Q McCallum @qethanm.bsky.social · 37mIn last week's newsletter, I wrote about the impacts of genAI on the workplace. That included LLM companies "borrowing" IP to train models. One topic I didn't cover was genAI bots stealing creators' _credibility_ by assigning their name to generated works: 000
Q McCallum @qethanm.bsky.social · 6hWisdom from @philjamesson.com , 2021: youtu.be/NzlVtyMgNHkyoutu.beHow To Make Countertop CoffeeYouTube video by Phil Jamesson 010
Q McCallum @qethanm.bsky.social · 19hThis is key to surfacing use cases for automation (AI or otherwise): Start with tasks that people can't, won't, or shouldn't do. (If it fits "dull / repetitive / predictable" or "dull / dirty / dangerous" then it's probably a winner.) 100
Reposted by Q McCallumQ McCallum @qethanm.bsky.social · 07/10/2026Every week I read the news so you don't have to. Here are my top finds since last Wednesday: inothernews.complex-machinery.com/archive/048-... And here's a 🧵 with some stand-outs:inothernews.complex-machinery.com#048 - 2026/10/07A selection of what I've read this past week. 101
Reposted by Q McCallumQ McCallum @qethanm.bsky.social · 06/10/2026While I've drawn parallels between genAI and 2008 before, @deanbaker13.bsky.social hits on an important point I hadn't considered: the weird financing (Whenever finance gets "creative" it usually means that someone is playing a shell game with risk ...) 2117
Q McCallum @qethanm.bsky.social · 07/10/2026... and more! You can read the full list online, or subscribe to get it in your inbox every Wednesday: inothernews.complex-machinery.com/archive/048-...inothernews.complex-machinery.com#048 - 2026/10/07A selection of what I've read this past week. 000
Q McCallum @qethanm.bsky.social · 07/10/2026London's transit authority ran a trial of live facial recognition systems. The results weren't exactly impressive. www.theguardian.com/technology/2...theguardian.comTrial of live facial recognition in London stations leads to a false positive and no arrestsFreedom of information request finds six-month trial cost £320,000, used almost 100 police hours and led to just one – incorrect – alert 100
Q McCallum @qethanm.bsky.social · 07/10/2026The shift to agentic commerce may lead companies to [shift to more practical, detail-oriented marketing copy on their websites. www.nytimes.com/2026/10/03/b...nytimes.comAs A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch 100
Q McCallum @qethanm.bsky.social · 07/10/2026This week the Financial Times is running a series on what it takes to be an online creator: www.ft.com/content/f109...ft.comHow to make it as a digital creatorEasy access and high rewards draw millions to careers in social media but agents say the challenges are underestimated 100
Q McCallum @qethanm.bsky.social · 07/10/2026I've noted several parallels between the genAI craze and the 2008 housing crisis. Here's one I hadn't considered: the arrival of weird financing deanbaker22.substack.com/p/an-ai-bubb...deanbaker22.substack.comAn AI Bubble Death Watch: When the Financing Gets Crazy, the End Could be Getting NearHealthy companies don’t get into exotic finance 100
Q McCallum @qethanm.bsky.social · 07/10/2026genAI bots have been accused of creators' labor and style. Adding to the list: stealing credentials [by signing someone's else's name to their work. www.niemanlab.org/2026/10/chat...niemanlab.orgChatGPT is adding real cartoonists’ signatures to fake New Yorker cartoonsOpenAI's chatbot isn't just imitating the magazine's style. It's also falsely attributing AI-generated images to real artists. 100
Q McCallum @qethanm.bsky.social · 07/10/2026Every week I read the news so you don't have to. Here are my top finds since last Wednesday: inothernews.complex-machinery.com/archive/048-... And here's a 🧵 with some stand-outs:inothernews.complex-machinery.com#048 - 2026/10/07A selection of what I've read this past week. 101
Reposted by Q McCallumGoogle Open Source @opensource.google · 07/10/2026🚀 Don't miss Erin McKean's Open Source Summit keynote! Discover the history & future of @Docsy, why docs matter EVEN MORE in the age of AI, and how everyone (and their AI agents!) can contribute. 📍 Session: Technical documentation for everyone (And Their AI Agents, Too) sched.co/2Rasq 073
