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Tobias

@thechiefmarketer.com
41 followers 40 following 72 posts

Chief Marketing Officer for cybersecurity companies. Currently at Junto Identity Speaker. Author of Cyber Motion, a weekly newsletter for #cybersecurity business leaders (cybermotion.thechiefmarketer.com). Opinions are my own.

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Tobias @thechiefmarketer.com · 30/08/2026
Things not in our trophy case: Wooden Spoon. 💡
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Tobias @thechiefmarketer.com · 12/03/2026
Of all the guests you’ve had, Morgan is one.
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Tobias @thechiefmarketer.com · 04/03/2026
Unfamiliar with context engines? The very brief explanation is it’s the operational layer that powers hybrid intelligence work. Both humans and AI need context to do the best work. A context engine is how you centralize that information and make it easily digestible to both.
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Tobias @thechiefmarketer.com · 04/03/2026
I accidentally created a Context Engine that powers my AI agents. This week I wrote about why it’s important to have a context engine at the center of your business, and how I unwittingly created mine. cybermotion.thechiefmarketer.com/p/the-case-f...
cybermotion.thechiefmarketer.com
The Case for a Context Engine at the Heart of Your Cybersecurity Business
Your AI tools aren't underperforming. They're underinformed.
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Tobias @thechiefmarketer.com · 01/03/2026
I meant to post something last week but the week got away from me. On Tuesday I’ll share a new article about the importance of having a context engine at the center of your business.
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Tobias @thechiefmarketer.com · 01/03/2026
Seeing comments tbis morning I’m reminded that #Crew96 fans are the most panicky, toss-certain-players-repeatedly-under-the-bus, group I’m associated with. I guess it’s easier to urge Celtic to give Nancy time to adjust than to personally swallow that advice. This will take time. I’m not worried.
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Tobias @thechiefmarketer.com · 24/02/2026
And that list was just from Monday…
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Tobias @thechiefmarketer.com · 14/02/2026
Brew Dog remains dead to me.
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Tobias @thechiefmarketer.com · 19/01/2026
Always enjoy a good Hiaasen reference.
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BleepingComputer @bleepingcomputer.com · 13/01/2026
Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.
bleepingcomputer.com
Convincing LinkedIn comment-reply tactic used in new phishing
Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.
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Tobias @thechiefmarketer.com · 09/01/2026
What could possibly go wrong?
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Tobias @thechiefmarketer.com · 31/12/2025
You can catch all my posts, which normally are about running #cybersecurity businesses, by subscribing to Cyber Motion cybermotion.thechiefmarketer.com/subscribe
cybermotion.thechiefmarketer.com
Subscribe | Cyber Motion
Cyber Motion covers the business of cybersecurity for busy founders, executives, and corporate leaders.
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Tobias @thechiefmarketer.com · 31/12/2025
If you've got something lurking—a project, a decision, a conversation you keep putting off—this one's for you. Happy New Year. Make it the year you finally tackle the thing.
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Tobias @thechiefmarketer.com · 31/12/2025
Yesterday I published my last newsletter of 2025. It's not about cybersecurity. Or marketing strategy. Or any of the things I usually write about. It's about 56 (plus or minus) hard drives in my basement. A confession. And the projects we tell ourselves we'll finish "someday."
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Morgan Hughes @morganhughes.bsky.social · 24/12/2025
Happy Chrimbus Eve to the only sports fans who have ever mattered in the history of the world.
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Morgan Hughes @morganhughes.bsky.social · 28/11/2025
Happy #BlackFriday to all who celebrate. If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out. Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts. www.supportersupply.co #Crew96 #GoBucks #ShopLocal
A discount code for 30% off all items at Supporter Supply Co.
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Tobias @thechiefmarketer.com · 30/10/2025
He gone.
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Tobias @thechiefmarketer.com · 12/10/2025
Happy #SavedTheCrew day!
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Morgan Hughes @morganhughes.bsky.social · 12/10/2025
Holy shit, they acknowledged it. Wow.
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Tobias @thechiefmarketer.com · 28/09/2025
Next year when he nets 12 goals you’ll be a convert.
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Tobias @thechiefmarketer.com · 28/09/2025
I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.
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Tobias @thechiefmarketer.com · 18/09/2025
#crew96 is not good this year.
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Tobias @thechiefmarketer.com · 17/09/2025
A great film that I rewatch almost yearly.
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Zack Whittaker @zackwhittaker.com · 12/09/2025
ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most. One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
techcrunch.com
Apple's latest iPhone security feature just made life more difficult for spyware makers | TechCrunch
Apple launched a new security feature for iPhone 17 and iPhone Air designed to reduce the effect of memory corruption bugs, and in turn make spyware and zero-days more difficult to hack into iPhones.
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Tobias @thechiefmarketer.com · 09/09/2025
I'm not going to be lumping every data source I have into one monster database to rule them all. Some databases will continue to only have a single source while others, where it makes sense, will be going the route of my CRM.
