iiinova — where your digital self keeps evolving

Jessica Malnik @jessicamalnik.bsky.social · 15/05/2025

I told myself I’d never get a ring light. Then I got two. The lighting is great. The shame is manageable. Also: video is less awful than I expected. This is the slippery slope, isn’t it?

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Jessica Malnik @jessicamalnik.bsky.social · 22/04/2025

This bop has no right to go this hard. I don’t speak Icelandic. I’ve never even been to Iceland. And yet if they needed me to row a boat for the homeland, I would simply start paddling. www.youtube.com/watch?v=LZE1...

youtube.com

VÆB - RÓA | Iceland 🇮🇸 | National Final Performance| #Eurovision2025

YouTube video by Eurovision Song Contest

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Reposted by Jessica Malnik

Jason Cohen @asmartbear.com · 18/04/2025

High praise! This was fun -- more about writing and less about companies.

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Jessica Malnik @jessicamalnik.bsky.social · 18/04/2025

Ever read something that made you rethink how you think? That’s what @asmartbear.com writing does. This podcast convo breaks down how and why it matters. 🎧 Listen here: theremoteworktribe.com/2025/04/17/t... One of my favorite conversations I've ever had.

theremoteworktribe.com

The Remote Work Tribe Podcast: Jason Cohen - The Remote Work Tribe

In this episode we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss overall process for Smart Bear, strategy, and more.

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Jessica Malnik @jessicamalnik.bsky.social · 14/04/2025

What if your messaging isn’t wrong? Just untested. I haven’t stopped thinking about this clip since we recorded it. Full podcast episode drops Thursday. (h/t @asmartbear.com )

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Jessica Malnik @jessicamalnik.bsky.social · 06/04/2025

Is AI quietly killing micro-SaaS? Why pay $20/month for a tool that almost works when you can build your own custom one that fits perfectly? I talked with @leenyburger.bsky.social about this shift and a lot more on the pod. Full convo: www.theremoteworktribe.com/2025/04/03/t...

theremoteworktribe.com

The Remote Work Tribe Podcast: Colleen Schnettler

In this episode we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and more.

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Jessica Malnik @jessicamalnik.bsky.social · 05/04/2025

The irony of being forced to wait 30-60 mins in my running car to get an emissions test to renew car registration is not lost on me.

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Jessica Malnik @jessicamalnik.bsky.social · 30/03/2025

Not sure who needs to hear this, but you don’t need another AI prompt template or a $49 prompting course. You just need to start using AI more and then ask it how to refine your prompts. It’ll tell you. If you’re paying attention and putting in the reps.

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Jessica Malnik @jessicamalnik.bsky.social · 30/03/2025

I wonder who looked at regular drowning and said, but what if it was darker, tighter, and spicier? And that’s how cave diving exists.

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Jessica Malnik @jessicamalnik.bsky.social · 19/03/2025

Brand mentions- the new backlinks?

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Jessica Malnik @jessicamalnik.bsky.social · 16/03/2025

The biggest marketing mistake? Waiting. A year ago, some were tweaking their positioning. A year later? Same spot. The best founders test, publish & refine. Stacking bricks while everyone else is still sketching blueprints. Just sent a newsletter on this. newsletter.theremoteworktribe.com

newsletter.theremoteworktribe.com

Join The Remote Work Tribe

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Jessica Malnik @jessicamalnik.bsky.social · 04/03/2025

Just a random observation: Arguing about politics in a LinkedIn comment section feels like the definition of high risk, low reward, and a nonzero chance of an awkward 8 am chat with HR.

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Jessica Malnik @jessicamalnik.bsky.social · 03/03/2025

Dear founder, when’s the last time you did a real customer interview? You know you should be doing them. But when you try, it feels like a waste of time. So, I talked with @mjwhansen.com on my podcast and dug into the real mechanics of great customer interviews. New episode drops Thursday.

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Reposted by Jessica Malnik

Jason Cohen @asmartbear.com · 24/02/2025

You’re too close to your product / website / writing to see the “obvious” flaws. At minimum, watch customers attempt to understand and use it. At maximum, hire editors whom you trust.

