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Simone Puligheddu

@simonepuligheddu.bsky.social
16 followers 21 following 50 posts

I help companies unlock the full potential of the web, leveraging data-driven SEO strategies designed for growth.

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Reposted by Simone Puligheddu
John Mueller @johnmu.com · 24/09/2026
And ... checking with the team, the data wasn't previously in the counts, the report has new data.
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John Mueller @johnmu.com · 15/09/2026
Is Your "GEO" Just Another Name For Spam?
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Barry Schwartz @rustybrick.com · 07/09/2026
Google's @johnmu.com Google can lose faith in sites over programmatic SEO efforts, leading to a long recovery period www.seroundtable.com/google-lose-... #seo #googleseo #googlespam #spam #seo
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Simone Puligheddu @simonepuligheddu.bsky.social · 28/07/2026
#SEO After revisiting episode 112 of Google's Search Off the Record podcast (How to Read the Indexing Report), I put together a summary of the key insights shared by Martin Splitt and John Mueller. ➡️ English version: simonepuligheddu.com/this-is-how-...
simonepuligheddu.com
How to Read the Google Search Console Page Indexing Report
The Google Search Console Page Indexing Report is not a to-do list. Learn how to identify patterns, diagnose indexing issues, and avoid common SEO mistakes.
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Simone Puligheddu @simonepuligheddu.bsky.social · 14/07/2026
#HTML June 29, 2026: Google Chrome has announced the new <usermedia> HTML element (available from Chrome 151), simplifying camera and microphone access on the web. Early testing showed massive UX wins... ➡️ Read the full announcement: developer.chrome.com/blog/usermed... #Google #Chrome #UX
developer.chrome.com
Introducing the <usermedia> HTML element  |  Blog  |  Chrome for Developers
Learn about the &lt;usermedia&gt; HTML element, a new Capability Element landing in Chrome 151.
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Reposted by Simone Puligheddu
Barry Schwartz @rustybrick.com · 03/07/2026
The Google Search Console page indexing report has finally been updated, after being stuck for 3 weeks www.seroundtable.com/google-page-... #googlesearchconsole #googleseo #google #googlepageindexing #seo thanks @johnmu.com
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John Mueller @johnmu.com · 01/07/2026
When a link to the site is shown (for example, if someone clicks the expansion element), it'll be counted. This is in line with other features that allow some kind of interaction.
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Simone Puligheddu @simonepuligheddu.bsky.social · 21/06/2026
#SEO I attended Google Search Central Live in Milan! 😁 (June 2026) Reading the docs is great, but catching insights live from John Mueller & Martin Splitt was fantastic. Amazing energy from the Italian SEO community... good luck with your SEO, everyone! #Google #SearchCentralLive #SclMilan26
Simone Puligheddu at Google Search Central Live Milano 2026
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Simone Puligheddu @simonepuligheddu.bsky.social · 20/04/2026
#SEO 20 April, 2026: Google added a new section on "read more" deep links to the snippet documentation ➡️ Source & read more: developers.google.com/search/updat... #Google #Marketing #WebDevelopment
developers.google.com
Latest Google Search Documentation Updates | Google Search Central  |  What's new  |  Google for Developers
Learn about the latest and most recent Google Search Central documentation updates. Stay current with what's new at Google Search Central.
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Simone Puligheddu @simonepuligheddu.bsky.social · 20/04/2026
#AI Technical 🔧 #SEO 15 April, 2026 - OpenAI released a new bot: "OAI-AdsBot is used to validate the safety of web pages submitted as ads on ChatGPT." ➡️ Source & read more: developers.openai.com/api/docs/bots
developers.openai.com
Overview of OpenAI Crawlers
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Simone Puligheddu @simonepuligheddu.bsky.social · 21/03/2026
#SEO 20 March, 2026: a new user agent by #Google, named "Google-Agent". This user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request. ➡️ developers.google.com/crawling/doc...
developers.google.com
Google's Crawling Documentation Changelog | Google Crawling Infrastructure  |  Crawling infrastructure  |  Google for Developers
Track major updates to Google's crawling documentation, including changes to Google's list of user agents, crawlers, and user-triggered fetchers.
