iiinova — where your digital self keeps evolving

DMEXCO @dmexco.bsky.social · 10/02/2026

Sponsored // Marketing decisions under pressure. That’s why the W&V Summit 2026 matters. 📍 March 11–12 | Munich The strategic kickoff for CMOs & marketing leaders. 🎤 Speakers include leaders from Volkswagen, Telekom, P&G, dm & more. 👉 Get your ticket now: events.wuv.de/tickets

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DMEXCO @dmexco.bsky.social · 01/01/2026

2026 is loading and so is the next chapter of DMEXCO. 💫 Big questions, bold ideas and what’s next for marketing, media and tech are already taking shape. One hint? A new motto is coming soon – and it’s made for what lies ahead. 👀 #DMEXCO #NewYear #DigitalMarketing #MarketingTrends #DMEXCO2026

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DMEXCO @dmexco.bsky.social · 19/12/2025

We want to say thank you! ✨ For the energy you brought to DMEXCO, for the conversations that shaped the agenda, and for being the heartbeat of this community. Enjoy the season, take the break you’ve earned, and step into the new year with fresh fire. Happy Holidays. Your DMEXCO Team ❤️‍🔥

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DMEXCO @dmexco.bsky.social · 03/12/2025

What looks like a matcha latte moment is actually a cultural shift shaping how consumers cope, choose and connect with brands. ✨ Why this matters more than ever? 👉 Read more: dmexco.com/stories/little-escapes-h… #DMEXCO #LittleTreatCulture

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DMEXCO @dmexco.bsky.social · 13/11/2025

Couldn’t make it to every stage? We’ve got you covered. 🙌 Dive into all sessions anytime in the DMEXCO Video-On-Demand Library. Log in now or register for free: community.dmexco.com/login/de-DE/ev…

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DMEXCO @dmexco.bsky.social · 23/10/2025

Big news! 💥 Our very own Verena Gründel, DMEXCO Director Brand & Communications, has been named one of Germany’s 100 most influential women by STRIVE Magazine. We couldn’t be prouder to see her recognized among the country’s most inspiring changemakers. 💫 #STRIVE100 #DMEXCO #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 15/10/2025

Missed it live? 🚀 You can rewatch now Kai Hudetz’ (Managing Director, IFH Köln GmbH) keynote “E-Commerce in the Age of AI” and all sessions from #DMEXCO25 on our Video-On-Demand platform. Two days of insights, trends & inspiration – now available anytime, anywhere. 👉 bit.ly/4n4Kq3y

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DMEXCO @dmexco.bsky.social · 07/10/2025

In the latest DMEXCO podcast, host Verena Gründel talks with Rafael Narvaez, CMO of Mutti, about doubling international revenue in just five years – and why bold moves and cultural sensitivity go hand in hand. Podcast 👉 bit.ly/42Z83n0 Keynote 👉 bit.ly/4nGwrSR

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DMEXCO @dmexco.bsky.social · 06/10/2025

AI isn’t replacing pharma sales reps – it’s upgrading them. 💊 In his DMEXCO column, Thilo Kölzer explores how AI is reshaping pharmaceutical sales. Read the full column now: bit.ly/3IQrZSj

ein Mann mit Brille und einem grünen Hemd

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DMEXCO @dmexco.bsky.social · 26/09/2025

In our new Insight Out edition, we spoke with Sarah Grohé, founder and Managing Director of erlich textil. She shares what it means to challenge taboos in marketing and which strategic question is on her mind as she looks toward 2026. Read the full interview here: bit.ly/4nnYnuH

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DMEXCO @dmexco.bsky.social · 24/09/2025

Couldn’t catch everything live at #DMEXCO2025? Now’s your chance to revisit the highlights. Stream the sessions and masterclasses you missed, refresh your insights and get inspired all over again! Start your binge-watch now: bit.ly/4pEbIQQ #DMEXCO2025 #OnDemand #DigitalMarketing

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DMEXCO @dmexco.bsky.social · 23/09/2025

