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John Cutler

@johncutle.fish
6K followers 155 following 302 posts

I like the beautiful mess of product development.| newsletter: cutlefish.substack.com

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John Cutler @johncutle.fish · 19/09/2026
Most personality frameworks attempt to describe relatively stable tendencies. But what you actually care about at work is more like: “What will this person do in this specific kind of situation, with these incentives, norms, power dynamics, and constraints?” cutlefish.substack.com/p/tbm-440-th...
cutlefish.substack.com
TBM 440: The Problem With Putting People in Boxes
Personality and “strength” tests at work have never sat right with me.
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John Cutler @johncutle.fish · 06/09/2026
Have you ever felt like a weirdo in your company? Like there are only a handful of people who “get you”? Or have you gone to a conference and gotten a little confused bc suddenly it seems like you have a lot more in common with everyone? Then return to work... cutlefish.substack.com/p/tbm-438-th...
cutlefish.substack.com
TBM 438: Am I the Only Weirdo in This Company?
Why organizations are often more diverse in belief than they appear to be in behavior
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John Cutler @johncutle.fish · 30/08/2026
The right but early club... cutlefish.substack.com/p/tbm-438-th...
cutlefish.substack.com
TBM 438: The Right But Early Club
Life update!
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John Cutler @johncutle.fish · 25/08/2026
I started posting on Twitter in 2015 Wrote 69,497 tweets, 1,572,552 words 43,457 were non-thread replies 90,157 DMs with 2,875 ppl Total likes 1,264,180 Total retweets 201,093 I posted 11,153 pics replied to 8,543 people 122,689 ppl followed along The stopped johnpcutler.github.io/cutlefish-th...
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John Cutler @johncutle.fish · 19/08/2026
"return on tokens" .... cutlefish.substack.com/p/tbm-437-to...
cutlefish.substack.com
TBM 437: Tokens, Hours, Points, and Other Curious Proxies
Everyone is talking about “return on tokens.” Vendors love it (as long as the news is good).
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John Cutler @johncutle.fish · 08/08/2026
This is all to say that time is WEIRD. It always feels too long, and too short. There are always opportunities to work smaller, and there are always situations where working small misses the “bigger picture”. But here’s a bit of philosophy: life is only happening NOW. substack.com/home/post/p-...
substack.com
TBM 435: 20 Unfiltered Operating Takes
I had a friend reach out recently for advice. I started writing...
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John Cutler @johncutle.fish · 01/08/2026
If what you are mapping is incoherent, don’t fall in love with the map (or your personal ability to navigate with it). Use it to refactor what you see. cutlefish.substack.com/p/tbm-434-ho...
cutlefish.substack.com
TBM 434: How Maps Can Hide Problems
If what you are mapping is incoherent, don’t fall in love with the map (or your personal ability to navigate with it).
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John Cutler @johncutle.fish · 13/07/2026
Other bets never prove much value at all. When the team keeps building anyway, the product moves right w/o moving up, turning a cheap experiment into an expensive obligation: the build trap. Liquidation is not necessarily failure. Refusing to liquidate is... cutlefish.substack.com/p/tbm-430-in...
cutlefish.substack.com
TBM 430: Incubate, Compound, Refinance, Liquidate
Last week, things got super heavy with a post about identity, thriving, and figuring out how to navigate the workplace (when you love your work).
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John Cutler @johncutle.fish · 06/07/2026
If you love what you do and want to keep doing it, you’ll need to figure out how to detach from using the workplace as a proving ground for your worth. cutlefish.substack.com/p/tbm-429-ho...
cutlefish.substack.com
TBM 429: How To Thrive At Work When You Think Too Much
This post is important.
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John Cutler @johncutle.fish · 03/07/2026
AI can be your scribe, your thought partner, data-stitcher, or your counselor. And AI can be your consigliere, your spin doctor, or your propagandist. Team superpowers. Or Orwellian Ministry of Truth. cutlefish.substack.com/p/tbm-428-ye...
cutlefish.substack.com
TBM 428: Yes, Robot. Yes, Boss?
AI can be your scribe, your thought partner, data-stitcher, or your counselor.
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John Cutler @johncutle.fish · 27/06/2026
BOTTLENECK! cutlefish.substack.com/p/tbm-427-th...
cutlefish.substack.com
TBM 427: The Bottleneck Strike Again!
My goodness.
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John Cutler @johncutle.fish · 08/06/2026
The language sounds like “this is for your growth,” but the structure (and any halfway sensible reading between the lines) says “this is for our Q3 goals.” They’re co-opting a personal journey for organizational benefit and calling it empowerment. substack.com/home/post/p-...
substack.com
TBM 425: AI and Agency
So you want your team to figure out how to use AI for the benefit of your company?
