iiinova — where your digital self keeps evolving

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 13/01/2026

Deep into month 3 at my new role as strategic marketing planning lead at @autisticsociety.bsky.social It's been a whirlwind, joining at a time of huge change, with a lot of interconnected projects rolling out, and a lot of working in the grey. Love to connect with any other charity marketing leads!

140

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 29/10/2025

This month I said goodbye to @manifesto.co.uk. I'm incredibly proud of what I've achieved in my time there, but the time is right for pastures new. 👋🏻 Update coming soon!

Kayley presenting on a stage. A screen behind herd displays the word manifesto. The lectern in front reads Brighton SEO.

040

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 10/10/2025

I'm at the Focus on Melanoma Meeting as a trustee today. Even as a non scientific/medical/pharmalogical person it's incredibly fascinating to learn about developments in the field. #fonm25 @melanomafocus.bsky.social

131

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 13/09/2025

Let's go Defeat Delamere 10 miler for @roycastle.bsky.social Really enjoyed the route last year, my longest run at the time! #Running

A flat lay preparation featuring a dirty pair of Nike running shoes, pink leopard print shorts, a black T shirt with a gold Defeat Delamere roundel, a running vest, yellow socks, two running gels, a packet of sweets and a small make up palette of glitter

041

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 11/09/2025

From October, the TTPA means most advertising platforms are banning "political ads" in EU. HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses". Is this how we're all interpreting it?

021

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 28/08/2025

Great session on AI history, capability, landscape, terminology, ethics, and what's coming next from @johnennew.dev today, thank you!

010

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 17/07/2025

If anyone hasn't seen... fresh round of restrictions and warnings appearing in medical charity Meta ad accounts kicking in from September, affecting custom conversions and audiences. Good luck out there - get in touch if you need a hand #Meta

121

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 05/06/2025

Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...

An image with text reading The Ultimate Guide to Marketing your Charity, Thursday 12 June 2025. There is an image of Phil Aiston and Kayley Dempsey, labelled with their names.

021

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 22/05/2025

Did you miss this morning's Google Marketing Live #GML2025? Here are my key takeaways, reflections and learnings. Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...

linkedin.com

#gml2025 | Kayley Dempsey

I watched Google Marketing Live #GML2025 (on 1.5x speed) so you don't have to! Here are my first impressions, reflections, takeaways, announcements, key learnings. I'll expand on these more as...

010

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 27/04/2025

Yesterday while training for my MCR half in May I experienced the "legs and feet feel like stumps" for the first time - sending all the power, hydration and strong stomach vibes to all #marathon runners today, esp those for @cftrustuk.bsky.social & @melanomafocus.bsky.social 🙌🏻🙌🏻🙌🏻

Kayley wearing a green running t-shirt, running hydration vest and leopard print shorts, giving a peace sign. She's smiling and wearing sunglasses.

140

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 16/04/2025

I'm so sorry to my trans sisters today, you're always welcome any space I'm in 💪🏻 #TransWomenAreWomen

010

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 09/04/2025

The entshittification of #Google continues. Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free. This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.

020

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 02/04/2025

What are Manchester fundraisers talking about? I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day. Thanks for putting on the event - I look forward to the next one! www.linkedin.com/pulse/fundra...

Kayley stood inthe corner of a room, smiling and presenting. There is a TV screen behind her with a slide on it, saying, "We are the digital experience agency for changemakers", refering to her company, manifesto. There is a wooden floor and a string of fairy lights. There is a large window behind her, where you can see grass through it. A table with coffee cups is in the foreground.

010

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 24/03/2025

Tomorrow I'm speaking at @fundeverywhere.bsky.social #Manchester about donor-first communications. Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking? Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...

fundraisingeverywhere.com

Fundraising Manchester- March 2025 - Fundraising Everywhere

Our friendly online community provides professional development, peer support and networking for fundraisers and future charity leaders

110

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 11/03/2025

Off to London for a lovely UX pitch as well as personal development conversations - clearly in the mood for planning and big thinking this week Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻

Kayley smiling on a train, holding a book called period power by Maisie hill.

081

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 10/03/2025

Got my ticket for @fundeverywhere.bsky.social Manchester Fundraisers meet up this month! Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct Feel free to say hi or let me know anyone who fancies a coffee huddle ☕

A photo in portrait mode, with a close up of two gorgeous flowers, with pink and yellow daisy style petals. They're surrounded by green grass, and in the background out of focus is a metal, industrial style railway bridge, with Manchester's skyscrapers in the distance.

000

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 11/02/2025

For some reason I had a feeling lately that #privacy and tracking in marketing was going to jump from “fairly high profile at the moment” to “very high profile at the moment” and here we are again 🧵

100

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 30/01/2025

What's on your mind this week? Things we've discussed: - Ongoing impact of AI overviews on SEO - Growing trend of charities taking more hands on marketing work in house - Audiences value transparency for donations but mistrust fixed overheads costs - Joy in fantastic community fundraising income!

