Rachel Sterling @racsterls.bio · 05/08/2025The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found: 85% of .ai/.pro/.global startups got their exact brand match. Startups aren't compromising. The old "you need .com to be credible" rule? Dead. 093
Rachel Sterling @racsterls.bio · 20/05/2025There are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language. CODI is on a path to make this vision a reality. Give us a follow for more info 👇 #UADay2025 #Internet4All 020
Rachel Sterling @racsterls.bio · 01/04/2025As social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences. I say more about the power of developing your own #website and investing in a personal #domain in here 👇 010
Reposted by Rachel SterlingChance the Lawyer @chancethelawyer.bsky.social · 02/02/2025He LITERALLY DID ALL THIS BEFORE AND WE TOLD YOU. 410011
Rachel Sterling @racsterls.bio · 24/01/2025There’s almost too much news to process this week so I keep reminding myself of this one fact: There are two parts of #FAFO. If we don’t experience the find out part we’ll never stop fucking around. 000
Rachel Sterling @racsterls.bio · 16/01/2025As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences. It’s time to invest in #websites again 🤓 020
Rachel Sterling @racsterls.bio · 09/01/2025Back in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA. In my process to rebuild, I assembled information that some may find valuable right now. I posted recommendations on threads - you can find them here:threads.netRachel Sterling (@racsterls) on Threads1/ As a house fire survivor - here are the things I learned in my journey to rebuild using insurance funds: During the first few weeks after your loss, you have access to thousands of dollars to buy... 011
Reposted by Rachel SterlingIdentity Digital @identity.digital · 20/12/2024With the year coming to an end, six CMOs and CEOs explore innovations and trends that will shape #marketing success in 2025. 💡 Be sure to check out trend number 2️⃣ from our very own CMO, @racsterls.bio: www.martechcube.com/marketing-tr... #domains #domainnames 011
Rachel Sterling @racsterls.bio · 19/12/2024I think society is too jaded for Superman. But we’ll show up for Krypto. 000
Rachel Sterling @racsterls.bio · 15/12/2024Algorithms are wild: My Bluesky is all Trump/Elon are evil hot takes My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant And my Threads is wall to wall coverage of the Scotts Valley tornado 000
Rachel Sterling @racsterls.bio · 13/12/2024The bifurcation of social means it’s crucial for content creators to be thoughtful about what they post - and where they post it. And more importantly, it’s important to invest in a website you own to curate all of that content 110
Rachel Sterling @racsterls.bio · 11/12/2024Thoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down 010
Rachel Sterling @racsterls.bio · 05/12/2024Was that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!! If you're a LinkedIn Premium member, please check your inboxes for details 020
Rachel Sterling @racsterls.bio · 05/12/2024Feels like the right time to remind y'all of this dystopian gem from 2015 www.newyorker.com/magazine/201...newyorker.comThe Earthquake That Will Devastate the Pacific NorthwestWhen the Cascadia fault line ruptures, it could be North America’s worst natural disaster in recorded history. 000
Rachel Sterling @racsterls.bio · 05/12/2024ugh just googling years of lead and realizing yup that sounds about right 110
Rachel Sterling @racsterls.bio · 05/12/2024Truly fascinating conclusion about the reduction of visibility at X 000
Rachel Sterling @racsterls.bio · 01/12/2024I’m sad to report the new Twitter is not Bluesky. It’s the Citizen app chat during a police standoff in West Hollywood 220
Rachel Sterling @racsterls.bio · 28/11/2024If you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile. Instructions are here www.name.com/blog/how-to-...name.comStep-by-step guide: setting up a custom domain name for your Bluesky accountStep-by-step guide: setting up a custom domain name for your Bluesky account 010
Rachel Sterling @racsterls.bio · 28/11/2024Made it from the Bay Area to LA in 6 hours flat the Wednesday before Thanksgiving ask me anything 000
Rachel Sterling @racsterls.bio · 26/11/2024Gently bumping this to the top of your timelines: The @name.com team is offering domain deals and a super simple integration to use that domain as your Bluesky handle 👇🏼 140
Rachel Sterling @racsterls.bio · 24/11/2024On threads every post is #Wicked is a tale about a man who gaslights an entire land into believing a woman with different skin color is the enemy because she reveals his plot to strip away the rights of a group and I’m thinking maybe things would be different if this movie was released in October 010
Reposted by Rachel SterlingGeorge Hahn @georgehahn.com · 24/11/2024If someone tells you to smile, tell them to be more pleasing. 591490138
