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Saskia

@saskiakezia.com
382 followers 190 following 435 posts

Head of Social & Community with the Newsmast Foundation - knowledge for all, across social platforms 🧡

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Reposted by Saskia
Newsmast Foundation @newsmastfoundation.org · 16/09/2026
We're excited to welcome @aschweig.bsky.social to the team in a fractional role as our Head of US Partnerships 🎉 We're looking forward to seeing what he can do to bring news publishers across the pond to online spaces dedicated to them and their audience 🗞️
A black and white image of a man in glasses. Over the image, text reads: Adam Schweigert. Head of US Partnerships. Newsmast Foundation.
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Saskia @saskiakezia.com · 24/07/2026
I haven't seen a fish in a long time
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Sherif EA @sherif.eurosky.social · 22/07/2026
Remember remember @michael.eurosky.social @saskiakezia.com @newsmastm.bsky.social @newsmastfoundation.org
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Newsmast Foundation @newsmastfoundation.org · 08/06/2026
We couldn't be prouder to have been awarded the Grand Prize at the Open Social Awards! 🍾 💢 These things don't happen overnight or without help, so here's a little thank you to everyone who has helped us get here 🧡
A statement reading:

We’re Grand Prize Winners!

We’re incredibly grateful to the jury at the inaugural Open Social Awards for their belief in what we do, and to New_ Public, PublicSpaces and Waag Futurelab for making this happen. Winning this Award is a huge boost to our work with journalists, activists, scientists and local communities around the world, giving them the tools to publish, connect and organise.

We want to take this moment to thank and acknowledge everyone who believed in the Newsmast Foundation vision and worked hard to bring it to life. 

Firstly, thank you to our early adopters. Their real-world feedback and challenges have helped us develop technical tools which will make a difference to them and to others ready to follow their lead.

Thank you to those who have supported our Foundation since the beginning, those who have followed our journey, passed on our name, or liked a post. Every interaction has helped us grow.

Finally, thanks to Michael, Saskia, Mariana, and Ben who are making the Newsmast Foundation a vibrant force for change. To Jaz for his guidance in the Social Web. To our development partners led by Aung and Yu who find solutions to every challenge we present. To Freddie and everyone who helped the Foundation grow - you’ve made this possible.

We can’t wait to turn this prize into an opportunity. 10,000 Euros put into growing the Social Web through communities, connections and social networks.

We’re just getting started.
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Saskia @saskiakezia.com · 06/06/2026
Still can't quite believe this!!! Congrats to @sill.social and @blackskyweb.xyz for winning the Excellence Awards and to @anew.social, @dandelion.events, @stream.place, @leaflet.pub and Bonfire Networks for being recognised as Honourable Mentions. Let's keep pushing each other to build better!
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Newsmast Foundation @newsmastfoundation.org · 05/06/2026
Just launched at Public Spaces in Amsterdam, The European Social Stack Open Declaration! A set of common principles agreed by complementary technology leaders 🫶 Read the declaration, add your signature, and share: european.social #EUSocialStack #Europe
A screenshot of text which reads: An open declaration, The European Social Stack. Open Social Platforms and Private Messaging. Sign the declaration.
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Michael Foster @michael.eurosky.social · 18/04/2026
Lovely to meet so many journalists and social web builders at our lunchtime @newsmastfoundation.org event at the International Journalism Festival in Perugia - including the brilliant @rose.bsky.team
Chatting with Rose at our lunch in Perugia
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Newsmast Foundation @newsmastfoundation.org · 25/03/2026
If you're in London on the 31st of March, head to The Sir Christopher Hatton for an evening of tech and journalism. Our very own @saskiakezia.com will be there talking about our work with @thebristolcable.bsky.social which was recently featured in The Local Media Action Plan.
A poster for Source Code, a London meetup for journalists and technologists. 

Tuesday 31st March from 6 p.m. The Sir Christopher Hatton, EC1N 7RA.

