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Tom Kerwin

@tomdkerwin.bsky.social
189 followers 151 following 50 posts

Trying to draw the rest of the fucking owl. My best efforts so far are Innovation Tactics (my deck from pipdecks.com) and what we do at crownandreach.com

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Tom Kerwin @tomdkerwin.bsky.social · 23/01/2026
It isn't possible to be scolded, or even distracted, into happiness. The more fully you accept and love your child no matter what their experience is and how they feel about it, the more capacity for happiness they will have. This goes for you as well as for your children.
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Hazel Weakly @hazelweakly.me · 06/01/2026
A few years ago, I read an article from @johncutle.fish and @tomdkerwin.bsky.social on how leaders navigate uncertainty and ambiguity. It inspired me to write my answers down to a new section of questions every few years. This is part two! It's been fun to look back and see my thinking mature
hazelweakly.me
Observations of Leadership (Part Two) | Hazel Weakly
Hey again! Welcome back to part two of me reflecting on the past few quarters and writing down my answers to John Cutler and Tom Kerwin’s questions on how...
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Pavel @spavel.bsky.social · 05/01/2026
Thanks to @erikahall.bsky.social @amyhoy.bsky.social @camerontw.bsky.social @dougrabow.bsky.social @tomdkerwin.bsky.social @edzitron.com @goodspeed.bsky.social @acuity.design @allenholub.bsky.social for the writing that made it into this milestone issue of the Picnic!
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Pavel @spavel.bsky.social · 05/01/2026
VCs fund companies who get on the latest hype train. But when the product doesn't solve any real problems, showing "progress" is impossible! So a lot of people are going to come back to the office this week and set goals based on what activity is easiest to measure, rather than what is important.
productpicnic.beehiiv.com
Your metrics are an avoidance strategy
Being able to quantify outcomes doesn't make them meaningful. Moving past artificial metrics requires building shared intention with colleagues.
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Tom Kerwin @tomdkerwin.bsky.social · 04/10/2025
One company lost 30 points of NPS in a single day. Not because customers were unhappy. Not because the product changed. Not because anything in the real world was different. So what actually happened? And why did they cover it up? reach.crownandreach.com/posts/lies-d...
reach.crownandreach.com
Lies, damn lies and metrics
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Ben Sauer @bensauer.net · 25/09/2025
Putting an idea out there that just occurred to me while chatting about 'The Thick of It' with @tomdkerwin.bsky.social - I think the UK needs a 'Silicon Valley' type satire. A British startup trying to be ambitious, but hampered by insecurities and class differences.
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Tom Kerwin @tomdkerwin.bsky.social · 11/08/2025
Sucks being in the timeline where Randall and Waternoose got away with it
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Tom Kerwin @tomdkerwin.bsky.social · 18/04/2025
Personalization feels like it should easy ‘cos humans are good at messy context. So why is AI p13n so crap? AI struggles because human tastes aren’t neat. We cluster weirdly, and small differences matter a lot at the edges. Popular stuff is easy to recommend. Matching your weird is impossible.
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Stefan Czerniawski @pubstr.at · 27/01/2025
I wrote this on this day ten years ago. It has become a necessary ritual to share it again each year and to remember for those who no longer can.
privatetactician.com
On not going to Auschwitz
It is thirty years since I didn’t go to Auschwitz. The memory of not going has never left me. In 1985, I was living in Kraków, just 40 miles on the slow stopping train from Oświęcim. I could …
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Robbie Hudson @roberthudson.bsky.social · 09/01/2025
Tall Tales, Tue 28th Jan: All star cast featuring @garethmedwards.bsky.social @johnfinnemore.bsky.social @alxfrnkln.bsky.social @rosalieminnitt.bsky.social Susannah Pearse, North London Tavern, 8pm, £5 Lovely to see you there, email us: www.listenandoften.com/talltales
listenandoften.com
Tall Tales and the Broadcast System — Listen & Often
Tall Tales is bi-monthly comedy night which has seen the first drafts of various Radio 4 shows ( Warhorses of Letters , Before They Were Famous ,  Some Hay in a Manger ), stories which went onto...
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Tom Kerwin @tomdkerwin.bsky.social · 06/05/2023
Still the best cover ever And probably the best thing on the internet The cuts “introducing the band” at the end 👨‍🍳😘 youtu.be/pmfHHLfbjNQ
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Tom Kerwin @tomdkerwin.bsky.social · 29/11/2024
Wanna see the exact moment when Duke Ellington stopped giving a toss about tune naming?
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Tom Kerwin @tomdkerwin.bsky.social · 12/02/2024
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Justin Garrison @justingarrison.com · 15/11/2023
This is the most accurate image AI has ever generated
An incoherent flow chart for “should I use AI”
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Tom Kerwin @tomdkerwin.bsky.social · 16/05/2023
Art deco style Lindy Hop painting for a dance studio.
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Tom Kerwin @tomdkerwin.bsky.social · 06/05/2023
Today I have a genuine reason to use my woodworking router Yay?
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Tom Kerwin @tomdkerwin.bsky.social · 06/05/2023
Still the best cover ever And probably the best thing on the internet The cuts “introducing the band” at the end 👨‍🍳😘 youtu.be/pmfHHLfbjNQ
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Tom Kerwin @tomdkerwin.bsky.social · 02/05/2023
Morning Coffee ☕️ Struggling today. The path I thought I was taking, not working out so far. Head down, keep going? Or seek another path?
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Tom Kerwin @tomdkerwin.bsky.social · 19/04/2023
I was thinking about why I’m so bullish on the idea of product teams starting new initiatives with a Hard Test. A Hard Test is when you ship an ugly, low-scale, rough, hand-drawn version of Your Big Idea to at least one actual customer. It’s uncomfortable - scary even - and I think I realised why
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Tom Kerwin @tomdkerwin.bsky.social · 19/04/2023
Like, is this more a place for observations about the world, or sorta work-related shitposting? I guess it will be whatever we make it.
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Tom Kerwin @tomdkerwin.bsky.social · 19/04/2023
Poasting right? I’m finding I don’t have a feel for the grooves of this place yet, so I don’t have an instinctive drive to throw thoughts in here
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rob hardy @ungated.life · 19/04/2023
mmmm yes, the artist’s radical experimentation with form and technique pushes the boundaries of what painting can be, opening up new vistas of aesthetic possibility, while inviting the viewer to contemplate the mysteries of existence and the human condition 🧐
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Tom Kerwin @tomdkerwin.bsky.social · 13/04/2023
“The problem is that we are trying to predict what people want and deliver it for them. You can't do that. Not really. Not reliably.” gist.github.com/chitchcock/1281611
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