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Erika Randall

@sharedvalue.bsky.social
156 followers 227 following 72 posts

Designing systems that hold under pressure. Thinking out loud @ sharedvalue.studio Previously: cofounder @GanderSocial.

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Erika Randall @sharedvalue.bsky.social · 18/09/2025
What’s a Ben without a Jerry? Apparently, a governance lesson. Even the strongest mission locks buckle without real structures: medium.com/@erikarandal... #Governance #Values #Decentralization #PublicBenefit
medium.com
When Purpose Becomes a Brand Asset (and Nothing More)
Jerry Greenfield just resigned from Ben & Jerry’s after 47 years, stating: “It’s profoundly disappointing to conclude that that…
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Erika Randall @sharedvalue.bsky.social · 18/09/2025
Thinking about the Ben & Jerry’s situation… Even the strongest 'mission lock' wasn't enough to stop Unilever from slowly undermining what made B&J different. Reminder that mission ≠ vibes, and vibes don't scale.
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Gander Social @gandersocial.ca · 18/06/2025
This is exactly why we’re intentionally designing Gander to align with the Canadian Charter. Not because the law says we have to but because being free from hate speech is a universal human right. Tackling hate speech is a process. One we hope you'll be part of. #CharterInspired #CanadianTech
unoau.unmissions.org
UN Secretary-General's message for the International Day for Countering Hate Speech | 18 June 2025
Hate speech is poison in the well of society. It has paved the way for violence and atrocity during the darkest chapters of human history. Ethnic and religious minorities often bear the brunt - facing...
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Gander Social @gandersocial.ca · 08/06/2025
Being online is cool. So is logging off to read some books. Here’s what some of us at Gander are reading this weekend: data gaps in everyday life, smart forests, radical queer history, the future of the internet, and the enduring appeal of fancy vampires.
A stack of five books on a white shelf, partially surrounded by trailing green leaves. Titles include Finding the Mother Tree by Suzanne Simard, Eleven Minutes by Paulo Coelho, The Rise of Wolf 8 by Rick McIntyre, The Next Economy MBA, and Invisible Women by Caroline Criado Perez. A colorful bookshelf is blurred in the background.Five books arranged vertically on a wooden floor. Titles include Bad Gays by Huw Lemmey and Ben Miller, Trick Mirror by Jia Tolentino, The Vampire Lestat by Anne Rice, Play It As It Lays by Joan Didion, and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid.Three books leaning against a light grey couch cushion. Titles include Value(s) by Mark Carney, Nasty Women Poets, an anthology by Grace Bauer and Julie Kane, and a clothbound edition of 1984 by George Orwell.Three books stacked on a green cutting mat in front of a pastel mechanical keyboard. Titles include Internet for the People by Ben Tarnoff, Not Wanted on the Voyage by Timothy Findley, and 1491: New Revelations of the Americas Before Columbus by Charles C. Mann.
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Erika Randall @sharedvalue.bsky.social · 13/06/2025
Just a girl… standing in front of a social platform… asking it to be ethical. And lucky enough to be building it with a team that actually means it. ↓ #ethicaltech
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Erika Randall @sharedvalue.bsky.social · 10/06/2025
been sketching how trust works inside a system. not the aspirational stuff - what happens when things get messy. who decides, what breaks down, where signals disappear. still messy, but it’s helping. if you’re thinking about this too, would love to hear what’s landing for you.
A visual map titled “Trust at Gander (2025),” showing five interconnected zones: Tensions & Risks, Decision Rights, Policies & Principles, Feedback Loops, and Signals of Integrity. Arrows indicate relationships and feedback between zones. Labels like “clarifies authority under pressure” and “misalignment creates friction” are placed along paths to show how trust functions as a system.
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Erika Randall @sharedvalue.bsky.social · 10/06/2025
trust isn’t something you say - it’s something you design. it’s in the quiet layers: who gets looped in, how tradeoffs are made, what happens when values clash. you can’t slap it on later. wrote more here if you're into this: tinyurl.com/nys4w2cu #trustbydesign
tinyurl.com
Trust Isn't a Brand. It's a System. How early-stage decisions shape whether your product actually holds.
