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Rachel Sterling

@racsterls.bio
455 followers 455 following 242 posts

cmo at identity.digital and name.com | racsterls.bio | served time as the head of product marketing at instagram and twitter

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Rachel Sterling @racsterls.bio · 05/08/2025
The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found: 85% of .ai/.pro/.global startups got their exact brand match. Startups aren't compromising. The old "you need .com to be credible" rule? Dead.
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Rachel Sterling @racsterls.bio · 20/05/2025
There are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language. CODI is on a path to make this vision a reality. Give us a follow for more info 👇 #UADay2025 #Internet4All
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Rachel Sterling @racsterls.bio · 01/04/2025
As social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences. I say more about the power of developing your own #website and investing in a personal #domain in here 👇
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Reposted by Rachel Sterling
Chance the Lawyer @chancethelawyer.bsky.social · 02/02/2025
He LITERALLY DID ALL THIS BEFORE AND WE TOLD YOU.
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Rachel Sterling @racsterls.bio · 01/02/2025
I feel like someone should deliver 535 copies of your book to Capitol Hill. And then follow that delivery with a readout of Twitter’s finances from 2022 to today
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Rachel Sterling @racsterls.bio · 27/01/2025
Fascinating acknowledgement that our policies drove this innovation
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Rachel Sterling @racsterls.bio · 24/01/2025
There’s almost too much news to process this week so I keep reminding myself of this one fact: There are two parts of #FAFO. If we don’t experience the find out part we’ll never stop fucking around.
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Rachel Sterling @racsterls.bio · 16/01/2025
As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences. It’s time to invest in #websites again 🤓
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Rachel Sterling @racsterls.bio · 09/01/2025
Back in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA. In my process to rebuild, I assembled information that some may find valuable right now. I posted recommendations on threads - you can find them here:
threads.net
Rachel Sterling (@racsterls) on Threads
1/ As a house fire survivor - here are the things I learned in my journey to rebuild using insurance funds: During the first few weeks after your loss, you have access to thousands of dollars to buy...
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Rachel Sterling @racsterls.bio · 20/12/2024
This paperback was the version I read in 1991! I upgraded to a first edition hardcover I found in a small book store in New Hampshire in 2009.
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Reposted by Rachel Sterling
Identity Digital @identity.digital · 20/12/2024
With the year coming to an end, six CMOs and CEOs explore innovations and trends that will shape #marketing success in 2025. 💡 Be sure to check out trend number 2️⃣ from our very own CMO, @racsterls.bio: www.martechcube.com/marketing-tr... #domains #domainnames
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Rachel Sterling @racsterls.bio · 19/12/2024
I think society is too jaded for Superman. But we’ll show up for Krypto.
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Rachel Sterling @racsterls.bio · 15/12/2024
Algorithms are wild: My Bluesky is all Trump/Elon are evil hot takes My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant And my Threads is wall to wall coverage of the Scotts Valley tornado
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Rachel Sterling @racsterls.bio · 13/12/2024
And even more importantly, it’s important to proofread your posts so you don’t keep saying things are important
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Rachel Sterling @racsterls.bio · 13/12/2024
The bifurcation of social means it’s crucial for content creators to be thoughtful about what they post - and where they post it. And more importantly, it’s important to invest in a website you own to curate all of that content
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Rachel Sterling @racsterls.bio · 11/12/2024
Thoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down
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Rachel Sterling @racsterls.bio · 09/12/2024
Followed! If you follow back I can diagnose your issue in DM
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Rachel Sterling @racsterls.bio · 09/12/2024
@markelias.bsky.social I can help! Hit me up
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Rachel Sterling @racsterls.bio · 07/12/2024
You’re obligated to read them as decreed in the OG besties code of conduct
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Rachel Sterling @racsterls.bio · 07/12/2024
I said words. @venturebeat.com published them.
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Rachel Sterling @racsterls.bio · 06/12/2024
Someone took the tsunami warning too seriously
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Rachel Sterling @racsterls.bio · 05/12/2024
Was that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!! If you're a LinkedIn Premium member, please check your inboxes for details
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Rachel Sterling @racsterls.bio · 05/12/2024
Feels like the right time to remind y'all of this dystopian gem from 2015 www.newyorker.com/magazine/201...
newyorker.com
The Earthquake That Will Devastate the Pacific Northwest
When the Cascadia fault line ruptures, it could be North America’s worst natural disaster in recorded history.
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Rachel Sterling @racsterls.bio · 05/12/2024
ugh just googling years of lead and realizing yup that sounds about right
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Rachel Sterling @racsterls.bio · 05/12/2024
