iiinova — where your digital self keeps evolving

GingerMay @teamgingermay.bsky.social · 23/09/2026

GingerMay has arrived in Cologne for our 14th DMEXCO! If you’re at the show, let us know. We’d love to connect. #DMEXCO #AdTechPR #MarTechPR #IndustryEvents

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GingerMay @teamgingermay.bsky.social · 07/09/2026

Is university the right path for everyone? Our MD Amy Lawrence contributed to City AM's higher education debate on why degrees shouldn't be the default path. Rising debt means alternatives like apprenticeships can lead to equally brilliant careers. Read: bit.ly/4cuVK6N

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GingerMay @teamgingermay.bsky.social · 13/08/2026

ATS London is only around the corner... We’re delighted to be a supporting partner and are looking forward to a full day of insightful content sessions and plenty of opportunities to catch up. Come and visit us at our stand!

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GingerMay @teamgingermay.bsky.social · 12/08/2026

Great mentorship is transformational. We’re thrilled our MD Amy Lawrence won a Bronze Stevie for Mentor of the Year at @thestevieawards.bsky.social: International Business Awards 2026. Congratulations to Amy and all the winners!

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GingerMay @teamgingermay.bsky.social · 03/08/2026

Is your brand connecting or just adding to the noise? GingerMay Founder, Victoria Usher, joined The Business of Marketing to discuss why human insight, executive profiling, & GEO strategy matter in an era of AI comms. Listen here: bit.ly/4chha77

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GingerMay @teamgingermay.bsky.social · 20/07/2026

Digital transformation is failing, but maybe not for the reasons we think. In the latest Tomorrow podcast, our CEO Victoria Usher, Oli Barrett MBE and Ben Terrett CBE discuss why great digital services start with users, not hype. www.youtube.com/watch?v=A73l...

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GingerMay @teamgingermay.bsky.social · 17/07/2026

Emojis show that people crave emotion and personality, even in PR and B2B. While facts matter, people remember a feeling. Our Senior Associate Director, Jess Davis, explores why emotional intelligence is a strategic advantage: teamgingermay.com/emotional-in... #WorldEmojiDay

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GingerMay @teamgingermay.bsky.social · 01/07/2026

Congratulations to our CEO and Founder, Victoria Usher, for being named one of Adtelligent's Top AdTech Influencers to Follow. We're proud to see Victoria recognised alongside some of the industry's leading thinkers.

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GingerMay @teamgingermay.bsky.social · 19/06/2026

Fancy a trip down memory lane? Cannes Lions is only a few days away, and we couldn't resist a look back at some of our favourite moments from previous festivals before we do it all again next week. We can't wait to see you on the Croisette.

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GingerMay @teamgingermay.bsky.social · 27/05/2026

Innovative broadcast tech deserves visibility. In our latest blog, we explore why PR matters in media technology, from building credibility to helping buyers cut through complexity. Read more: bit.ly/4wRAukf

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GingerMay @teamgingermay.bsky.social · 13/05/2026

Production is evolving fast. Kirsty and Amber spent the day at MPTS London, where conversations explored how AI, cloud workflows and changing audience expectations are reshaping media production and storytelling.

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GingerMay @teamgingermay.bsky.social · 12/05/2026

The brand new Tomorrow podcast for Future Forum is live 🎧 Oli Barrett and Victoria Usher join Joshua Western of Space Forge to discuss space manufacturing, learning through failure and global innovation. bit.ly/4euIb9g

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GingerMay @teamgingermay.bsky.social · 23/04/2026

The future of work is changing fast... Thanks to Tech For Good for featuring Victoria Usher’s insights on why judgment and communication matter as much as technical skills for the next generation to stay ahead as AI reshapes careers. www.techforgood.net/thoughtleade...

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GingerMay @teamgingermay.bsky.social · 15/04/2026

VideoWeek's New Video Frontiers is underway! We've heard lots of interesting perspectives already, and enjoyed discussions on topics from the evolving CTV landscape to the growing role of data, measurement and AI in video. Looking forward to tomorrow.

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GingerMay @teamgingermay.bsky.social · 13/04/2026

The count down to POSSIBLE 2026 is on... In just under two weeks, Victoria and Naomi will be touching down in Miami and will be meeting change makers across marketing, media and tech. Looking forward to seeing you there.

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GingerMay @teamgingermay.bsky.social · 08/04/2026

What does great agency leadership really look like? Our CEO Victoria Usher joined David Phillips, Pangolin on a special leadership-focused PRmoment podcast with Will Hart. From decision-making to building high-performing teams, listen here: podcasts.apple.com/gb/podcast/w...

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GingerMay @teamgingermay.bsky.social · 07/04/2026

Our productivity is at an all-time high... Or at least until we hit the sugar crash. We're back after the bank holiday and safe to say the GingerMay team is running on chocolate-fuelled energy this week! We hope everyone enjoyed the break and excuse to indulge in a sweet treat... or two.

