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Toni Schneider

@toni.bsky.team
9.8K followers 417 following 67 posts

CEO of Bluesky, partner @trueventures.com, more at toni.org

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Toni Schneider @toni.bsky.team · 6h
Bluesky PBC would own the TLD, domains would be owned by anyone who signs up for them.
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Toni Schneider @toni.bsky.team · 9h
We thought about sth like .atproto, but feel like all things atproto should be separate from Bluesky PBC.
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Toni Schneider @toni.bsky.team · 9h
A little scoop before Oct 7, when ICANN publishes 1,000+ applications for new top-level domains: one of them is .bsky! It's a long road (18 to 24 months), but if it goes through, handles like alice.bsky become possible.
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William Gibson @greatdismal.bsky.social · 03/10/2026
Ahem…
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Brittany Ellich @brittanyellich.com · 02/10/2026
What's the app or experience that you had that made the Atmosphere click for you? Was there something in particular that helped you realize what an opportunity it is?
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Darrin Loeliger @darrin.bsky.team · 01/10/2026
We want to make it easier for creators to link out and attract financial support, so we're exploring a new feature that lets you add links on your profile. They show up as buttons under your bio.
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Aster ID @aster.id · 30/09/2026
The modern research ecosystem of online tools and communities is controlled by for-profit companies. But we think that researchers should be the priority - not the product. So, we're announcing Aster ID: not-for-profit Atmosphere account hosting for researchers.
blog.aster.place
Announcing Aster - a home for researchers on the open web
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Toni Schneider @toni.bsky.team · 24/09/2026
How would you rank these in terms of driving more engagement: creator monetization, more posting, more atproto apps (things like bsky38.com), more adult, something else?
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Toni Schneider @toni.bsky.team · 24/09/2026
I fully agree about bringing atproto into bsky. There's longform/standard.site content, but also repos, photos, events, games, puzzmos, scrobbles, etc popping up on the protocol. Do you think the main feed is the best place to surface all that?
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Toni Schneider @toni.bsky.team · 24/09/2026
Communities are in alpha and will go live before end of year! I agree they are very important and promising. How are you defining and tracking top 5,000?
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Toni Schneider @toni.bsky.team · 23/09/2026
I gave an interview in Swiss German about Bluesky and the Atmosphere 🇨🇭
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Toni Schneider @toni.bsky.team · 21/09/2026
I like it. We're working on a similar experiment. I want to see what the people that I follow on bsky are up to outside of posting. Could be a good way to introduce the Atmosphere to bsky users.
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Toni Schneider @toni.bsky.team · 26/08/2026
Congratulations! Great matchup.
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Mark Chadbourn @chadbourn.bsky.social · 25/08/2026
Oh no.
theguardian.com
Dolly Parton, US country star, actor and philanthropist, dies aged 80
Songwriter of I Will Always Love You, Jolene and 9 to 5 also invested millions in child literacy, Covid-19 vaccine development and other causes
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Toni Schneider @toni.bsky.team · 22/08/2026
I'm doing an AMA this Tuesday. Please drop/like questions in this thread.
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AT Protocol Developers @atproto.com · 20/08/2026
The most significant extension to the protocol since launch—atproto spaces—is now officially alpha software you can start testing with. Here's more about the goals and how to start testing. atproto.com/blog/atproto...
atproto.com
The Atproto Spaces Alpha is Live
Atproto Spaces, formerly known as “the permissioned data protocol,” is a new extension to atproto that enables non-public data. The alpha is now officially open. Here’s how to develop with it and what to expect as we work towards the full release.
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Mina Kimes @minakimes.bsky.social · 13/08/2026
So I don’t know if this app is growing or what but I do know I’ve mainly promoted this here, and we’ve raised TWENTY THOUSAND DOLLARS over the last four days. Make of that what you will.
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Toni Schneider @toni.bsky.team · 08/08/2026
Heh, thx for the heads up (that’s definitely not me).
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Toni Schneider @toni.bsky.team · 07/08/2026
Done? That was easy.
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Toni Schneider @toni.bsky.team · 07/08/2026
Good idea! I'll check it out soon (on a break ATM).
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Toni Schneider @toni.bsky.team · 07/08/2026
Done!
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womensartbluesky.bsky.social @womensartbluesky.bsky.social · 06/08/2026
'A new day arises' by Grace Yencer, a contemporary artist living and working in the US #womensart
Stylised painting of a blue bird rising from a flower and flying upwards towards a golden sun
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Toni Schneider @toni.bsky.team · 04/08/2026
Thanks. Yes, that's what I was trying to say, but took too long to get there. Our politics community is strong, and I'd love for us to expand into new communities. Science and sports have already taken off. Birding, gardening, K-pop, we're open to all (except nazis and jerks).
