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Toni Schneider

@toni.bsky.team
9.7K followers 413 following 64 posts

CEO of Bluesky, partner @trueventures.com, more at toni.org

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Reposted by Toni Schneider
Aster ID @aster.id · 5h
The modern research ecosystem of online tools and communities is controlled by for-profit companies. But we think that researchers should be the priority - not the product. So, we're announcing Aster ID: not-for-profit Atmosphere account hosting for researchers.
blog.aster.place
Announcing Aster - a home for researchers on the open web
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Toni Schneider @toni.bsky.team · 23/09/2026
I gave an interview in Swiss German about Bluesky and the Atmosphere 🇨🇭
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Toni Schneider @toni.bsky.team · 26/08/2026
Congratulations! Great matchup.
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Mark Chadbourn @chadbourn.bsky.social · 25/08/2026
Oh no.
theguardian.com
Dolly Parton, US country star, actor and philanthropist, dies aged 80
Songwriter of I Will Always Love You, Jolene and 9 to 5 also invested millions in child literacy, Covid-19 vaccine development and other causes
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Toni Schneider @toni.bsky.team · 22/08/2026
I'm doing an AMA this Tuesday. Please drop/like questions in this thread.
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AT Protocol Developers @atproto.com · 20/08/2026
The most significant extension to the protocol since launch—atproto spaces—is now officially alpha software you can start testing with. Here's more about the goals and how to start testing. atproto.com/blog/atproto...
atproto.com
The Atproto Spaces Alpha is Live
Atproto Spaces, formerly known as “the permissioned data protocol,” is a new extension to atproto that enables non-public data. The alpha is now officially open. Here’s how to develop with it and what to expect as we work towards the full release.
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Mina Kimes @minakimes.bsky.social · 13/08/2026
So I don’t know if this app is growing or what but I do know I’ve mainly promoted this here, and we’ve raised TWENTY THOUSAND DOLLARS over the last four days. Make of that what you will.
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womensartbluesky.bsky.social @womensartbluesky.bsky.social · 06/08/2026
'A new day arises' by Grace Yencer, a contemporary artist living and working in the US #womensart
Stylised painting of a blue bird rising from a flower and flying upwards towards a golden sun
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Reposted by Toni Schneider
Rude1 Haunted Badness. ⁂ @rude1.blacksky.team · 03/08/2026
> Rudy deserves a lot of credit for taking those early risks when it was much harder to build and being the first to prove that it can be done, but it’s getting easier and easier. We are seeing more and more BlueSky and BlackSky-style networks pop up pretty often Shoutout the Original Risk Takers™️
You've mentioned BlackSky a handful of times in this conversation. I've been lucky enough to be at a dinner with Rudy (Fraser| who runs BlackSky. He's prolific in talking about what it's like to actually build on the ATmosphere and what a lot of the challenges have been. Because it hasn't yet really, truly been decentralized. Now it's my turn to say, I won't go into the weeds of the protocol, but there are parts of the BlueSky stack and parts of the ATmosphere that have been pretty heavily centralized up until fairly recently. Is it easy to stand up a competitor, in the way that you're describing people can stand up competitors to WordPress and operate in their own universe using the same tools and same access to end customers? Or is there still work to be done there? Because it hasn't been easy up until now, at least using the example of BlackSky. Rudy deserves a lot of credit for taking those early risks when it was much harder to build and being the first to prove that it can be done, but it's getting easier and easier. We are seeing more and more BlueSky- and BlackSky-style networks pop up pretty often. We're actually seeing a whole bunch of energy in Europe. We've got EuroSky. W Social just launched. There's another one I think that's about to launch. It's getting easier, and we're investing a lot to make it as easy as possible. In addition to being an open protocol, all of BlueSky's open source. You can take the BlueSky app and just fork it and go do your own BlueSky. That's great, but we're really also interested in people building other things that are microblogging on the network and making that super easy.
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Tim Ellis, TDSB Ward 2 candidate 🍁 @djdynamic.ca · 02/08/2026
Took the kids to a beautiful sandswept beach nearby but miscalculated and got there 30 million years too early
Photo of a very rocky beach awaiting millions of years of erosion to become sand
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Tynan is afk til 10/19 ⁂ @tynanpurdy.com · 30/07/2026
Your Pinterest replacement is here
kast.pckt.blog
Currents.is, an image clipper - Kast
Like Pinterest, but enshittification-proof
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Jim Ray @jimray.bsky.team · 31/07/2026
"As a Bluesky user, you own your data and have greater control over the algorithms that serve you content. Also, the platform is extremely publisher friendly and aims to ... be a quality partner to high-quality news sources." Love to hear it, @sf.gazetteer.co sf.gazetteer.co/reflections-...
