iiinova — where your digital self keeps evolving

Sam Bain @sambain.bsky.social · 12/03/2026

Sorry what? The person you have inflicted harm on is not responsible for informing you how to be better.

BBC New article extract: Travelodge boss offers to meet sexual assault victim Boydell said: "I am deeply sorry for the significant distress experienced by the victim.

"We have apologised to her for the way the incident has been handled and have invited her to meet with us to discuss how we can further improve our procedures.

Sam Bain @sambain.bsky.social · 26/08/2025

Obligatory post-Fringe stats: 🎭 49 performances of my shows 👀 58 shows seen ☕️ 47 planned meetings 🍺 untold impromptu ones ⭐️ 9 x 5 star reviews 🌟 82.5 stars in total so far 💡 Herald & Times recs 🏆 an award nomination 🚶‍♀️ 284 miles walked Checking into a hotel for a sleep before travelling!

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Sam Bain @sambain.bsky.social · 25/08/2025

You smashed it. I just cried after packing up Joe's car. My other get-out's not until tomorrow morning by which time I'm not sure I'll be able to form actual words.

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Sam Bain @sambain.bsky.social · 22/08/2025

Only 3 more chances to catch the AWARD NOMINATED show Joe Tracini: Ten Things I Hate About Me. It's AWARD NOMINATED. 8.25pm tonight, Sat and Sun. Underbelly Bristo Sq. Did I mention it's AWARD NOMINATED? #edfringe

Award nominated! Mental Health Foundation Fringe Award 2025. Joe Tracini: 10 Things I Hate About Me. Picture of Joe standing in front of audience, waving.

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Sam Bain @sambain.bsky.social · 20/08/2025

I can't do DMs on here as I'm not ok with the age verification system and what data it accesses, but I'm firstname dot surname at norwich theatre dot org

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Sam Bain @sambain.bsky.social · 20/08/2025

Hello, I met Chris earlier this week at Mervyn Stutter (I'm producing Joe Tracini). I'm unlikely to be able to make it, but are you filming it? Even on a phone would be useful to see.

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Sam Bain @sambain.bsky.social · 20/08/2025

Slight change of plan - over at Dome for a wee bit, back at Courtyard around 1.15ish

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Sam Bain @sambain.bsky.social · 20/08/2025

No worries - it's been a busy month - I've spotted you in the distance a fair few times but never nearby enough to say hello!

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Sam Bain @sambain.bsky.social · 20/08/2025

I've not scheduled anthing this morning (til 2pm) and am in Pleasance Courtyard if anyone's about and wants a chat. I'm a UK venue programmer, also producing shows here at Pleasance & Underbelly, and previously worked for the Fringe Society. Black jacket, black top, curly hair tied back. #edfringe

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Sam Bain @sambain.bsky.social · 08/08/2025

Thanks so much - hope you enjoy!

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Sam Bain @sambain.bsky.social · 28/07/2025

Ah I like Greenside! I'm no longer the Fringe Central queen, but am scouting for 3 venues and have 2 shows - Spy Movie: The Play at Pleasance (family comedy but not children's comedy - does that count?) and Joe Tracini: Ten Things I Hate About Me at Underbelly.

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Sam Bain @sambain.bsky.social · 28/07/2025

Where's the show you're directing and how long are you in town?

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Sam Bain @sambain.bsky.social · 26/07/2025

The clock is ticking, disaster is imminent… and the only hope left is a spy story held together with duct tape and sheer determination. SPY MOVIE: The Play! is a no-holds-barred comedy caper bursting with low-budget brilliance and big laughs. www.pleasance.co.uk/event/spy-mo...

A female spy stands centre, fingers pointwd like a gun. A pop-gun BANG flag sticking out. Around her a huge explosion, a matchbox car speeding away, a toy heicopter suspended from above, 2 toy parachutists descending, a phonecall being handed from one side and a clapperboard at the other sayong Spy Movie The Play

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Sam Bain @sambain.bsky.social · 26/07/2025

How about a comedy show about hope. And also: mental illness, bad ideas, good liars, Lorraine Kelly... But mostly hope. Joe lives with Borderline Personality Disorder. This show is what happened when he tried to understand it without exploding. underbellyedinburgh.co.uk/events/event...

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Sam Bain @sambain.bsky.social · 26/07/2025

You know there's always one thing you forget to pack...? Just going to have to power through!