What drives creativity in 2025? ✨ @view3200 asked the participants of the Creativity Summit at #DMEXCO25 for their insights – and the answers might surprise you. You missed it? You can watch all sessions in our on-demand library: bit.ly/3IrrbDi #DMEXCO2025 #CreativitySummit

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DMEXCO @dmexco.bsky.social · 23/09/2025

In our latest Insight Out, Giuseppe Fiordispina shares how he balances creative stunts, digital innovation and data-driven toolkits – all with one goal: making brands part of people’s identity. Read his take on the future of marketing leadership now 👉 bit.ly/4nQQo9j

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DMEXCO @dmexco.bsky.social · 18/09/2025

Thank you so much for 2 amazing days of #DMEXCO25 We laughed, learned and hustled from stage to stage. We listened, talked and discussed. But most importantly: we made great new connections and loved seeing all of you here with us in Cologne! See you next year! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 18/09/2025

Thanks for joining us these past two days, it was just great! We hope you all get home safely and manage to recap these special moments here in Cologne. See you next year back here in Cologne on September 23 & 24! #DMEXCO2025 #BeBoldMoveForward #DMEXCO2026

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DMEXCO @dmexco.bsky.social · 18/09/2025

Dora Osinde, Founder YEAH BUT NO, and Alma Lipa, CDMO L’Oréal DACH, told us about the bravest steps in their career up to now and how taking on a profession in marketing may be one of the most rewarding jobs there is! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 18/09/2025

Lufthansa Group is working on a new identity – we spoke to Olivier Krüger, CMO Deutsche Lufthansa AG, who shared his thoughts on what innovation and modern leadership mean to him at our CMO Summit. Thank you so much, Olivier! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 18/09/2025

Unique, authentic, trendy, relevant and with focus on pop-culture –the pace that social media sets creates challenges for a lot of brands and creators: trends are not just being formed in big target groups, but rather in niches existing on the different platforms! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 18/09/2025

It is not just hot air when we say: get your insights at #DMEXCO25 from the leaders of the industry! 💡 Thank you, Digiday and W&V for making this amazing CMO Summit possible! Did you guys take part? Which marketing leader were you able to listen to? #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 18/09/2025

DMEXCO is about the people that connect during these two very special days – we can not stress this enough! Keep on being curious, keep on pushing our industry and keep on coming back to Cologne! 😍 What was your highlight so far? How often have you been to DMEXCO? #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 18/09/2025

Nothing bad ever happens to a writer! That’s Ann-Kathrin Schmitz’, Founder of Baby got Business, advice to all of us who are in storytelling! In times when AI helps us to optimize our workflows and creatives, the community still craves human interaction! ❤️ #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 17/09/2025

💡GRL PWR on and next to our Agencies Stage! 💡 What it took the two of them to find their place in business? Well, it fits our motto #BeBoldMoveForward! Thanks for sharing your experiences, Katharina and Alina! We can’t wait to see more women in leadership. #DMEXCO2025 #WomenInLeadership

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DMEXCO @dmexco.bsky.social · 17/09/2025

#DMEXCO25 is not only about the innovation, it is about connecting with people and sharing our experiences! Thank you, Sabine Jünger, VP Otto Advertising, for your insights! What we learned from Sabine? Stay honest, stay curious and be open to learn! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 17/09/2025

The brightest industry minds together in one spot: that’s #DMEXCO25 for you! We are half way through day one and our Thought Leaders’ Summit powered by Wall Street Journal already transformed buzz words into high quality knowledge! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 17/09/2025

Tech Enablement is not only about bringing the best products to market, but also considering the workflow and accessibility of teams in marketing working with tech. Thank you, Alex Fannius, VP EMEA, Taboola for the holistic approach on how to successfully integrate tech innovation. #DMEXCO2025

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DMEXCO @dmexco.bsky.social · 17/09/2025

TV forms society – Malte Hildebrandt, CEO of Screenforce, who appeals to marketers to keep up the invest in TV as a channel in order to be able to keep on providing high quality journalism to the population at large. What's your take on TV advertisement looking into the future? #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 17/09/2025

Céline Flores Willers shared her expertise on our Center Stage today at #DMEXCO25 ✨ Most importantly? Corporate Influencing should be like an application process – whoever really wants to do it, might do it best! #DMEXCO2025 #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 17/09/2025