Reposted by Q McCallumQ McCallum @qethanm.bsky.social · 06/10/2026As I've noted elsewhere: In the short run, the emerging technology story is about the tech itself; but over time, the focus shifts to how that tech fits into society -- insurance, regulation, and all that. www.ft.com/content/a5ca...ft.comInsurance claims to test Altman and Amodei liability for ‘rogue’ AIInsurers and lawyers weigh the cost of potential massive lawsuits and damages against the leaders of OpenAI and Anthropic 021
Q McCallum @qethanm.bsky.social · 07/10/2026(Coda: @ganeumann.bsky.social 's post was a timely one. A segment in the next newsletter briefly mentions the theatrics of the genAI scene. There's still time to subscribe before it lands -- either later this week or early next: newsletter.complex-machinery.com )newsletter.complex-machinery.comComplex MachineryWelcome to Complex Machinery, a newsletter about the intersection of AI and risk. It occasionally dips into related matters like complexity, business models, emerging tech, and marketplaces. (While th... 001
Q McCallum @qethanm.bsky.social · 07/10/2026So for now, all they can do is Play The Part. If they do that long enough, maybe -- maybe! -- everything sorts itself out and The Big Magic Use Case delivers on their grand promises. But the minute they stop acting, the bill comes due. And they're nowhere near able to pay it off. 100
Q McCallum @qethanm.bsky.social · 07/10/2026It's the fear that they'll lose control over the narrative. The fear that maybe genAI isn't quite what they've played it up to be. The fear that, any day now, buyers will demand results that match up with the hype. And then what? 100
Q McCallum @qethanm.bsky.social · 07/10/2026As for the founders: at first I saw their disconnect from reality as simply living too far in the future. (I wrote about this in January 2025: newsletter.complex-machinery.com/archive/027-... ) But since then I've come to see something else: fear.newsletter.complex-machinery.com#027 - A difference of timeGenAI product companies live in the future. Too bad their customers are in the present. 100
Q McCallum @qethanm.bsky.social · 07/10/2026The fans believe it to be true because they very much want a world in which it is true. Some are execs desperate for the next silver bullet. (The same story that's played out for cloud, mobile, Big Data, ...) Others see genAI as the key to some magic world in which work(ers) disappear. 100
Q McCallum @qethanm.bsky.social · 07/10/2026This thread by @ganeumann.bsky.social is worth a read. Every post. Concerning this post in particular: I think the genAI founders know full well they are playing a part. But the die-hard genAI fans? They think it's real. These groups feed off of each other. For now. 110
Q McCallum @qethanm.bsky.social · 07/10/2026Organized? Chaotic? I'll go with "eventual consistency." 110
Q McCallum @qethanm.bsky.social · 06/10/2026Related, here's one of my takes on the genAI/2008 parallels. (From April this year.) newsletter.complex-machinery.com/archive/060-...newsletter.complex-machinery.com#060 - Shadows of the mortgage meltdownSowing the seeds of our subprime AI crisis 000
Q McCallum @qethanm.bsky.social · 06/10/2026While I've drawn parallels between genAI and 2008 before, @deanbaker13.bsky.social hits on an important point I hadn't considered: the weird financing (Whenever finance gets "creative" it usually means that someone is playing a shell game with risk ...) 2117
Q McCallum @qethanm.bsky.social · 06/10/2026As I've noted elsewhere: In the short run, the emerging technology story is about the tech itself; but over time, the focus shifts to how that tech fits into society -- insurance, regulation, and all that. www.ft.com/content/a5ca...ft.comInsurance claims to test Altman and Amodei liability for ‘rogue’ AIInsurers and lawyers weigh the cost of potential massive lawsuits and damages against the leaders of OpenAI and Anthropic 021
