Protect approved ads in regulated industries by auditing Google and Meta AI settings that can alter creative or expand audiences in paid media campaigns.

Google's latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three spam updates it ran this year. via @mattgsouthern.bsky.social #seonews #Google

Avoid costly site changes during a Google spam update by tracking ranking shifts, waiting for the rollout to settle, and giving leaders clear milestones. via @taylordanrw.bsky.social #Google

OpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers. Free and Go users start getting it tomorrow. via @mattgsouthern.bsky.social #ChatGPT

Google opened its SynthID Detector to everyone, globally in English. It checks images, video, and audio for SynthID watermarks from Google and partner AI tools. via @mattgsouthern.bsky.social #seonews #Google

Give Smart Bidding stronger conversion signals by consolidating redundant PPC campaigns while preserving the splits that protect margins and business goals.

Google is telling us in writing what it plans to go after next: scaled AI content, fake authors, and the GEO tactics built to game AI answers. #Google

WordPress released a canonical MCP Adapter that gives developers an official way to connect AI systems with WordPress with one plugin. via @martinibuster.bsky.social #wpnews #WordPress

Here is what the ruling covers, and how advertisers could potentially recover up to 3x the amount paid in hidden costs. #Google

WordPress 7.1.3 addresses seven security vulnerabilities and fixes a critical flaw that can make image uploads fail with a fatal error. via @martinibuster.bsky.social #wpnews #WordPress

OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results. #ChatGPT

Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon. Until now, profiles were open only in the U.S. via @mattgsouthern.bsky.social #seonews #Google

Google is updating Search Console's Performance report filters so you can view combined Google Search traffic for several countries in a single filtered view. via @mattgsouthern.bsky.social #seonews #Google

Google updated its helpful content guidance right as Gemini 4 Argon arrived. I think a significant core update is coming. Here's what to focus on. #Google

Google admits the "couldn't fetch" sitemap message can be misleading and doesn't communicate what the real issues are. via @martinibuster.bsky.social #seonews #Google

OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it. via @mattgsouthern.bsky.social #ChatGPT

Google's John Mueller says AI training crawlers usually don't offer sitemap submission and suggests default sitemap names or RSS feeds to help them find sites. via @mattgsouthern.bsky.social #Google

Google is slamming the door on SERP tracking, but AI agents may be giving it more reason to shut down automated queries. via @martinibuster.bsky.social #seonews #Google

Google may be preparing a major ranking update change and some common SEO tactics could become liabilities. via @martinibuster.bsky.social #seonews #Google

Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona. via @mattgsouthern.bsky.social #seonews #Google

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. via @mattgsouthern.bsky.social #Google

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos. via @mattgsouthern.bsky.social #llms

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described. via @mattgsouthern.bsky.social #seonews #Google

Build an SEO content roadmap that prioritizes leads and revenue, using intent, keyword clusters, and AI Overview data to decide which content to create first.

Google's AI Mode monitoring and OpenAI's dots keep working after a request. Tasks, sources, and controls differ, as do the questions about site visibility. via @mattgsouthern.bsky.social

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. via @mattgsouthern.bsky.social #seonews #Google

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others' clips without significant changes. via @mattgsouthern.bsky.social #smmnews

Google has the data, chips and distribution to win AI. So did Microsoft. Why Google's incentives may keep it protecting Search instead of disrupting it. #Google

Google Gemini added UTM parameters to links, giving SEOs better numbers for measuring AI traffic and deciding where resources should go. via @martinibuster.bsky.social #seonews #Google

Avoid structured data mistakes that hurt AI visibility by linking entities, using consistent identifiers, and keeping schema aligned with visible content.

Google antitrust ruling highlights the gap between concerns over abuse of monopoly power and what federal law covers. via @martinibuster.bsky.social #seonews #Google

Join CTM on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads.

Cloudflare's Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report. via @mattgsouthern.bsky.social

A new report says Google's AI contribution pilot pays publishers widely different amounts, and some participants still can't tell how payouts are calculated. via @mattgsouthern.bsky.social #Google

Not every SEO task needs a frontier model. Testing Chrome's built-in Gemini Nano showed what local AI can handle and where it fails.

OpenAI's Dots can review connected apps and run scheduled checks between conversations. Here's what the help pages permit, and where the read-only limit sits. via @mattgsouthern.bsky.social

Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, and budgeting stays web-only. via @mattgsouthern.bsky.social #Google #GoogleAnalytics #GA4

See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.

OuterBox launches OBxFrontier, a custom AI development service that maps workflow challenges and builds agents around existing systems to reduce manual work.

Amazon blocked Meta's Muse with its Conditions of Use because robots.txt had no user agent to name and the CFAA was gone.

Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it. via @mattgsouthern.bsky.social

Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. via @mattgsouthern.bsky.social #seonews #Google

EmDash 1.0 is a modern alternative to WordPress, but its features trap users into Cloudflare's infrastructure. via @martinibuster.bsky.social #WordPress

A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed. via @mattgsouthern.bsky.social #ppcnews #ChatGPT

Make local businesses easier to discover in AI search. Google and Uberall cover Business Profile data, reviews, local content, automation, and measurement. #Google #marketing

Google is rolling out AI Mode's information monitoring to all users globally after paid subscribers had it first. Search will also suggest monitoring tasks. via @mattgsouthern.bsky.social #Google

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully. via @mattgsouthern.bsky.social

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. via @mattgsouthern.bsky.social

Build your case for promotion as an SEO or paid media manager by proving AI's net gains and reskilling your team for strategy, testing, and measurement.

UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months. via @mattgsouthern.bsky.social #Google