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Elizabeth Goodspeed

@goodspeed.bsky.social
2K followers 45 following 104 posts

Independent designer, writer, trend spotter, & casual archivist (she/her)

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Elizabeth Goodspeed @goodspeed.bsky.social · 18/09/2026
My newest @its-nice-that.bsky.social column is about Szilveszter Makó, why commercial brands want auteurs, and the paradox of "selling out" 💸 www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on Szilveszter Makó and the commercial appeal of the auteur
Szilveszter Makó’s surreal portraits have become nearly as recognisable as the celebrities he photographs. Our US editor-at-large considers what subjects bring to a signature style – and what happens ...
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Elizabeth Goodspeed @goodspeed.bsky.social · 01/09/2026
I'm going to be ON THE RADIO tomorrow from 6-7pm talking about design and visual trends! You can listen in on 91.1FM WFMU in the NY + NJ area, or stream live on wfmu.org. Call us with some fun questions! 📻 wfmu.org/playlists/LU
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Elizabeth Goodspeed @goodspeed.bsky.social · 31/08/2026
New issue of Casual Archivist about 1990s Wired magazine, nostalgic tech, and representing the future ⚛️ casualarchivist.substack.com/p/wired-up
casualarchivist.substack.com
All Wired Up
One of the more surreal things about getting older is that design made in my lifetime has slowly become design history. Seeing this happen has inevitably begun to affect the way I think about collecti...
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Typographica @typographica.org · 18/08/2026
Smartest thing It’s Nice That has done: hire @goodspeed.bsky.social. Dumbest thing It’s Nice That has done: take Meta money to do an advertorial puff piece on the IG rebrand. Anyway, here’s another good Goodspeed article: www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on the branding challenge behind Mayor Zohran’s new municipal grocery stores
Everyone wants to know who will win New York City’s grocery store RFP – the more interesting question is what public identities should actually do.
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jonathan friedman @jonathanfriedman.com · 13/08/2026
Love this
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Elizabeth Goodspeed @goodspeed.bsky.social · 03/08/2026
How did a municipal grocery store become the design world’s hottest RFP? My newest @its-nice-that.bsky.social column is about Zohran Mamdani’s NYC Groceries, prestige under populism, and what civic branding can learn from meat market signage 🛒 www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on the branding challenge behind Mayor Zohran’s new municipal grocery stores
Everyone wants to know who will win New York City’s grocery store RFP – the more interesting question is what public identities should actually do.
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Elizabeth Goodspeed @goodspeed.bsky.social · 27/07/2026
Spent the weekend scanning the vintage wax paper bread wrappers I've been collecting for an upcoming issue of Casual Archivist 🍞
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Elizabeth Goodspeed @goodspeed.bsky.social · 13/07/2026
A new Casual Archivist issue about lesser-than-ephemera and the visual detritus of everyday life (as evidenced though bootleg Bollywood VHS tapes)—read it here casualarchivist.substack.com/p/spine-ting... 📼
casualarchivist.substack.com
Spine-Tingling
I’ve always had a soft spot for design made by non-designers. When I tell people this, they usually think I’m talking about punk flyers, or the kind of sweetly naive drawings of fruit that one might f...
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c0up @c0up.bsky.social · 11/07/2026
Another excellent edition from @goodspeed.bsky.social ! #designsky casualarchivist.substack.com/p/spine-ting...
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Elizabeth Goodspeed @goodspeed.bsky.social · 05/06/2026
I wrote and designed the front of Framework 105, Parsons CD’s annual publication! My intro combines student interviews, archival research, and four new essays to explore how students past and present think about art school, creative work, AI, and life after graduation → draw-down.com/products/fra...
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Elizabeth Goodspeed @goodspeed.bsky.social · 22/05/2026
This week, I guest edited The Mortar, a new-ish online publication from the folks behind Stack Magazines! As resident casual archivist, I decided to focus on some of my favorite stories from now shuttered magazines. You can read my commentary + the stories here → mortarmagazine.com/authors/eliz...
mortarmagazine.com
Elizabeth Goodspeed | The Mortar
Great stories from the world’s independent publishers
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Elizabeth Goodspeed @goodspeed.bsky.social · 19/05/2026
“What aesthetic is this?” My newest It's Nice That column is about visual trends, the rise of taxonomic warfare, and what gets flattened when culture becomes searchable infrastructure 🏷️ www.itsnicethat.com/articles/eli...
itsnicethat.com
“What aesthetic is this?” Elizabeth Goodspeed on the push to categorise visual culture
Online, images are increasingly treated less as singular works than as pieces of a broader aesthetic puzzle – each with a distinct label. But what gets lost when creativity is compressed into searchab...