Reposted by Q McCallumQ McCallum @qethanm.bsky.social · 04/10/2026>> Agents "read" more than human shoppers, preferring "content that's very factual, straightforward and with lots of statistics Apparently I am an agent. Who knew? (but srsly if agentic shopping gets companies to ditch hazy marketing-speak, I'm game.) gift link: www.nytimes.com/2026/10/03/b...nytimes.comAs A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch (Gift Article)Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data. 021
Q McCallum @qethanm.bsky.social · 05/10/2026"Make a podcast out of this article" is the new "this article is actually a video" 010
Q McCallum @qethanm.bsky.social · 04/10/2026>> Agents "read" more than human shoppers, preferring "content that's very factual, straightforward and with lots of statistics Apparently I am an agent. Who knew? (but srsly if agentic shopping gets companies to ditch hazy marketing-speak, I'm game.) gift link: www.nytimes.com/2026/10/03/b...nytimes.comAs A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch (Gift Article)Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data. 021
Reposted by Q McCallumQ McCallum @qethanm.bsky.social · 29/09/2026genAI lied on the application and, unfortunately for you, your boss believed it. Welcome to your new workplace hell. In the latest Complex Machinery, I explore the ups and downs (mostly downs) of genAI at work. newsletter.complex-machinery.com/archive/071-... #AI #dataBSnewsletter.complex-machinery.com#071 - The problem hireA look at genAI's (mostly negative) impact on labor and the workplace. How did we get here, and how do we get out? 121
Reposted by Q McCallumQ McCallum @qethanm.bsky.social · 01/10/2026I ran this image two years ago in my newsletter. It started off as half-serious, half-snark ... but it's since proven an effective gauge of genAI use cases. newsletter.complex-machinery.com/archive/018-... 101
Reposted by Q McCallumJosh Patterson @jpatanooga.bsky.social · 01/10/2026Today's clip from the "AI Coffee Hour" Episode 5 podcast with @qethanm.bsky.social looks at how cloud computing and programming languages changed the way people access computing resources. #economics 141
Q McCallum @qethanm.bsky.social · 01/10/2026Want a deeper look into the impact of genAI on the workplace? You're in luck. That's the topic of this week's newsletter: newsletter.complex-machinery.com/archive/071-...newsletter.complex-machinery.com#071 - The problem hireA look at genAI's (mostly negative) impact on labor and the workplace. How did we get here, and how do we get out? 000
Q McCallum @qethanm.bsky.social · 01/10/2026I ran this image two years ago in my newsletter. It started off as half-serious, half-snark ... but it's since proven an effective gauge of genAI use cases. newsletter.complex-machinery.com/archive/018-... 101
Q McCallum @qethanm.bsky.social · 30/09/2026... and more! You can read the full list online, or subscribe to get it in your inbox every Wednesday: inothernews.complex-machinery.com/archive/047-...inothernews.complex-machinery.com#047 - 2026/09/30A selection of what I've read this past week. 000
Q McCallum @qethanm.bsky.social · 30/09/2026An ode to, and tough love for, improv comedy. thebaffler.com/salvos/no-bu...thebaffler.comNo, But | Dennis M. HoganLove it or hate it, improv comedy is neither dead nor dying. 100
Q McCallum @qethanm.bsky.social · 30/09/2026In the last Complex Machinery, I explored genAI's messy, needlessly-destructive relationship with the workplace. newsletter.complex-machinery.com/archive/071-...newsletter.complex-machinery.com#071 - The problem hireA look at genAI's (mostly negative) impact on labor and the workplace. How did we get here, and how do we get out? 100
Q McCallum @qethanm.bsky.social · 30/09/2026Egypt's spy chief allegedly went to Israel in-person to deliver a warning which was not heeded. www.theatlantic.com/national-sec...theatlantic.comEgypt’s Warning to IsraelCairo’s intelligence chief visited Tel Aviv shortly before October 7 with a dire message about Gaza. 100