Kayley taking a selfie out for a run. It's a grey day with a river and some trees in the backgroud. She's wearing a hot pink running jacket with her hair tied back, and looks sweaty.

010

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 22/01/2025

I've been listening to Kristen Berman podcast The Irrational Mind lately, and the latest ep in particular had some great takeaways on A/B testing, courtesy of Kristina Gibson and her time at booking.com 🧵✍🏻

booking.com

100

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 17/01/2025

Such a wholesome, joyful, raucous & excited atmosphere at manifesto's first People Awards last night! I was thrilled to be nominated for 3 of our values, 'Pause, breathe & step away', 'Everyone in, noone forgotten', & I was lucky enough to win on 'Don't just say it, do it'. So proud of everyone!💃🏻🎉

Kayley smiling at a party, wearing a Taylor swift t-shirt. She's holding a yellow rosette that says Winner, and a manifesto branded mug.

A projector screen, with lots of text on, difficult to read but the headline says Kayley Dempsey. A manifesto branded roller banner stands alongside

130

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 16/01/2025

In my entire career, I've never worked on a digital landscape ppt on a Thursday, knowing it could be so dramatically out of date by Monday. With the #tiktok ban confusion, & the outstanding question will Meta be financially & ethically viable for charities by 2026... Pour me another coffee plz ☕

A photo of a laptop screen showing a presentation with the title TikTok updates, followed by the subtitles in brackets, insert what happens on January 19th.

100

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 16/01/2025

And so it begins. Free speech for all, as long as it agrees with Meta's point of view.

120

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 14/01/2025

Worried about the changing Meta landscape, the new limitations on #paidsocial campaigns, approaches to moderation etc? I've drafted a Linkedin post about it, with a link to @philaiston.bsky.social excellent blog on the topic. Get in touch if you want to chat at all! www.linkedin.com/feed/update/...

linkedin.com

Kayley Dempsey on LinkedIn: It's only 14 Jan and already Meta is completely challenging how I thought…

It's only 14 Jan and already Meta is completely challenging how I thought 2025 might pan out. Towards the end of last year we learned that many charities…

020

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 11/01/2025

Had a great time chatting with @chris-spann.co.uk about all things mental health. 30min listen available on Spotify talking work culture, anxiety at work and travelling from the north to Brighton.

100

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 02/01/2025

A great way to end 2024: another curveball from Meta for charities. For organisations categorised as "sensitive" (e.g. related to health, trade unions, politics, hardship) you may only be able to run awareness or traffic campaigns. Have you had an alert? What mitigations are you taking? 🧵

220

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 16/12/2024

Love this from Pedigree in the US - using #AI to put real shelter dogs in digital out of home campaigns, removing them in real time once adopted, and aligning local needs with the right dogs to improve the chance of a good fit for rehoming. (2 min watch) www.youtube.com/watch?v=ZgRQ...

youtube.com

Pedigree - Adoptable (case study)

YouTube video by LLLLITL

020

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 10/12/2024

Great day at ALVA Heads of Marketing event speaking with @philaiston.bsky.social, discussing the rising cost of marketing, the changing online landscape and efficiency and Conversion Rate Optimisation including ethical nudging. Beautiful site at the Tower of London. DM me with your CRO questions!

Kayley stood next to a screen with a slide projected on it, mouth open mid speaking. Phil is standing next to her, both wearing lanyards stood behind a lectern on a stage. The slide reads, "Ethical nudging" with bullet points, "Is urgency warranted, is scarcity genuine, is social proofing genuine, is a person truly free to decide how they best see fit, would a consumer regreat their decision after cooling off".

Kayley smiling, wearing a coat, stood outside in front of the Tower of London

A raven perched on a wooden fence, with Tower Bridge in the background

160

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 06/12/2024

Very proud of the Melanoma Focus team, what a year of achievement to look back on: youtu.be/6U8pYqxG1cU I joined as trustee a few months back, and there is such ambition from the team and the board to push our impact even further for the next three years. Here's to 2025!

youtu.be

020

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 03/12/2024

Anyone planning to be at ALVA Heads of Marketing event next Monday? What are your biggest marketing challenges? We'll be talking efficiency - doing more with less, diversifying spend, measurement and testing, ethics in CRO. All the sexy stuff. 🎉

Kayley stood on a stage, with a slide on a screen behind her that reads, manifesto. On the lectern it reads, Brighton SEO.

030

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 01/12/2024

Clearly this is devised to be super flattering but I'm all for a little AI ego boost! Thanks @howardlake.bsky.social blueskyroast.com/roast/kayley...

A screenshot that reads:
Kayley Dempsey: The digital marketing dynamo who runs (literally) on tofu and strategy. With a portfolio of posts as colorful as a charity event, Kayley is the digital marketing unicorn every nonprofit dreams of.
A blend of heartwarming mom moments and razor-sharp marketing insights - like tofu tacos at a strategy summit.
85% authenticity, 80% thought leader.