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Elizabeth Goodspeed @goodspeed.bsky.social · 11/05/2026
New #casualarchivist issue about first-day-of-issue envelopes, stamps as branding, and the power of miniatures ✉️ check your inbox or read it here → casualarchivist.substack.com/p/going-postal
casualarchivist.substack.com
Going Postal
Despite enjoying the look of stamps, I’ve avoided becoming a philatelist for the same reason I’ve avoided getting too into record collecting: I really do not need a reason to be buying more stuff, esp...
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Mass-Driver @mass-driver.com · 08/04/2026
“Writing is to graphic design what clay is to pottery.” @goodspeed.bsky.social makes a compelling case for why designers should write: www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on why design writing needs designers writing
Without designers writing about their own work, design is easy to misunderstand. Writing helps designers work through what they think – and makes that thinking visible to others.
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DR.ME @dr-me-studio.bsky.social · 08/04/2026
A great read about design writing from @goodspeed.bsky.social over on @its-nice-that.bsky.social going to aim to carve out some time to do some regular writing after reading this www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on why design writing needs designers writing
Without designers writing about their own work, design is easy to misunderstand. Writing helps designers work through what they think – and makes that thinking visible to others.
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c0up @c0up.bsky.social · 27/02/2026
Daaaang, another killer edition of Casual Archivist from @goodspeed.bsky.social casualarchivist.substack.com/p/poetic-jus... #designsky
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Pablo Lara H. @pablolarah.bsky.social · 02/03/2026
Poetic Justice by @goodspeed.bsky.social Ottoman-era data visualizations from Cerîde-i Adliyye, “The Justice Gazette,” + JulesVernacular, a photographic collection of handpainted French signs collected by @jackusine.bsky.social @jackusine@typo.social casualarchivist.substack.com/p/poetic-jus...
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Pablo Lara H. @pablolarah.bsky.social · 05/03/2026
💻 “Faking ‘realness’ on a computer doesn’t get us anywhere new.” – @goodspeed.bsky.social on imperfection as design strategy #analogue #design #AI www.itsnicethat.com/articles/eli...
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Elizabeth Goodspeed @goodspeed.bsky.social · 27/02/2026
New Casual Archivist about legal charts that look like blades of grass—from Cerîde-i Adliyye, a Ministry of Justice publication printed in Turkey in the mid-1920s 📊 casualarchivist.substack.com/p/poetic-jus...
casualarchivist.substack.com
Poetic Justice
Today’s collection is a set of Ottoman-era data visualizations from Cerîde-i Adliyye (The Journal of Justice), a Ministry of Justice publication printed in Turkey in the mid-1920s.
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It's Nice That @its-nice-that.bsky.social · 06/12/2025
Elizabeth Goodspeed on how many designers it takes to make a studio > www.itsnicethat.com/articles/eli...
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Elizabeth Goodspeed @goodspeed.bsky.social · 14/02/2026
Gave a talk at Pentagram and it felt like the warmest family reunion!!!
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James Kelleher @jameskelleher.pilcrow.ie · 05/02/2026
Another banger from @goodspeed.bsky.social
itsnicethat.com
“Faking ‘realness’ on a computer doesn’t get us anywhere new.” – Elizabeth Goodspeed on imperfection as design strategy
As AI and digital tools make polish effortless, analogue imperfection has taken on new cultural weight. But what does “analogue” actually mean when most things are made, shared, and consumed digitally...
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Studio Ranokel @studioranokel.bsky.social · 30/01/2026
“If the goal is to prove something wasn’t made by AI, faking ‘realness’ on a computer doesn’t really get us anywhere new. […] What’s being described as an ‘analogue revival’ is less a material shift than a semiotic one.”👇
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Elizabeth Goodspeed @goodspeed.bsky.social · 29/01/2026
My first @its-nice-that.bsky.social column of the year is about faking imperfection (fauxbi-sabi) and what it means to have a resurgence of analog aesthetics without analog tools 📷 www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on the limits of imperfection as a design strategy
As AI and digital tools make polish effortless, analogue imperfection has taken on new cultural weight. But what does “analogue” actually mean when most things are made, shared, and consumed digitally...
