thestreamable.com
Apple TV hits record viewership after Emmys wins
Fueled by post-Emmys fervor, the streamer says it just had its best viewership week of all time.
Apple TV has plenty to celebrate these days. The streaming service had a fantastic time at the 2026 Primetime Emmy Awards, winning 29 total awards at the Sept. 14 ceremony — the most it has ever been honored with. In the wake of those wins, Apple TV says it had its best streaming viewership week of all time.
Key Details:
Record-setter: Apple says the week of Sept. 14 was its best viewership week ever.
Helping hand: Emmy-winning shows like “Pluribus” and “Widow’s Bay” helped drive the surge.
Justified?: Apple TV has to be pleased with the timing of its most recent price increase in relation to the Emmys.
7-Day Free Trial
$14.99+ / month apple.com
Apple’s record week of viewership was driven in large part by titles that picked up Emmy statuettes earlier this month. In total, viewership jumped by 67% year-over-year during the week of Sept. 14, helped along by newly honored series such as “Pluribus ” and “Widow's Bay .”
Per Apple, viewership for “Widow’s Bay” jumped by nearly 300% in the week after the Emmys, and “Pluribus” had a 200% spike in views. The new comedy film “Mayday ,” starring Ryan Reynolds and Kenneth Branagh, is also lending a hand, having become the streamer’s biggest film debut of all time over its first 18 days.
The return of “Slow Horses ” is also helping draw eyes to Apple TV. The darkly comedic spy thriller series, which dropped its sixth season premiere on Sept. 16, has seen viewership rise 25% over Season 5 in its first seven days of availability. “Ted Lasso ” is also lending a hand, pulling in over 734 million viewing minutes per Nielsen.
The data, combined with the record-setting night at the Emmys, could serve as a turning point for Apple TV. The streamer will certainly reap some financial benefits from its newfound success; the streamer raised prices in late August, meaning that now have to pay $15 per month in order to stream Apple TV’s library of hits.
Viewers who want to stream “Mayday,” “Pluribus,” “Ted Lasso,” and other Apple TV titles do at least get a seven-day free trial upon signing up. Want to stream other Emmy-winning shows from 2026? Click here to learn where to watch every show that collected an Emmy Award this year.
7-Day Trial
apple.com
Apple TV
Apple TV (formerly known as Apple TV+) is a subscription video streaming service for $14.99 per month, offering a growing slate of original series, films, documentaries, and specials. Unlike other platforms that combine licensed titles with originals, Apple TV is built entirely around exclusive programming, making it the home of critically acclaimed hits such as “Ted Lasso,” “Severance,” “The Morning Show,” and “Silo.” Its lineup continues to expand with award-winning dramas, comedies, family-friendly shows, and blockbuster original films like “CODA,” which won the Academy Award for Best Picture.
…
In October 2025, Apple TV agreed to a deal with Formula 1 to exclusively broadcast all Formula 1 races starting with the 2026 season.
Apple TV also features coverage of all regular-season matches for Major League Soccer (MLS) at no additional cost.
On August 28th, 2026, the price of Apple TV was increased from $12.99 per month to $14.99 per month , the second increase in as many years.
The service is available worldwide through the Apple TV app, which is built into Apple devices and supported on most smart TVs, streaming players like Roku and Fire TV, game consoles, and web browsers. Subscribers can watch on demand, download episodes and movies for offline viewing, and stream in 4K with Dolby Vision and Dolby Atmos, where available. Apple TV also offers family sharing, allowing up to six people to use one subscription at no extra cost.
With a competitive monthly price and bundles available through Apple One — which combines Apple TV with Apple Music, Apple Arcade, iCloud storage, and more — the service continues to grow as a key part of Apple’s ecosystem. Apple TV delivers one of the strongest collections of exclusive content in the streaming space for viewers seeking prestige originals, cinematic storytelling, and seamless access across devices.
7-Day Trial
$14.99+ / month
apple.com