Screenshot from the linked post

BLUESKY: We’re launching an account on Bluesky and will begin sharing our stories there. Instagram, X, Facebook, and TikTok are brainrot machines, but we’ve decided that Bluesky is different. As a Bluesky user, you own your data and have greater control over the algorithms that serve you content. Also, the platform is extremely publisher friendly and aims to surface and be a quality partner to high-quality news sources. So far, the discourse there seems to be of a higher caliber. So smash that follow button right here @sf.gazetteer.co.
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Cooper Lund @cooperlund.online · 31/07/2026
Let's remember some Baseball Injuries! I'll go first: Glenallen Hill having a nightmare about spiders that was so bad he fell out of bed and through a glass table
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Rachel Andrew @rachelandrew.co.uk · 30/07/2026
Recommending an episode of Syntax.fm with Dan Abramov if you want to better understand atproto.
rachelandrew.co.uk
Understanding AT Protocol
I've been playing around with AT Protocol. The posts on this site are now published to standard.site, and I've written a (very basic) WordPress plugin to display posts from my PDS on the Now page of this site. As a developer, I've spent a good chunk of my working life building apps that stored things...
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Reposted by Toni Schneider
Barack Obama @barackobama.bsky.social · 30/07/2026
Here are some of the songs I've been listening to this summer. It starts with a song Michelle and I love by Glen Hansard, a great musician who passed tragically this week. Our hearts go out to his family.
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Leaflet @leaflet.pub · 28/07/2026
Bluesky and Leaflet are in the Atmosphere!!! ...wtf does does that mean? Here's a little explainer, written for everyone. No tech experience or prior knowledge required. All you need is 4 minutes or less :D
lab.leaflet.pub
What is the Atmosphere?
An explainer for everyone in 4 minutes or less.
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Toni Schneider @toni.bsky.team · 28/07/2026
Two great posts about atproto today, very different from each other.
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womensartbluesky.bsky.social @womensartbluesky.bsky.social · 28/07/2026
Cornish artist Kirsty Elson trawls the beaches of her home collecting driftwood as the raw material for her coastal scene sculptures #WomensArt
Small mixed media sculpture resembling two houses on a sloped street next to two trees, sited on a white surface
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Bebe Neuwirth (she/her) @bebeneuwirth.bsky.social · 23/07/2026
Selling this beauty of a 1966 Mustang…
1966 white hard top Mustang, in excellent condition. She’s a gorgeous automobile.
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Anoop Ranganath @anoop.bsky.team · 14/07/2026
👋🏾 I have joined @bsky.app as VP of Engineering! I’ve been admiring this team’s work for years, and I’m thrilled to be joining them to build the future of the open social web.
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Toni Schneider @toni.bsky.team · 10/07/2026
Staying in the game I'm four months into my interim CEO role at Bluesky, and it's time for an update. Most importantly, as of today, the interim part of the title is gone. I'm... toni.org/2026/07/10/staying-in-the-…
toni.org
Staying in the game
I'm four months into my interim CEO role at Bluesky, and it's time for an update. Most importantly, as of today, the interim part of the title is gone. I'm loving the mission and the job, and I'm all in as Bluesky’s official CEO. This job has been energizing from day one, and the Bluesky...
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daniel holmgren 🫠 @dholms.at · 03/07/2026
just in the nick of time! github.com/bluesky-soci...
github.com
proposals/0016-permissioned-data at main · bluesky-social/proposals
Bluesky proposal discussions. Contribute to bluesky-social/proposals development by creating an account on GitHub.
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Brittany Ellich @brittanyellich.com · 03/07/2026
Looking at all the tech burnout chat today and realizing that I think getting involved in ATProto has really saved my career. The future is bleak but having something hopeful about it in ATProto and the promise of the open web is keeping me going and excited.
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Ma.tt Mullenweg @ma.tt · 26/06/2026
All Roads Lead to Om Yesterday, my best friend and brother from another mother, Om Malik, passed away. They say that blood is thicker than water, and what we had was way thicker than blood.... ma.tt/2026/06/om-2
ma.tt
All Roads Lead to Om
Yesterday, my best friend and brother from another mother, Om Malik, passed away. They say that blood is thicker than water, and what we had was way thicker than blood. — Bob Weir Om's request was for a small family prayer ceremony. In mourning, that will be all there is. In celebration and tribute, I love that everyone is…
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Toni Schneider @toni.bsky.team · 25/06/2026
❤️ Om Malik toni.org/2026/06/25/o...
