Ryan Castillo @rmcastil.bsky.social · 14/11/2025It's tough balancing product, marketing, and sales. At Knowatoa, we always try to focus on two of the three. Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months. 020 2
Ryan Castillo @rmcastil.bsky.social · 22/08/2025We’ve spent years teaching site owners to block anything that isn’t Googlebot. Now? That mindset might be costing you visibility. Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to- 130 3
Ryan Castillo @rmcastil.bsky.social · 21/08/2025Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters. The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp. That’s a pretty human-centered set of inputs: lived experience (Reddit), structured- 110 1
Ryan Castillo @rmcastil.bsky.social · 22/05/2025Putting my money where my mouth is. 90% of the research I did for our new HVAC unit and mini split was done in ChatGPT. It was a blend of information and consideration questions. And this is why we spent so much time building out categorization in Knowatoa. 000 0
Ryan Castillo @rmcastil.bsky.social · 07/04/2025There's all this debate on whether AI generated code should be used or not. I look at it as another tool. I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work. 120 2
Ryan Castillo @rmcastil.bsky.social · 04/04/2025Had a great partner in the gift wrapping party game 040 4
Ryan Castillo @rmcastil.bsky.social · 26/03/2025Monthly occurrence of a one character update, causing me to wonder why something isn't working for a couple of days. I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR. 010 1
Ryan Castillo @rmcastil.bsky.social · 25/03/2025Just updated this on the pricing page. It's not a feature in the traditional sense of the SaaS but our customers have been happy with it. We're in a shipping cycle so expect a number of new features in the next couple of days/weeks. 020 2
Ryan Castillo @rmcastil.bsky.social · 12/02/20258yo is home sick so we’ve been working on some math and logic while playing Daniel Benmerguri’s Dragonsweeper. We’re addicted. 030 3
Ryan Castillo @rmcastil.bsky.social · 05/02/2025I've seen a number of people advise "keep doing what you're doing" when optimizing for AI search versus SEO. The reality is you've got to do what you're doing and more. We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social 111 1
Ryan Castillo @rmcastil.bsky.social · 31/01/2025Amanda had a question on AI's impact on search and David recommended us. Marketing works y'all! 010 1
Ryan Castillo @rmcastil.bsky.social · 22/01/2025When you don’t make too big of a deal of a kid’s cooking experiment getting the fire department called. They continue to love cooking and eventually bring food to your office. 071 7
Ryan Castillo @rmcastil.bsky.social · 03/01/2025New game got here just in time for our family trip! 170 7
Ryan Castillo @rmcastil.bsky.social · 12/12/2024Couple weeks ago I had two support tickets that felt impossible to answer. I answered those same two tickets in 15 minutes today. Burnout plays crazy tricks on the brain. 1100 10
Ryan Castillo @rmcastil.bsky.social · 06/12/2024This is why we felt we had to build knowatoa.com. We were putting our services in ChatGPT and kept getting results that seemed like they were generated by an uninformed undergrad student. No ChatGPT, @wafris.org has nothing to do with Waffles. 020 2
Ryan Castillo @rmcastil.bsky.social · 05/12/2024Nice to see that our @wafris.org AI results have improved in Knowatoa over the last couple months 000 0
Ryan Castillo @rmcastil.bsky.social · 26/11/2024I didn’t know there was another person as high on Jrue as me 110 1
Ryan Castillo @rmcastil.bsky.social · 25/11/2024We love using Whimsical to explain concepts to each other and on customer/prospect calls. @buckbee.bsky.social has been a proponent of this for years and I'm late to the game. 490 9
Ryan Castillo @rmcastil.bsky.social · 24/11/2024FYI: If you want an archive of your Tweets it’ll take a day or so to generate and you won’t know unless you log back into Twitter. It’ll show up in the form of a notification 220 2
Ryan Castillo @rmcastil.bsky.social · 22/11/2024Just going to sit and work from the floor for the rest of the morning. 160 6
Ryan Castillo @rmcastil.bsky.social · 22/11/2024Yup! I use Moom with shortcuts programmed to my Stream Deck 100 1
Ryan Castillo @rmcastil.bsky.social · 21/11/2024Testing the next @wafris.org client update with all of our apps. v2 is about to get a performance boost. 160 6
Ryan Castillo @rmcastil.bsky.social · 20/11/2024My first attempt at Ramsay eggs. They were a lot fluffier than usual. I didn’t have the sour cream which would take them to the next level. And of course the secret to all good cooking, more butter. 110 1
Ryan Castillo @rmcastil.bsky.social · 19/11/2024I’m thinking this isn’t a real person or at least a mad one 140 4
Ryan Castillo @rmcastil.bsky.social · 18/11/2024All I remember was playing Ladder, the black and green screen, and trying to lug this thing around. (image via www.oldcomputermuseum.com/kaypro-2/kay...) 210 2
Ryan Castillo @rmcastil.bsky.social · 17/11/2024Crazy that my pop’s jigsaw from ‘87 still works. Also, I may be allergic to sawdust. 090 9
Ryan Castillo @rmcastil.bsky.social · 28/10/2024Forgot to post mine. This sweet house coat which may have to double as a Big Lebowski halloween costume. I really would wear it everywhere if I could. 070 7
Ryan Castillo @rmcastil.bsky.social · 23/10/2024The wafris.org and www.honeybadger.io teams will be hosting an online workshop tomorrow at 1PM EDT. Come learn about monitoring and security practices from Ben and Mike. I'll be hosting, so send me any questions/topics you want us to cover. (🔗 in the replies) 151 5
Ryan Castillo @rmcastil.bsky.social · 01/10/2024I’m shipping out our @wafrisorg snapbacks this week and have several more. DM me if you want one. 000 0
Ryan Castillo @rmcastil.bsky.social · 29/09/2024Bummed that I couldn’t show up to the Rails World after part and hang in Toronto. But couldn’t miss this trip with the kids. Pretty sure the boss will let me take Monday morning off to recover. 000 0
Ryan Castillo @rmcastil.bsky.social · 24/09/2024This violates the single-responsibility principal (SRP) making it hard to test. Introducing several new objects cleaned things up a bit allowing for easier unit tests and mocks/doubles for integration testing. 000 0
Ryan Castillo @rmcastil.bsky.social · 24/09/2024Recently had a PR for the Wafris ruby client but it was hard for me to write a test for the PR. Can you see why? 100 1
Ryan Castillo @rmcastil.bsky.social · 24/05/2023So this is happening this week. We've already got two demos scheduled for Friday. 000 0
Ryan Castillo @rmcastil.bsky.social · 01/05/2023Going to push this to prod and there's no one here to stop me 020 2
Ryan Castillo @rmcastil.bsky.social · 30/04/2023Continuing to work on performance improvement for our wafris-rb gem. We're about 210x faster from several months ago. See wafris.org for more info 000 0