daringfireball.net
Thoughts and Observations on Apple’s ‘Surprise and Shine’ Event; the Announcements of the iPhones 18 Pro, AirPods 5, Apple Watches Series 12 and Ultra 4, and the iPhone Duo; and the Dawn of the Ternus, John Ternus Era at Apple
The keynote, the products, and a new era.
![Sure. How much do you think you should pay me to use my name?
It's really important to think about attribution and think about impersonation, and so on. As an expert, you have a trade you make on the internet. The idea is that when you put content out there, myself included, you hope people use it. You want to refer to other people's content.
You want people to link to you. You really, really hope they attribute you when they do. When somebody uses your content, should they attribute you? Of course. And to attribute you, you have to use your name.
There's a different line which is, should people be able to impersonate you? And I think that is a very different standard. And we saw the lawsuit. Respectfully, we believe the claims are without merit. The idea that the feature is impersonation is quite a big stretch. Every mention was very clearly, "This is inspired not only by this person, but also inspired by a specific work from this specific person, with a clear attributed link to get back to them." It's far from that test lof impersonation].](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:x56l2n7i7babgdzqul4bd433/bafkreiap5dna6sgosil3plep24dbqaybgtbnj7himxpdgfp37wgcgx3cpu)
