iiinova — where your digital self keeps evolving

Patrick Coffee @patrickcoffee.bsky.social · 29/09/2026

Watched the Simpsons Planet of the Apes skit dozens of times over 30+ years before realizing “I love you Dr Zaius” is an Annie reference.

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Reposted by Patrick Coffee

ArtButMakeItSports @artbutmakeitsports.bsky.social · 19/07/2026

Mephisto, by Joaquín Espalter y Rull, 1872, 📸 by Dan Mullan

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Reposted by Patrick Coffee

Michael Caley @michaelcaley.bsky.social · 19/07/2026

surely the first 90 minute no hitter in a world cup final

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Patrick Coffee @patrickcoffee.bsky.social · 28/03/2026

For my one line review of Love Story I’ll quote Carrie Fisher on George Lucas: “you can type this shit but you can’t say it.”

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Patrick Coffee @patrickcoffee.bsky.social · 23/02/2026

I look forward to rediscovering all that original dog shit when the next layer of ice melts.

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Patrick Coffee @patrickcoffee.bsky.social · 12/02/2026

lol I’ve seen people argue over 3 or 4 The answer is 2, that is the limit

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Patrick Coffee @patrickcoffee.bsky.social · 12/02/2026

idk what it says about me that I needed a chatbot to remind me to stop responding politely to PR spam

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Patrick Coffee @patrickcoffee.bsky.social · 10/02/2026

Who decided that all consumer PR is “communications” and all political PR is “strategies”

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Patrick Coffee @patrickcoffee.bsky.social · 09/02/2026

My son’s key Super Bowl takeaways Tom Brady: looks cool Liquid Death exploding heads: lol Instacart: is Ben Stiller ok? Green Day: sucks

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Patrick Coffee @patrickcoffee.bsky.social · 09/01/2026

Totally valid point but she’s gonna be putting a lot more energy into investor relations and govt relations than advertising

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Patrick Coffee @patrickcoffee.bsky.social · 02/01/2026

Mamdani held his first press conference this evening at a rent-controlled building in Flatbush that’s located on the same block as several $2M-plus single family homes and a well-known crack house. The symbolism speaks for itself. I know this because I live across the street.

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Patrick Coffee @patrickcoffee.bsky.social · 23/10/2025

Things may look bleak for the ad industry as AI slop takes over. But yesterday my son found a quarter on the ground, read the word liberty and immediately sang the liberty mutual jingle so I think we’ll be ok.

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Patrick Coffee @patrickcoffee.bsky.social · 17/09/2025

Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.

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Patrick Coffee @patrickcoffee.bsky.social · 17/06/2025

Never read the comments… until the boomer rock historian logs on

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Patrick Coffee @patrickcoffee.bsky.social · 02/05/2025

Professional journalism is working three days to get Tom Cruise’s rep to say “no comment” about the guy who deepfakes his face on TikTok.

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Patrick Coffee @patrickcoffee.bsky.social · 20/04/2025

The future is already here and it’s one robot congratulating another robot for playing sia’s “unstoppable” on endless loop in every supermarket and pharmacy.

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Patrick Coffee @patrickcoffee.bsky.social · 15/04/2025

Did the producers of america’s funniest home videos realize they’d given birth to user generated content?

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Patrick Coffee @patrickcoffee.bsky.social · 20/03/2025

doing what you have to do to live that new york city middle class lifestyle every day

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Patrick Coffee @patrickcoffee.bsky.social · 12/03/2025

It’s generative AI! The last lines were great: "This isn’t a future problem. It’s happening right now. But you wouldn’t know, because you’ve been covering crap that doesn’t matter. Do better."

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Patrick Coffee @patrickcoffee.bsky.social · 12/03/2025

AI may not take over the PR industry after all.

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Patrick Coffee @patrickcoffee.bsky.social · 07/03/2025

This is very true… unless they’re describing ad agency employees.

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Patrick Coffee @patrickcoffee.bsky.social · 07/03/2025

best subway ad of the year. not even close. now where’s the QR code??

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Patrick Coffee @patrickcoffee.bsky.social · 26/02/2025

Fitter, happier, more productive, no apparent distress

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Patrick Coffee @patrickcoffee.bsky.social · 14/02/2025

I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.