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Tobias @thechiefmarketer.com · 09/09/2025
After playing with it throughout today I’m very glad I made the change. When working on the backend of my CRM I no longer have to bounce between multiple pages. Instead each main source is just a tab click away.
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Tobias @thechiefmarketer.com · 09/09/2025
Third, I knew that I could undo it all very easily and go back to separate databases any time. Fourth, I have a suspicion that this new structure by Notion is laying the groundwork for something much bigger. And on the off chance I'm right, I want to start getting familiar with this way of working.
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Tobias @thechiefmarketer.com · 09/09/2025
First, the workspace I made the change on is only used by myself. I don’t have to worry about training anyone else on the new way of doing things. Second, I was only using a single view each (within the database) for the 9 sources that I merged under that new single “CRM” database umbrella.
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Tobias @thechiefmarketer.com · 09/09/2025
Yesterday I moved all 9 of the databases that were powering my CRM in Notion into a a single CRM database with 9 different sources. I bucked the common recommendations for a couple reasons.
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Tobias @thechiefmarketer.com · 09/09/2025
All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities. So of course I did the exact opposite.
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Tobias @thechiefmarketer.com · 06/09/2025
Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter. TLDR; they are a terrible idea for #cybersecurity companies. cybermotion.thechiefmarketer.com/p/why-hackin...
cybermotion.thechiefmarketer.com
Why Hacking Back is the Wrong Strategy for Cybersecurity
New “cyber letters of marque” are a recipe for chaos.
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Tobias @thechiefmarketer.com · 05/09/2025
I can see a path forward where the new architectural layer may power some significant advances that weren’t possible under the previous structure.
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Tobias @thechiefmarketer.com · 05/09/2025
By itself, I don’t see the need to shift the way I structure my current databases in my workspaces to have multiple sources contained in each. However…
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Tobias @thechiefmarketer.com · 05/09/2025
Feels like the new @notion.com databases update is the setup for something even bigger down the road.
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Tobias @thechiefmarketer.com · 19/08/2025
I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD. At this point, turning on 2FA for everyone is more a placebo than anything.
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Tobias @thechiefmarketer.com · 14/08/2025
Security enhancements I'd really like to see in @bsky.app - Passkeys (physical or biometric) - App based 2FA (email 2FA isn't enough)
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Tobias @thechiefmarketer.com · 07/08/2025
Love this, exactly what I’ve been wishing for!
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Tobias @thechiefmarketer.com · 07/08/2025
Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz. This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
cybermotion.thechiefmarketer.com
Cybersecurity Consolidation Is Reshaping the Market
Massive M&A deals are redefining vendor strategy. Here’s what business leaders need to know.
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Tobias @thechiefmarketer.com · 07/08/2025
Microsoft is having a rough few weeks.
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BleepingComputer @bleepingcomputer.com · 04/08/2025
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
bleepingcomputer.com
Proton fixes Authenticator bug leaking TOTP secrets in logs
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
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Tobias @thechiefmarketer.com · 03/08/2025
The Popular with Friends feed tells me I don't follow enough people. Sad but true.
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Tobias @thechiefmarketer.com · 01/08/2025
@notion.com tab groups are an amazing productivity booster.
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Zack Whittaker @zackwhittaker.com · 24/07/2025
NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers. The database, now offline, was connected to the internet without a password.
techcrunch.com
Cybercrime forum Leak Zone publicly exposed its users' IP addresses | TechCrunch
Exclusive: The popular "leaking and cracking" forum left one of its databases exposed to the internet without a password, exposing the IP addresses of its users logging in.
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Tobias @thechiefmarketer.com · 23/07/2025
And I’m about to go to 0. 15% price increases YoY on top of a packed schedule (work and life) are a killer combo.
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Tobias @thechiefmarketer.com · 20/07/2025
Looks like he heard you…
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Tobias @thechiefmarketer.com · 17/07/2025
The archive page is my favorite view.
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Tobias @thechiefmarketer.com · 17/07/2025
Using the new website builder from @beehiiv.com was a breeze! So happy I'm able to easily align the visual styling of my #newsletter (vectorscope.thechiefmarketer.com) with my main site.
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Tobias @thechiefmarketer.com · 09/07/2025
New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...
vectorscope.thechiefmarketer.com
Q3 Momentum Check
How to Reset for Marketing Success
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Tobias @thechiefmarketer.com · 05/07/2025
Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.
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Tobias @thechiefmarketer.com · 03/07/2025
A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.
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