Q McCallum @qethanm.bsky.social · 30/09/2026Related, the field's datacenter dreams apparently face a $4.2 trillion-dollar shortfall: www.bloomberg.com/news/article...bloomberg.comAI Faces $6 Trillion Test to Justify Data Centers, Bain SaysThe global AI industry needs to earn $6 trillion in annual revenue by 2031 to justify the capital being deployed to build data centers around the world, Bain & Co. said. 100
Q McCallum @qethanm.bsky.social · 30/09/2026The genAI hyperscaler crowd needs to pull $1 trillion a year in order to turn a reasonable profit. Yes, "trillion" with a T. www.forbes.com/sites/maryro...forbes.comMark Zuckerberg Loses $9 Billion In A Day Amid AI Overspending FearsZuckerberg’s $9 billion loss was the biggest single-day drop among any billionaire Friday. 100
Q McCallum @qethanm.bsky.social · 30/09/2026Every Wednesday I share my top reads from the past week. Here's the latest: inothernews.complex-machinery.com/archive/047-... And here's a 🧵 with some stand-outs:inothernews.complex-machinery.com#047 - 2026/09/30A selection of what I've read this past week. 100
Q McCallum @qethanm.bsky.social · 30/09/2026As I have noted before: Misuse of genAI (aka inappropriate use cases) poses a greater threat than some sci-fi rogue bot extinction scenario. arstechnica.com/health/2026/...arstechnica.comTrump admin using AI to deny medical care for seniors in disastrous experimentVendors rolling out AI have an "incentive to deny as many claims as possible." 000
Reposted by Q McCallumKashmir Hill @kashhill.bsky.social · 30/09/2026Meta is using a radical interpretation of a tax credit for “research and experimentation” to get billions of dollars off GPUs for its A.I. data centers. My latest with Jesse Drucker, @elitan.bsky.social and @mikeisaac.bsky.social www.nytimes.com/2026/09/30/t...nytimes.comHow Meta Uses A.I. Data Centers to Avoid Billions in Federal Taxes (Gift Article)Meta is exploiting a lucrative tax break intended to support research and experimentation. Its own accountants say the gambit is risky. 10200104
Q McCallum @qethanm.bsky.social · 30/09/2026Haphazard deployment of genAI: - frustrates workers who are let go - saps morale of those who remain - frustrates outside parties - provides zero business value - creates needless risk exposures for the company But execs still love it. newsletter.complex-machinery.com/archive/071-...newsletter.complex-machinery.com#071 - The problem hireA look at genAI's (mostly negative) impact on labor and the workplace. How did we get here, and how do we get out? 000
Q McCallum @qethanm.bsky.social · 29/09/2026Why has genAI caused so much trouble for workers? In short: because execs keep cutting headcount based on their wishes of what the bots can do, and not the bots' true capabilities. newsletter.complex-machinery.com/archive/071-... 100
Q McCallum @qethanm.bsky.social · 29/09/2026genAI lied on the application and, unfortunately for you, your boss believed it. Welcome to your new workplace hell. In the latest Complex Machinery, I explore the ups and downs (mostly downs) of genAI at work. newsletter.complex-machinery.com/archive/071-... #AI #dataBSnewsletter.complex-machinery.com#071 - The problem hireA look at genAI's (mostly negative) impact on labor and the workplace. How did we get here, and how do we get out? 121
Q McCallum @qethanm.bsky.social · 29/09/2026genAI providers are betting on a miracle to fill that $4.2T gap. Right now the field's lone major use case -- software dev -- isn't nearly enough. And should developers switch to self-hosted models ... 000
Q McCallum @qethanm.bsky.social · 27/09/2026Fun fact: your typical asset bubble relies on unquestioning agreement with the movement's core ideas. Disagreement is a bubble's greatest threat. No idea why that comes to mind now but ... hey here's an article about genAI fanbros flipping out over someone disagreeing with one of their core ideas. 000
Reposted by Q McCallumJanine Gibson @janinegibson.ft.com · 26/09/2026I've been off for two weeks so let's read @ftweekend.com together. We haven't had a thread of giftlinks for a while. [Free links may expire and annoy you, consider those inside thoughts and don't type them out] 1282
Q McCallum @qethanm.bsky.social · 26/09/2026Fun read for anyone interested in business models + operations + optimization: 000