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Patrick Coffee @patrickcoffee.bsky.social · 12/02/2025

I must now retract any and all criticism of modern technology and apologize to the AI ego strokers. ChatGPT is indeed the most important evolutionary development since man discovered fire.

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Patrick Coffee @patrickcoffee.bsky.social · 11/02/2025

My son appreciates the day after the super bowl.

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Reposted by Patrick Coffee

Patrick Monahan @pattymo.com · 10/02/2025

Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial

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Patrick Coffee @patrickcoffee.bsky.social · 10/02/2025

Things I learned from the ads this year: -celebrities still love randomly showing up together in strange places -AI is taking over the world but it also kind of sucks -there’s no escaping tom brady or snoop dogg, who happen to hate each other

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Patrick Coffee @patrickcoffee.bsky.social · 08/02/2025

My 10-month-old right before nap time

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Patrick Coffee @patrickcoffee.bsky.social · 06/02/2025

As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions -is it a Super Bowl ad or a SB-themed ad -is it a national buy or a regional buy -in which markets will it run -will it air in-game -is earned media your key KPI And still the world turns.

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Patrick Coffee @patrickcoffee.bsky.social · 05/02/2025

New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry. China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models. Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc

t.co

https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share

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Patrick Coffee @patrickcoffee.bsky.social · 30/01/2025

Want to live inside a marketing campaign? Now you can! “Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement. the brand doesn’t even earn licensing fees

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Patrick Coffee @patrickcoffee.bsky.social · 29/01/2025

“I didn’t like how my dad annoyed me when I was 7”

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Patrick Coffee @patrickcoffee.bsky.social · 29/01/2025

My kid has a secret dairy and every entry reads, “I didn’t like it today when the people annoyed me.” Clearly I’ve prepared him for adulthood.

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Patrick Coffee @patrickcoffee.bsky.social · 28/01/2025

deepseek can’t be a serious AI player until they make an uncanny valley ad that everyone hates on LinkedIn.

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Reposted by Patrick Coffee

lindsey adler @lindseyadler.bsky.social · 22/01/2025

I wrote about the early years of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...

open.substack.com

Ten Years In A Crumbling Industry

There’s a screenshot from TikTok that recently caused me and a group of my writer friends to lose our minds.

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Patrick Coffee @patrickcoffee.bsky.social · 23/01/2025

Extremely depressing, i loved it

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Patrick Coffee @patrickcoffee.bsky.social · 18/01/2025

The best band name competition is over, we are no longer accepting entries.

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Patrick Coffee @patrickcoffee.bsky.social · 17/01/2025

What a century this year has been.

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Patrick Coffee @patrickcoffee.bsky.social · 17/01/2025

Scoop: Meta’s community notes won’t apply to paid ads… as buyers expected But organic content, including brand accounts and creator posts that are sponsored but not boosted, will be subject to notes. So the only way brands and creators can avoid the risk is to pay for everything. t.co/dsVuYQ1uaN

t.co

https://www.wsj.com/articles/metas-community-notes-wont-apply-to-paid-ads-marketers-still-have-questions-9a2af62c?st=kBtyJB&reflink=article_copyURL_share

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Patrick Coffee @patrickcoffee.bsky.social · 07/01/2025

Have you been struggling with your infant’s sleep regression for weeks? Try this one weird trick www.youtube.com/watch?v=1aVH...

youtube.com

Hootie & The Blowfish - Let Her Cry (Official Music Video)

YouTube video by Hootie & The Blowfish Videos

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Patrick Coffee @patrickcoffee.bsky.social · 05/01/2025

A Bronx Tale is not a good movie and someone needs to be brave enough to say it.

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Patrick Coffee @patrickcoffee.bsky.social · 01/01/2025

This is my son’s favorite ad so I must be doing something right www.youtube.com/watch?v=4BUD...

youtube.com

UHF (6/12) Movie CLIP - Spatula City Commercial (1989) HD

YouTube video by Movieclips

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Patrick Coffee @patrickcoffee.bsky.social · 31/12/2024

They did ostensibly give a shit but after facebook apologized and paid them a small refund, they just grumbled privately bc by that point they felt like they had no choice but to buy FB ads. No one else had the reach.

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Reposted by Patrick Coffee

Michael Baumann @baumann.bsky.social · 29/12/2024

I can't believe it but here's a rule-following flock of Canada geese. Crossing in the crosswalk, with the lights.

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