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John Cutler @johncutle.fish · 31/05/2026
And once you are pulled in, you are more likely to escalate the situation. You may push harder, read resistance less generously, over-identify with the pain, reach too quickly for a practice, turn disappointment into anger, cutlefish.substack.com/p/tbm-424-wh...
cutlefish.substack.com
TBM 424: Why We Help (And How To Stay Helpful)
I have been thinking a lot about self-care, especially for people who find themselves pulled into helping people and making things better. The desire to help can be a gift. It can make you notice pain...
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John Cutler @johncutle.fish · 23/05/2026
Some of the same people who benefited from riding the ZIRP wave to safer places of leadership are now waxing, not very poetically, about flattening orgs, 10x engineers, getting into the details, reducing bureaucracy, and getting closer to the work. cutlefish.substack.com/p/ai-wont-sa...
cutlefish.substack.com
AI Won’t Save the Kingdoms We Built
This post is about the people who built the fiefdoms now looking to AI to save them from the fiefdoms, and why that will only work if we are honest about what those fiefdoms were built to avoid in the...
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John Cutler @johncutle.fish · 16/05/2026
"The founder stays involved because the context lives in their head. The team never develops that context because the founder is always there. The founder concludes they must remain involved. " cutlefish.substack.com/p/tbm-422-ex...
cutlefish.substack.com
TBM 422: Exception, Presence, Delegation
It has driven me to some “back to basics” thinking. One model I’ve been playing with lately is the triad of Exception, Presence, and Delegation. The ideas aren’t new, but it has sparked some good conv...
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John Cutler @johncutle.fish · 04/05/2026
context is produced through our interactions... www.youtube.com/watch?v=PhUh...
youtube.com
Single Player to Multiplayer: AI, Context, and Collaboration – John Cutler | ShipSummit | Rise8
YouTube video by Rise8
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John Cutler @johncutle.fish · 30/04/2026
So four buckets: bad ideas AI makes worse, good ideas AI can supercharge, genuinely new things we haven’t imagined yet, and the meta-skill of reading context that ties it all together. cutlefish.substack.com/p/tbm-420-th...
cutlefish.substack.com
TBM 420: The AI Playbook Puzzle
...and the journey of self-awareness we are all going through
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John Cutler @johncutle.fish · 26/04/2026
recommends tbm posts .... github.com/johnpcutler/...
github.com
GitHub - johnpcutler/tbm-recommender: A skill that efficiently recommends posts from The Beautiful Mess
A skill that efficiently recommends posts from The Beautiful Mess - johnpcutler/tbm-recommender
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John Cutler @johncutle.fish · 22/04/2026
But humans aren’t ants. We have more to convene about than which path to take. The trails are the traces we leave for each other: context pointers, shared docs, evolving principles. The quests are the purposeful work we do together cutlefish.substack.com/p/tbm-418-ca...
cutlefish.substack.com
TBM 418: Campfires, Trails, and Quests
I guess I’m putting together an AI series of sorts.
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John Cutler @johncutle.fish · 17/04/2026
And I want to make a passionate plea: before your organization goes off and fires all of its “glue people” on the assumption that AI can pick up what they were doing, please stop and think about what those people were actually doing. cutlefish.substack.com/p/tbm-417-be...
cutlefish.substack.com
TBM 417: Before You Fire All Your Glue People Because of AI
(Sometimes I get excited by a topic and write more than once a week.
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John Cutler @johncutle.fish · 14/04/2026
change lenses and actions... give it a go! github.com/johnpcutler/...
github.com
GitHub - johnpcutler/change-lenses-and-actions: A seven-step behavior diagnosis framework for organizational change, built on COM-B, BCW, BCTs, and original diagnostic lenses.
A seven-step behavior diagnosis framework for organizational change, built on COM-B, BCW, BCTs, and original diagnostic lenses. - johnpcutler/change-lenses-and-actions
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John Cutler @johncutle.fish · 06/04/2026
I have no idea what this ... but it was fun! johnpcutler.github.io/rightwords/i...
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John Cutler @johncutle.fish · 05/04/2026
Legitimacy, by contrast, determines whether that control is accepted as justified. cutlefish.substack.com/p/tbm-414-le...
cutlefish.substack.com
TBM 414: Legibility and Legitimacy
There is a big difference between legibility and legitimacy.