Truly fascinating conclusion about the reduction of visibility at X
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Rachel Sterling @racsterls.bio · 02/12/2024
This is a fundamental truth about all platforms - but it’s a completely foreign concept to people who are addicted to the platform. More often than not the people who run the platform are addicted to their own product.
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Rachel Sterling @racsterls.bio · 01/12/2024
Perfection
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Rachel Sterling @racsterls.bio · 01/12/2024
I’m sad to report the new Twitter is not Bluesky. It’s the Citizen app chat during a police standoff in West Hollywood
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Rachel Sterling @racsterls.bio · 28/11/2024
If you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile. Instructions are here www.name.com/blog/how-to-...
name.com
Step-by-step guide: setting up a custom domain name for your Bluesky account
Step-by-step guide: setting up a custom domain name for your Bluesky account
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Rachel Sterling @racsterls.bio · 28/11/2024
I chose violence
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Rachel Sterling @racsterls.bio · 28/11/2024
Made it from the Bay Area to LA in 6 hours flat the Wednesday before Thanksgiving ask me anything
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Rachel Sterling @racsterls.bio · 27/11/2024
Their behavior is truly offensive
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Rachel Sterling @racsterls.bio · 26/11/2024
Gently bumping this to the top of your timelines: The @name.com team is offering domain deals and a super simple integration to use that domain as your Bluesky handle 👇🏼
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Rachel Sterling @racsterls.bio · 26/11/2024
This is why the Bluesky approach of domain/handle portability will eventually win out. Creators and Brands will eventually stop investing in X if there’s no expectation you’ll be able to maintain ownership of your identity.
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Rachel Sterling @racsterls.bio · 24/11/2024
On threads every post is #Wicked is a tale about a man who gaslights an entire land into believing a woman with different skin color is the enemy because she reveals his plot to strip away the rights of a group and I’m thinking maybe things would be different if this movie was released in October
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Reposted by Rachel Sterling
George Hahn @georgehahn.com · 24/11/2024
If someone tells you to smile, tell them to be more pleasing.
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Rachel Sterling @racsterls.bio · 24/11/2024
Infuriatingly accurate. The hope I cling to is that while they can use their platforms to manipulate our perceptions, they cannot force us to use their platforms. The network effects of blatantly obvious corruption is shitty content > less engagement > less DAUs > more deactivations
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Rachel Sterling @racsterls.bio · 23/11/2024
Don't even get me started on the new requirements for 2025. I basically have to move onto a United plane to keep my status.
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Rachel Sterling @racsterls.bio · 23/11/2024
Ugh - torture
United Airlines’ quest to break my spirit by keeping me a hair’s breath away from platinum status
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Rachel Sterling @racsterls.bio · 23/11/2024
cc @aaron.bsky.team - check your LinkedIn messages :)
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Rachel Sterling @racsterls.bio · 23/11/2024
Thanks for the flag on the bio. The link to the article works if you’re logged into LinkedIn on the mobile web - LinkedIn articles are not awesome for sharing across social. Here’s the direct link to the article if you want to read it www.linkedin.com/posts/activi...
linkedin.com
Sign Up | LinkedIn
500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
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Rachel Sterling @racsterls.bio · 23/11/2024
🤮
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Reposted by Rachel Sterling
Klara Vollstaedt @klara.art · 22/11/2024
How I feel with a custom url username
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Rachel Sterling @racsterls.bio · 22/11/2024
It’s so quick and easy!
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Rachel Sterling @racsterls.bio · 22/11/2024
I now need to know everything that caused this error
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Rachel Sterling @racsterls.bio · 22/11/2024
I wrote about how #domains owned and managed by individual users, provide agency to the individual to #verify their identity across the social internet. This is a departure from the historically opaque approach of verification on legacy social media. You can read more here: bit.ly/40YOxa1
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Rachel Sterling @racsterls.bio · 22/11/2024
Great minds think alike - published just yesterday: the advantage of self verification on when you buy your own domain: bit.ly/40YOxa1
bit.ly
Discover thousands of collaborative articles on 2500+ skills
Discover 100 collaborative articles on domains such as Marketing, Public Administration, and Healthcare. Our expertly curated collection combines AI-generated content with insights and advice from ind...
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Rachel Sterling @racsterls.bio · 20/11/2024
That is exactly what I would say
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Rachel Sterling @racsterls.bio · 20/11/2024
AMA 🤓 #domains
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Reposted by Rachel Sterling
Identity Digital @identity.digital · 20/11/2024
How can brands make a lasting impression on their customers? It's all in leveraging details. 💡 @racsterls.bio, CMO of @identitydigital.social, discusses how brands can use details to pack a punch and boost memorability. Learn more: www.entrepreneur.com/growing-a-bu... #domains #marketing
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