With Kevin Anderson, Digital Revenue Network Director at WAN-IFRA. Natalie McEvoy, Head of Content Clearance at ClearDraft. Harriet Meyer, Founder of AI for Media. Saskia Welch, Head of Community at The Newsmast Foundation. Steven Wilson-Beales, SEO consultant.
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Saskia @saskiakezia.com · 06/03/2026
Three years of the Social Web 😱 forbetter.ghost.io/three-years-...
forbetter.ghost.io
Three Years at the Newsmast Foundation and on the Social Web
A short reflection on what I've learnt about myself and about the Social Web. Three years. It really doesn't feel like that long until I start thinking about everything we've done in that time. Then ...
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Jenny Wong @jwo.ng · 04/02/2026
“Newsrooms are not just delivering news, they are delivering communities.” @saskiakezia.com Protocols for Publishers London
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Saskia @saskiakezia.com · 03/02/2026
To become more than an empty room, platforms have to try. Just think about early Bluesky, the people posting here 24/7 were the staff! forbetter.ghost.io/platforms-as...
forbetter.ghost.io
Platforms as the Preface to Community
The bricks and mortar aren't enough, for a home, you need love. Social platforms teach us a lot about community building. They are, after all, a big empty room in digital space, with fairground-esque...
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Saskia @saskiakezia.com · 29/12/2025
I'm no LinkedIn prophet, but I have hope for the year ahead. forbetter.ghost.io/looking-to-26/ #SocialMedia #Blog #YearAhead
forbetter.ghost.io
Looking to 26
2026 is nearly here. Here are my hopes for the year ahead. 2025 - What. A. Year. When a certain Trump took control of the U.S. in the start of the year (on my birthday, I might add), things felt pre...
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Newsmast Foundation @newsmastfoundation.org · 18/12/2025
As Freddie, @playawfulthings.bsky.social, comes to the end of his time with the Newsmast Foundation team, we'd like to take a moment to celebrate all he's achieved. Freddie has been with us since the start, from the original idea and through the many evolutions that have grown Newsmast.
An image of Freddie smiling into the camera with text reading: "Thank you Freddie!"
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Newsmast Foundation @newsmastfoundation.org · 19/11/2025
A new case study looking at how we're building for good, with information sharing and news at the heart, has been published by Good Commons today! Check it out here: goodcommons.world/casestudies/... #SocialMedia #Journalism
goodcommons.world
The Bristol Cable/Newsmast Foundation: deepening community for a UK news coop — Good Commons
We use cookies to understand how this site is used, so we can improve it for everyone. You can choose what you\u2019re comfortable with.
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The Bristol Cable @thebristolcable.bsky.social · 19/11/2025
🎉 We've launched The Bristol Cable app – a world first! Independent investigative journalism meets open social networking. **What makes it different:** • No algorithms – you control what you see • No data harvesting • No advertising • Connects to Mastodon, Bluesky, Threads & beyond
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Saskia @saskiakezia.com · 07/11/2025
Really looking forward to this today! #SFSCon
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Freddie Johnson @playawfulthings.bsky.social · 07/11/2025
There's a lot to look forward to at the #Fediverse track at #SFSCon but @saskiakezia.com and @michaelfoster.bsky.social talk on growing the open social web, in the context of liberalism's crisis.
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Saskia @saskiakezia.com · 06/11/2025
#SFSCon and #Bolzano - here we come!
An image of a British Airways plane on the ground against a cloudy sky.
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Newsmast Foundation @newsmastfoundation.org · 28/10/2025
"There’s a clear imperative for those of us working on the Social Web to act in this emergency." @michaelfoster.bsky.social breaks down the threats we face in the digital landscape and thinks about how we can channel our inner badass and fight back 💪 www.blog-pat.ch/the-end-of-l... #SocialMedia
blog-pat.ch
The end of liberalism and the beginnings of resistance
I was at the Thompson Reuters Trust Conference last week. A good place to see where the philanthropic arm of the liberal elite is heading.* Short answer: it's lost. Blinded by AI and blindsided by…
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Saskia @saskiakezia.com · 21/10/2025
