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Dr. Olga Rauhut Kompaniets

@olgark.bsky.social
83 followers 38 following 84 posts

🇸🇪Lund - Halmstad 🧑🏻‍🚒PhD, Place branding and marketing academic 🍇Wine marketing in Sweden 🖼️Modern art, museums and food 🏛️Halmstad University, Sweden

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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 07/05/2026
The Place Brand Leaders Yearbook 2026 is here A great collection of inspiring cases, fresh insights, and, importantly, interesting people, shaping how places tell their stories and build their futures. Get your copy today: placebrandobserver.com/yearbook-2026/
placebrandobserver.com
Place Brand Leaders Yearbook 2026 | TPBO
The Place Brand Leaders Yearbook 2026 features 32 places, 12 people to watch and expert insights on the forces shaping place branding today.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 20/01/2026
My humble contribution to the northern lights flood 😂 from Lund of course, just outside our place 🇸🇪 A little green, nothing dramatic, but I assume it counts anyhow Meanwhile, the most colourful show happened yesterday… when they saw aurora even on Madeira! And I was too lazy to go outside. Classic!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 11/12/2025
A historic moment for Swedish wine at the Nobel Banquet🍷 For the first time ever, Swedish wine was served at the Nobel festivities, sourced from Kullabergs Vingård, Skåne. A big moment for Swedish gastronomy, and a very exciting one🍷🇸🇪
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 03/12/2025
Happy to share that my Q&A with the editors of the Elgar Encyclopedia of City and Place Branding is now published on The Place Brand Observer. This volume is a great example of collaboration in place branding field. @elgarpublishing.bsky.social placebrandobserver.com/creating-elg...
placebrandobserver.com
Creating the Elgar Encyclopedia of City and Place Branding
Joins us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 22/09/2025
We had a great day in Varberg, wrapping up the FramHall project - a journey all about shaping the future places of Halland. Over the past year, the project explored foresight methods to strengthen long-term sustainable place development. Read more about FramHall: www.ri.se/en/expertise...
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 07/09/2025
The Blood Moon this evening, Lund edition 🇸🇪
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 18/07/2025
Nice IKEA commercial this summer! 🤩 Almost at the every busstop in Lund, Sweden. Bra jobbat IKEA!👏
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 24/06/2025
The Elgar Encyclopedia of City and Place Branding is published! Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands @elgarpublishing.bsky.social www.e-elgar.com/shop/gbp/elg...
e-elgar.com
Elgar Encyclopedia of City and Place Branding
‘The Elgar Encyclopedia of City and Place Branding is a must-read for anyone interested in the field of place branding. It covers an extensive number of relevant topics, written by an impressive numbe...
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 24/05/2025
As tourism rebounds, rising fraud in major cities is hitting more than travelers’ wallets, it damages city reputation, erode trust and harm a brand. Cities must act, with stronger enforcement, clear public awareness, and stronger city governance www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...
www-cnbc-com.cdn.ampproject.org
The most common travel scams in 9 global cities
Common travel scams vary by city, with travel agency and taxi problems comprising the majority of reported cases in many places, according to a report.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 15/05/2025
The new book ”2075 – Future(s) of Food Tourism” is out! In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism. www.channelviewpublications.com/page/detail/...
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 28/04/2025
And we did it! Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...
youtube.com
Make Smart City Experiences Hyper-Engaging: Combining Creativity and Innovation for Maximum Impact
YouTube video by Malaysia Green Building Council - malaysiaGBC
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 24/04/2025
Great to guest lecture again this spring in Dr. Roberto Bruni’s place branding course at the University of Cassino and Southern Lazio. We explored Sweden through history, culture, food, literature, and even generative AI. Always a pleasure to connect with curious minds. Looking forward to next time!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 18/04/2025
There is always something special with rebranding. An airport in Japan has recently renamed ”its air hub Oita Hello Kitty Airport to lure fans and tourists”. The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”
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Reposted by Dr. Olga Rauhut Kompaniets
Dr Annmarie Hanlon @annmariehanlon.bsky.social · 15/04/2025
As the craze for Action Dolls continues, tread with caution when accepting gifts from #AI and read more here www.linkedin.com/pulse/beware...