In our Commerce Summit this morning our experts talked about ❤️how new giant players reshape the markets 💙how loyalty is formed and ❤️which standards form the #CustomerExperience now and most importantly in the future #BeBoldMoveForward #DMEXCO2025 #Summit #WorldOfCommerce #Commerce

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DMEXCO @dmexco.bsky.social · 17/09/2025

AI is going to be the rocket ship to transform our ideas and human creativity into execution! Claire-Louise Green, VP Marketing EMEA, Adobe & Jay Trestain, EMEA Lead Marketing Transformation & Client Partner, IBM iX shared their insights with us - thank you! #BeBoldMoveForward #DMEXCO2025

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DMEXCO @dmexco.bsky.social · 17/09/2025

“There has never been a more exciting time for search than right now!” Gaurav Bhaya, Vice President, Google Ads, stressed in his talk on our Center Stage how we are entering a whole new Era of Search. Let’s face this new era together – thank you, Gaurav! 💡 #BeBoldMoveForward #DMEXCO2025

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DMEXCO @dmexco.bsky.social · 17/09/2025

✨ The day has finally come, welcome to #DMEXCO25 – Europe’s leading #DigitalMarketing & #Tech event! ✨ Verena Gründel and Dirk Freytag of @bvdwev.bsky.social just opened this year’s DMEXCO on our Center Stage! We are hyped! 🎉 What are you guys looking forward to most? #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 16/09/2025

Sports meets content revolution! ⚽ On the second day of #DMEXCO25, Felix Starck, CEO of Baller League, will take us inside Europe’s fastest-growing sports entertainment property. Bookmark the session: community.dmexco.com/event/dmexco-2…

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DMEXCO @dmexco.bsky.social · 16/09/2025

Back on stage at #DMEXCO25 🚀 Eko Fresh returns to the Collective Stage on September 17 at 18:30 to close the NXTGEN Agency Summit, empowered by Odaline and Uncoded. Get ready! ✨ #DMEXCO #NXTGENAgency #Summit #CollectiveStage #BeBoldMoveForward

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DMEXCO @dmexco.bsky.social · 15/09/2025

In the session "The Brands’ Trends Grand Jury 2025" six senior marketing leaders will explore five of the industry trends shaping 2026 and beyond. Backed by fresh insights from our research partner Kantar the jury will debate each trend and vote live in an ESC-style ranking.

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DMEXCO @dmexco.bsky.social · 15/09/2025

In two days on the #DMEXCO25 Media Stage: The panel “Unlocking the Full Potential of Retail Media: Advertisers’ Expectations for 2026 and Beyond” will dive into the key questions of true standardization and transparency, omnichannel strategies and to audience-first, outcome-driven solutions.

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DMEXCO @dmexco.bsky.social · 15/09/2025

Soon at #DMEXCO25 Billy Hodder, Tournament Content Lead at FIFA takes the stage with his session “Social Media Strategy at the FIFA World Cup”. He will reveal how real-time content, creative storytelling and platform-first strategies drive unmatched reach and engagement.

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DMEXCO @dmexco.bsky.social · 14/09/2025

How does an industry rebuild in times of crisis—and what can we all learn from it? We’re honored to welcome Nickolas Rekeda, CMO of MGID, to the Center Stage on September 17! Don’t miss this session full of insights on resilience, leadership, and the future of advertising. 💫

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DMEXCO @dmexco.bsky.social · 13/09/2025

On stage: 👉 Klaus Schmäing, ex. Marketing Director, fritz-kola 👉 Sabine Zantis, ex. CMO, Deichmann 👉 Michael Schachtner, Chief Creative Officer, dentsu Creative DACH 👉 Dora Osinde, Founder, YEAH BUT NO 👉 Maurice “Moe“ Endres, Cultural Marketing Director, Serviceplan #DMEXCO2025 #CreativitySummit

Ein Poster mit Text und Bildern von Menschen.