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Jessica Malnik @jessicamalnik.bsky.social · 25/02/2025

This is what happens when you sacrifice clarity and just hop on the "We're like X but for <<insert category>>. When it comes to your copy, remember clarity over cleverness. Bonus points: If you can tell me what this app even does?

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Jessica Malnik @jessicamalnik.bsky.social · 22/02/2025

Just going to say as an introvert, Waymo is a dream. Get to my destination without any small talk. It is also a pretty cool experience.

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Jessica Malnik @jessicamalnik.bsky.social · 21/02/2025

Editing by committee? A recipe for mediocre marketing. When 4+ people weigh in, the messaging gets lost. Keep it tight. Keep it clear.

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Jessica Malnik @jessicamalnik.bsky.social · 18/02/2025

All of this. My go-to copywriting default is clarity beats cleverness. And yes, I sometimes get some initial pushback but the results speak for themselves when I stick to this.

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Jason Cohen @asmartbear.com · 14/02/2025

Only introspective people have impostor syndrome. Only over-confident ignorant people think would be confident without cause. So, if you’re experiencing it, realize that’s because you’re smart. Which makes you more worthy, not less.

longform.asmartbear.com

Impostor Syndrome: Why I felt like a fraud, and how I overcame it

Most high-performing people experience Impostor Syndrome. I did too. When you understand the cause, you can defeat it.

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Jessica Malnik @jessicamalnik.bsky.social · 14/02/2025

Just your regular reminder: Great ideas spread. Perfect writing doesn’t. Your audience doesn’t care if your content is perfectly written. They care if it’s clear. If it’s interesting. If it makes them think. Unless your audience is high school English teachers, then good luck to you.

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Jessica Malnik @jessicamalnik.bsky.social · 09/02/2025

I've been reviewing applications for a freelance content coordinator role on my team. I asked candidates to share a recent project they’re proud of. A surprising number cited work from before the pandemic. Is it just me, or is that a bit of a red flag?

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Jessica Malnik @jessicamalnik.bsky.social · 05/02/2025

Getting ready to go live with @buckbee.bsky.social chatting AI and content marketing in about 20 mins. Not too late to RSVP here: crowdcast.io/c/q7xxeuyy3lm3

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Reposted by Jessica Malnik

Ryan Castillo @rmcastil.bsky.social · 05/02/2025

I've seen a number of people advise "keep doing what you're doing" when optimizing for AI search versus SEO. The reality is you've got to do what you're doing and more. We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social

Google says they're shifting strategies for AI Search. Yet SEOs keep getting told they should keep doing what they're doing. Conveying this via the Anakin/Padme meme

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Jessica Malnik @jessicamalnik.bsky.social · 04/02/2025

Sometimes, I wish I had the confidence of the guys who cold DM me about their prestigious podcast that I’ve never heard of and offer the exclusive chance to pay to be on it.

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Jessica Malnik @jessicamalnik.bsky.social · 04/02/2025

This should be a good one. Super pumped to cohost this AI workshop tomorrow. Not too late to RSVP here

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Jessica Malnik @jessicamalnik.bsky.social · 03/02/2025

Is it bad that every time I see a Cybertruck, I feel like I just unlocked a side quest to avoid a walking red flag?

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Jessica Malnik @jessicamalnik.bsky.social · 03/02/2025

Life felt simpler when the biggest thing we argued about online was which Harlem Shake dance video was the best.

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Jessica Malnik @jessicamalnik.bsky.social · 02/02/2025

Want to stay ahead of AI-generated mediocrity? If you’re a founder, marketer, or writer, I’m co-hosting a no-BS, free online workshop this Wednesday with @buckbee.bsky.social. 🔗 Sign up to actually stand out without sounding like a bot. 😉 www.crowdcast.io/c/q7xxeuyy3l...

crowdcast.io

AI and Content Marketing Workshop

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Reposted by Jessica Malnik

Jason Cohen @asmartbear.com · 27/01/2025

Wasting money is obvious, at least later. Wasting time is harder to notice, even in retrospect, if you even bother to look. But time is much more valuable.

