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Tobias

@thechiefmarketer.com
41 followers 40 following 72 posts

Chief Marketing Officer for cybersecurity companies. Currently at Junto Identity Speaker. Author of Cyber Motion, a weekly newsletter for #cybersecurity business leaders (cybermotion.thechiefmarketer.com). Opinions are my own.

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Tobias @thechiefmarketer.com · 04/03/2026
I accidentally created a Context Engine that powers my AI agents. This week I wrote about why it’s important to have a context engine at the center of your business, and how I unwittingly created mine. cybermotion.thechiefmarketer.com/p/the-case-f...
cybermotion.thechiefmarketer.com
The Case for a Context Engine at the Heart of Your Cybersecurity Business
Your AI tools aren't underperforming. They're underinformed.
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Tobias @thechiefmarketer.com · 01/03/2026
I meant to post something last week but the week got away from me. On Tuesday I’ll share a new article about the importance of having a context engine at the center of your business.
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Tobias @thechiefmarketer.com · 01/03/2026
Seeing comments tbis morning I’m reminded that #Crew96 fans are the most panicky, toss-certain-players-repeatedly-under-the-bus, group I’m associated with. I guess it’s easier to urge Celtic to give Nancy time to adjust than to personally swallow that advice. This will take time. I’m not worried.
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BleepingComputer @bleepingcomputer.com · 13/01/2026
Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.
bleepingcomputer.com
Convincing LinkedIn comment-reply tactic used in new phishing
Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.
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Tobias @thechiefmarketer.com · 09/01/2026
What could possibly go wrong?
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Tobias @thechiefmarketer.com · 31/12/2025
Yesterday I published my last newsletter of 2025. It's not about cybersecurity. Or marketing strategy. Or any of the things I usually write about. It's about 56 (plus or minus) hard drives in my basement. A confession. And the projects we tell ourselves we'll finish "someday."
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Morgan Hughes @morganhughes.bsky.social · 24/12/2025
Happy Chrimbus Eve to the only sports fans who have ever mattered in the history of the world.
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Morgan Hughes @morganhughes.bsky.social · 28/11/2025
Happy #BlackFriday to all who celebrate. If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out. Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts. www.supportersupply.co #Crew96 #GoBucks #ShopLocal
A discount code for 30% off all items at Supporter Supply Co.
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Tobias @thechiefmarketer.com · 12/10/2025
Happy #SavedTheCrew day!
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Morgan Hughes @morganhughes.bsky.social · 12/10/2025
Holy shit, they acknowledged it. Wow.
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Tobias @thechiefmarketer.com · 28/09/2025
I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.
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Tobias @thechiefmarketer.com · 18/09/2025
#crew96 is not good this year.
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Zack Whittaker @zackwhittaker.com · 12/09/2025
ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most. One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
techcrunch.com
Apple's latest iPhone security feature just made life more difficult for spyware makers | TechCrunch
Apple launched a new security feature for iPhone 17 and iPhone Air designed to reduce the effect of memory corruption bugs, and in turn make spyware and zero-days more difficult to hack into iPhones.
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Tobias @thechiefmarketer.com · 09/09/2025
All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities. So of course I did the exact opposite.
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Tobias @thechiefmarketer.com · 06/09/2025
Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter. TLDR; they are a terrible idea for #cybersecurity companies. cybermotion.thechiefmarketer.com/p/why-hackin...
cybermotion.thechiefmarketer.com
Why Hacking Back is the Wrong Strategy for Cybersecurity
New “cyber letters of marque” are a recipe for chaos.
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Tobias @thechiefmarketer.com · 05/09/2025
Feels like the new @notion.com databases update is the setup for something even bigger down the road.
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Tobias @thechiefmarketer.com · 19/08/2025
I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD. At this point, turning on 2FA for everyone is more a placebo than anything.
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Tobias @thechiefmarketer.com · 14/08/2025
Security enhancements I'd really like to see in @bsky.app - Passkeys (physical or biometric) - App based 2FA (email 2FA isn't enough)
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Tobias @thechiefmarketer.com · 07/08/2025
Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz. This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
cybermotion.thechiefmarketer.com
Cybersecurity Consolidation Is Reshaping the Market
Massive M&A deals are redefining vendor strategy. Here’s what business leaders need to know.
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Tobias @thechiefmarketer.com · 07/08/2025
Microsoft is having a rough few weeks.
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BleepingComputer @bleepingcomputer.com · 04/08/2025
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
bleepingcomputer.com
Proton fixes Authenticator bug leaking TOTP secrets in logs
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
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Tobias @thechiefmarketer.com · 01/08/2025
@notion.com tab groups are an amazing productivity booster.