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DMEXCO @dmexco.bsky.social · 11/09/2025

Ad // Relevance beats reach. Did you know that 86% of Germans already plan their shopping digitally? 📲 Discover why timing, relevance, and personalization are the real game changers — and why context is the future of digital marketing. 👉 Full story on the blog: bit.ly/4gsDqMs.

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DMEXCO @dmexco.bsky.social · 11/09/2025

🚀 Google takes the stage at #DMEXCO25! See live: ⭐ Gaurav Bhaya, Vice President ⭐ Dr. Michalina Seekamp, Head of YT Content & Creator Sales ⭐ Andreas Briese, Country Director YT Germany and Central Europe ⭐ Dr. Bernd Fauser, Managing Director, DACH Partners & Solutions

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DMEXCO @dmexco.bsky.social · 10/09/2025

Agencies Trends 2026 🚀 The agency world is changing fast: client expectations are tougher, AI is boosting productivity, and new performance metrics are redefining success. In this session the speakers will share their insights on how agencies can adapt, grow, and lead in 2026. ✨

eine Gruppe von Menschen auf einem blauen und pinken Hintergrund

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DMEXCO @dmexco.bsky.social · 10/09/2025

Only a few days left until #DMEXCO25: Are you ready to dive deep into the future of digital innovation? 🚀 At our World of Tech, you’ll meet leading AdTech & MarTech players, explore future-shaping technologies, and join exclusive Google Masterclasses – right at the heart of the industry.

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DMEXCO @dmexco.bsky.social · 09/09/2025

In only a few days international marketing leaders will discuss the strategies defining the future of our industry at our #DMEXCO25 CMO Summit in cooperation with DIGIDAY and W&V. September 18, Center Stage, 9:45 AM – 4:20 PM Get ready! 🚀 And bookmark your favorite sessions: bit.ly/3K5wqbZ

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DMEXCO @dmexco.bsky.social · 09/09/2025

Welcome to #DMEXCO25!💙 ADCELL is a fast-growing affiliate marketing network with a strong focus on the German-speaking market. Since 2003, it has successfully connected advertisers and publishers: reliable, innovative and close to the market.

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DMEXCO @dmexco.bsky.social · 09/09/2025

At our DMEXCO Retail Media Summit – powered by BVDW, the panel “Trends in Media 2026” dives into the shifts redefining the industry: changing audiences, new formats, pricing realities & platform dynamics. Bookmark your favorite session now: bit.ly/3K5wqbZ 🚀

einen Screenshot eines Social-Media-Events

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DMEXCO @dmexco.bsky.social · 09/09/2025

DMEXCO Podcast: Your Guide to #DMEXCO25. 🎧 Two days. 16 summits. Countless formats, side events & highlights. In this episode, Verena Gründel gives you the ultimate insider briefing on what not to miss at #DMEXCO2025. Tune in now: bit.ly/4gpYsLx 🚀

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DMEXCO @dmexco.bsky.social · 09/09/2025

New names on the #DMEXCO25 stages! 🎤 We’re thrilled to welcome these three inspiring voices: ✨ Tim Ringel, CEO, Meet The People ✨ Céline Flores Willers, CEO & Founder, The People Branding Company ✨ Tor Thompson, GM, Global Business Team, Microsoft Advertising

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DMEXCO @dmexco.bsky.social · 08/09/2025

Tick, tock… only 9 days until Cologne turns into the capital of digital marketing and innovation. We’re excited to welcome three more outstanding speakers to #DMEXCO25. Get ready for inspiring stories and unexpected angles that push the conversation forward. 🚀

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DMEXCO @dmexco.bsky.social · 07/09/2025

🎤 Join Lara Sophie Bothur (Global Tech Influencer, Deloitte) and Céline Flores Willers (CEO & Founder, The People Branding Company) on the Center Stage, September 17, as they dive into the future of Corporate Influencing, the skills it takes, and why credibility depends on it.

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DMEXCO @dmexco.bsky.social · 06/09/2025

DMEXCO in a nutshell? 😌 Isabella and Claudia from our team know the event in all its details. They have been involved in the planning for months and probably know #DMEXCO25 like the back of their hands. Now they share their very own take on what the event means to them. 💬

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