When the pressure hits, trust isn’t built through messaging - it’s revealed by your mechanics. This piece unpacks how to design for trust early, before anything ships. For founders, operators, and sys...
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Gander Social @gandersocial.ca · 05/06/2025
Hear from Jennifer, our COO, about crying through Come From Away (as you do), finding kinship in Canada and why she joined the Gander team. #GetToKnowGander #HinterlandWhosWho
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Gander Social @gandersocial.ca · 26/05/2025
Creators build community online but rarely get a say in how the platforms they use work. Let’s change that. Join us June 25 @ Beauchamp Art Gallery for a free Creator Jam as part of Toronto Tech Week. RSVP and shape the tools you need to reach your people. Space is limited. lu.ma/9ibyo92a
lu.ma
Gander Social Creator Jam · Luma
Gander Social invites creators, builders, and open source enthusiasts of all kinds to join us as we co-create our tools and platform features. Got some ideas…
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Erika Randall @sharedvalue.bsky.social · 27/05/2025
Care doesn’t always get cut on purpose. Sometimes it just gets optimized out. This one’s about mission lock - the structure that keeps your purpose from getting edged out under pressure.👇 erikarandall.substack.com/p/designing-... #MissionLock #EthicalBusiness #PurposeDriven
erikarandall.substack.com
Mission Lock: How Purpose-Driven Orgs Stay Aligned Under Pressure
When care slips through the cracks, structure is what holds it.This post explores how mission lock helps values stay intact - especially when growth, funding, or momentum test your integrity.
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Gander Social @gandersocial.ca · 23/05/2025
Nice way to wake up today. Thanks @nadrescher.bsky.social @thelogic.co for the article. It’s paywalled (but free with a trial). Happy to answer questions. Thanks @bmann.ca @blaine.bsky.social @walkah.social @bad-example.com for the support! thelogic.co/news/gander-...
thelogic.co
Canada is building its own social network - The Logic
Gander Social aims to be a social network where users, not algorithms, set the tone—and where content moderation is based on Canadian laws.
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Erika Randall @sharedvalue.bsky.social · 20/05/2025
Sarah Wynn-Williams’ Careless People shows care is never an afterthought. We build stories faster than systems. Systems crack when care is bolted on later. Embed care as infrastructure from day one. How will you embed it? Read more: medium.com/@erikarandal... #CareAsInfrastructure #EthicalTech
medium.com
What Ethical Tech Can Still Learn From Careless People
What a memoir from inside Facebook reveals about how care erodes in systems, and what we can still design to protect.
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Erika Randall @sharedvalue.bsky.social · 06/05/2025
OpenAI’s for-profit arm is now a Public Benefit Corporation. Not just restructuring - this is a case study in how power, purpose & profit collide. Mission without structure is marketing. Structure without accountability is theatre. Let’s see what this becomes. tinyurl.com/yw5ad5wa #OpenAI #Tech
cnbc.com
OpenAI says nonprofit will retain control of company, bowing to outside pressure
OpenAI will continue to be controlled by a nonprofit as it restructures into a commercial entity, the AI startup said on Monday.
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Erika Randall @sharedvalue.bsky.social · 10/04/2025
Now this is what I call Canadian content 🇨🇦
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Nardwuar the Human Serviette @nardwuarserviette.bsky.social · 10/04/2025
Every Canadian Election I approach all the different party leaders and see if they will do an interview / Hip Flip. Here's a clip of Canadian Prime Minister Mark Carney. Check out the *FULL* interview at youtu.be/TZmh_PNMImE Doot doo !
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Erika Randall @sharedvalue.bsky.social · 08/04/2025
“Build Canadian” shouldn’t just mean protect what exists. It should mean invest in what’s next. But what are we actually building? On B Corps, resilience, and a better blueprint for Canada’s economy. tinyurl.com/mwdywm4k #cdnecon #BCorp #economicresilience #cdnbiz
tinyurl.com
What Are We Actually Building?
