iiinova — where your digital self keeps evolving

Ryan Castillo @rmcastil.bsky.social · 14/12/2025

Loved this movie. Everything Rian Johnson makes is my catnip.

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Ryan Castillo @rmcastil.bsky.social · 08/12/2025

This is 100% a hallucination right?

Asking ChatGPT a question about Parks and Rec, then getting a hallucination back.

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Ryan Castillo @rmcastil.bsky.social · 30/11/2025

Pool running is a great way to keep up the cardio. You’ll feel like a fool running next to the ladies doing water aerobics but it takes off the high impact on your joints.

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Ryan Castillo @rmcastil.bsky.social · 21/11/2025

That moment when you discover the Wikipedia app has tabs. Holy moly I had 70+ open.

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Ryan Castillo @rmcastil.bsky.social · 20/11/2025

I feel so lucky to have made super-talented friends who I'm constantly learning from. Sitting here working in @jessehanley.bsky.social's Bento while listening to @iamcoreyg.com's newest album.

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Ryan Castillo @rmcastil.bsky.social · 14/11/2025

It's tough balancing product, marketing, and sales. At Knowatoa, we always try to focus on two of the three. Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months.

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Ryan Castillo @rmcastil.bsky.social · 19/10/2025

It inspired me to finally try hollow knight which has been great. Definitely not going to go for 100% completion.

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Ryan Castillo @rmcastil.bsky.social · 16/10/2025

Thank you so much! Sending you a DM now.

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Ryan Castillo @rmcastil.bsky.social · 16/10/2025

Do I know any founders who write their own content and would participate in a UX interview for Knowatoa's new onboarding for $$?

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Ryan Castillo @rmcastil.bsky.social · 03/10/2025

Electric versions count? Listened to purple rain yesterday.

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Ryan Castillo @rmcastil.bsky.social · 02/10/2025

Listening to how angry my son gets when Alexa tries to wake him up gives me hope of a rebellion against our eventual AI overlords.

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Ryan Castillo @rmcastil.bsky.social · 28/09/2025

Thankfully autocorrect doesn’t add in letters when you submit answers 😅

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Ryan Castillo @rmcastil.bsky.social · 28/09/2025

Brackets city has been my new daily. Last couple of days have been beginner friendly if you want to try it out www.theatlantic.com/games/bracke... Rank: 🔮 (Puppet Master) 🎹 Total Keystrokes: 56 🎯 Minimum Required: 56 Total Score: 100.0 🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪

theatlantic.com

Bracket City - The Atlantic

Solve nested clues to reveal a satisfying fact about this day in history. Climb the ranks from tourist to kingmaker (or beyond?).

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Ryan Castillo @rmcastil.bsky.social · 14/09/2025

You going to add bracket city to this?

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Ryan Castillo @rmcastil.bsky.social · 07/09/2025

Didn’t even know this game existed. That was a pleasant surprise.

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Ryan Castillo @rmcastil.bsky.social · 27/08/2025

The kids are all back in school and I'm finally coming back up to breath. What's everyone been up to?

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Ryan Castillo @rmcastil.bsky.social · 26/08/2025

tracking more like a feedback loop: • Which answers are showing up? • Which brands are mentioned? • What kind of questions are triggering them? It’s not about chasing the top spot. It’s about understanding how your brand shows up in the AI Search journey. This is what we’re building toward-

knowatoa.com

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

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Ryan Castillo @rmcastil.bsky.social · 26/08/2025

The #1 spot doesn’t matter if nobody clicks. Most rank tracking tools treat visibility like a scoreboard. You either “won” the SERP or you didn’t. But that mindset falls apart when AI Overviews and chats give people an answer without ever clicking anything. At Knowatoa, we think of rank-

knowatoa.com

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

110

Ryan Castillo @rmcastil.bsky.social · 22/08/2025

steal it. The real difference isn’t what they take, it’s where your content ends up. If your site is blocked, it’s not just a traffic issue anymore. It’s a visibility one. You’re invisible in AI search clients like ChatGPT and Claude. If you're curious and want to see how your site shows up in-

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Ryan Castillo @rmcastil.bsky.social · 22/08/2025

We’ve spent years teaching site owners to block anything that isn’t Googlebot. Now? That mindset might be costing you visibility. Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-

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Ryan Castillo @rmcastil.bsky.social · 21/08/2025

present where models learn and users ask. This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset. #SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa

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Ryan Castillo @rmcastil.bsky.social · 21/08/2025

knowledge (Wikipedia), visual/audio learning (YouTube), search indexes (Google), and reviews (Yelp). If your brand, product, or content isn’t visible in those ecosystems, you’re invisible to a huge swath of AI-assisted searches. It’s not just about ranking in Google anymore, it’s about being-

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Ryan Castillo @rmcastil.bsky.social · 21/08/2025

Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters. The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp. That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-