Me when I do my monthly check to see if I've aged enough to get access to my DMs again
media.tenor.com
a close up of an older man 's face with gray hair
Alt: a close up of an older man 's face with gray hair
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Newsmast Foundation @newsmastfoundation.org · 15/10/2025
"It would be simple to say that we have built a social media app. We have. But we've also built something more." @saskiakezia.com looks at how we define our latest step-forward before the first launch 👀 Check it out 👇 forbetter.ghost.io/defining-a-n... #SocialMedia #LocalNews
forbetter.ghost.io
Defining a new kind of social app
As we prepare to launch a world-first app we've run into a problem. What is it? Apps are similar to books or music. They have genres. Strict rules that define who they are for, helping us, the…
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Saskia @saskiakezia.com · 15/10/2025
What do you call a news AND social app? Rethinking definitions with @thebristolcable.bsky.social before the launch of their new mobile app 👀 forbetter.ghost.io/defining-a-n... #SocialMedia #Journalism #Tech
forbetter.ghost.io
Defining a new kind of social app
As we prepare to launch a world-first app we've run into a problem. What is it? Apps are similar to books or music. They have genres. Strict rules that define who they are for, helping us, the consum...
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Reposted by Saskia
Newsmast Foundation @newsmastfoundation.org · 10/10/2025
Yesterday, we visited @thebristolcable.bsky.social for their AGM to announce our exciting partnership. The Bristol Cable is a co-op, 100% locally-owned publication and we're very proud to be developing new ways to help them connect with their community away from Big Tech. #LocalJournalism
An image of a man (Freddie) in a yellow shirt presenting in front of giant screen. On the screen it reads "The Bristol Cable App" with four screenshots from The Bristol Cable app.
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Michael Foster @michael.eurosky.social · 30/09/2025
Things are coming together at @newsmastfoundation.org. Here’s the big idea we’re working on: What if every community could have their own social platform, driven by an own-branded mobile app, as easy to build as Facebook Groups? #Fediverse #SocialMedia #Community www.blog-pat.ch/building-app...
blog-pat.ch
Building apps for social spaces
The Newsmast team was in Rome last week, working through our messaging and branding with a non-profit agency. It was hot, hard work, ending up with a lot of mosquito bites, some fabulous memories and ...
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Saskia @saskiakezia.com · 30/09/2025
"Bluesky" is now derogatory. In the comments, they confirmed that "Bluesky" as an adjective meant woke and performative...
A screenshot from X with a tweet saying: "Spider Man 2 (2023) had Bluesky writing" with a crying emoji
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Newsmast Foundation @newsmastfoundation.org · 17/09/2025
"At the end of the day, no matter how good and ethical something is, it has to feel right to the user." @saskiakezia.com looks at how the Social Web, including Bluesky, is perceived through 'vibes' by young people. forbetter.ghost.io/whats-the-vi... #SocialMedia #Bluesky #SocialWeb
forbetter.ghost.io
What's the Vibe of the Social Web?
The all-important 'vibe' shapes the message others receive when they come into contact with the Open Social Web. Vibe. What a word. What a concept. The idea that every space has its own energy which…
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Saskia @saskiakezia.com · 17/09/2025
The vibe of the Social Web is putting young people off. forbetter.ghost.io/whats-the-vi... #Blog #SocialMedia
forbetter.ghost.io
What's the Vibe of the Social Web?
The all-important 'vibe' shapes the message others receive when they come into contact with the Open Social Web. Vibe. What a word. What a concept. The idea that every space has its own energy which ...
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Newsmast Foundation @newsmastfoundation.org · 29/08/2025
A new report by @amnesty.org calls for the dismantling of concentrations of power to make way for rights-respecting digital ecosystems. Social technology should not be manipulated to keep you scrolling and your time the currency funding Big Tech. Link below. #SocialMedia #BigTech #Democracy
An image of a smashed phone is the background to a quote from Amnesty International's Breaking Up With Big Tech report, which reads: "Big Tech’s dominance can lead to devastating consequences for marginalized communities. 