On B Corps, tariffs, and a different vision for Canada’s economy
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Erika Randall @sharedvalue.bsky.social · 11/03/2025
B Corp Month 🤝 Women’s History Month Economic decisions don’t exist in a vacuum. Tariffs, job cuts, sustainability policies—each one ripples outward shaping caregiving, community stability, & whose work gets valued. These aren’t separate conversations. tiny.cc/cqxc001 #BCorp #WomensHistoryMonth
tiny.cc
B Corp Month 🤝 Women's History Month: Why the Intersection Matters
What happens when B Corp Month meets Women's History Month? We're exploring why intersectionality isn't theoretical - it's a practical business imperative.
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Erika Randall @sharedvalue.bsky.social · 06/03/2025
This moment will define us. Will we hold a grudge against our largest trading partner, or use this as a chance to rebuild and future-proof our economy? One path leads to short bursts of anger; the other leads to a deeper rethink of how we do business. #cdnpoli #tariffs #betterbusiness
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Ariel Troster @arieltroster.bsky.social · 05/03/2025
“Seriously angry grannies” = aging goals
cbc.ca
Elbows up! 'Seriously angry grannies' and 'menopause mafia' protest Trump in Ottawa | CBC News
Heavy snow did not deter several dozen protesters from demonstrating outside the U.S. Embassy in Ottawa on Tuesday to voice their opposition to President Donald Trump's policies towards Canada, Ukrain...
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Erika Randall @sharedvalue.bsky.social · 05/03/2025
🇨🇦 Canada’s Tariff Reckoning Is Here. Will We Waste It? The U.S. thought we’d absorb the hit. Instead, we’re pushing back. This isn’t just about tariffs. It’s about who controls our economy, our industries & our future. ➡️ Read the full breakdown: tinyurl.com/3dca49au #cdnpoli #tariffs #BuyCanadian
tinyurl.com
From Reckoning to Action: Canada’s Response Now That Tariffs Are in Effect
Canadians have already started shifting — from grocery aisles to supply chains. The question now is: what comes next?
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Erika Randall @sharedvalue.bsky.social · 04/03/2025
The shift keeps shifting. #BuyCanadian #Tariffs #CanadianEconomy #cdnpoli
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Erika Randall @sharedvalue.bsky.social · 04/03/2025
Toronto Pride loses corporate funding, and companies are gutting equity and inclusion efforts. When budgets tighten, values shouldn’t be the first to go. How do we stay aligned in tough times? tinyurl.com/yc675mys #TorontoPride #equity #canadianbusiness
erikarandall.substack.com
How to Stay Stakeholder-Aligned When Budgets Are Tight
Budget pressure is real. Here’s how to stay aligned anyway, without losing trust or cutting what matters most.
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Erika Randall @sharedvalue.bsky.social · 25/02/2025
🎉 Congrats to Meta for proving, once again, that "efficiency" means cutting jobs while execs cash in. Some companies actually do things differently. Let’s talk about it. 📖 Read the full breakdown: tinyurl.com/3p65httw #MetaLayoffs #Bcorp #BetterBusiness
erikarandall.substack.com
Meta Just Laid Off 3,600 People to Protect Executive Bonuses. A B Corp Would Never.
Layoffs aren’t inevitable - they’re a choice. What if businesses prioritized people over stock prices?
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Josh Taylor @joshtaylor.bsky.social · 24/02/2025
Lol John Oliver set up a how-to guide for how to make Meta make less ad $$$ from you. johnoliverwantsyourraterotica.com
johnoliverwantsyourraterotica.com
How to Change Your Meta Settings | Make yourself less valuable to Meta. Brought to you by Last Week Tonight with John Oliver.