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GingerMay @teamgingermay.bsky.social · 20/03/2026

Are you attending AdVision on 6th May? Join 100+ senior stakeholders for incredible networking and insights from industry experts, with panellists from dmg media, Audience Store, Magnite, Titan OS, Sparteo & Ozone. Register now: bit.ly/4lZL8k1

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GingerMay @teamgingermay.bsky.social · 11/03/2026

Automation is reshaping entry-level roles. Thanks to eCommerce Age for sharing our CEO & Founder, Victoria Usher’s, article on why mentorship must fill the gap left by disappearing training grounds and why B2B tech leaders must treat it as a strategic priority. ecommercenews.uk/story/when-t...

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GingerMay @teamgingermay.bsky.social · 06/03/2026

The give to gain mindset isn’t just for IWD, it’s how leaders build value. Our Deputy MD, Amy Lawrence, shares with Mediashotz why small acts of mentoring have never been more important mediashotz.co.uk/iwd-2026-giv... #IWD2026

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GingerMay @teamgingermay.bsky.social · 27/02/2026

February’s been busy… From the stages of TechEx Global and Google to the energy of MAD//Fest North, we’ve been on the move. We’ve been on great sessions with IAA UK and tangoo, plus our 2026 AdVision dates are live: 6 May, and 15 Oct. Bring on spring!

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GingerMay @teamgingermay.bsky.social · 24/02/2026

PR and earned media spend will increase x2 due to the increased use of LLMs, according to Gartner... LLMs will be the main gateways for search and powered by 'authority signals' via earned routes. Read more here: lnkd.in/epcphcj5

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GingerMay @teamgingermay.bsky.social · 20/02/2026

If they can’t repeat it, it didn’t cut through. At IAA UK UPLIFT, Victoria Usher shared why clarity is a leadership asset, not just a basic skill. Technical brilliance gets you in the room, but simplifying the complex drives the sale

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GingerMay @teamgingermay.bsky.social · 16/02/2026

We’re thrilled that our Founder and CEO, Victoria Usher, has been appointed as a judge for the PRmoment Awards 2026. Good luck to all the agencies and teams submitting their work! We can’t wait to see who's pushing the boundaries and to celebrate the best of the best.

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GingerMay @teamgingermay.bsky.social · 04/02/2026

Thanks to the TechEx Global team for today's view of the B2B tech landscape, including struggles to bridge the gap between technical complexity and commercial trust. PR removes this barrier, translating complex details into clear, value-led narratives.

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GingerMay @teamgingermay.bsky.social · 30/01/2026

January’s been strong … We joined Adwanted at invite-only The Year Ahead, The Drum at Predictions 2026 and headed to IAB’s Techtonic. To round it off, we delivered a day of client workshops and brought an exciting new event and brand concept to life.

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GingerMay @teamgingermay.bsky.social · 28/01/2026

AI strengthens defences, but AI‑driven attacks are evolving just as fast. When things go wrong, who’s responsible: the engineer, the data, or the algorithm? We explore why privacy is not just about compliance, it’s also about communication: teamgingermay.com/data-privacy...

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GingerMay @teamgingermay.bsky.social · 27/01/2026

AI isn’t the future, it’s your discoverability engine now. B2B brands who aren’t optimised for Generative Engine Optimisation (GEO) risk being invisible. To lead the conversation where it matters, get in touch and let’s talk GEO & PR strategy to elevate your visibility.

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GingerMay @teamgingermay.bsky.social · 15/01/2026

While overall marketing budgets remain flat, PR is one of only two areas seeing increased investment, according to today’s IPA Bellwether report. As AI search and the importance of GEO grows, PR will only become more critical to how brands are discovered, trusted and chosen.

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GingerMay @teamgingermay.bsky.social · 22/12/2025

Sharing a HUGE Ginger thank you. As we head into the festive break, we want to say thank you to our clients, partners, and friends for another incredible year. We hope you all enjoy a well-deserved rest and have a wonderful holiday season. Happy Holidays from everyone at GingerMay!

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GingerMay @teamgingermay.bsky.social · 18/12/2025

Brand stories now live in mentions. With more searches resolved without a site visit, your expertise needs to be found in published media, commentary, and reviews. ‼️ The right PR ensures your narrative is accessible wherever decisions happen.

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GingerMay @teamgingermay.bsky.social · 11/12/2025

As we edge closer to the holiday season the team at GingerMay are embracing their festive knits! Who is joining in and spreading festive cheer?

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GingerMay @teamgingermay.bsky.social · 03/12/2025

GEO is the LLM growth engine for your business … but are you ready? In her latest Forbes article, our CEO Victoria Usher highlights that if your brand isn’t optimised for AI visibility, you could be invisible to the buyers you most need to influence. www.forbes.com/councils/for...?

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GingerMay @teamgingermay.bsky.social · 18/11/2025

This Global Entrepreneurship Week, we're spotlighting inspiring entrepreneurs we admire for their innovation and contributions in their respective industries. Here are just a few of the founders and leaders we commend 👇

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GingerMay @teamgingermay.bsky.social · 03/11/2025

Quality PR content puts your brand in AI’s spotlight. Trusted, visible, and influential coverage means your insights power key dashboards and recommendations. 💥 Invest in PR to become tomorrow’s go-to reference for growth.