Reposted by Rachel SterlingKlara Vollstaedt @klara.art · 22/11/2024How I feel with a custom url username 1527415
Rachel Sterling @racsterls.bio · 22/11/2024I wrote about how #domains owned and managed by individual users, provide agency to the individual to #verify their identity across the social internet. This is a departure from the historically opaque approach of verification on legacy social media. You can read more here: bit.ly/40YOxa1 88429
Reposted by Rachel SterlingIdentity Digital @identity.digital · 20/11/2024How can brands make a lasting impression on their customers? It's all in leveraging details. 💡 @racsterls.bio, CMO of @identitydigital.social, discusses how brands can use details to pack a punch and boost memorability. Learn more: www.entrepreneur.com/growing-a-bu... #domains #marketing 051
Rachel Sterling @racsterls.bio · 19/11/2024💯 serious question that Bluesky feels uniquely equipped to answer: My dog has fallen in love with my husband. I feed her. I walk her. I trained her. But I am now invisible to her when my husband is home. Open to all suggestions as I'm drowning in a bottomless pool of unreasonable jealousy. 030
Reposted by Rachel SterlingMarisa Kabas @marisakabas.bsky.social · 17/11/2024Naomi Beinart, 16: "We girls woke up to a country that would rather elect a man found liable for sexual abuse than a woman...Where the body I haven’t fully grown into may no longer be under my control. The boys, it seemed to me, just woke up on a Wednesday."nytimes.comOpinion | I’m 16. On Nov. 5 the Girls Cried, and the Boys Played Minecraft.On the day after the election, it seemed boys and girls woke to a new reality. 3874621929
Rachel Sterling @racsterls.bio · 17/11/2024I tried watching SNL - and I’m just not ready to laugh at any of this yet. Anyone else in the same boat? 120
Rachel Sterling @racsterls.bio · 16/11/2024Can someone explain to me how I can fly to and from Istanbul in under a week without jet lag but daylight saving time totally wrecks me? 020
Reposted by Rachel Sterlingcale weissman @caleweissman.bsky.social · 15/11/2024i am not tech savvy enough to make a feed, but decided to test out making a starter pack. here are some business/tech journalists, bc i can't seem to find a feed with a lot of them in one place: go.bsky.app/M2y5VJU 1177
Rachel Sterling @racsterls.bio · 14/11/2024İstanbul goes hard on olives, coffee, cats, and bidets 10/10 no notes 030
Rachel Sterling @racsterls.bio · 12/11/2024Top reason to invest in a #domain that accurately describes your personal brand - this is the future for decentralized platforms👇🏼 021
Rachel Sterling @racsterls.bio · 10/11/2024So is everyone here now because my notifications are bonkers 250
Reposted by Rachel SterlingIdentity Digital @identity.digital · 01/10/2024Female founders and industry trailblazers: Are you ready to propel your business toward success? Consider the power of using a unique web address. ⭐💪 @racsterls.bio, CMO of Identity Digital, discusses the benefits of descriptive #domains: www.bizjournals.com/bizwomen/new... #domainnames 011
Rachel Sterling @racsterls.bio · 27/09/2024This is the perfect thing to listen to on 3x speed while emptying your dishwasher - at least that’s what my husband told me Go buy some #domains today 000
Rachel Sterling @racsterls.bio · 22/05/2024Want to know what's happening with the future of digital identities? I know the answer is yes cause y'all are using domains here every day. Come join us in Austin June 4-7 at #Namescon! 010
Reposted by Rachel SterlingIdentity Digital @identity.digital · 03/05/2024What do Super Bowl ads, competitive fishing, and marketing have in common? Our CMO, @racsterls.bio. 🎣 We know we reeled you in with that bait. Learn more about Rach here: www.marketingbrew.com/stories/2024...marketingbrew.comCoworking with Rachel SterlingShe’s CMO of Identity Digital. 011
Rachel Sterling @racsterls.bio · 24/07/2023The logo is literally pulled from a prepackaged font. As a marketer who spent years building the twitter brand I’m devastated by both the stupidity and the sheer laziness of this decision. 58947
Rachel Sterling @racsterls.bio · 22/07/2023Ok I love bluesky - but the fact that they still haven’t launched threaded conversations continues to make scrolling here very frustrating. I’m constantly clicking back into disconnected replies to gain a basic understanding of the conversations in my timeline. 😬 040
Rachel Sterling @racsterls.bio · 06/07/2023All roads always lead back to domains Get your name before it's gone blueskyweb.xyz/blog/7-05-2023-namec…blueskyweb.xyzPurchase and Manage Domains Directly Through BlueskyWe’re excited to announce a new feature that allows users to seamlessly purchase and manage domains directly through Bluesky. 021
Rachel Sterling @racsterls.bio · 05/07/2023Unintended side effect of all the threads searching is IG’s algo now thinks society is collectively jonesing for anti-aging collagen threads 000