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Simone Puligheddu @simonepuligheddu.bsky.social · 12/03/2026
#SEO #AI 12 March, 2026: Microsoft Clarity published an article today about the limitations of prompt simulation: "Why Real Data Matters for Measuring AI Visibility". ➡️ Discover the complete article here: clarity.microsoft.com/blog/real-da...
clarity.microsoft.com
Measuring AI Visibility: Why Real Data Matters - Microsoft Clarity
Many AI visibility tools rely on simulated prompts. Learn how grounded AI citation data reveals real influence in AI answers and the AI discovery pipeline.
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Simone Puligheddu @simonepuligheddu.bsky.social · 12/03/2026
#Google Search Console 11 March, 2026: The branded queries filter in Search Console is now available to all eligible sites. ➡️ Read more (1): developers.google.com/search/blog/... ➡️ Read more (2): www.linkedin.com/posts/google... #SEO #Marketing #Ecommerce
developers.google.com
Introducing the branded queries filter in Search Console  |  Google Search Central Blog  |  Google for Developers
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Simone Puligheddu @simonepuligheddu.bsky.social · 06/03/2026
#Google 05 March, 2026: "Ask a Techspert: How does AI understand my visual searches?" "Lens should be intelligent enough to understand the "why" behind your search" ➡️ Source & read more: blog.google/company-news... #SEO #AI #Gemini #DigitalMarketing
blog.google
Ask a Techspert: How does AI understand my visual searches?
Learn more about AI Mode in Search’s query fan-out method for visual search.
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Simone Puligheddu @simonepuligheddu.bsky.social · 03/03/2026
#SEO 02 March, 2026: #Google added a new section on specifying a preferred image with metadata to the image SEO best practices and Discover documentation. ➡️ Read more: developers.google.com/search/docs/... ➡️ Source & read more: developers.google.com/search/updat... #WebDevelopment #Marketing
developers.google.com
Image SEO Best Practices | Google Search Central  |  Documentation  |  Google for Developers
Google Search helps users visually discover information on the web. Explore image SEO best practices such as image captions and badges.
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Simone Puligheddu @simonepuligheddu.bsky.social · 23/02/2026
#SEO #AI Two months ago, Dan Petrovic shared a valuable talk on AI SEO. If you haven’t yet had the time to watch it in full, it offers an interesting perspective for anyone working in the field. - Part 1: lnkd.in/gHfNJaqr - Part 2: lnkd.in/gQXuNc-g - Part 3: lnkd.in/gP8CQsM5
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Simone Puligheddu @simonepuligheddu.bsky.social · 21/02/2026
#WebDevelopment Google introduced a new native HTML tag: <geolocation>, starting with Chrome 144. ➡️ Read more: developer.chrome.com/blog/geoloca... (January 2026) ➡️ Demo: permission.site/geolocation_... #UX #Google #Chrome #DigitalMarketing
developer.chrome.com
Introducing the <geolocation> HTML element  |  Blog  |  Chrome for Developers
Discover the new way to request user location data.
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Reposted by Simone Puligheddu
Mark Williams-Cook @markwilliamscook.com · 16/02/2026
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today. alsoasked.com/insights/paa...
alsoasked.com
How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked
Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.
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Simone Puligheddu @simonepuligheddu.bsky.social · 10/02/2026
#SEO #AI 10 February, 2026 | "Introducing AI Performance in Bing Webmaster Tools Public Preview" What the dashboard measures: 1) Total Citations 2) Average Cited Pages 3) Grounding queries 4) Page-level citation activity 5) Visibility trends over time ➡️ Source: blogs.bing.com/webmaster/Fe...
blogs.bing.com
Introducing AI Performance in Bing Webmaster Tools Public Preview
Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner integra...
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Simone Puligheddu @simonepuligheddu.bsky.social · 05/02/2026
#SEO breaking news: January 2026 Edition - English version: simonepuligheddu.com/seo-breaking... - Italian version: simonepuligheddu.com/it/ultime-no...
simonepuligheddu.com
SEO Breaking News - January 2026 | Latest SEO Updates
Stay updated with the latest SEO breaking news for January 2026: Google Search changes, Gemini updates, AI features, indexing insights, and more.
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Simone Puligheddu @simonepuligheddu.bsky.social · 23/01/2026
#Google #AI 22 January, 2026: Personal Intelligence in AI Mode in Search Read more (1): blog.google/products-and... #SEO
blog.google
Personal Intelligence in AI Mode in Search: Help that's uniquely yours
Personal Intelligence lets you tap into your context from Gmail and Photos to deliver tailored responses in Search, just for you.