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Sam Bain @sambain.bsky.social · 26/07/2025

It's not... it's Edinburgh.

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Sam Bain @sambain.bsky.social · 26/07/2025

That's a Jonny & the Baptists song I think

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Sam Bain @sambain.bsky.social · 26/07/2025

My Edinburgh train is full of scouts heading to a camp somewhere. Please god let it be somewhere 1 stop away....

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Sam Bain @sambain.bsky.social · 12/07/2025

It's silly season! Today I've already checked in with Emmy Happisburgh and the Second Summer of Love team in Stage Two, and Harry Baker who is doing 2 shows over at the Playhouse. Now I'm away on a 6-hour train journey to Chester to rehearse Spy Movie: The Play!'s hour-long version for Edinburgh.

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Sam Bain @sambain.bsky.social · 23/06/2025

If you think your work is a good fit please do let me know. I tend to get flooded with suggestions so may not respond to every one (though I do try!), but I do read them all and I frequently change up my diary if something looks like it has potential for us.

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Sam Bain @sambain.bsky.social · 23/06/2025

This year we are producing: Spy Movie: The Play! At Pleasance Courtyard Joe Tracini: Ten Things I Hate About Me at Underbelly Bristo Square www.edfringe.com/tickets/what...

Show posters for Spy Movie and Joe Tracini. In Joe's, he is dressed in a sparkly dance leotard leaping in the air. In Spy Movie, a woman stands in Bond pose with her fingers held up like a gun. Around her, an explosion, a toy car driving away, two parachutists (plastic toys), a hand holding out an old-style brick mobile phone, a toy helicopter, and a clapperboard which says Spy Movie: The Play!

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Sam Bain @sambain.bsky.social · 23/06/2025

Last year we co-commissioned Lynn Faces by Laura Horton with New Diorama Theatre and Theatre Royal Plymouth. Laura won the Birds of Paradise Exceptional Theatre Award (Neurodiverse Review Awards 2024) for Lynn Faces.

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Sam Bain @sambain.bsky.social · 23/06/2025

Across all scales I’m looking to expand and diversify the programme in all directions and will be particularly looking for work that reflects the themes & issues relevant to our times and work made by people from backgrounds that have historically been under-represented.

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Sam Bain @sambain.bsky.social · 23/06/2025

Theatre Royal is 1,300 seats and mainly mainstream, commercial shows but with the occasional one-night Fringe production that has wide appeal. From EdFringe recently we programmed Brendan Murphy's Buffy Revamped.

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Sam Bain @sambain.bsky.social · 23/06/2025

Egs of a few of the theatre shows we programmed from EdFringe: Rewind (Ephemeral Ensemble) Failure Project (Yolanda Mercy) It’s the Economy, Stupid (Worklight) Revenge: After the Levoyah (Nick Cassenbaum) You're So F**king Croydon! (Katie Hurley) The Long Run (Katie Arnstein)

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Sam Bain @sambain.bsky.social · 23/06/2025

Stage Two is 120 seats and is a space to explore intimate stories and walk in other people's shoes. Particularly in that space I’m looking for storytelling shows, compact dramas and subjects with social impact.

Stage Two. A black box studio theatre with tiered bench seating.

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Sam Bain @sambain.bsky.social · 23/06/2025

Egs of just some of the theatre shows we programmed from EdFringe: Chalk Line’s The Chaos That Has Been... Still Hungry's Show Pony Gerel Falconer’s Tones: A Hip-Hop Opera Out of the Forest's Boris III Temper Theatre's Home Ugly Bucket’s Good Grief 201 Dance Company's Sad Book

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Sam Bain @sambain.bsky.social · 23/06/2025

Norwich Playhouse is 300 seats. Year-round Fringe vibe across all genres, mainly 1-3 day runs. We have one of the best comedy audiences in the UK and growing theatre/dance audiences. We also programme family shows, mainly primary-age.

Norwich Playhouse, a midscale theatre with a raftered ceiling. Lit in blue and purple, a band on the stage

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Sam Bain @sambain.bsky.social · 23/06/2025

I will be at #edfringe to programme shows and connect with artists/companies. A bit about what in particular I’m looking for 🧵 I programme 3 theatres in Norwich (more info below). We also produce, with ability to support development of new work, commission and co-produce.

