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Outvertising

@outvertising.bsky.social
519 followers 76 following 31 posts

We Exist To Make UK Marketing And Advertising Completely LGBTQIA+ Inclusive

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Outvertising @outvertising.bsky.social · 31/03/2025
Today is Transgender Day Of Visibility, a day dedicated to celebrating the work of, and raising awareness of what is faced by, trans+ folks. @transhistoryweek.bsky.social is 5 weeks away. Make sure you download their workbook and get the history lessons we were never taught.
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Trans+ History Week @transhistoryweek.com · 17/03/2025
Happening this Thursday 👇
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Marty Hades 🔥💀 @smartypantsmarty.com · 12/03/2025
I believe in better. It is my view that this status quo has to go if it leads to outcomes like this. The Advocacy Playbook by @outvertising.bsky.social, promises to guide advertisers to make better decisions. 22/
outvertising.org
The Advocacy Playbook — Outvertising
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Outvertising @outvertising.bsky.social · 12/03/2025
It’s live 🚀 This could be the most impactful 15 minutes of your day.
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Outvertising @outvertising.bsky.social · 11/03/2025
Are you All In for tomorrow? The final countdown is on before the launch of the third All In Census tomorrow. This is our industry's opportunity to build a workplace where everyone feels they belong. advertisingallin.co.uk/all-in-census/
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Outvertising @outvertising.bsky.social · 10/03/2025
Apply now and help shape the future of LGBTQIA+ representation in advertising: www.outvertising.org/mentoring-pr...
outvertising.org
Mentoring programme — Outvertising
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Outvertising @outvertising.bsky.social · 10/03/2025
👥 Who can apply? 🎯 If you’re LGBTQIA+ and either looking to enter the industry or have less than five years of experience, apply to be a mentee. 🎯 If you have 7+ years of industry experience, are in a senior role, and want to support the next wave of talent, apply to be a mentor.
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Outvertising @outvertising.bsky.social · 10/03/2025
💡 How it works: ✅ A 6-month structured programme ✅ One-on-one mentoring sessions ✅ Outvertising-run sessions and check-ins
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Outvertising @outvertising.bsky.social · 10/03/2025
The Outvertising Mentor Programme is designed to help LGBTQIA+ talent thrive by pairing them with experienced mentors—senior industry leaders who are either part of the LGBTQIA+ community or active allies. With the right support, we can build a more diverse, inclusive, and creative industry.
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Outvertising @outvertising.bsky.social · 10/03/2025
🚀 The Outvertising Mentor Programme 2025 is Now Open for Applications! 🏳️‍🌈 Are you an LGBTQIA+ professional looking to break into the advertising industry or take your career to the next level? Or are you a senior leader eager to give back and support the next generation of talent?
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Helen 🏳️‍⚧️✊🏻💕 @mimmymum.bsky.social · 12/02/2025
This is an incredibly important resource. Those not in marketing & advertising might not realise how important brand input/£££ is - it’s what the news media are chasing when they generate transphobic outrage for clicks! If brands reject placement on transphobic platforms, the media are stuffed! 👏🏻😁
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Marty Hades 🔥💀 @smartypantsmarty.com · 12/02/2025
This has been in development for atleast 18 months. I’m glad to see it launch. The ad industry really needs it right now. Thank you @outvertising.bsky.social 🙏
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Marty Hades 🔥💀 @smartypantsmarty.com · 12/02/2025
Today @outvertising.bsky.social have released their Advocacy Playbook for the industry. At least 18 months in the making. The ad industry desperately needs this guidance right now. Well done to all the volunteers at Outvertising for creating a clear path forward 🙏
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Carter 🏳️‍🌈 @riayn.bsky.social · 12/02/2025
For those of you in the industry, I definitely recommend checking this out. I've just started to go through it but already it looks like an extremely valuable resource with actionable ideas.
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Outvertising @outvertising.bsky.social · 12/02/2025
Also, thank you to Campaign UK for their continued support in helping us shout loudly about our mission. www.campaignlive.co.uk/article/outv...
campaignlive.co.uk
Outvertising launches Advocacy Playbook to support LGBTQ+ inclusion in adland
Developed in partnership with the Conscious Advertising Network, the playbook provides actionable guidance for brands and agencies to integrate equity into workplaces and campaigns.
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Outvertising @outvertising.bsky.social · 12/02/2025
We'd like to thank our friends and partners at Conscious Advertising Network for their support, insight and collaboration- together we have created something that can help our industry truly move the dial.
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Outvertising @outvertising.bsky.social · 12/02/2025
It’s incredibly comprehensive and it’s free. It's now over to you to take action.
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Outvertising @outvertising.bsky.social · 12/02/2025
At a time of EDI reversal and growing hate against the LGBTQIA+ community, brands and agencies have a responsibility to protect and champion their queer employees and customers. The Advocacy Playbook is your guide to help you do just that.
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Outvertising @outvertising.bsky.social · 12/02/2025
The Advocacy Playbook is officially here today!   This first-of-its-kind resource has been created to empower you to establish equity in your workplaces and build it into the work you create. www.outvertising.org/theadvocacyp...
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Outvertising @outvertising.bsky.social · 03/02/2025
Our Comms Co-Director @sonniesopinions.bsky.social is on The Media Leader podcast talking Meta with @jackcarterbenjamin.bsky.social uk.themedialeader.com/we-need-to-t...
uk.themedialeader.com
We need to talk about Meta — with Outvertising’s Sonnie Spenser - The Media Leader
Outvertising's communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta's policy changes have had ...
