iiinova — where your digital self keeps evolving

Patrick Coffee @patrickcoffee.bsky.social · 29/09/2026

Watched the Simpsons Planet of the Apes skit dozens of times over 30+ years before realizing “I love you Dr Zaius” is an Annie reference.

000

Reposted by Patrick Coffee

ArtButMakeItSports @artbutmakeitsports.bsky.social · 19/07/2026

Mephisto, by Joaquín Espalter y Rull, 1872, 📸 by Dan Mullan

2682552423

Reposted by Patrick Coffee

Michael Caley @michaelcaley.bsky.social · 19/07/2026

surely the first 90 minute no hitter in a world cup final

820545

Patrick Coffee @patrickcoffee.bsky.social · 28/03/2026

For my one line review of Love Story I’ll quote Carrie Fisher on George Lucas: “you can type this shit but you can’t say it.”

020

Patrick Coffee @patrickcoffee.bsky.social · 23/02/2026

I look forward to rediscovering all that original dog shit when the next layer of ice melts.

110

Patrick Coffee @patrickcoffee.bsky.social · 12/02/2026

idk what it says about me that I needed a chatbot to remind me to stop responding politely to PR spam

110

Patrick Coffee @patrickcoffee.bsky.social · 10/02/2026

Who decided that all consumer PR is “communications” and all political PR is “strategies”

000

Patrick Coffee @patrickcoffee.bsky.social · 09/02/2026

My son’s key Super Bowl takeaways Tom Brady: looks cool Liquid Death exploding heads: lol Instacart: is Ben Stiller ok? Green Day: sucks

000

Patrick Coffee @patrickcoffee.bsky.social · 02/01/2026

Mamdani held his first press conference this evening at a rent-controlled building in Flatbush that’s located on the same block as several $2M-plus single family homes and a well-known crack house. The symbolism speaks for itself. I know this because I live across the street.

031

Patrick Coffee @patrickcoffee.bsky.social · 23/10/2025

Things may look bleak for the ad industry as AI slop takes over. But yesterday my son found a quarter on the ground, read the word liberty and immediately sang the liberty mutual jingle so I think we’ll be ok.

000

Patrick Coffee @patrickcoffee.bsky.social · 17/09/2025

Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.

020

Patrick Coffee @patrickcoffee.bsky.social · 17/06/2025

Never read the comments… until the boomer rock historian logs on

020

Patrick Coffee @patrickcoffee.bsky.social · 02/05/2025

Professional journalism is working three days to get Tom Cruise’s rep to say “no comment” about the guy who deepfakes his face on TikTok.

010

Patrick Coffee @patrickcoffee.bsky.social · 20/04/2025

The future is already here and it’s one robot congratulating another robot for playing sia’s “unstoppable” on endless loop in every supermarket and pharmacy.

010

Patrick Coffee @patrickcoffee.bsky.social · 15/04/2025

Did the producers of america’s funniest home videos realize they’d given birth to user generated content?

030

Patrick Coffee @patrickcoffee.bsky.social · 20/03/2025

doing what you have to do to live that new york city middle class lifestyle every day

010

Patrick Coffee @patrickcoffee.bsky.social · 12/03/2025

AI may not take over the PR industry after all.

110

Patrick Coffee @patrickcoffee.bsky.social · 07/03/2025

best subway ad of the year. not even close. now where’s the QR code??

020

Patrick Coffee @patrickcoffee.bsky.social · 26/02/2025

Fitter, happier, more productive, no apparent distress

000

Patrick Coffee @patrickcoffee.bsky.social · 14/02/2025

I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.

130

Patrick Coffee @patrickcoffee.bsky.social · 12/02/2025

I must now retract any and all criticism of modern technology and apologize to the AI ego strokers. ChatGPT is indeed the most important evolutionary development since man discovered fire.

000

Patrick Coffee @patrickcoffee.bsky.social · 11/02/2025

My son appreciates the day after the super bowl.

000

Reposted by Patrick Coffee

Patrick Monahan @pattymo.com · 10/02/2025

Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial

2355920

Patrick Coffee @patrickcoffee.bsky.social · 10/02/2025

Things I learned from the ads this year: -celebrities still love randomly showing up together in strange places -AI is taking over the world but it also kind of sucks -there’s no escaping tom brady or snoop dogg, who happen to hate each other

121

Patrick Coffee @patrickcoffee.bsky.social · 08/02/2025

My 10-month-old right before nap time

130

Patrick Coffee @patrickcoffee.bsky.social · 06/02/2025

As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions -is it a Super Bowl ad or a SB-themed ad -is it a national buy or a regional buy -in which markets will it run -will it air in-game -is earned media your key KPI And still the world turns.

000

Patrick Coffee @patrickcoffee.bsky.social · 05/02/2025

New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry. China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models. Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc

t.co

https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share

010

Patrick Coffee @patrickcoffee.bsky.social · 30/01/2025

Want to live inside a marketing campaign? Now you can! “Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement. the brand doesn’t even earn licensing fees

110

Patrick Coffee @patrickcoffee.bsky.social · 29/01/2025

My kid has a secret dairy and every entry reads, “I didn’t like it today when the people annoyed me.” Clearly I’ve prepared him for adulthood.