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Elizabeth Goodspeed @goodspeed.bsky.social · 27/01/2026
Thank you to Works But Makes Noises for having me on their podcast! Topics discussed include: what design school doesn’t teach, my scanner, archives versus mood boards, folk packaging, trend reports vs. in–out lists, and writing as a way of thinking → podcasts.apple.com/us/podcast/s...
podcasts.apple.com
Special Guest Elizabeth Goodspeed on Design Education, Experimental Branding, Weird References, and Archiving Everything
Podcast Episode · Works But Makes Noises · 01/26/2026 · 1h 5m
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Elizabeth Goodspeed @goodspeed.bsky.social · 26/01/2026
We watched John Carpenter's "They Live" recently and I'm gobsmacked that no one has recommended it to me before. Twilight Zone if it included a 10 minute wrestling scene and more people getting drop-kicked out of windows. And, of course, SO much Futura. Perfect movie, 10/10.
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Elizabeth Goodspeed @goodspeed.bsky.social · 21/01/2026
One small step for advertising; new Casual Archivist issue about proto-virality and 1960s moonvertising 🌝 casualarchivist.substack.com/p/apollo-11
casualarchivist.substack.com
One Small Step for Advertising
Today’s collection is a series of moon-themed ads from 1969-ish. I found these via my local library book sale, which is put on twice a year by a group of chatty octogenarians (plus one sprightly fifty...
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Pablo Lara H. @pablolarah.bsky.social · 21/01/2026
🌙🚀 One Small Step for Advertising by Elizabeth Goodspeed @goodspeed.bsky.social Moon-themed ads from the 60s. + The E. F. Caldwell & Co. Collection at the Cooper-Hewitt Museum Library #ads #vintage #Ephemera casualarchivist.substack.com/p/apollo-11?...
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Joe Fourhman @fourhman.com · 19/12/2025
Great look at the distinct design of one of the goofiest board games of the year.
elizabethgoodspeed.com
Magical Athlete — Elizabeth Goodspeed
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Ron Bronson @ronbronson.com · 13/12/2025
Responding to @goodspeed.bsky.social timely op-ed in The Architect's Newspaper about how rebranding some websites is a problem in search of a solution www.archpaper.com/2025/12/nati...
archpaper.com
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Elizabeth Goodspeed @goodspeed.bsky.social · 15/12/2025
I wrote a piece for @archpaper.com about 18F, the National Design Studio, and the insidiousness of “rebranding” government services instead of improving them. Thanks to my editors for letting me use the phrase “tread on me daddy” in an architecture publication 🫡 www.archpaper.com/2025/12/nati...
archpaper.com
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Yvonne Lam @yvonnezlam.bsky.social · 10/12/2025
I like this a lot. @blackfreelance.bsky.social this is about designers but might be of interest to you.
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Pablo Lara H. @pablolarah.bsky.social · 12/12/2025
🥭 Elizabeth @goodspeed.bsky.social on how many #designers it takes to make a #studio #itsnicethat The question of what counts as a “studio” – and what you call one – reveals the industry’s ongoing tension around identity, ambition and scale. #design www.itsnicethat.com/articles/eli...
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Pablo Lara H. @pablolarah.bsky.social · 12/12/2025
⚫ Signs of Life by @goodspeed.bsky.social at #SunsetOverSunset Signs are actors. Some are wallflowers, barely speaking above a whisper, while others shout and flirt, beckoning for attention. #sign #design www.sunsetoversunset.org/stories/signs
Cover of the article Signs by Elizabeth Goodspeed. Behind, a picture of a black and white street with vintage cars and signs
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BlackFreelance @blackfreelance.bsky.social · 13/12/2025
“the United States is a lot more generous to corporations than it is to people” I’ve written about why I’m an S-corp as a freelancer, but this is the distillation of it all We find safety and security in numbers…and as corporations
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Elizabeth Goodspeed @goodspeed.bsky.social · 08/12/2025
I collaborated with CMYK and Angela Kirkwood on the redesign of cult classic game Magical Athlete! I worked on the brand identity, art direction, and all the graphic design for components like cards & tokens. Now ask me how much math I had to do to make an evenly spaced game board with 31 spaces...
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Communication Arts @commarts.com · 04/12/2025
Elizabeth Goodspeed reveals the industry’s ongoing tension around identity, ambition and scale. ow.ly/xTc150XBTmR
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Elizabeth Goodspeed @goodspeed.bsky.social · 05/12/2025
How many designers does it take to be a studio? I wrote about how "studio" has shifted from structural descriptor to signal; shorthand for how a practice wants to be read. But as "studio" stops signaling size + authority, do mythologies around growth collapse too? www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on how many designers it takes to make a studio
The question of what counts as a “studio” – and what you call one – reveals the industry’s ongoing tension around identity, ambition and scale.