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Sam Bain @sambain.bsky.social · 03/06/2025

Please do! You'll love Edinburgh.

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Reposted by Sam Bain

Celia Richardson @celiarichardson.bsky.social · 14/05/2025

You’ve got to hand it to Tupperware. So versatile. National Trust rangers do this year’s puffin weigh-in on the Farne Islands

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Sam Bain @sambain.bsky.social · 03/05/2025

Also has no-one here read John Wyndham? This guy's going to eat me in my sleep....

Absolutely enormous plant which is way taller than I am and looks hungry

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Sam Bain @sambain.bsky.social · 03/05/2025

I'm in a reet posh hotel (a million cushions/pillows on the bed, fancy coffee machine, etc) and all the telly apps. "Nev" has left his BBC Iplayer logged in. He likes Red Dwarf and Antiques Roadshow. What should I introduce Nev to that wasn't on tv in the 90s?

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Sam Bain @sambain.bsky.social · 01/05/2025

First get-out of our 'Spy Movie: The Play!' tour done and I have given myself a lie-in. Which of course is why I've been wide awake since 6.30am.

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Sam Bain @sambain.bsky.social · 23/04/2025

Today's view from the train: Wolves, polar bears and a couple of eland antelopes.

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Reposted by Sam Bain

D*o.t_s>k°y @dottsky.bsky.social · 21/04/2025

SORRY. Sorry. Have we seen this *incredible* news video coming out of Queensland? Wait for the witness/witnesses statement

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Reposted by Sam Bain

Simon Lamrock @simonlamrock.com · 19/04/2025

Thousands show solidarity at #TransRightsAreHumanRights Demo in Parliament Square.

Photo of thousands of people with placards and flags packing Parliament Square.

Thousands show solidarity at #TransRightsAreHumanRights Demo in Parliament Square.

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Sam Bain @sambain.bsky.social · 07/04/2025

There's been an announcememt on my train that a carriage has been locked out of use "for safety". I'm imagining an escaped tiger... very localised alien invasion... sentient train seat with a lot to say...

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Sam Bain @sambain.bsky.social · 07/04/2025

Stupid o'clock and I'm already on a train heading to That London for the first day of rehearsals on Spy Movie:The Play! UK tour premieres in Norwich 29 Apr. It's going to Chester! It's going to Guildford! It's going to the Edinburgh Fringe! It's going to other places too!

Spoof Bond-style poster. Female secret agent stands centre with her fingers posed in the shape of a gun. A comedy flag comes out of them saying BANG. Behind her is an explosion, a toy car speeds away from the blast. Above, a helicopter flies hanging from a threas and two toy parachutists descend. To the left a hand offers a 70s/80s style chordless phone. To the right another hand holds a film clapperboard which has "Spy Movie: The Play!" written on it.

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Reposted by Sam Bain

Jon Blyth @disappointment.bsky.social · 01/04/2025

I was not expecting this to be a thread at all, let alone such an absorbing one that made me listen to Agadoo *several times*

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Sam Bain @sambain.bsky.social · 31/03/2025

Looking for Edinburgh accom for Aug? I have a spare double in Tollcross by the Meadows. Would initially like it to go to someone I know at least a little, IE if we're pals, we've worked together, or even follow each other, that makes it fair game. Drop me a DM or email me @ work.

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Sam Bain @sambain.bsky.social · 26/03/2025

Albert the bat is out of hibernation and flitting about outside my window. Like, literally over my head (sloping roof window). It's quite the show and it never gets old.

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Reposted by Sam Bain

Peter Michael Marino @blackoutpete.bsky.social · 25/03/2025

Since Jan., ELEVEN artists, companies & venues have seen real results from my PR Concierge Package. I’d love to help *your* project get press, without breaking the bank. I’ve got space for 3 more clients next month. Hit me up soon. Info here: www.petermmarino.com/pressrep

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Sam Bain @sambain.bsky.social · 14/03/2025

Couldn't be prouder sitting in tonight's opening night audience at the Playhouse for 201 Dance Company's adaptation of Michael Rosen's Sad Book. Such a stunning show - visually and emotionally. Last 2 performances tomorrow, Norwich - don't miss this! youtu.be/b926Wx4Igio?...

youtu.be

Trailer | Sad Book | UK Tour 2025

YouTube video by 201 Dance Company

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