iiinova — where your digital self keeps evolving

philaiston @philaiston.bsky.social · 07/07/2026

The absolute kicker? In mobile gaming, 45-65 year olds look exactly like 15-24 year olds in behavior (this blew my mind tbh!) If your nonprofit's digital strategy treats the over-50s like a tech-phobic legacy crowd, you are leaving major donor money on the table. (3/3) #NonProfitMarketing

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philaiston @philaiston.bsky.social · 07/07/2026

The "Silver Economy" is worth €5.7T. 50% of working-age Europeans are 50+, and people don't think "old age" even starts until 69.5. Yet agencies and nonprofits can obsess over millennials for mediocre ROI, completely diluting our focus on the most stable, resilient donor base out there. (2/3)

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philaiston @philaiston.bsky.social · 07/07/2026

Live at MAD//Fest London with Manifesto! First session takeaway: the ad industry has a massive blind spot with the over-50s. Only 6% of ad agency workers are over 50, yet this demographic is the absolute heart and soul of the nonprofit sector. Time to look at the data. 👇 (1/3) #MADFest

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Reposted by philaiston

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 11/09/2025

From October, the TTPA means most advertising platforms are banning "political ads" in EU. HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses". Is this how we're all interpreting it?

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philaiston @philaiston.bsky.social · 05/06/2025

We made a tool to help charities plan smarter with #MetaAds, and we want you to have it. It’s a free forecasting template that uses your own data to build realistic expectations, align teams, and reduce pressure on planners. We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy

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Reposted by philaiston

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 05/06/2025

Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...

An image with text reading The Ultimate Guide to Marketing your Charity, Thursday 12 June 2025. There is an image of Phil Aiston and Kayley Dempsey, labelled with their names.

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Reposted by philaiston

philaiston @philaiston.bsky.social · 19/02/2025

TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot. manifesto.co.uk/thinking/met... #CharityMarketing #DigitalMarketing

manifesto.co.uk

Meta ads are going to get more expensive: why CRO is essential for charities in 2025 | manifesto

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Reposted by philaiston

The Charity Show @thecharityshow.bsky.social · 25/03/2025

Concerns over #Meta ...what else is out there that #charities can turn to for their digital footprint? @philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight. 🎧 Listen now: pod.fo/e/2bd32d #DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow

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philaiston @philaiston.bsky.social · 19/02/2025

manifesto.co.uk

Meta ads are going to get more expensive: why CRO is essential for charities in 2025 | manifesto

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philaiston @philaiston.bsky.social · 09/01/2025

Meta’s replacing fact-checkers with “community notes,” shifting moderation to users. It’s a political cop-out to avoid taking responsibility for the disinformation their platforms spread. Charities will bear the brunt of this shift—more hate, less trust, and bigger resource burdens. 🧵

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philaiston @philaiston.bsky.social · 09/12/2024

Greeted by a Tower of London celebrity on my way to talk at the ALVA Heads of Marketing event this morning. Coincidentally about CRO...crow....get it?

A raven standing on the middle drawbridge of The Tower of London

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philaiston @philaiston.bsky.social · 28/11/2024

Worryingly, Meta are making noises about restricting ad accounts of 'health' orgs, most notably that they "may" restrict all Standard & Custom Event tracking inc. CAPI www.facebook.com/business/hel...

facebook.com

Redirecting...

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philaiston @philaiston.bsky.social · 26/11/2024

Charity donors are on TikTok: - Over 1/3 of the UK have a TikTok account - Almost 5m accounts belong to people 45+ - This age group use TikTok nearly as much as younger groups - TikTok has the highest avg. daily usage time of any social app 🔗 sources in thread #TikTokMarketing #CharityMarketing

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philaiston @philaiston.bsky.social · 21/11/2024

This is the exact moment where my life peaked... (if my wife sees this, rest assured our wedding was a close 2nd)

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philaiston @philaiston.bsky.social · 21/11/2024

I recently saw a (very expensive) media plan that had been given to a charity with a key audience insight of: "4% of your audience would choose Emma Thompson to play them in a movie..." How do you action that insight? 😳 and also....4%...so what?!? (I do love Emma Thompson though)

media.tenor.com

a woman sitting in front of a mirror with the words what written on her face

ALT: a woman sitting in front of a mirror with the words what written on her face

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philaiston @philaiston.bsky.social · 20/11/2024

Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼 www.linkedin.com/pulse/from-a...

linkedin.com

From A/B Testing to TikTok: Functional Ways to Combat Rising CPMs on Meta

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philaiston @philaiston.bsky.social · 19/11/2024

The (aptly named) bohemian waxwing gorges on so many fermented rowan berries in winter that it gets a tipsy and is unable to fly or even walk in a straight line

A print (or plate) of five bohemian waxwings

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philaiston @philaiston.bsky.social · 18/11/2024

Thought I'd set out my stall on Bluesky with a bit of SEO x Bird humour:

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