120

Patrick Coffee @patrickcoffee.bsky.social · 28/01/2025

deepseek can’t be a serious AI player until they make an uncanny valley ad that everyone hates on LinkedIn.

010

Reposted by Patrick Coffee

lindsey adler @lindseyadler.bsky.social · 22/01/2025

I wrote about the early years of my career and the experience of watching your expectations die: open.substack.com/pub/lindseya...

open.substack.com

Ten Years In A Crumbling Industry

There’s a screenshot from TikTok that recently caused me and a group of my writer friends to lose our minds.

24725111

Patrick Coffee @patrickcoffee.bsky.social · 18/01/2025

The best band name competition is over, we are no longer accepting entries.

010

Patrick Coffee @patrickcoffee.bsky.social · 17/01/2025

What a century this year has been.

010

Patrick Coffee @patrickcoffee.bsky.social · 17/01/2025

Scoop: Meta’s community notes won’t apply to paid ads… as buyers expected But organic content, including brand accounts and creator posts that are sponsored but not boosted, will be subject to notes. So the only way brands and creators can avoid the risk is to pay for everything. t.co/dsVuYQ1uaN

t.co

https://www.wsj.com/articles/metas-community-notes-wont-apply-to-paid-ads-marketers-still-have-questions-9a2af62c?st=kBtyJB&reflink=article_copyURL_share

000

Patrick Coffee @patrickcoffee.bsky.social · 07/01/2025

Have you been struggling with your infant’s sleep regression for weeks? Try this one weird trick www.youtube.com/watch?v=1aVH...

youtube.com

Hootie & The Blowfish - Let Her Cry (Official Music Video)

YouTube video by Hootie & The Blowfish Videos

010

Patrick Coffee @patrickcoffee.bsky.social · 05/01/2025

A Bronx Tale is not a good movie and someone needs to be brave enough to say it.

100

Patrick Coffee @patrickcoffee.bsky.social · 01/01/2025

This is my son’s favorite ad so I must be doing something right www.youtube.com/watch?v=4BUD...

youtube.com

UHF (6/12) Movie CLIP - Spatula City Commercial (1989) HD

YouTube video by Movieclips

010

Reposted by Patrick Coffee

Michael Baumann @baumann.bsky.social · 29/12/2024

I can't believe it but here's a rule-following flock of Canada geese. Crossing in the crosswalk, with the lights.

24711108

Patrick Coffee @patrickcoffee.bsky.social · 29/12/2024

Retailers do not understand that December 27 is the absolute hard stop last possible day to blast Christmas playlists.

000

Patrick Coffee @patrickcoffee.bsky.social · 29/12/2024

Sunday morning engagement bait.. These were my favorite albums of 24, split into pop/rock and ambient/classical with corresponding playlists. open.spotify.com/playlist/0K5...

110

Patrick Coffee @patrickcoffee.bsky.social · 21/12/2024

Spotify has been gradually replacing artists like Brian Eno on its super-popular chill mixes with cheaper, fake artists from production houses that sell “the kind of stock material often used in the background of advertisements, TV programs, and assorted video content.” harpers.org/archive/2025...

harpers.org

The Ghosts in the Machine, by Liz Pelly

Spotify’s plot against musicians

000

Patrick Coffee @patrickcoffee.bsky.social · 18/12/2024

You say advertising doesn’t work but i still remember all the lyrics 40 years later. m.youtube.com/watch?v=kWTB...

m.youtube.com

1986 Post Fruity Pebbles Christmas Commercial

YouTube video by Beta MAX

110

Reposted by Patrick Coffee

HappyToast @happytoast.co.uk · 15/12/2024

Was just looking for a picture of someone kneeling and this is the utter dog shit Google offers now.

Terrible AI image of a woman defying gravity with three legs and a hand in her shoe

2743661668

Patrick Coffee @patrickcoffee.bsky.social · 10/12/2024

Real life inspired by fiction inspired by real life. www.nytimes.com/2024/12/09/b...

000

Reposted by Patrick Coffee

Meg Graham @megancgraham.bsky.social · 08/12/2024

🚨Huge agency world news: Omnicom Group is in advanced talks to acquire Interpublic Group, a deal that would create the world’s largest advertising company www.wsj.com/articles/adv...

wsj.com

Exclusive | Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry

A deal would create the world’s largest advertising company, with net revenue of more than $20 billion, topping WPP’s $15.1 billion.

011

Patrick Coffee @patrickcoffee.bsky.social · 07/12/2024

Just remembering the best ever use of music in a brand Christmas campaign. www.youtube.com/watch?v=FMJS...

youtube.com

Gap - Holiday 2000 "Slow Down"

YouTube video by Mike Bise

000