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Ryan Castillo @rmcastil.bsky.social · 20/08/2025

understand how their brand is actually showing up or being left out across AI search. We help you track the questions that matter, surface the AIO, and show where your brand appears or doesn’t. Follow what we’re doing at @Knowatoa if you’re building for your site visibility in an AI-first search-

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Ryan Castillo @rmcastil.bsky.social · 20/08/2025

Google’s AI Overviews are changing the rules. You can rank #1 today, and tomorrow the same query is answered by an AIO with no mention of your brand, no traffic to your site, and no clue that anything changed. That’s why we added AI Overviews to Knowatoa. Not just to keep up, but to help teams-

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Ryan Castillo @rmcastil.bsky.social · 19/08/2025

- and what that Overview says It’s a clearer picture of how Google is representing your brand. So you can catch gaps, adjust messaging, and stay visible. Anyone already adding this to their reporting loop? #SEO #AI #tech #AIOverviews #SERPfeatures #Knowatoa

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Ryan Castillo @rmcastil.bsky.social · 19/08/2025

Before this, tracking AI Overviews meant manually Googling questions and hoping you’d spot one in time. Now it’s something you can actually track. With Knowatoa’s AI Overviews, once you define the questions you care about, we’ll tell you: - when an AI Overview appears - whether your brand is cited

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Ryan Castillo @rmcastil.bsky.social · 09/08/2025

You don’t need to guess whether AI Overviews are cutting into your rankings. Knowatoa now flags when an Overview appears for your tracked queries, and whether your brand is mentioned in it, left out, or misrepresented entirely. That means less digging, fewer surprises, and faster decisions for-

knowatoa.com

Knowatoa - AI Search Discovery

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

110

Ryan Castillo @rmcastil.bsky.social · 02/06/2025

By far, my favorite pattern of programming with an AI is the Ping Pong Pattern. I have it write several tests based on a description. I use that to TDD some methods, and boom, we're done.

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Ryan Castillo @rmcastil.bsky.social · 22/05/2025

Putting my money where my mouth is. 90% of the research I did for our new HVAC unit and mini split was done in ChatGPT. It was a blend of information and consideration questions. And this is why we spent so much time building out categorization in Knowatoa.

Screenshot of Knowatoa’s question categorization

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Ryan Castillo @rmcastil.bsky.social · 01/05/2025

I've recently discovered Swedish Electric and have been listening to Little Dragon non stop. Anyone got other recommendations?

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Ryan Castillo @rmcastil.bsky.social · 18/04/2025

Going to fill in for Mike on the Twinning Strategy pod. You can see us live today at 3pm on YouTube or LinkedIn www.youtube.com/live/rSSnKRN... www.linkedin.com/events/episo...

youtube.com

Episode 65. Winning the AI Search War

Ryan Castillo of Knowatoa joins the Twinning Strategy crew to talk about how AI is changing the way we search for information and what this means for compani...

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Ryan Castillo @rmcastil.bsky.social · 16/04/2025

Traveled back in time for spring break

Kids playing street fighter 2 turbo on the SNES

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Ryan Castillo @rmcastil.bsky.social · 15/04/2025

Really needed to see this right now as I try to get a customer’s data cleaned up before ending my day.

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Ryan Castillo @rmcastil.bsky.social · 11/04/2025

Why does it sound like noise when my kids play it versus music when I play the same thing. Am I old now?

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Ryan Castillo @rmcastil.bsky.social · 09/04/2025

lol. After all that talk on the pod about metrics. Had something similar with our v4 release.

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Ryan Castillo @rmcastil.bsky.social · 09/04/2025

Trying to get more comfortable on the mic for my podcast tour. Thanks for hosting me @brendanwb.bsky.social!

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Ryan Castillo @rmcastil.bsky.social · 07/04/2025

I can let the AI work on this in the background while I focus on the hundred other things I have to do.

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Ryan Castillo @rmcastil.bsky.social · 07/04/2025

There's all this debate on whether AI generated code should be used or not. I look at it as another tool. I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.

Cursor helping generate some code for me.

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Ryan Castillo @rmcastil.bsky.social · 05/04/2025

One of the most essential skills you need to develop as a founder is to differentiate whether people are excited to work with you vs your product. With the former, it can give you false momentum and leave you wondering why people aren’t buying your product.

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Ryan Castillo @rmcastil.bsky.social · 04/04/2025

Had a great partner in the gift wrapping party game

Me and the pup wrapped in pink tissue paper.

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Ryan Castillo @rmcastil.bsky.social · 28/03/2025

Depends. If they are active then you could follow and live in the comments. If you’re active and have credibility then cold outreach with a drip works. We use phantombuster for that.

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Ryan Castillo @rmcastil.bsky.social · 27/03/2025

100% but it depends on your ICP. A good place to start is to pay for LI sales navigator and use the filters there to see if you can match your ICP. From there you look at the profiles to see their activity.

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