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Jessica Malnik @jessicamalnik.bsky.social · 25/01/2025

So many AI experts love forgetting the Dunning-Kruger effect. The confidence in saying creative marketing roles will be the first to go? Wild especially coming from coders. Who’s bringing in customers for your new product, then?

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Jessica Malnik @jessicamalnik.bsky.social · 22/01/2025

If you ever wonder what pure madness sounds like, it’s a faulty smoke alarm beeping every 60 seconds. Forget waterboarding. This is the new torture device. Anyway, that’s how my day’s going.

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Jessica Malnik @jessicamalnik.bsky.social · 20/01/2025

Critical thinking is a dying skill. :(

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Jessica Malnik @jessicamalnik.bsky.social · 16/01/2025

Just got a cold text (Also, why is this a thing?) asking if I want to sell my name. Not my business, not my domain. Just me, apparently. Is this the 2025 version of identity theft, or am I missing a hot new trend?

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Reposted by Jessica Malnik

Bryan Smith @bryansmith.io · 14/01/2025

When I say "iterate, iterate, iterate", really what I'm saying is "learn, learn, learn", which is another way of saying, optimize for talking to prospects and customers. 💻🌱

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Jessica Malnik @jessicamalnik.bsky.social · 15/01/2025

The gap between the chronically online (like me) and the blissfully offline has never felt wider than in the last 48 hours, thanks to a certain lil app.

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Jessica Malnik @jessicamalnik.bsky.social · 15/01/2025

Two discovery calls, same day, same first name, same industry. What could possibly go wrong?

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Jessica Malnik @jessicamalnik.bsky.social · 12/01/2025

Deciding to watch Worst Roommate Ever at 1am is a choice.

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Jessica Malnik @jessicamalnik.bsky.social · 03/01/2025

I’m so fascinated by watching a certain multimillionaire spend millions a year trying to reverse aging and become immortal. Meanwhile, I’m thriving if I drink water, get sunlight, and remember I’m basically just a fancy houseplant.

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Jessica Malnik @jessicamalnik.bsky.social · 31/12/2024

My annual reminder: A million people in adult diapers, freezing for hours and cheering for a ball to drop. Times Square on New Year’s Eve stays firmly on my anti-bucket list.

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Jessica Malnik @jessicamalnik.bsky.social · 30/12/2024

I hate when I’m deep into client research and Google serves me a helpline as the top result. Relax, Google. I’m just curious and thorough, not spiraling.

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Jessica Malnik @jessicamalnik.bsky.social · 23/12/2024

I love reading year-in-reviews from my founder founds. It’s like a backstage pass to the stuff they don’t usually post online. If you’re into that kind of behind-the-scenes look, you’ll love my next newsletter. Drops later today. jessicamalnik.com/newsletter/

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Jessica Malnik @jessicamalnik.bsky.social · 16/12/2024

It’s fascinating how you can post the same thing on multiple social platforms and it goes viral on one and crickets on another. There is a lesson or two in there.

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Jessica Malnik @jessicamalnik.bsky.social · 13/12/2024

TIL: DocuSign has over 7,000 employees. And now I’m starting to think each “electronic signature” is actually hand-signed by a very tired team. Seriously though, what are they working on?

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Jessica Malnik @jessicamalnik.bsky.social · 13/12/2024

If you aren’t tracking referral traffic from ChatGPT, Claude, Perplexity, etc, you might want to start doing that. Seeing a lot more traffic from LLMs across client sites anecdotally.

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Jessica Malnik @jessicamalnik.bsky.social · 12/12/2024

A simple AI prompt made me confront something I’ve been avoiding for years. The prompt? “What do I avoid asking myself because I’m afraid of the answer?” It helped me uncover blind spots & rethink how I approach challenges. Try it. You might be surprised by what you discover in the process.

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