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Simone Puligheddu @simonepuligheddu.bsky.social · 23/01/2026
#UX #SEO #AI 22 January, 2025 | Microsoft Clarity launches new "Bot Activity" beta feature to track AI crawler behavior. Read more (1): learn.microsoft.com/en-us/clarit... Read more (2): clarity.microsoft.com/blog/ai-bot-...
learn.microsoft.com
Bot Activity
Overview of the Bot Activity dashboard in Microsoft Clarity.
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Simone Puligheddu @simonepuligheddu.bsky.social · 09/01/2026
#AI #Microsoft "Conversations that Convert: Copilot Checkout and Brand Agents" (Jan 8, 2026) about.ads.microsoft.com/en/blog/post...
about.ads.microsoft.com
Conversations that Convert: Copilot Checkout and Brand Agents
Announce Brand agent and Instant checkout, highlighting product functionality, brands and partners using the product, and how to join/sign up.
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Simone Puligheddu @simonepuligheddu.bsky.social · 04/01/2026
#SEO News - December 2025 Edition simonepuligheddu.com/seo-breaking...
simonepuligheddu.com
SEO Breaking News: December 2025 Edition
SEO breaking news for Dec 2025 Edition: Gemini 3 Flash, AI video verification, Microsoft duplicate content insights, new features, more SEO news to explore.
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Simone Puligheddu @simonepuligheddu.bsky.social · 12/12/2025
#Google Dec 11, 2025 - Google is testing "Disco" a new browsing experience that helps you manage complex online tasks. "GenTabs" built with Gemini 3 creates interactive web applications based on your open tabs and chat history. ➡️ Read more: blog.google/technology/g...
blog.google
Take the web for a fresh spin with GenTabs, built with Gemini 3
GenTabs is part of a new Google Labs experiment that proactively creates custom web applications to help you navigate the web
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Simone Puligheddu @simonepuligheddu.bsky.social · 09/12/2025
Technical 🔧 #SEO (December 5, 2025) During his talk at Tech SEO Connect, Giacomo Zecchini highlighted several implementation patterns that could distort what crawlers & AI bots actually perceive. ➡️ I recommend watching the full session on YouTube here: m.youtube.com/watch?v=kZw6...
m.youtube.com
Rendering, Style, and Layout When Things Go Wrong - Giacomo Zecchini
YouTube video by Tech SEO Connect
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Reposted by Simone Puligheddu
Barry Schwartz @rustybrick.com · 01/12/2025
Google is working on a big update to the Gemini UX, it is calling 2.0 www.seroundtable.com/google-new-g... via @officiallogank.bsky.social #gemini #google
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Reposted by Simone Puligheddu
John Mueller @johnmu.com · 30/11/2025
TIL Wikipedia moved to shared desktop/mobile website URL pattern, no more m-dot URLs. If you're curious about the behind-the-scenes work (site migrations! everybody's favorite, right?!): www.mediawiki.org/wiki/Request... www.mediawiki.org/wiki/Request... techblog.wikimedia.org/2025/11/21/u...
techblog.wikimedia.org
Unifying our mobile and desktop domains – [[WM:TECHBLOG]]
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Simone Puligheddu @simonepuligheddu.bsky.social · 02/12/2025
#SEO breaking news: November 2025 Edition ➡️ Read all the news from this edition now: simonepuligheddu.com/seo-breaking...
simonepuligheddu.com
SEO Breaking News: November 2025 Edition, 2025 Edition
SEO breaking news for Nov 2025 Edition: Google AI Mode, Gemini 3, Bing, Clarity, ChatGPT updates. Stay ahead with the latest trends shaping your SEO strategy.
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Simone Puligheddu @simonepuligheddu.bsky.social · 21/11/2025
#SEO #Bing Nov 20, 2025: Microsoft shared insights on how AI is reshaping the search conversion journey. ➡️ Read more: blogs.bing.com/webmaster/No... by Fabrice Canel and Krishna Madhavan #AI #Marketing
blogs.bing.com
How AI Search Is Changing the Way Conversions are Measured
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user beh...
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Simone Puligheddu @simonepuligheddu.bsky.social · 21/11/2025
#SEO 20 Nov, 2025 - Google announces more details about introducing the branded queries filter in Search Console: developers.google.com/search/blog/... #Google #Marketing #Branding
developers.google.com
Introducing the branded queries filter in Search Console  |  Google Search Central Blog  |  Google for Developers
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Reposted by Simone Puligheddu
Glenn Gabe @glenngabe.bsky.social · 17/11/2025
In addition to annotations rolling out in GSC, more people are starting to see 'Query groups' today in GSC as well. After a refresh, I'm seeing them too across accounts. You might want to check that out for your own properties.