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John Cutler @johncutle.fish · 30/03/2026
I built my dream talk prep "app" ... with all the dumb quirks I like
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John Cutler @johncutle.fish · 17/03/2026
"Links to everything and anything, and those links go everywhere (Miro, dashboards, Jira tickets, other docs, call recordings, etc.). The pool of artifacts is ever-expanding" cutlefish.substack.com/p/tbm-411-me...
cutlefish.substack.com
TBM 411: Messy Docs As Helpful Pattern
In my day-to-day work (at Dotwork), I hear about all the real-world exceptions, “things that work,” “things that never work” (but we keep trying), and everything in between. I’m a big fan of saying, “...
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John Cutler @johncutle.fish · 11/03/2026
The work of product leadership isn’t simply defining the problem and handing it to the team. It’s creating the conditions where people can engage with the situation from multiple elevations and perspectives. cutlefish.substack.com/p/tbm-410-da...
cutlefish.substack.com
TBM 410: Dancing With Problems
But I’d reframe it slightly. The work of product leadership isn’t simply defining the problem and handing it to the team. It’s creating the conditions where people can engage with the situation from m...
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John Cutler @johncutle.fish · 02/03/2026
I'm so sick of things being dead. And quiet (but not).
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John Cutler @johncutle.fish · 25/02/2026
cutlefish.substack.com/p/tbm-408-ba...
cutlefish.substack.com
TBM 408: Basic Links
(I used to do more of these visual build posts.
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John Cutler @johncutle.fish · 16/02/2026
Three kinds of juggling... cutlefish.substack.com/p/tbm-407-th...
cutlefish.substack.com
TBM 407: The Three Juggling Acts (Strategic, Lazy, and Survival)
Here’s a simple model I’ve been using lately to discuss strategy and focus.
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John Cutler @johncutle.fish · 13/02/2026
In AI discourse, “context” is increasingly framed as the new source of truth. It’s a familiar and seductive idea that if only enough information can be assembled and surfaced, clarity and control will follow. cutlefish.substack.com/p/tbm-406-se...
cutlefish.substack.com
TBM 406: Seeing Everything, Understanding Nothing (The Context Trap)
AI is supercharging legacy leadership assumptions about context and control.
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John Cutler @johncutle.fish · 13/02/2026
"context engineering"
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John Cutler @johncutle.fish · 07/02/2026
Techno-authoritarian thinkers elevate centralized, algorithmic control above humanistic complexity. People who bought into these areas (with their wallets and political donations) are on product podcasts talking about how great everything is. cutlefish.substack.com/p/tbm-405-ho...
cutlefish.substack.com
TBM 405: Hope, Context, and Control
This essay is about hope, fear, AI, and the tension between control and collective sensemaking.
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John Cutler @johncutle.fish · 28/01/2026
We want to believe, in our bones, that if we could just understand where all the energy and time is going, it would unlock newfound confidence and certainty. But as with many seductive things, the truth invariably feels just out of reach. cutlefish.substack.com/p/tbm-403-th...
cutlefish.substack.com
TBM 403: The Seduction (And Folly) Of Rollups, Points, and (Most) Time Tracking
I made a simple tool to help make sense of a new team, group, or company: https://johnpcutler.github.io/team-association/ .
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John Cutler @johncutle.fish · 20/01/2026
​Below, I take a journey across companies at different stages of evolution. I explore the competing mental models, what is important, and how perceptions shift. It is not an attempt at a linear model or a maturity model, but rather a narrative device. cutlefish.substack.com/p/tbm-402-th...
cutlefish.substack.com
TBM 402: The Real-World Journey to Value and Product-Centricity
A story in five acts...
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Reposted by John Cutler
Hazel Weakly @hazelweakly.me · 06/01/2026
A few years ago, I read an article from @johncutle.fish and @tomdkerwin.bsky.social on how leaders navigate uncertainty and ambiguity. It inspired me to write my answers down to a new section of questions every few years. This is part two! It's been fun to look back and see my thinking mature
hazelweakly.me
Observations of Leadership (Part Two) | Hazel Weakly
Hey again! Welcome back to part two of me reflecting on the past few quarters and writing down my answers to John Cutler and Tom Kerwin’s questions on how...
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John Cutler @johncutle.fish · 06/01/2026
With a vineyard, any rebalancing of the vineyard portfolio involves multi-year, largely irreversible changes to the land, vines, labor model, and production cycle. www.linkedin.com/pulse/spm-me...
linkedin.com
SPM Meets Product-Centricity
I was in a discussion recently about Strategic Portfolio Management (SPM), and I asked what turned out to be a surprisingly uncomfortable question: if the people responsible for strategic portfolio ma...