Platforms like Facebook, Instagram and YouTube have become primary gateways to news and public discourse. Their algorithmic systems – optimized for engagement and profit – have been shown to amplify harmful content which elicits a stronger reaction from users and keeps us online longer, allowing these companies to collect more data on us and serve us more adverts.

In an increasingly polarized context, this can contribute to the rapid spread of discriminatory speech and even incitement to violence – which has had devastating consequences in several crisis and conflict-affected areas."

Newsmast Foundation branding can be seen.
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Michael Foster @michael.eurosky.social · 14/08/2025
@newsmastfoundation.org has many moving parts, and it hasn’t always been clear how it all fits together. Now we’re aiming to simplify things. Slow down, become comfortable with what we’re doing, and fit it all together in one #SocialWeb onboarding programme. www.blog-pat.ch/newsmast-unp...
blog-pat.ch
Newsmast unplugged: FediCon Part III
Travelling nine and a half hours around the world is one way to get a different perspective. Made easier by finding a welcoming Third Space to call home for a few days. FediCon was the perfect place ...
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Michael Foster @michael.eurosky.social · 12/08/2025
The most piratical thought at FediCon was presented by @j12t.org Stop battling oligarch-owned big-tech walled gardens in their own space, where they have all the power. Move away, to open, unexplored territories. Third Spaces mix this growth with a grassroots vibe. www.blog-pat.ch/third-spaces...
blog-pat.ch
Third Spaces in the Fediverse: FediCon thoughts Part II
The day after FediCon, Vancouver waterfront was overtaken by hundreds of cosplayers at Anirevo - the Anime Revolution convention. Power Rangers, One Piece pirates and classic Japanese anime characters...
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Newsmast Foundation @newsmastfoundation.org · 06/08/2025
Today, Amnesty International have shared their report into X's part in the UK 'Race Riots' last year. Unsurprisingly, their findings highlighted a number of failings by the platform. Please, take a look at the report below and share it with your friends who still, solely, use X. #LeaveX #Twitter
A greyscale image of a car burning provides the background for the quote which reads, "X’s algorithmic design and policy choices contributed to heightened risks amid a wave of anti-Muslim and anti-migrant violence observed in several locations across the UK last year, and which continues to present a serious human rights risk today." - Pat de Brún, Head of Big Tech Accountability at Amnesty International.
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Newsmast Foundation @newsmastfoundation.org · 31/07/2025
Newsmast × Bonfire We’re excited to share that Newsmast and @bonfire.indieweb.social.ap.brid.gy are working together! #Announcement #SocialWeb #Fediverse
An illustration showing a number of forest animals sat around a bonfire. Over it, copy reads: Bonfire & Newsmast Foundation. Working together to grow the Open Social Web.
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Saskia @saskiakezia.com · 30/07/2025
"It's so hard to get a message out across a decentralised network. It's so hard to apply something like the OSA to a decentralised network. But, whether we want to or not, we have to work this out for the future of the Open Social Web." forbetter.ghost.io/mastodon-def... #Mastodon #OnlineSafetyAct
forbetter.ghost.io
Mastodon Defence Command: The Scam Wave
It's not a sci-fi blockbuster, it's a serious issue. The Online Safety Act was passed into UK law in October 2023. Its roll-out is a slow process which has been taking place behind the scenes for a l...
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Newsmast Foundation @newsmastfoundation.org · 28/07/2025
Media Revolution is a campaign by @media-revolution.bsky.social to transform the global media landscape and we are so proud to be involved 🙌 Launching today, the campaign aims to build coordinated awareness and action for 100 days. Learn more here: mediarevolution.org #MediaRevolution
A graphic giving details on the Media Revolution campaign. It reads: Media Revolution. Campaign Launch. A true media revolution requires more than any single strategy – be it blocking billionaire ownership, regulating them better or creating shiny new replacements. Each response is vital, yet none are sufficient alone to fix a system this entrenched. It’s time for a massive, coordinated approach.