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Toni Schneider @toni.bsky.team · 03/08/2026
Agreed, I should have said ".... choose your own algorithm"
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Toni Schneider @toni.bsky.team · 03/08/2026
Good point. No algos resonates with people but is too simplistic and not accurate. I need to find a better way to communicate the reality. No lock-in is more important IMO.
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Rude1 Haunted Badness. ⁂ @rude1.blacksky.team · 03/08/2026
> Rudy deserves a lot of credit for taking those early risks when it was much harder to build and being the first to prove that it can be done, but it’s getting easier and easier. We are seeing more and more BlueSky and BlackSky-style networks pop up pretty often Shoutout the Original Risk Takers™️
You've mentioned BlackSky a handful of times in this conversation. I've been lucky enough to be at a dinner with Rudy (Fraser| who runs BlackSky. He's prolific in talking about what it's like to actually build on the ATmosphere and what a lot of the challenges have been. Because it hasn't yet really, truly been decentralized. Now it's my turn to say, I won't go into the weeds of the protocol, but there are parts of the BlueSky stack and parts of the ATmosphere that have been pretty heavily centralized up until fairly recently. Is it easy to stand up a competitor, in the way that you're describing people can stand up competitors to WordPress and operate in their own universe using the same tools and same access to end customers? Or is there still work to be done there? Because it hasn't been easy up until now, at least using the example of BlackSky. Rudy deserves a lot of credit for taking those early risks when it was much harder to build and being the first to prove that it can be done, but it's getting easier and easier. We are seeing more and more BlueSky- and BlackSky-style networks pop up pretty often. We're actually seeing a whole bunch of energy in Europe. We've got EuroSky. W Social just launched. There's another one I think that's about to launch. It's getting easier, and we're investing a lot to make it as easy as possible. In addition to being an open protocol, all of BlueSky's open source. You can take the BlueSky app and just fork it and go do your own BlueSky. That's great, but we're really also interested in people building other things that are microblogging on the network and making that super easy.
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Tim Ellis, TDSB Ward 2 candidate 🍁 @djdynamic.ca · 02/08/2026
Took the kids to a beautiful sandswept beach nearby but miscalculated and got there 30 million years too early
Photo of a very rocky beach awaiting millions of years of erosion to become sand
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Tynan is afk til 10/19 ⁂ @tynanpurdy.com · 30/07/2026
Your Pinterest replacement is here
kast.pckt.blog
Currents.is, an image clipper - Kast
Like Pinterest, but enshittification-proof
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Jim Ray @jimray.bsky.team · 31/07/2026
"As a Bluesky user, you own your data and have greater control over the algorithms that serve you content. Also, the platform is extremely publisher friendly and aims to ... be a quality partner to high-quality news sources." Love to hear it, @sf.gazetteer.co sf.gazetteer.co/reflections-...
Screenshot from the linked post

BLUESKY: We’re launching an account on Bluesky and will begin sharing our stories there. Instagram, X, Facebook, and TikTok are brainrot machines, but we’ve decided that Bluesky is different. As a Bluesky user, you own your data and have greater control over the algorithms that serve you content. Also, the platform is extremely publisher friendly and aims to surface and be a quality partner to high-quality news sources. So far, the discourse there seems to be of a higher caliber. So smash that follow button right here @sf.gazetteer.co.
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Boo!-per Lund @cooperlund.online · 31/07/2026
Let's remember some Baseball Injuries! I'll go first: Glenallen Hill having a nightmare about spiders that was so bad he fell out of bed and through a glass table
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Rachel Andrew @rachelandrew.co.uk · 30/07/2026
Recommending an episode of Syntax.fm with Dan Abramov if you want to better understand atproto.
rachelandrew.co.uk
Understanding AT Protocol
I've been playing around with AT Protocol. The posts on this site are now published to standard.site, and I've written a (very basic) WordPress plugin to display posts from my PDS on the Now page of this site. As a developer, I've spent a good chunk of my working life building apps that stored things...
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Barack Obama @barackobama.bsky.social · 30/07/2026
Here are some of the songs I've been listening to this summer. It starts with a song Michelle and I love by Glen Hansard, a great musician who passed tragically this week. Our hearts go out to his family.
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Toni Schneider @toni.bsky.team · 29/07/2026
Yes, those are the pieces, plus crucially: an audience. IMO atproto has a better way to engage audiences (the experience gets better as more of your friends join) and avoid lock in (your slice of the audience that you build on atproto can travel freely with you).