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Reposted by Simone Puligheddu
John Mueller @johnmu.com · 17/11/2025
Will agentic browsing be the next big thing? I remember back when site-owners said "my site's not usable on mobile phones because nobody buys anything with a mobile phone on my site" - don't fall into this trap with agentic browsing.
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Simone Puligheddu @simonepuligheddu.bsky.social · 12/11/2025
#SEO #Google Nov 12, 2025 "Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data" ➡️ Read more: developers.google.com/search/blog/...
developers.google.com
More ways to share your shipping and returns policies with Google  |  Google Search Central Blog  |  Google for Developers
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Simone Puligheddu @simonepuligheddu.bsky.social · 08/11/2025
#AI Microsoft Clarity analyzed traffic using its own platform data from over 1,200 publisher and news sites across an eight-month period ➡️ Read more about this study: clarity.microsoft.com/blog/ai-traf... (November 6, 2025) #Marketing #ArtificialIntelligence
clarity.microsoft.com
AI Traffic Converts at 3x the Rate of Other Channels (Study)  - Understand your customers | Microsoft Clarity Blog
When the web was young, publishers obsessed over bookmarks and homepage visits. Then came the age of search, when search engines like Google and Bing
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Reposted by Simone Puligheddu
John Mueller @johnmu.com · 03/11/2025
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
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Simone Puligheddu @simonepuligheddu.bsky.social · 29/10/2025
#Google Oct 28, 2025 - "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses" ➡️ Source & read more: blog.google/technology/g...
linkedin.com
#google #marketing #advertising #marketingdigitale #digitalmarketing | Simone Puligheddu
#Google Oct 28, 2025 - "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses" "Pomelli uses AI to underst...
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Simone Puligheddu @simonepuligheddu.bsky.social · 29/10/2025
#SEO 27 October, 2025🔧 Google is rolling out "Query groups", a new Search Console Insights feature that groups similar search queries. - Group performance - Queries list - Drill-down ➡️ Read more: developers.google.com/search/blog/...
developers.google.com
Introducing Query groups in Search Console Insights  |  Google Search Central Blog  |  Google for Developers
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Simone Puligheddu @simonepuligheddu.bsky.social · 29/10/2025
#SEO BrightonSEO 23 Oct, 2025 - "How Google's Search Index Works" by Adam Gent ➡️ Here are the slides from the speech: speakerdeck.com/aagent/how-g...
speakerdeck.com
How Google's Search Index Works
How Google Search Index works based on monitoring indexing data at scale across millions of pages. In this deck, you will gain a better understandin&hellip;
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Simone Puligheddu @simonepuligheddu.bsky.social · 13/10/2025
#Google #Advertising #SEO - Oct 13, 2025 1) "Text ads on the search results page will now be grouped with a single “Sponsored results” label" 2) a new “Hide sponsored results” control that allows you to collapse text ads with a single click ➡️ Source & read more: blog.google/products/ads...
blog.google
We’re improving navigation and introducing a new control for ads on Google Search.
Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how …
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Simone Puligheddu @simonepuligheddu.bsky.social · 27/09/2025
#SEO - John Mueller recently discussed the choice of a Top-Level Domain (TLD) for new websites. Below are the key takeaways...
linkedin.com
johnmu&#39;s comment on &quot;Do domains/TLDs really matter?&quot; | Simone Puligheddu
Technical🔧#SEO - John Mueller recently discussed the choice of a Top-Level Domain (TLD) for new websites. Below are the key takeaways... When choosing a domain name, avoid free, cheap, or spammy TLD...
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Simone Puligheddu @simonepuligheddu.bsky.social · 11/09/2025
#UX September 08, 2025 – New in Microsoft Clarity: "Turn Long Session Recordings into Short Insights with Clarity Highlights". Until now, session recordings in Clarity showed the full user journey. But with Highlights, you can now skip the noise. #Marketing #SEO #Ecommerce
linkedin.com
Clarity Highlights: Faster Session Recording Insights - Understand your customers | Microsoft Clarity Blog | Simone Puligheddu
#UX September 08, 2025 – New in Microsoft Clarity: "Turn Long Session Recordings into Short Insights with Clarity Highlights". Until now, session recordings in Clarity showed the full user journey. ...