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GingerMay @teamgingermay.bsky.social · 30/10/2025

What happens when you truly understand the people you work with? Our CEO & Founder, Victoria Usher, joined Trenton Moss on his Human Powered podcast to talk about the power of DISC personality profiling. 🎧 Listen to the full episode here: sterka.team/podcast

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GingerMay @teamgingermay.bsky.social · 29/10/2025

Do businesses still care about university degrees? Our Deputy MD, Amy Lawrence, shared her perspective with TechRound, challenging the long-held assumption that academic routes are the only measure of ability. Read Amy’s full comments in TechRound here: techround.co.uk/business/exp...

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GingerMay @teamgingermay.bsky.social · 23/10/2025

We’re excited that Marko Johns, UK Managing Director & Head of Agency, International at Seedtag, will be joining our adtech panel at AdVision: Shaping Tomorrow’s Media. 📅 Wednesday 12th November 📍 The Loading Bay, Shoreditch Register here: bit.ly/3VvP0gc

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GingerMay @teamgingermay.bsky.social · 20/10/2025

The GingerMay team rolled up their sleeves this month with Food For All, a central London charity that provides warm and nutritious meals to those in need, working with a network of groups and charities to ensure food does not go to waste. Check out how the team got stuck in!

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GingerMay @teamgingermay.bsky.social · 08/10/2025

✅ Credibility wins. AI and decision-makers both rely on third-party validation to filter noise from substance. Genuine PR secures meaningful recognition that underpins relationships and supports long-term growth. Authenticity attracts - make your reputation work for you.

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GingerMay @teamgingermay.bsky.social · 03/10/2025

Happy National Smile Day ✨ 🔶 An honest, authentic smile builds rapport and trust. 🔶 Smiling can boost your own mood and lift the mood of those around you... they're contagious. 🔶 A genuine smile helps break down barriers, making collaboration and communication easier. What makes you smile?

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GingerMay @teamgingermay.bsky.social · 02/10/2025

AdVision: Shaping Tomorrow’s Media is coming! This November, we’re back for the final AdVision of the year, bringing together the brightest voices in media for a morning of sharp debate and future-focused conversation. Register for your ticket here: bit.ly/3VvP0gc

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GingerMay @teamgingermay.bsky.social · 29/09/2025

Citations = visibility 👀 Every credible mention in media or analysis outlets acts as an AI magnet, lifting your brand up to 40%. In today’s landscape, trusted citations are what puts your brand in buyers’ sightlines and builds a lasting influence. 🔶 Your next mention could be your biggest unlock.

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GingerMay @teamgingermay.bsky.social · 23/09/2025

AdVision: Shaping Tomorrow’s Media is coming this November! Join us for a morning packed with insightful debates and expert takes on where media goes next. Register for your place here and stay tuned for the speaker lineup: bit.ly/3VvP0gc 📍 The Loading Bay, Shoreditch | Wednesday 12th November

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GingerMay @teamgingermay.bsky.social · 11/09/2025

Referenced, not ranked 🔎 The real win in AI-powered discovery is being cited in trusted sources, not just indexed in search. 💥 Elevate your brand: credible references in reputable publications start your next opportunity.

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GingerMay @teamgingermay.bsky.social · 09/09/2025

Supercharged conversations at ATS ⚡ The GingerMay team is having a brilliant day at @exchangewire.bsky.social's ATS London with the MadTechMoney collaboration driving inspiring conversations about the future of programmatic, investment and advertising. Q4 … here we come!

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GingerMay @teamgingermay.bsky.social · 02/09/2025

AI doesn’t rank you, it names you. 👉 Mentions build trust. 👉 Citations boost GEO. 👉 Zero-click searches make visibility critical. That’s why PR is your #1 growth lever in the generative era. #PR #GEO #AI

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GingerMay @teamgingermay.bsky.social · 01/09/2025

🇩🇪 Heading to DMEXCO 2025? So are we! The GingerMay team will be in Cologne to catch up with our peers and hear about what’s next for ad tech and emerging tech. Whether you’re tackling growth or want to swap notes on innovation, we’d love to connect. #DMEXCO25 #BoldMarketing

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GingerMay @teamgingermay.bsky.social · 29/08/2025

☀️ August at a glance ☀️ Here’s a look back at some of our favourite moments this month: 🎩 The GingerMay summer party ♻️ Progress updates on our BCorp personal goals 🗓️ Gearing up for exciting industry events: @exchangewire.bsky.social ATS London 2025 and @dmexco.bsky.social

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GingerMay @teamgingermay.bsky.social · 26/08/2025

We asked our team ... “What’s the boldest trend shaping ad tech in 2025?”, check out what they had to say. The GingerMay team can't wait to connect in Cologne and to hear the industry expert's own bold predictions. #BoldMarketing #BoldMovesDMEXCO

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