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Erika Randall @sharedvalue.bsky.social · 23/02/2025
If only there was a better way? 🤔 ....... #BCorp #BenefitCorporation #BusinessforGood
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UBI Works @ubiworks.bsky.social · 19/02/2025
News Release by @kpateonthehill.bsky.social
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Erika Randall @sharedvalue.bsky.social · 18/02/2025
Momentum is great - until you lose it. I wrote about what happens when you hit a slump and how to push through. Give it a read, and let me know how you handle moments when the energy just isn’t there. 👉 substack.com/home/post/p-... #Momentum #Mindset #SmallSteps #Reflection #WorkInProgress
substack.com
What Do You Do When You Lose Momentum?
Momentum is a funny thing. When you have it, everything flows. When you lose it, it's like trying to start a car on a cold morning. So… how do you get going again?
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Senator Kim Pate @kpateonthehill.bsky.social · 11/02/2025
While the 🇺🇸 uses the fentanyl crisis to justify tariffs, Pierre Poilievre uses it to ignore evidence & propose performative, costly, ineffective criminal law changes. We must address intersections between drugs, poverty, housing & mental health issues. #SenCA #CdnPoli #CdnMedia
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Erika Randall @sharedvalue.bsky.social · 11/02/2025
Trump just reminded Canada who we are. For years, we chipped away at what made us different—public healthcare, fair wages, social safety nets. We let privatization creep in, called it “modernizing.” Now Trump is floating annexation. What next? tinyurl.com/4wnm3whe #BuyCanadian #cdnpoli #cdnecon
tinyurl.com
The Americanization of Canada Was Nearly Complete. Then Trump Reminded Us Who We Are.
Privatization, corporate power, and the fight for Canada’s soul.
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Brian Smith - Healthcare for Everyone @quicklitning.bsky.social · 11/02/2025
Canadian radio and news media are pushing 'Buy Canadian' It's working #BuyCanadian www.cbc.ca/news/canada/...
cbc.ca
As more people buy Canadian, these farmers are reaping the benefits | CBC News
Some local farmers say there’s a silver lining to the looming trade war between Canada and the United States: a boom in business.
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THE UNSCENTED COMPANY @unscentedco.bsky.social · 05/02/2025
A must-read on why buying Canadian matters now more than ever. Proud to stand with businesses making a difference. 🇨🇦 #buycanadian
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Erika Randall @sharedvalue.bsky.social · 05/02/2025
With all this talk about buying Canadian, @madewithlocal.bsky.social deserves a shoutout. Nova Scotia-based, B Corp certified, and proving that local, sustainable, & delicious aren’t mutually exclusive. Tried their Real Food Bars? Worth it. #BuyCanadian #BCorp #ShopLocal #SustainableFood #cdnpoli
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Erika Randall @sharedvalue.bsky.social · 04/02/2025
Even with a temporary pause, ‘Buy Canadian’ isn’t slowing down. This isn’t just about tariffs - it’s about who we invest in. Read more: tinyurl.com/4ckv9a59 #BuyCanadian #Tariffs #CanadianEconomy #cdnpoli
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Mama Bear Extraordinaire @mama-bear-b.bsky.social · 03/02/2025
I know we're all so proud to be #TeamCanada right now, but we also need to remember that we are also Treaty partners and we need to be supporting and amplifying Indigenous businesses right now too 🧡 Let's get a thread going! moonstonecreation.ca/our-story/
moonstonecreation.ca
Our Storymenusearchcartcart-closewishlistarrow-downstarstar-emptychevron-rightchevron-leftarrow-rightarrow-leftcloseclose-smallremoveradio-uncheckedradio-checkedcheckbox-uncheckedcheckbox-checkedfaceb...
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Erika Randall @sharedvalue.bsky.social · 03/02/2025
“Buy Canadian” isn’t just a slogan—it’s a shift. Canadians are checking labels, swapping products, & taking back control of our economy. I just published a deep dive into why this moment is bigger than tariffs. 📖 Read it here: tinyurl.com/4ckv9a59 #BuyCanadian #Tariffs #CanadianEconomy #cdnpoli
medium.com
Buying Canadian Isn’t Just a Trend. It’s a Reckoning.