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Simone Puligheddu @simonepuligheddu.bsky.social · 08/09/2025
#SEO (04 Sept, 2025) A new episode of Search Off the Record, titled “Optimizing login-page content for Google Search” Read the full post: www.linkedin.com/posts/simone...
linkedin.com
Optimizing login-page content for Google Search | Simone Puligheddu
Technical🔧#SEO (04 Sept, 2025) A new episode of Search Off the Record, titled “Optimizing login-page content for Google Search”. Here are the most interesting points (but there is more if you listen...
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Simone Puligheddu @simonepuligheddu.bsky.social · 28/08/2025
Technical🔧 #SEO There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025) Here are the most interesting points (but there is more if you listen to the full episode: www.linkedin.com/posts/simone... #Google #Marketing #DigitalMarketing #Ecommerce
linkedin.com
Lazy loading demystified | Simone Puligheddu
Technical🔧#SEO There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025), where John Mueller and Martin Splitt dive deep into lazy loading, discussing how lazy...
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Simone Puligheddu @simonepuligheddu.bsky.social · 22/08/2025
#Google #AI Aug 21, 2025 - "starting today, we're excited to expand AI Mode to over 180 new countries and territories in English" ➡️ Check the list of supported countries and territories here: support.google.com/websearch/an... ➡️Source & read more: blog.google/products/sea... #SEO #Marketing
support.google.com
Get AI-powered responses with AI Mode in Google Search - Android - Google Search Help
AI Mode is Google’s most powerful AI search experience. You can ask anything and get an AI-powered response, with the ability to go deeper through follow-up questions and helpful links to the web. AI
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Simone Puligheddu @simonepuligheddu.bsky.social · 22/08/2025
#SEO breaking news: 19 August, 2025 Edition Read also... SEO breaking news 20 June, 2025: lnkd.in/dZWYCUtG Read also... SEO breaking news 28 May, 2025: lnkd.in/ekAGqaG7 Read also... SEO breaking news 10 May, 2025: lnkd.in/eZYHVC2H Read also... SEO breaking news 26 Apr, 2025: lnkd.in/dxWkn44n
simonepuligheddu.com
SEO Breaking News: August 19, 2025 Edition
SEO breaking news for August 19, 2025: Google, Bing, Edge and AI Search updates. Stay ahead with the latest insights for your SEO strategy.
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Simone Puligheddu @simonepuligheddu.bsky.social · 22/08/2025
#Google #AI "Audio Overviews are a new AI feature coming to Chrome on Android later this year that distills information from any webpage into a 1-2 minute conversational summary so you get the main points quickly" ➡️ Source & read more: blog.google/products/chr... - Aug 14, 2025
blog.google
5 Chrome features I use all the time as a college student
These Chrome features and tips for students can help you learn more easily while staying organized and focused, too.
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Simone Puligheddu @simonepuligheddu.bsky.social · 02/08/2025
#SEO #Bing (July 31, 2025) "The lastmod field in your sitemap remains a key signal, helping Bing prioritize URLs for recrawling and reindexing, or skip them entirely if the content hasn’t changed since the last crawl" ➡️ Source & read more: blogs.bing.com/webmaster/Ju...
blogs.bing.com
Keeping Content Discoverable with Sitemaps in AI Powered Search
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content visibl...
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Simone Puligheddu @simonepuligheddu.bsky.social · 30/07/2025
#AI #Microsoft "With Copilot Mode on, you enable innovative AI features in Edge that enhance your browser. It doesn’t just wait idly for you to click but anticipates what you might want to do next."
blogs.windows.com
Introducing Copilot Mode in Edge: A new way to browse the web
For decades, the way we’ve used browsers has remained linear: open a tab (or 20), search for something, read a page, repeat. It’s a model that’s worked well, but it hasn’t fundamentally changed. Until...
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Simone Puligheddu @simonepuligheddu.bsky.social · 30/07/2025
Here are the most important points discussed: www.linkedin.com/posts/simone... #SEO
linkedin.com
Technical 🔧#SEO | Simone Puligheddu
Technical 🔧#SEO In a recent episode of Search Off the Record titled “How does CSS affect SEO?” (24 July, 2025 https://lnkd.in/daFQQgn8 ), Martin Splitt and John Mueller discuss how CSS can influence...
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