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Elizabeth Goodspeed @goodspeed.bsky.social · 01/12/2025
I wrote about the changing typographic landscape of Sunset Strip as seen through Ed Ruscha’s photos of the street from 1965-2007. Published on Sunset Over Sunset, a new website from @gettymuseum.bsky.social that explores different stories of urban LA history 🪧 www.sunsetoversunset.org/stories/signs
sunsetoversunset.org
Sunset Over Sunset
Explore the histories of Los Angeles's iconic Sunset Boulevard through the photographs of artist Ed Ruscha.
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Pablo Lara H. @pablolarah.bsky.social · 13/11/2025
🚂 All Aboard! Casual Archivist by @goodspeed.bsky.social Guest: Vedad Siljak Tyco Toys * Fonts In Use @FontsInUse@typo.social #Ephemera #Typography #VedadSiljak casualarchivist.substack.com/p/all-aboard
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Wayne @wayneb.bsky.social · 20/11/2025
LA palette cleanse: really great graphic design deep dive into the Ruscha Sunset archive by @goodspeed.bsky.social focusing on the evolution of the signage www.sunsetoversunset.org/stories/signs
sunsetoversunset.org
Sunset Over Sunset
Explore the histories of Los Angeles's iconic Sunset Boulevard through the photographs of artist Ed Ruscha.
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Elizabeth Goodspeed @goodspeed.bsky.social · 03/11/2025
Thank you to the folks at the @flickrfdn.bsky.social for asking me some truly fantastic questions about archiving, the ephemeral nature of digital archiving, and what I've learned from working with Brits. (As ever, Flickr remains the best website on the internet!!!) www.flickr.org/a-chat-with-...
flickr.org
A chat with Elizabeth Goodspeed, Casual Archivst - Flickr Foundation
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Elizabeth Goodspeed @goodspeed.bsky.social · 23/10/2025
Brand designers love the control, originality and ownership of making their own fonts. But how is custom type reshaping the culture and economy of type design itself? I wrote about why so many design studios are creating fonts and what it means for the rest of us! www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on why design studios are making fonts
Custom type has become branding’s newest obsession, promising control, originality, and ownership – but its rapid rise is reshaping the culture and economy of type design itself.
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Communication Arts @commarts.com · 23/10/2025
Elizabeth Goodspeed on why custom type has become branding’s newest obsession. ow.ly/zBwn50XgWpQ
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Communication Arts @commarts.com · 25/09/2025
@goodspeed.bsky.social on what happens when design becomes prefab. ow.ly/qB1f50X29HY
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Elizabeth Goodspeed @goodspeed.bsky.social · 02/10/2025
I spoke alongside Pablo Rochat at Air's inaugural creative summit "Age of Aquarius"—we talked about about craft vs. creativity, the early AI ~*fever dream*~ aesthetic, and why actually making stuff still matters! Recorded here → youtu.be/F0QWo8R_jA0
youtu.be
AI, Taste & Making Stuff That Matters — Pablo Rochat x Elizabeth Goodspeed (Live at On Air)
YouTube video by Air
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Elizabeth Goodspeed @goodspeed.bsky.social · 24/09/2025
My newest column for @its-nice-that.bsky.social is about the rise of pre-fab brand kits, "move fast and break things," and how identity is often starting to matter more than product! ⏱️ www.itsnicethat.com/articles/eli...
itsnicethat.com
Elizabeth Goodspeed on what happens when design becomes prefab
Designer-led platforms promise to let you make money from unused concepts. But as off-the-shelf brand identities become the norm, designers risk losing the equity, authorship, and evolution that come ...
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Elizabeth Goodspeed @goodspeed.bsky.social · 21/09/2025
New Casual Archivist issue about one of my favorite niche collectives, The Kindred of the Kibbo Kift—a 1920s radical Utopian scouting group dedicated to handicraft 🦊 casualarchivist.substack.com/p/kindred-sp...
casualarchivist.substack.com
Kindred Spirits
Today’s collection is an archive of materials from the Kindred of the Kibbo Kift, a short-lived British youth movement founded in 1920 by John Hargrave, a Utopian polymath described as an “author, car...
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Present & Correct @presentcorrect.bsky.social · 16/09/2025
A fantastic collection of vintage diner table mats, in today’s Casual Archvist newsletter. More open.substack.com/pub/casualar... And thanks @goodspeed.bsky.social
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Elizabeth Goodspeed @goodspeed.bsky.social · 05/09/2025
Some new (old) work for At Heart Panadería in Atlanta—a riso-printed cookbook zine <3
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