How U.S. Tariffs Are Sparking a Wave of Canadian Consumer Power (And How You Can Join It)
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Spencer Keys @spencerkeys.bsky.social · 01/02/2025
We ride, muthafuckas! #cdnpoli #trumptariffs #buycanadian
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Erika Randall @sharedvalue.bsky.social · 03/02/2025
Canadians are checking labels & putting products back - not just for convenience, but on principle. This isn’t just about tariffs. It’s about power. Who controls our economy. Where our money goes. The future we shape. Big piece drops tomorrow. Stay tuned. #BuyCanadian #ShopLocal #Tariffs
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Alexandria Ocasio-Cortez @aoc.bsky.social · 31/01/2025
I honestly believe our most powerful position in a toxic time that feeds on cynicism, apathy,& despair is to genuinely care and act for a better world. Cynicism is our enemy. We should check it, incl. on the left. It’s not intellectually superior. It’s the virus they’re trying to infect us with. NO
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Richard Hull @richardhull54.bsky.social · 30/01/2025
So, I made a new Starter Pack. There are not that many folk on it, and quite a few key people that I could not find on Blue Sky. So let me know if you or someone you know should be added. #DiverseEconomies #CommunityEconomies go.bsky.app/PseUijU
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MP Ryan Turnbull 🇨🇦🇺🇦 @turnbullwhitby.bsky.social · 25/01/2025
Even Pierre Poilievre’s idol, Stephen Harper, had the good sense to acknowledge the value of Mark Carney’s leadership during a time of global economic uncertainty! With endorsements like this, even Conservatives can’t deny Carney’s credibility. 🤷 #cdnpoli #MarkCarney #TeamCarney
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Karen Attiah @karenattiah.bsky.social · 28/01/2025
Just signed up for my first Costco membership!
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Gays Of Bluesky @gaysof.bsky.social · 26/01/2025
So far here’s a list of companies reinforcing their commitment to Diversity, Equity & Inclusion: Apple Costco Bank of America Delta JP Morgan Marriott Microsoft Procter & Gamble Goldman Sachs American Airlines Southwest Airlines United Airlines Catholic Health
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Erika Randall @sharedvalue.bsky.social · 28/01/2025
What’s the difference between a B Corp & a Benefit Corporation? It’s more than fine print - they each align profits with purpose. B Corps are 63% more likely to survive downturns. Purpose isn’t feel-good; it’s strategy. Learn More: tinyurl.com/3fwdtsbp #BCorp #Sustainability #SocialImpact
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Erika Randall @sharedvalue.bsky.social · 21/01/2025
Mark Zuckerberg thinks companies need more "masculine" values. But hasn’t that mindset already run its course? 🤨 • Inequality is skyrocketing. • The planet is burning. • Trust in business? Gone. I just wrote about why B Corps offer a better way forward. 👇 tinyurl.com/455vkhjt #BCorp #Meta
tinyurl.com
Why B Corps Matter Now More Than Ever
The old way of doing business is failing. Climate chaos, inequality, and broken trust demand a better solution. Discover why B Corps offer a hopeful path forward.
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Erika Randall @sharedvalue.bsky.social · 16/01/2025
The Shape of Business Shapes Our Future Excited to launch Shared Value! Exploring how purpose-driven businesses can create real change through B Corp certification, stakeholder capitalism, and resilience. Let’s reimagine business, together #BCorp #BusinessforGood open.substack.com/pub/erikaran...
open.substack.com
The Shape of Business Shapes Our Future: Here’s Why I’m All In.
How Reshaping Business Is Key to a Better World: Join me as I explore how the way we shape business impacts our future. Together, let’s uncover how B Corps, stakeholder capitalism, and system resilien...
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Erika Randall @sharedvalue.bsky.social · 13/01/2025
The shape of business shapes our future. I’m Erika, a facilitator and strategist exploring how purpose-driven businesses can thrive while driving meaningful change. Let’s learn, grow, and reimagine together. Excited to launch something new later this week - stay tuned! #BusinessForGood
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