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Rachel Sterling

@racsterls.bio
455 followers 455 following 242 posts

cmo at identity.digital and name.com | racsterls.bio | served time as the head of product marketing at instagram and twitter

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Rachel Sterling @racsterls.bio · 05/08/2025
The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found: 85% of .ai/.pro/.global startups got their exact brand match. Startups aren't compromising. The old "you need .com to be credible" rule? Dead.
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Rachel Sterling @racsterls.bio · 20/05/2025
There are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language. CODI is on a path to make this vision a reality. Give us a follow for more info 👇 #UADay2025 #Internet4All
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Rachel Sterling @racsterls.bio · 01/04/2025
As social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences. I say more about the power of developing your own #website and investing in a personal #domain in here 👇
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Reposted by Rachel Sterling
Chance the Lawyer @chancethelawyer.bsky.social · 02/02/2025
He LITERALLY DID ALL THIS BEFORE AND WE TOLD YOU.
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Rachel Sterling @racsterls.bio · 24/01/2025
There’s almost too much news to process this week so I keep reminding myself of this one fact: There are two parts of #FAFO. If we don’t experience the find out part we’ll never stop fucking around.
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Rachel Sterling @racsterls.bio · 16/01/2025
As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences. It’s time to invest in #websites again 🤓
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Rachel Sterling @racsterls.bio · 09/01/2025
Back in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA. In my process to rebuild, I assembled information that some may find valuable right now. I posted recommendations on threads - you can find them here:
threads.net
Rachel Sterling (@racsterls) on Threads
1/ As a house fire survivor - here are the things I learned in my journey to rebuild using insurance funds: During the first few weeks after your loss, you have access to thousands of dollars to buy...
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Reposted by Rachel Sterling
Identity Digital @identity.digital · 20/12/2024
With the year coming to an end, six CMOs and CEOs explore innovations and trends that will shape #marketing success in 2025. 💡 Be sure to check out trend number 2️⃣ from our very own CMO, @racsterls.bio: www.martechcube.com/marketing-tr... #domains #domainnames
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Rachel Sterling @racsterls.bio · 19/12/2024
I think society is too jaded for Superman. But we’ll show up for Krypto.
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Rachel Sterling @racsterls.bio · 15/12/2024
Algorithms are wild: My Bluesky is all Trump/Elon are evil hot takes My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant And my Threads is wall to wall coverage of the Scotts Valley tornado
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Rachel Sterling @racsterls.bio · 13/12/2024
The bifurcation of social means it’s crucial for content creators to be thoughtful about what they post - and where they post it. And more importantly, it’s important to invest in a website you own to curate all of that content
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Rachel Sterling @racsterls.bio · 11/12/2024
Thoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down
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Rachel Sterling @racsterls.bio · 07/12/2024
I said words. @venturebeat.com published them.
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Rachel Sterling @racsterls.bio · 06/12/2024
Someone took the tsunami warning too seriously
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Rachel Sterling @racsterls.bio · 05/12/2024
Was that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!! If you're a LinkedIn Premium member, please check your inboxes for details
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Rachel Sterling @racsterls.bio · 05/12/2024
Feels like the right time to remind y'all of this dystopian gem from 2015 www.newyorker.com/magazine/201...
newyorker.com
The Earthquake That Will Devastate the Pacific Northwest
When the Cascadia fault line ruptures, it could be North America’s worst natural disaster in recorded history.
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Rachel Sterling @racsterls.bio · 05/12/2024
ugh just googling years of lead and realizing yup that sounds about right
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Rachel Sterling @racsterls.bio · 05/12/2024
Truly fascinating conclusion about the reduction of visibility at X
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Rachel Sterling @racsterls.bio · 01/12/2024
I’m sad to report the new Twitter is not Bluesky. It’s the Citizen app chat during a police standoff in West Hollywood
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Rachel Sterling @racsterls.bio · 28/11/2024
If you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile. Instructions are here www.name.com/blog/how-to-...
name.com
Step-by-step guide: setting up a custom domain name for your Bluesky account
Step-by-step guide: setting up a custom domain name for your Bluesky account
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Rachel Sterling @racsterls.bio · 28/11/2024
I chose violence
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Rachel Sterling @racsterls.bio · 28/11/2024
Made it from the Bay Area to LA in 6 hours flat the Wednesday before Thanksgiving ask me anything
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Rachel Sterling @racsterls.bio · 26/11/2024
Gently bumping this to the top of your timelines: The @name.com team is offering domain deals and a super simple integration to use that domain as your Bluesky handle 👇🏼
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Rachel Sterling @racsterls.bio · 24/11/2024
On threads every post is #Wicked is a tale about a man who gaslights an entire land into believing a woman with different skin color is the enemy because she reveals his plot to strip away the rights of a group and I’m thinking maybe things would be different if this movie was released in October
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Reposted by Rachel Sterling
George Hahn @georgehahn.com · 24/11/2024
If someone tells you to smile, tell them to be more pleasing.
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Rachel Sterling @racsterls.bio · 23/11/2024
Ugh - torture