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Leaflet @leaflet.pub · 28/07/2026
Bluesky and Leaflet are in the Atmosphere!!! ...wtf does does that mean? Here's a little explainer, written for everyone. No tech experience or prior knowledge required. All you need is 4 minutes or less :D
lab.leaflet.pub
What is the Atmosphere?
An explainer for everyone in 4 minutes or less.
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Toni Schneider @toni.bsky.team · 28/07/2026
In the other, @kissane.myatproto.social declares that "it’s time to start building a very contextual map of the apps, systems, people, and ideas bubbling up across the protocol" bsky.app/profile/kiss...
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Toni Schneider @toni.bsky.team · 28/07/2026
In one, @pfrazee.com explains how "start from scale" shaped every decision about atproto's design. bsky.app/profile/pfra...
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Toni Schneider @toni.bsky.team · 28/07/2026
Two great posts about atproto today, very different from each other.
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womensartbluesky.bsky.social @womensartbluesky.bsky.social · 28/07/2026
Cornish artist Kirsty Elson trawls the beaches of her home collecting driftwood as the raw material for her coastal scene sculptures #WomensArt
Small mixed media sculpture resembling two houses on a sloped street next to two trees, sited on a white surface
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Bebe Neuwirth (she/her) @bebeneuwirth.bsky.social · 23/07/2026
Selling this beauty of a 1966 Mustang…
1966 white hard top Mustang, in excellent condition. She’s a gorgeous automobile.
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Anoop Ranganath @anoop.bsky.team · 14/07/2026
👋🏾 I have joined @bsky.app as VP of Engineering! I’ve been admiring this team’s work for years, and I’m thrilled to be joining them to build the future of the open social web.
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Toni Schneider @toni.bsky.team · 10/07/2026
Thank you, Jim!
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Toni Schneider @toni.bsky.team · 10/07/2026
Thank you Eli. Streamplace is one of the highlights of the Atmosphere!
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Toni Schneider @toni.bsky.team · 10/07/2026
Thank you Boris, I'm looking forward to working with you on all things Atmosphere!
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Toni Schneider @toni.bsky.team · 10/07/2026
Staying in the game I'm four months into my interim CEO role at Bluesky, and it's time for an update. Most importantly, as of today, the interim part of the title is gone. I'm... toni.org/2026/07/10/staying-in-the-…
toni.org
Staying in the game
I'm four months into my interim CEO role at Bluesky, and it's time for an update. Most importantly, as of today, the interim part of the title is gone. I'm loving the mission and the job, and I'm all in as Bluesky’s official CEO. This job has been energizing from day one, and the Bluesky...
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daniel holmgren 🫠 @dholms.at · 03/07/2026
just in the nick of time! github.com/bluesky-soci...
github.com
proposals/0016-permissioned-data at main · bluesky-social/proposals
Bluesky proposal discussions. Contribute to bluesky-social/proposals development by creating an account on GitHub.
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Brittany Ellich @brittanyellich.com · 03/07/2026
Looking at all the tech burnout chat today and realizing that I think getting involved in ATProto has really saved my career. The future is bleak but having something hopeful about it in ATProto and the promise of the open web is keeping me going and excited.
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Ma.tt Mullenweg @ma.tt · 26/06/2026
All Roads Lead to Om Yesterday, my best friend and brother from another mother, Om Malik, passed away. They say that blood is thicker than water, and what we had was way thicker than blood.... ma.tt/2026/06/om-2
ma.tt
All Roads Lead to Om
Yesterday, my best friend and brother from another mother, Om Malik, passed away. They say that blood is thicker than water, and what we had was way thicker than blood. — Bob Weir Om's request was for a small family prayer ceremony. In mourning, that will be all there is. In celebration and tribute, I love that everyone is…
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Toni Schneider @toni.bsky.team · 25/06/2026
❤️ Om Malik toni.org/2026/06/25/o...
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daniel holmgren 🫠 @dholms.at · 23/06/2026
as a little pre-show surprise, here's an early draft of the permissioned data proposal! github.com/bluesky-soci...
github.com
Permissioned data by dholms · Pull Request #94 · bluesky-social/proposals
This is an early draft of the proposal for permissioned data. Please do not over-index on this. Details, terminology, and behaviors are all likely to change. For a friendly introduction to the prot...
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alex benzer @alexbenzer.com · 10/06/2026
communities are coming to Bluesky this year. today, Bluesky is one big space. communities will be smaller spaces inside that where you can go deeper and hang out with people who care about the same stuff.
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