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Saskia @saskiakezia.com · 28/07/2025
Aura
The Women's Euros trophy, wrapped in an England flag, sat in the seat of the England jet.
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Saskia @saskiakezia.com · 27/07/2025
CHLOE KELLY
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Saskia @saskiakezia.com · 23/07/2025
Unfortunately I won't be able to attend @atproto.london tonight but, if you're in the area, I'd highly recommended popping along. It's run by some really cool people and gives you the opportunity to learn more about the growing network on ATProto. #ATProto #Bluesky #London
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Saskia @saskiakezia.com · 22/07/2025
FRIDGE CHART UPDATE
A chart showing the path to the finals in the WEuros. With England in the first final spot
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Saskia @saskiakezia.com · 22/07/2025
I've got my England WEuros 'Home' socks on. When do the nerves kick in?
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Saskia @saskiakezia.com · 17/07/2025
My nerves will never recover. Holy hell
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Saskia @saskiakezia.com · 16/07/2025
I had a great time on Sunday at Byline Fest, organised by @bylinetimes.bsky.social It was amazing to go in person and support @mediarevolution.mastodon.social.ap.brid.gy - a project which will hopefully cause a stir here on the OSW! More on that soon 👀 #Bylines #MovementMedia #SocialFuture
An image of a panel sat on a stage at Byline Festival. The talk is titled "Is Trumpland Here to Stay?" and features Katherine Stewart, Antony Barnett, and Peter Jukes.An image of a title screen being presented behind an empty stage. It reads "Media Revolution. Disrupt the narrative of division, turn the tide on tyranny, join the Media Revolution."An image of a woman presenting. She points towards a screen which shows Media Revolution in the center of a Venn diagram. The diagram demonstrates the overlap between the terms: regulate, radicalise, resist, and replace.An image of a panel at Bylines Festival. The talk is titled, "Big Tech & Labour: Is Starmer Letting the Fox in the Henhouse?" It is hosted by The Citizens.
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Saskia @saskiakezia.com · 16/07/2025
It's great that it's raining again here in the UK. Yay for the plants. But man, it was kinda nice when there was no pollen 🥀
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Saskia @saskiakezia.com · 11/07/2025
Really looking forward to attending Byline Festival on Sunday! If you're going to be there, lmk #Byline #Journalism #Activism
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Cassie Evans @cassiecodes.bsky.social · 07/07/2025
This industry gives me a headache sometimes.
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Saskia @saskiakezia.com · 04/07/2025
I would love to study social media from a theology perspective one day. What makes people worship others? What makes people act like gods online?
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Soccerdonna @soccerdonna.de · 02/07/2025
After spending the last part of the season on loan at Arsenal, Chloe Kelly has now made the move to the Gunners✍️
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Saskia @saskiakezia.com · 02/07/2025
I'm biased but Channels can be so much fun. Giving the Fediverse the ability to create custom feeds just as you can here on Bluesky. I've talked through the experience and why I love it so much on my latest blog, featuring @trees.channel.org forbetter.ghost.io/channel-magic/ #CustomFeeds #Fedi
forbetter.ghost.io
Channel Magic
Why building Channels could bring the Fediverse together. Channels, custom curated feeds built on Channel.org technology, are pretty fun. Yes, I am biased, but let me tell you why. I made a Tree Cha...
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Saskia @saskiakezia.com · 29/06/2025
Lionesses WEuros send off game on a pitch that looks similar to the local park 😒
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Saskia @saskiakezia.com · 20/06/2025
Had a great time at @atproto.london last night! Thanks again @aendra.com and @davenash.com - lovely to meet you both and everyone else who attended 🥰
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