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Outvertising @outvertising.bsky.social · 03/02/2025
👀 a deafening silence or just a post lost in the feed? It’s hard to tell. We know there have been liberal amounts of gagging orders in our industry. You can DM in absolute confidence if you need.
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Outvertising @outvertising.bsky.social · 30/01/2025
Tell us: what’s your agency stance on the Meta mess? Comment below 👇
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Outvertising @outvertising.bsky.social · 30/01/2025
We need community more than ever. Come and meet other queer adland professionals, make friends, network, find support, and discover a strong community among your LGBTQIA+ colleagues. Wednesday, 5th February From 6:30 PM Retro Bar, 2 George Court, WC2N 6HH, London (Dog friendly)
A deep orange graphic with the Outvertising circle on it, with text saying ‘join our queer adland social to blow off steam, make new connections, and be in safe community on the first Wednesday of each month’
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Marty Hades 🔥💀 @smartypantsmarty.com · 29/01/2025
Update: Media agencies have gone silent over Meta’s ‘Hateful Conduct Policy’ changes 9 of 10 did not provide a comment when asked for one. 🧵 /1
Image shows Mark Zuckerberg, CEO of Meta, at Trump’s Inauguration
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Outvertising @outvertising.bsky.social · 27/01/2025
Being able to surface this data is important. Please fill in the 2025 Major Players Salary Census before it closes! nhzup7m9n0a.typeform.com/to/ORHeQQPu?...
nhzup7m9n0a.typeform.com
Salary Census 2025 - Candidates (FL and Perm)
Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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Outvertising @outvertising.bsky.social · 27/01/2025
Black LGBTQIA+ femmes are the lowest paid cohort - with a £45k average salary (and heterosexual Black females earn £56k, which is the lowest of any ethnic cohort when you just compare gender)
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Outvertising @outvertising.bsky.social · 27/01/2025
🧵In Adland, our colleagues from the LGBTQIA+ community earn on average £7,161 less than their heterosexual counterparts – which is approximately a 10% pay gap. Out of those who earn £100k, only 13% are from the LGBTQIA+ community.
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Trans+ History Week @transhistoryweek.com · 23/01/2025
We’re back with paid opportunities for Trans+ creatives. Get your pitches in!
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Outvertising @outvertising.bsky.social · 22/01/2025
Thank you for the tip!
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Outvertising @outvertising.bsky.social · 17/01/2025
We’re looking for more London venues for our social calendar. Ideally community owned and central. Know a place? Please share!
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Outvertising @outvertising.bsky.social · 16/01/2025
Thank you for joining us!
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Jim Hawkins @jimallthetime.bsky.social · 16/01/2025
‘For us as a community and an industry, this isn’t just another scandal; it’s a wake-up call’ @outvertising.bsky.social uk.themedialeader.com/we-need-an-e...
uk.themedialeader.com
We need an exit plan for Meta and we need it now - The Media Leader
In light of Meta's content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
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Jack Benjamin @jackcarterbenjamin.bsky.social · 16/01/2025
"Human epitome of masculinity Mark Zuckerberg saw an opportunity to strike a nail in TikTok’s coffin and cosy up to Donald Trump, at the bargain price of throwing LGBTQIA+ communities under the bus." Strong words by @outvertising.bsky.social's Sonnie Spenser. uk.themedialeader.com/we-need-an-e...
uk.themedialeader.com
We need an exit plan for Meta and we need it now - The Media Leader
In light of Meta's content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
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Outvertising @outvertising.bsky.social · 16/01/2025
you work in advertising in the UK for Meta or work closely with them and you have been affected personally by these changes, please contact NABS for emotional and workplace legal support.
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Outvertising @outvertising.bsky.social · 16/01/2025
We are now calling on those agencies to remember and step up to that commitment. Now is the time to walk the walk.
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Outvertising @outvertising.bsky.social · 16/01/2025
In 2023, over 100 agencies, media owners, and industry associations stood firm with our community, pledging to invest in media that matches their values and to divest from media that spreads hate, disinformation and violence.
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Outvertising @outvertising.bsky.social · 16/01/2025
👉 Reassess investments: Ensure partnerships align with your values, even if it means cutting ties that cause harm. We at Outvertising have previously worked with Meta as the host of Outvertising Live. This will not continue.
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Outvertising @outvertising.bsky.social · 16/01/2025
👉 Support queer talent: Check in with LGBTQIA+ employees and peers, clarify your stance, and stand by them.
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Outvertising @outvertising.bsky.social · 16/01/2025
👉 Review platform use: Rethink your professional and personal engagement with Meta platforms like Facebook, Instagram, Threads, and WhatsApp.
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Outvertising @outvertising.bsky.social · 16/01/2025
This is a direct attack on the LGBTQIA+ community. As an industry deeply connected into Meta's ecosystem, we are encouraging individuals and organisations to take a number of steps in response:
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Outvertising @outvertising.bsky.social · 16/01/2025
🧵Last week, Meta announced a number of drastic changes to its Hateful Conduct Policy that intentionally enables harmful content against LGBTQIA+ people, denies their existence, and fuels hate.
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Marty Hades 🔥💀 @smartypantsmarty.com · 13/01/2025
Newly added: @translegalproject.bsky.social @translucent.org.uk @queerjudgments.bsky.social @networkgender.bsky.social @lgbtiscotland.bsky.social @uibgender.bsky.social @transmediaportl.bsky.social @outinnationalsecurity.org @outvertising.bsky.social @lgbtconsortium.bsky.social
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