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Zack Whittaker @zackwhittaker.com · 24/07/2025
NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers. The database, now offline, was connected to the internet without a password.
techcrunch.com
Cybercrime forum Leak Zone publicly exposed its users' IP addresses | TechCrunch
Exclusive: The popular "leaking and cracking" forum left one of its databases exposed to the internet without a password, exposing the IP addresses of its users logging in.
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Tobias @thechiefmarketer.com · 17/07/2025
Using the new website builder from @beehiiv.com was a breeze! So happy I'm able to easily align the visual styling of my #newsletter (vectorscope.thechiefmarketer.com) with my main site.
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Tobias @thechiefmarketer.com · 09/07/2025
New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...
vectorscope.thechiefmarketer.com
Q3 Momentum Check
How to Reset for Marketing Success
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Tobias @thechiefmarketer.com · 05/07/2025
Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.
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Tobias @thechiefmarketer.com · 03/07/2025
A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.
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Tobias @thechiefmarketer.com · 11/05/2025
Unless you've been living under a rock for the last 2 years, you are aware of the massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.
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Tobias @thechiefmarketer.com · 10/05/2025
Beginning to collect responses for the 2025 State of Cybersecurity Marketing report. This is a biannual report. This edition covers the first half of the year. Work in #cybersecurity #marketing? You can request access to participate here: thechiefmarketer.com/state-of-cyb...
thechiefmarketer.com
State of Cybersecurity Marketing Report 2025 H1 - The Chief Marketer
2025 State of Cybersecurity Marketing Share your insight. Shape the conversation. Secure early access. Contribute to the report The marketing landscape in cybersecurity is shifting fast. To address th...
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Tobias @thechiefmarketer.com · 05/05/2025
In my newsletter last week I wrote about the biggest cybersecurity risk, who just happened to sit down next to me at a coffee shop. On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference. Don't miss out. vectorscope.thechiefmarketer.com/subscribe
vectorscope.thechiefmarketer.com
Vectorscope
Vectorscope is your essential cybersecurity marketing newsletter, distilling complex trends into precise strategies.
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Tobias @thechiefmarketer.com · 30/12/2024
In this week’s edition of The Build Up, I’ll be sharing one way to level up your marketing domain expertise. Including how I’ve done it in the cybersecurity / tech space. thebuildup.net/subscribe
thebuildup.net
Subscribe - The Build Up
Subscribe to The Build Up to have expert go-to-market (GTM) strategies delivered right to your inbox every Sunday.
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Tobias @thechiefmarketer.com · 12/12/2024
For the past 10 years or so my #marketing work has been heavily focused on the #cybersecurity space. Despite that, the marketing and business insights I share skew toward general info rather than being industry specific. It’s time to change that. Here and in my weekly newsletter.
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Tobias @thechiefmarketer.com · 07/12/2024
Got my first Unifi devices. I get the hype.
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Tobias @thechiefmarketer.com · 29/11/2024
Actively listen to your customers. Easy to say, harder to do in practice. This summer I was at conferences where we were showing off our product offerings. During one interaction with a reseller who said about a competing solution, "they just don't do anything for us." 🧵 /1
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Tobias @thechiefmarketer.com · 25/11/2024
🚀 Eliminate Bottlenecks in Your #GTM Strategy I recently rewired my home network to future proof it and eliminate potential data bottlenecks. Don’t worry, this isn’t a homelab post 😂 It got me thinking—businesses face similar challenges when scaling their GTM strategies.
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Tobias @thechiefmarketer.com · 22/11/2024
🤖 AI in B2B Marketing: A Misunderstood Opportunity? #AI is everywhere. It's the buzziest of buzzwords. It's among the fastest-growing skills in our industry. But not all AI is created equal. 🧵
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Tobias @thechiefmarketer.com · 22/11/2024
Rebuilding what took me nearly 17 years on the x-bird to create will take some time. Where are all my #b2b #marketing people at?
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Tobias @thechiefmarketer.com · 22/11/2024
Just figured out the Bluesky method of verification. It makes an insane amount of sense. Also only took about 2 minutes to complete.
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Tobias @thechiefmarketer.com · 22/11/2024
Over the past couple weeks I’ve been updating my homelab. Didn’t realize I had one until I stumbled on YouTube videos about the phenomenon, likely because I’m a CMO and not a sysadmin.
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Tobias @thechiefmarketer.com · 20/11/2024
All the advice out there recommends sharing newsletter info on the x. Instead, I’m going to lean in here. 🔺 Go-to-market strategies 🔺 Free, delivered weekly 🔺 Focused on the B2B and B2G Sign up at thebuildup.net/subscribe
thebuildup.net
Subscribe - The Build Up
Subscribe to The Build Up to have expert go-to-market (GTM) strategies delivered right to your inbox every Sunday.
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Tobias @thechiefmarketer.com · 19/11/2024
I loved Twitter but hated what it became. Hoping this will rekindle what I once enjoyed about short form social.
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