United Airlines’ quest to break my spirit by keeping me a hair’s breath away from platinum status
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Klara Vollstaedt @klara.art · 22/11/2024
How I feel with a custom url username
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Rachel Sterling @racsterls.bio · 22/11/2024
I now need to know everything that caused this error
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Rachel Sterling @racsterls.bio · 22/11/2024
I wrote about how #domains owned and managed by individual users, provide agency to the individual to #verify their identity across the social internet. This is a departure from the historically opaque approach of verification on legacy social media. You can read more here: bit.ly/40YOxa1
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Reposted by Rachel Sterling
Identity Digital @identity.digital · 20/11/2024
How can brands make a lasting impression on their customers? It's all in leveraging details. 💡 @racsterls.bio, CMO of @identitydigital.social, discusses how brands can use details to pack a punch and boost memorability. Learn more: www.entrepreneur.com/growing-a-bu... #domains #marketing
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Rachel Sterling @racsterls.bio · 19/11/2024
💯 serious question that Bluesky feels uniquely equipped to answer: My dog has fallen in love with my husband. I feed her. I walk her. I trained her. But I am now invisible to her when my husband is home. Open to all suggestions as I'm drowning in a bottomless pool of unreasonable jealousy.
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Rachel Sterling @racsterls.bio · 18/11/2024
All the best of the best follows are here 👇🏼
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Reposted by Rachel Sterling
Marisa Kabas @marisakabas.bsky.social · 17/11/2024
Naomi Beinart, 16: "We girls woke up to a country that would rather elect a man found liable for sexual abuse than a woman...Where the body I haven’t fully grown into may no longer be under my control. The boys, it seemed to me, just woke up on a Wednesday."
nytimes.com
Opinion | I’m 16. On Nov. 5 the Girls Cried, and the Boys Played Minecraft.
On the day after the election, it seemed boys and girls woke to a new reality.
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Rachel Sterling @racsterls.bio · 17/11/2024
The key to verification here is attaching your domain
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Rachel Sterling @racsterls.bio · 17/11/2024
I tried watching SNL - and I’m just not ready to laugh at any of this yet. Anyone else in the same boat?
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Rachel Sterling @racsterls.bio · 16/11/2024
Can someone explain to me how I can fly to and from Istanbul in under a week without jet lag but daylight saving time totally wrecks me?
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Reposted by Rachel Sterling
cale weissman @caleweissman.bsky.social · 15/11/2024
i am not tech savvy enough to make a feed, but decided to test out making a starter pack. here are some business/tech journalists, bc i can't seem to find a feed with a lot of them in one place: go.bsky.app/M2y5VJU
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Rachel Sterling @racsterls.bio · 14/11/2024
İstanbul goes hard on olives, coffee, cats, and bidets 10/10 no notes
Olives in Istanbul street marketView of the Bosporus Hagia Sofia Me getting serenaded by a man playing a saxophone
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Rachel Sterling @racsterls.bio · 12/11/2024
Top reason to invest in a #domain that accurately describes your personal brand - this is the future for decentralized platforms👇🏼
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Rachel Sterling @racsterls.bio · 10/11/2024
So is everyone here now because my notifications are bonkers
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Reposted by Rachel Sterling
Identity Digital @identity.digital · 01/10/2024
Female founders and industry trailblazers: Are you ready to propel your business toward success? Consider the power of using a unique web address. ⭐💪 @racsterls.bio, CMO of Identity Digital, discusses the benefits of descriptive #domains: www.bizjournals.com/bizwomen/new... #domainnames
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Rachel Sterling @racsterls.bio · 27/09/2024
This is the perfect thing to listen to on 3x speed while emptying your dishwasher - at least that’s what my husband told me Go buy some #domains today
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Rachel Sterling @racsterls.bio · 22/05/2024
Want to know what's happening with the future of digital identities? I know the answer is yes cause y'all are using domains here every day. Come join us in Austin June 4-7 at #Namescon!
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Reposted by Rachel Sterling
Identity Digital @identity.digital · 03/05/2024
What do Super Bowl ads, competitive fishing, and marketing have in common? Our CMO, @racsterls.bio. 🎣 We know we reeled you in with that bait. Learn more about Rach here: www.marketingbrew.com/stories/2024...
marketingbrew.com
Coworking with Rachel Sterling
She’s CMO of Identity Digital.
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Rachel Sterling @racsterls.bio · 24/07/2023
The logo is literally pulled from a prepackaged font. As a marketer who spent years building the twitter brand I’m devastated by both the stupidity and the sheer laziness of this decision.
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Rachel Sterling @racsterls.bio · 22/07/2023
Ok I love bluesky - but the fact that they still haven’t launched threaded conversations continues to make scrolling here very frustrating. I’m constantly clicking back into disconnected replies to gain a basic understanding of the conversations in my timeline. 😬
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Rachel Sterling @racsterls.bio · 22/07/2023
My dog has no face
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Rachel Sterling @racsterls.bio · 07/07/2023
Happy Summer Friday Bluesky
Fluffy Peanut
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Rachel Sterling @racsterls.bio · 06/07/2023
All roads always lead back to domains Get your name before it's gone blueskyweb.xyz/blog/7-05-2023-namec…
blueskyweb.xyz
Purchase and Manage Domains Directly Through Bluesky
We’re excited to announce a new feature that allows users to seamlessly purchase and manage domains directly through Bluesky.
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Rachel Sterling @racsterls.bio · 05/07/2023
Unintended side effect of all the threads searching is IG’s algo now thinks society is collectively jonesing for anti-aging collagen threads
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