Decorative image of a cheese meme - Created using ChatGPT and here is the code https://chatgpt.com/share/67fd05a4-65ec-8008-bb5c-cf1f2ed86e37
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 11/04/2025
On April 22 at 12:00 a.m. CET, I’ll join a live podcast on smart cities, hosted by Malaysia Green Building Council, Solar Energy RI and MILA University, Malaysia. We’ll explore creativity and innovation in smart city development and branding. Watch live: www.youtube.com/watch?v=Xm7s...
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 05/04/2025
First Strategic Partner Event at the School of Business, Innovation and Sustainability, Halmstad University - done! It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 04/04/2025
Lunch break at Tylösand with colleagues and international partners during the first day of our Strategic Partners Event. Wonderful sunny weather, delicious food and amazing collections of art and cars 🤩
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Dr Annmarie Hanlon @annmariehanlon.bsky.social · 19/03/2025
I created a starter pack for researchers and academics exploring or teaching #digital #marketing, digital communications, digital business and AI using BlueSky - who's missing? go.bsky.app/J4mEhxY
go.bsky.app
Researchers in digital marketing, business, AI
Join the conversation
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Sage @sagepub.com · 26/03/2025
This month’s edition of The Evidence explores sexist cityscapes, highlighting how city designs exacerbate gender inequalities – and what we can do to fix our urban spaces. Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/
lesglorieuses.fr
Yes, cities can be sexist | Les Glorieuses
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 26/03/2025
When Halmstad University meets with local companies, new partnerships emerge. Today, Fawzi Halila and I met with Stefan Rosén at Toponova AB, a leading expert in surface quality and texture analysis based right here in Halmstad. Great talks on marketing and branding. Let the collaboration begin!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 21/03/2025
Northern lights this late evening (ca 22:30) in Lund, Skåne, the southernmost region of Sweden 🤩 Just outside our place
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 21/03/2025
How great news that our special issue is published! In October 2023 we organised the 7th Annual International Place Branding Association Conference in Helsingborg, and now lots of memories comeback from this event, while reading the table of contents❤️ #IPBA2023 link.springer.com/journal/4125...
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Mark Tadajewski @mt66.bsky.social · 21/03/2025
This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org
marketinghistory.org
A History of Marketing | Andrew Mitrak | Substack
Learn from legends. Explore the strategies and stories behind marketing's defining moments. Click to read A History of Marketing, by Andrew Mitrak, a Substack publication with hundreds of subscribers.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 20/03/2025
Yesterday’s highlight - Partners Day at the focus area Smart Cities and Communities at Halmstad University. Inspiring presentations on collaboration between our university and public-private partners. Proud to represent the #ProActS research program and be part of this important conversation!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 20/03/2025
Thanks a lot Dr. Annmarie Hanlon @annmariehanlon.bsky.social for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 19/03/2025
What would you say about to spend your holiday on ”a beer island”🍻? ”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism www.thedrum.com/news/2025/03...
thedrum.com
Want to stay on Corona Island? Beer brand opens eco-tourism destination to public
The Mexican lager is welcoming tourists to a protected island as it looks to build its brand around sustainable values. Can it live up to these lofty ambitions?
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 15/03/2025
Beautiful sunny day in Lund #lund #sweden #skåne
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Dr Annmarie Hanlon @annmariehanlon.bsky.social · 12/03/2025
Thank you Olga! You are very kind to share such fantastic feedback in the book too 🎉📖
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 13/03/2025
The 5th P is defined!
”Today’s consumers, employees, investors, and citizens are more informed and more demanding than ever. 
This rise of the conscious stakeholder has changed the #marketing landscape forever”. www.marketingjournal.org/the-5th-p-is...
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 08/03/2025
How interesting development of AI spotting errors in research papers. ”Both the Black Spatula Project and YesNoError use large language models (LLMs) to spot a range of errors in papers, including ones of fact as well as in calculations, methodology and referencing” www.nature.com/articles/d41...