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daniel holmgren 🫠 @dholms.at · 23/06/2026
as a little pre-show surprise, here's an early draft of the permissioned data proposal! github.com/bluesky-soci...
github.com
Permissioned data by dholms · Pull Request #94 · bluesky-social/proposals
This is an early draft of the proposal for permissioned data. Please do not over-index on this. Details, terminology, and behaviors are all likely to change. For a friendly introduction to the prot...
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alex benzer @alexbenzer.com · 10/06/2026
communities are coming to Bluesky this year. today, Bluesky is one big space. communities will be smaller spaces inside that where you can go deeper and hang out with people who care about the same stuff.
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Mike Masnick @masnick.com · 03/06/2026
I spent more time on this piece than almost anything else I've written in the last year. Building a better, more decentralized internet is an inherent necessity if you want a functioning democracy. I hope people find it a useful encapsulation of where we're at. www.liberalism.org/p/enshittifi...
liberalism.org
Enshittification, Despotification, and the Open Internet
It’s not about whether technology is inherently good or bad, liberating or oppressive. Architecture shapes incentives; incentives shape outcomes.
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Paul @pawlbologna.bsky.social · 03/06/2026
I've worked in Democratic digital comms for a long time and pay attention to campaign metrics across platforms. Increasingly I'm seeing Dems who crosspost on X, Bluesky, and Threads get better engagement on Bluesky even with far fewer followers. Here's @jamestalarico.bsky.social's clip last night:
Social media analytics for different platforms and screenshots of James Talarico speaking on stage in his clip across platforms.

There's a lot of data in the analytics and it shows that Bluesky has the highest engagement rate with the least amount of followers at 19.62%
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Laurens @laurenshof.online · 28/05/2026
so it turns out the new papal encyclical has a pretty good diagnosis of why the fediverse and the atmosphere keep struggling to govern themselves. guess were doing catholic theology in a protocol blog now connectedplaces.online/reports/fr16...
connectedplaces.online
FR#164 – The Pope on Defederation
This week, the Catholic Church wrote one of the better diagnoses of why decentralised social networks keep struggling.
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Bluesky @bsky.app · 28/05/2026
v1.122 is rolling out today, featuring a better way to discover and share articles, blog posts and newsletters across the Atmosphere via new, dynamic Standard.site link cards. 🧵
The Bluesky and Standard.site logos sharing an emoji handshake above examples of the new, dynamic link cards.
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Toni Schneider @toni.bsky.team · 23/05/2026
More WordPress + Bluesky + atproto goodness.
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Toni Schneider @toni.bsky.team · 20/05/2026
WordPress joins the Atmosphere 🙌
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John Scalzi @scalzi.com · 15/05/2026
Thread. I've found Bluesky engaging, fun and *alive* since the first day I got here, in part because I went out of my way to engage with it, not just expect some algorithm to platform what I do. Also because, fundamentally, I'm here to be social, not just to market, and that has a long-term effect.
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Kristin Louise Raught Photography 🌀 @kristinlraught.bsky.social · 16/05/2026
Hi Bluesky 👋 I finally deleted my X/Twitter account today after years of going back and forth about it. Walking away from nearly 4k followers was honestly terrifying. Washington photographer obsessed with wildlife, ferries, storms, and dramatic Pacific Northwest light ❤️
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Jesse Thorn @jessethorn.bsky.social · 23/04/2026
Patrick Bailey, destroyer of Dodgers, discarder of bats
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Bluesky @bsky.app · 23/04/2026
v1.121 is live! We've increased the quality of photos in posts by doubling the max file size to 2MB and the resolution limit to 4000x4000. Plus, posts with multiple photos now appear in a carousel so you can show off your photography in all its glory.
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Mike Masnick @masnick.com · 22/04/2026
I recognize that @attie.ai is tremendously unpopular among some here, but I wanted to talk a little about how I've used it in a way that gives me way more control over my own social experience... Open to constructive discussion on it. Not really open to pure vitriol.