050

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 30/11/2024

Air of celebration at Stretford @parkrunuk.bsky.social this morning, back on the running track course rather than the B route after 4months! Such a great organisation getting people out walking & running every week. And a new springy track + @garminuk.bsky.social PacePro gave a cheeky PB by 18secs!

0100

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 29/11/2024

My favourite weekly newsletter, highly recommended for anyone working in digital and/or strategy 👇🏻

151

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 28/11/2024

It's been a busy week! - Planning a talk on marketing efficiency with @philaiston.bsky.social - Mapping out thoughts for an exciting new partnership. We're talking keywords, intent, content strategy, user journey - all my faves - Finished some very hefty audience insights for a health institute

120

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 26/11/2024

We tested Google's display network recently, testing completely broad placements vs. traditionally "expensive" placements (news websites). Both tests ran in the same narrow geographic region Q. Would limiting both by narrow geography and placement be too tight and negatively affect the campaign? 🧵

110

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 25/11/2024

Come back after a few days off and so much reading in my inbox! A few unconnected observations from a giant inbox... - Should UK charities care about #GivingTuesday? Last year it wasn't even the most popular day to give that week, let alone of the season. So probably not? Via @enthuse.com (1/3)

bit.ly

Google Prompting Essentials

Offered by Google. Want to use generative AI tools but not sure where to start? Google Prompting Essentials teaches you how to give clear ... Enroll for free.

120

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 22/11/2024

How to update your Bluesky username from ending in bsky.social to ending in your own website domain - prove you are who you say you are. Any developer/tech SEO/tagging support person would be able to implement this 👇🏻👇🏻

bsky.social

Bluesky

Social media as it should be. Find your community among millions of users, unleash your creativity, and have some fun again.

050

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 18/11/2024

Today included - Assessment of how another agency's SEO plans can integrate with our digital roadmap - Check in with channel specialists on client performance last week (new programmatic partnership off to a good start) - planning a speaker event next month - & all while occupying a sick 2 year old

A photo of a laptop next to a range of monster jigsaws and a packet of sultanas

070

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 17/11/2024

Seen an influx of new followers, added a whole load of new people to follow, and found myself in some excellent company in these Bluesky #charity folks starter packs 👇🏻👇🏻 Thanks for the addition!

051

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 15/11/2024

A major charity client got in touch as they'd seen big drops and a few spikes in traffic. They were worried they were getting hit by every Google algorithm update and wanted to know what was wrong. 🧵 #SEO

170

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 14/11/2024

Looking forward to #FemFestival today! This year's theme is Taking Back Our Power, with some great speakers exploring intersectionality and reclaiming our voices. In these early days of Bluesky I've only found one speaker to tag: Hi @amyleach.bsky.social Join us! ww2.emma-live.com/femfestival2...

A visual depiction of the FemFestival line up, a version of which can be accessed on the link in the message.

021

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 13/11/2024

Three questions to ask before starting audience research: - What are you going to use it for? - What difference will the findings make to your decisions? - How can you conduct the research and implement findings ethically, equitably, and responsibly? #Strategy

010

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 12/11/2024

Today's agenda: hill repeats at sunrise, gathering audience insights for a hospital #charity this morning then a #trustee strategy session this PM. Had a bad case of Monday lethargy yesterday, trying to shake it off today! 🏃🏻

The sky above an empty car park , streaked with pink and blue clouds as the sun rises

000

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 11/11/2024

CPMs on #PaidSocial are already soaring ahead of black Friday. If you're in an in-house #CharityMarketer with only one dataset to look at - you're not going mad! If ROI is becoming cost prohibitive think about December instead - surprisingly, ROI for individual giving campaigns can improve in Dec.

011

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 07/11/2024

One thing that blows my mind about #running is how at the start you are SO SELF CONSCIOUS of how fast you are & CONVINCED other runners you pass are judging you for it I'm 4 years in, & I know for a FACT nobody else gaf about your pace & now I chill in a 8km/h zone 2 & know that nobody is judging.

Kayley smiling on a sunny day, in running gear and a race bib at a race event in Manchester

020

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 06/11/2024

Crossing fingers for manifesto and the Woodgreen team at the performancemarketingworld awards tonight. The whole team was so proud of the results we achieved, no matter whether we win an award tonight or not!

000

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 06/11/2024

Literally any additional insight into the black box of #PerformanceMax is a win

000

Digital Marketing - Kayley Dempsey @kayleydempsey.bsky.social · 24/10/2024

Asked #chatgpt to summarise some reports for me today to pull out key learnings. Top prompt tip: asking it to avoid overused phrases like "fast paced environment" and to write as if it were a human, not an LLM, gave such a better response.

010