iiinova — where your digital self keeps evolving

Rachel Sterling @racsterls.bio · 27/01/2025

Fascinating acknowledgement that our policies drove this innovation

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Rachel Sterling @racsterls.bio · 06/12/2024

Someone took the tsunami warning too seriously

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Rachel Sterling @racsterls.bio · 01/12/2024

I’m sad to report the new Twitter is not Bluesky. It’s the Citizen app chat during a police standoff in West Hollywood

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Rachel Sterling @racsterls.bio · 22/11/2024

I now need to know everything that caused this error

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Rachel Sterling @racsterls.bio · 22/11/2024

I wrote about how #domains owned and managed by individual users, provide agency to the individual to #verify their identity across the social internet. This is a departure from the historically opaque approach of verification on legacy social media. You can read more here: bit.ly/40YOxa1

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Rachel Sterling @racsterls.bio · 19/11/2024

💯 serious question that Bluesky feels uniquely equipped to answer: My dog has fallen in love with my husband. I feed her. I walk her. I trained her. But I am now invisible to her when my husband is home. Open to all suggestions as I'm drowning in a bottomless pool of unreasonable jealousy.

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Rachel Sterling @racsterls.bio · 14/11/2024

İstanbul goes hard on olives, coffee, cats, and bidets 10/10 no notes

Me getting serenaded by a man playing a saxophone

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Rachel Sterling @racsterls.bio · 24/07/2023

The logo is literally pulled from a prepackaged font. As a marketer who spent years building the twitter brand I’m devastated by both the stupidity and the sheer laziness of this decision.

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Rachel Sterling @racsterls.bio · 07/07/2023

Happy Summer Friday Bluesky

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Rachel Sterling @racsterls.bio · 04/07/2023

Live footage of me briefing my agency

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Rachel Sterling @racsterls.bio · 01/07/2023

I had to do it 🥵⚾️

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Rachel Sterling @racsterls.bio · 25/06/2023

Interrupting all the posts about politics and AI existential risks and war and submarine implosions to share my son’s sleepaway camp just mounted a full scale reenactment of Jurassic Park 🤩

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Rachel Sterling @racsterls.bio · 23/06/2023

Spent the night with a group of Gen Z creators in Hollywood and they were lovely, thoughtful, hopeful, optimistic, and altruistic and they will save us all. obviously told them to join bluesky 🤓

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Rachel Sterling @racsterls.bio · 22/06/2023

This is a joke right? The stock rebounded 71% y/y because it was down 80% y/y the previous year. And don't forget he had to lay off over 30% of his team and reduce his marketing budgets by 75% in the last year. Good job Meta comms team - this is your win. @forbes.bsky.social do better.

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Rachel Sterling @racsterls.bio · 22/06/2023

For me it was Fall 1997, the couch was dirt brown and a 6’5” cardboard Darth Vader was taped to the wall. Good times.

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Rachel Sterling @racsterls.bio · 18/06/2023

How long before this content lands on Bluesky?!!!

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Rachel Sterling @racsterls.bio · 14/06/2023

A little league tale in two acts

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Rachel Sterling @racsterls.bio · 11/06/2023

It’s truly painful I will never be this clever. @zoerosebryant.bsky.social 👏🏼👏🏼👏🏼

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Rachel Sterling @racsterls.bio · 09/06/2023

What non-parents see: Awwww last day of school picture! What parents see: Fuck fuck fuck it’s summer break and I have to figure out what I’m doing with these kids for the next 10 weeks

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Rachel Sterling @racsterls.bio · 05/06/2023

Intense PMF is recognizing that forgetting your brow pencil is grounds for canceling travel

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Rachel Sterling @racsterls.bio · 31/05/2023

I can’t stop thinking about what athletic shoes totaling less than $100 in value I would pick if I were Elizabeth Holmes

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Rachel Sterling @racsterls.bio · 29/05/2023

Parenting achievement level unlocked:

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Rachel Sterling @racsterls.bio · 28/05/2023

Perfect Saturday: ✅ Beach walk with my kiddo and dog 🐶 ✅ Youth baseball win ⚾️ ✅ Mani/pedi 💅🏼 ✅ Returned things I don’t need 💰 ✅ Pizza 🍕 ✅ Beer 🍺 ✅ Buffy season 3 with my kids 🧛

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Rachel Sterling @racsterls.bio · 25/05/2023

Not meta serving me Instagram ads for family center on the day they laid off the family center product marketing team. That would never happen 🤬

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Rachel Sterling @racsterls.bio · 25/05/2023

This reminds me of that one time we launched fleets and had to dig a trench through the Pacific Northwest to expand the connection capability between twitter and aws servers. Yes. I said TRENCH.

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Rachel Sterling @racsterls.bio · 24/05/2023

I’m an openly rage filled feminist liberal but sure I’ll apply

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Rachel Sterling @racsterls.bio · 24/05/2023

Advice question: I’m speaking on my first panel since the before times next week in Austin. What should I wear and will it work with these rhinestone cowboy boots? 🤠

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Rachel Sterling @racsterls.bio · 23/05/2023

Ms. Peanut received an extraordinarily short haircut today and it’s unclear who is more traumatized - her or me 😳

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Rachel Sterling @racsterls.bio · 19/05/2023

We did some sleuthing and it turns out y’all REALLY like pizza — we’ve got piping hot pizza domains available at Name.com/bluesky 🤓

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Rachel Sterling @racsterls.bio · 19/05/2023

Both of us woke at 3am Only one of us is smiling

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Rachel Sterling @racsterls.bio · 18/05/2023

If you’re looking to upgrade your bsky dot social handle to something a little more you - we’ve built out solutions to help you out 👇🏼 www.name.com/bluesky cc: @emily.bsky.team @pfrazee.com @carmada.bio

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Rachel Sterling @racsterls.bio · 13/05/2023

🙋🏻‍♀️ that mom on the plane watching real time little league

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Rachel Sterling @racsterls.bio · 13/05/2023

💯 accurate take from @rmac.bsky.social Elon just confirmed twitter can be weaponized at scale by authoritarian regimes His idiocy and hubris is a threat to global order