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nate @zzstoatzz.io · 02/04/2026
wip map of standard.site docs: pub-search.waow.tech/atlas
pub-search.waow.tech
pub search / atlas
2d semantic map of atproto publishing platforms
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Toni Schneider @toni.bsky.team · 04/04/2026
Conference Takeaways I’m back from ATmosphereConf in Vancouver, and I'm processing what I saw and heard. The atproto developer community could not have been nicer and more welcoming. Here are some takeaways. ... toni.org/2026/04/03/conference-take…
toni.org
Conference Takeaways
I’m back from ATmosphereConf in Vancouver, and I'm processing what I saw and heard. The atproto developer community could not have been nicer and more welcoming. Here are some takeaways.  The Atmosphere is bigger than social media I've been to a lot of developer conferences over the years, and what struck me most about this...
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Mike McCue @mmccue.bsky.social · 02/04/2026
Today some of the most innovative creators & podcasters are launching social websites that will bring millions of their fans to the social web: verge.surf.social decoder.surf.social versionhistory.surf.social vergecast.surf.social wired.surf.social 404media.surf.social poweruser.surf.social
Three examples of social websites from The Verge (Decoder, Vergecast, and The Verge)
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Jay 🦋 @jay.bsky.team · 30/03/2026
We hear the concerns about AI. Our goal is to use this technology to give people greater control, not to generate content. Attie uses AI to help you create custom feeds without having to know how to code.
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Brittany Ellich @brittanyellich.com · 30/03/2026
A recap of #atmosphereconf 2026 as well as an overview of why I'm spending my very limited free time in my life betting on ATProto (and why I think you should, too!) This isn't just for developers. This is for everyone. brittanyellich.com/atproto/
brittanyellich.com
Why I'm betting on ATProto (and why you should, too)
Social media was supposed to connect us, but most of it has turned into ads, division, and loneliness. I'm betting on ATProto as a way to fix that, and not just for developers. Whether you're a scient...
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Toni Schneider @toni.bsky.team · 28/03/2026
We showed off an exciting new product at ATmosphereConf today:
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Toni Schneider @toni.bsky.team · 27/03/2026
About the Atmosphere I’m writing this from the beautiful UBC campus in Vancouver where ATmosphereConf 2026 is taking place. It’s a gathering of developers, researchers, and entrepreneurs who are passionate about keeping the... toni.org/2026/03/27/about-the-atmos…
toni.org
About the Atmosphere
I’m writing this from the beautiful UBC campus in Vancouver where ATmosphereConf 2026 is taking place. It’s a gathering of developers, researchers, and entrepreneurs who are passionate about keeping the web and our online conversations free and open. The mood here is excited and very collaborative, and I’ve been meeting many of the people who...
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AT Protocol Developers @atproto.com · 24/03/2026
We've got an updated protocol roadmap out, covering the next few months. Look forward to seeing folks at AtmosphereConf later this week!
atproto.com
AT Protocol Roadmap (Spring 2026) - AT Protocol
Updates to the AT Protocol roadmap, including Permissioned Data and Account Experience.
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P(aul) Frazee @pfrazee.com · 21/03/2026
The Atmosphere is a new open network. The features: - Your account works on all atmosphere apps - You can switch to a new provider with no fuss - Easy to make your own apps on it - Works great with personal websites And, Bluesky is an atmosphere app.
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Toni Schneider @toni.bsky.team · 20/03/2026
Week 2 at Bluesky Happy to report that week 2 has been just as energizing as week 1. I’m still meeting lots of new people and learning the ropes. In addition to spending time... toni.org/2026/03/20/week-2-at-blues…
toni.org
Week 2 at Bluesky
Happy to report that week 2 has been just as energizing as week 1. I’m still meeting lots of new people and learning the ropes. In addition to spending time with the Bluesky team, I met with several Atmosphere folks: Boris who is working on organizing the ATmosphereConf (more on that below), Jared from Leaflet,...
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John Sands @iohn.bsky.social · 19/03/2026
I wrote about why @knightfoundation.org invested in @bsky.app: philanthropy can act when mission & opportunity align. We believe in @jay.bsky.team's vision for a better social web—& in ideas (like @masnick.com's) that grow out of the research ecosystem Knight has long supported. kf.org/kfbluesky
kf.org
Why Knight Foundation Invested in Bluesky - Knight Foundation
John Sands explains our bet on a social web that protects speech, creates opportunity for publishers and creators, and enables research on the information ecosystem.
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Toni Schneider @toni.bsky.team · 19/03/2026
More Bluesky news today - we appreciate our investors who have joined us to help build out Bluesky and the Atmosphere.
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