nature.com
AI tools are spotting errors in research papers: inside a growing movement
Study that hyped the toxicity of black plastic utensils inspires projects that use large language models to check papers.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 07/03/2025
Wines from Skåne, the southernmost region in Sweden, is what we love 🍷 Today we tried a wine from the neighbouring region Blekinge, from Stora Boråkra vineyard in Karlskrona🍷 A very pleasant Solaris wine! Can be recommended! #winemarketing #Swedishwine #coolclimatewine
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 07/03/2025
Looking forward to reading the third edition of this book!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 04/03/2025
Today is Fettisdagen - Sweden’s Fat Tuesday! It’s the day when the whole country indulges in semla - a fluffy bun filled with almond paste and whipped cream🧁 Traditionally, these treats were part of a final feast before Lent. But let’s be honest - we enjoy them all season long! #food #foodtourism
Semla with a view - the meeting at the 21st floor at Halmstad university
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 02/03/2025
The most picturesque square in Guimarães 🇵🇹 Magnolia, facades, restaurants and laundry - the city has it all and even more 🤩
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 25/02/2025
A very interesting and important book. Looking forward to reading it!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 24/02/2025
Amarante is an amazing small town on the river Tâmega in northern Portugal 🇵🇹, with its medieval bridge, churches, narrow picturesque streets and delicious local pastry - brisas do Tâmega - boats of the river #foodtourism #mobilephotography
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 12/02/2025
Good point! ”LLMs aren’t going away. Our students will use them (our students are using them). Our colleagues will use them (our colleagues are using them). We need, therefore, to figure out what we ought to think, and what we ought to do, about them”. Just started to read the first book ⬇️
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 01/02/2025
Foggy morning in Lund #Sweden #mobilephotography
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 29/01/2025
The call for papers for the 9th Annual International Place Branding Association (IPBA) Conference in Manchester is launched! See you in October in Manchester! #IPBA2025 www.linkedin.com/posts/intern...
linkedin.com
International Place Branding Association (IPBA) on LinkedIn: 📢 Calling all place branding researchers and practitioners, we are…
📢 Calling all place branding researchers and practitioners, we are delighted to share the call for papers for the 9th Annual IPBA Conference taking place at…
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Carlos Diaz Ruiz @carlosdiazruiz.com · 29/01/2025
OpenAI should absolutely sue DeepSeek about how bad it is to use other people's intellectual property to train AI. Then, every news organizations and authors with a registered IP online should copy-paste the entire lawsuit, word by word, calling out OpenAI for doing the same.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 21/01/2025
Brand Finance has launched its Global 500 report - 2025 today #branding #brands brandirectory.com/reports/glob...
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 18/01/2025
Today 12 years ago we said ”yes”!♥️ Happy anniversary to us @danielrauhut.bsky.social
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 16/01/2025
One of the best traditions in Swedish academia is serving a sandwich cake (smörgåstårta) after a PhD defence. These savory cakes can be filled with fish, meat, cheese, veggies - or all of the above - layered with mayo and bread. Delicious! #food #mobilephotography #foodmarketing
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 16/01/2025
Congratulations, Dr. Zara! Today, my colleague and friend Zara Zamani successfully defended her PhD thesis, “The Adoption Process of Blockchain Technology in Small and Medium-Sized Enterprises,” at Halmstad University.
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Dr Annmarie Hanlon @annmariehanlon.bsky.social · 10/01/2025
Useful #digital tool for #marketing #comms and #business teachers - customer journey map creator 👉https://uxpressia.com/customer-journey-map-online-tool. #Uxpressia needs registration (email + password), but no credit card. If you know other tools for students, pls tell me ☺️
uxpressia.com
Customer Journey Mapping Tool Online | User Experience Solution
Create, edit, and share customer journey maps online with UXPressia's CJM tool. Try our user journey mapping software for free. Trusted by Microsoft, Waters, and Principal.
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Mark Tadajewski @mt66.bsky.social · 11/01/2025
All the latest news for the Journal of Marketing Management can be found here (calls for papers, short blogs about recent papers - always handy for selecting content to update teaching etc etc) : www.jmmnews.com
jmmnews.com
Journal of Marketing Management Blog Site
Blog site of Journal of Marketing Management (JMM), a peer-reviewed journal published by Taylor & Francis, featuring original & thought-provoking research.
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 10/01/2025
Great news for Swedish wine sector! Starting June 1, vineyards can sell wine directly to visitors during tours or tastings. Around 600 producers will benefit from this initiative, enhancing the wine tourism experience in Sweden. Looking forward to seeing the sector development! #winetourism
This is the main news in most Swedish media these days Of course strict regulations will apply to maintain the state’s alcohol retail monopoly
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 07/01/2025
How great call for papers as well as guest editors team!
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Dr. Olga Rauhut Kompaniets @olgark.bsky.social · 04/01/2025
Amazing evening at the Lund Cathedral 🎄 #Sweden #Skåne #Lund
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