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John Cutler @johncutle.fish · 02/01/2026
Burning Down the House Too Much Time on My Hands Everybody Wants to Rule the World Just Enough Is Never Enough Running on Empty Dreamer Slow Ride Someday Never Comes The Logical Song Takin’ Care of Business cutlefish.substack.com/p/tbm-399-10...
cutlefish.substack.com
TBM 399: 10 Prioritization Traps
Happy 2026, and thank you for reading the newsletter!
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John Cutler @johncutle.fish · 21/12/2025
Need a bit of help to improve this, and maybe this is helpful as is! cutlefish.substack.com/p/tbm-397-th...
cutlefish.substack.com
TBM 397: The Initiative Shape Activity (And a Favor to Ask)
Nearing the big 400!
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John Cutler @johncutle.fish · 18/12/2025
The layers are not steps toward a single, correct explanation. They are ways of seeing the situation from different angles, adding context and constraints. The goal here is not to fully explain the situation, but to act more thoughtfully within it. cutlefish.substack.com/p/tbm-396-so...
cutlefish.substack.com
TBM 396: So You Want To Define “The Problem”?
I created this graphic a couple weeks ago.
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John Cutler @johncutle.fish · 14/12/2025
It’s all bets, opportunities, and BAU until someone loses their job. cutlefish.substack.com/p/tbm-395-wo...
cutlefish.substack.com
TBM 395: Words! Damned Words!
It’s all bets, opportunities, and BAU until someone loses their job.
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John Cutler @johncutle.fish · 13/12/2025
As a facilitator, I always like to run a quick confidence straw poll on items once you've taken a first pass at urgency, value, and duration: johnpcutler.github.io/prioritizer/...
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John Cutler @johncutle.fish · 11/12/2025
I made a little prioritization tool johnpcutler.github.io/prioritizer/...
johnpcutler.github.io
Prioritizer
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John Cutler @johncutle.fish · 07/12/2025
The basic idea is this. So much becomes clear when you actually label the relationships between things. It’s something I do every day, and I do it very naturally. But it is not something everyone does naturally. cutlefish.substack.com/p/tbm-393-wh...
cutlefish.substack.com
TBM 393: Why Labeling Relationships Is So Important
So much becomes clear when you actually label the relationships between things. It’s something I do every day, and I do it very naturally. But it is not something everyone does naturally.
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John Cutler @johncutle.fish · 07/12/2025
I'm getting out of tech and starting an accessory company
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John Cutler @johncutle.fish · 01/12/2025
How and why tools matter... youtube.com/watch?v=qcAH4x0e4XM&feature=youtu.be
youtube.com
Why (How and When) Tools Matter
YouTube video by The Beautiful Mess-John Cutler
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Reposted by John Cutler
Ivan Monteiro @ivanmonteiro.bsky.social · 28/11/2025
"...people kept asking me what solutions I had in mind. I finally cracked, put my head down, turned off the filters, & just gave them what they asked for. Suddenly, that was “just what we needed.”" To me, that's a key reason why lots of ppl love the idea of PMs delivering vibe-coded prototypes.
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John Cutler @johncutle.fish · 28/11/2025
The challenge with anything this nuanced is that some people lack the experience to understand it. For example, many people perceive product management’s role as running a functional feature factory, and nothing more. www.linkedin.com/pulse/functi...
linkedin.com
"Functional" Feature Factories Explained
In the past, I have used the term “functional feature factory” to describe a somewhat nebulous concept. The basic idea I was trying to convey was twofold: There’s a middle ground of product-centricity...
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John Cutler @johncutle.fish · 27/11/2025
TL; DR, if you keep tilting at windmills around empowerment, autonomy, being “problem first”, or any of these broad industry memes, you are probably missing (a big part of) the actual challenge and opportunity in your company. cutlefish.substack.com/p/tbm-391-yo...
cutlefish.substack.com
TBM 391: You’re Not Misaligned. You’re Thinking Differently.
I’ve been thinking a lot about why some people are wired for concrete solution-thinking while others naturally gravitate toward more abstract, problem-focused, or strategy-level thinking.
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John Cutler @johncutle.fish · 24/11/2025
Simple!
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John Cutler @johncutle.fish · 23/11/2025
"I’ve had people swear up and down that governance framework X explicitly requires projects and programs, or that you can’t “do governance” using durable objects like capabilities, products, value streams, and so on. It just ain’t so." cutlefish.substack.com/p/tbm-390-go...
cutlefish.substack.com
TBM 390: Governance by Principle, Not by Template
"My company has a highly detailed process involving project codes and program codes, tracking time, highly detailed (and premature) estimates, and lots of very precise reporting with dollar figures do...
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