enrollify).
2. Think Fast, Talk Smart: Communication Techniques.
3. The Enrollify Podcast.
4. Alumless (Chris Marshall Advancement Consulting).
5. Confessions of a Higher Ed Social Media Manager (Enrollify Podcast Network).
The graphic features a yellow background with colorful abstract shapes in the top-left corner.

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SaJorden Rivenbark @sajorden.bsky.social · 26/11/2024

As the holidays approach, I’m focusing on less screen time and more of what I love with the people who matter most. Social media work can be nonstop, but this season I’m prioritizing balance. Started last night with some evening trout fishing, and it didn’t disappoint!

Person in waders holding a fishing rod and a trout.

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SaJorden Rivenbark @sajorden.bsky.social · 20/11/2024

Today we hosted the inaugural UNCW Social Media Synergy Workshop, and it was incredible. A packed room, engaged audience, and so much collaboration—I couldn’t have asked for more! Thanks to our presenters and audience, making it happen. Big things are ahead for UNCW’s social media community!

A collaborative social media workshop in progress at UNCW.

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