iiinova — where your digital self keeps evolving

Oliver H.G. Mason 📉 @ohgm.co.uk · 05/10/2026

Filter to thousands of URLs to copy+paste. My hand slips, and Chrome is euthanised.

Screaming Frog's right click 'open in browser' tooltip

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Oliver H.G. Mason 📉 @ohgm.co.uk · 05/10/2026

"A month? Oh dear, I've really let that one slide."

Oliver Mason 1 month ago:

blah blah blah blah blah

The same image with September 28, 2026 as a tooltip over '1 month ago'

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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026

I do not know what happened with this r.e. transparencies maybe this will work

A heavily altered wojack type meme. What was it before?

Figure 1 "It's 4pm, time for your scheduled company blog post"

Figure 2 "Yes boss"

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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026

Incentive wise I think >90% of the time the employee would be better off writing on their own time and posting it on a platform they control. If good, the employer is still incentivised to promote ("look at our staff") As progression box ticking it doesn't usually produce great (or even ok) output

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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026

Sometimes I press "Export" like a fucking mug when I meant to press "Export..." (one gives you sheets like .xlsx, the other gives you a .dbseospider file)

Screaming Frog UI with

File > Export... highlighted
as well as the Export button in the main UI

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Oliver H.G. Mason 📉 @ohgm.co.uk · 03/09/2026

I would like to apologise to all the new freelancers I have had "the talk" with. I was a fool. A f***ing fool.

WHAT'S THE WORST PIECE OF ADVICE I'VE EVER BEEN GIVEN? ... PUT MONEY INTO A PENSION.

I LOOK AT MY DAD NOW. HIS PENSION IS WORTH F*** ALL. HE'S PAID INTO IT HIS WHOLE F***ING LIFE...

SO, TO THAT PERSON THAT TOLD ME TO PAY INTO A PENSION: GO F*** YOURSELF.

DON'T PAY INTO A PENSION. INVEST IN GOLD, SILVER, HOUSES. JUST INVEST IN SOMETHING OTHER THAN A F***ING PENSION.

EDDIE HALL

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Oliver H.G. Mason 📉 @ohgm.co.uk · 20/08/2026

I am an absolute sucker for guitars without neck pickups and especially for people removing them alongside all the unnecessary pots and switches.

Ruyter Suys of Nashville Pussy playing a Red SG with the neck pickup removed, the pickup selector removed, the neck pickup volume removed, and both tone pots removed.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 17/08/2026

just excellent lead qualification here

RENTING VS BUYING
Amy decides renting makes more sense for her lifestyle because it leaves room in her budget for investing.
Monthly rent £1,200

Chloe believes you're not successful unless you own a home, so she buys one for £300K.
Monthly cost £2,400
Mortgage: £1,900
Home maintenance: £200
Council tax & utilities: £300

Since Amy keeps her living expenses under budget, she has £600 extra to invest each month. She also invested a lump sum of £60K that she was saving for a deposit.

Chloe put £60K down and still had to max out her budget to purchase the cheapest home in her area. Now, she's "house poor" and can't afford to invest.

In 30 years...
Amy now has over £2.47 million invested.
(If she also invested in property, this number would increase significantly.)

Chloe's home is worth £510K.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 23/07/2026

These are a couple of mins walk from any road, so the question of how they got there is interesting. Presumably they were carried all at once, and carried in a bag. But the person dumping the piss didn't want to dump the bag - they had the foresight to know they would need it to carry more piss.

5+ piss bottles in an alley way at various levels of hydration

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Oliver H.G. Mason 📉 @ohgm.co.uk · 15/06/2026

Sites are getting to the ability opt-out of Search Generative AI features via Search Console, but one site is apparently too important to risk.

AI Controls

Search generative AI - Include

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Oliver H.G. Mason 📉 @ohgm.co.uk · 27/05/2026

"There's new activity in Teams {previews of multiple messages I am tagged in} Reply in Teams"

Dialogue box that says

"We can't take you to that message because it's in a chat you're not in."

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Oliver H.G. Mason 📉 @ohgm.co.uk · 21/04/2026

This feature is how we honour what has been lost.

History > Check Google Cache tooltip in Screaming Frog SEO Spider

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Oliver H.G. Mason 📉 @ohgm.co.uk · 13/04/2026

"european mind cannot comprehend"

Size comparison between the 3008 I was moaning about and an F-150

Size comparison of an F-150 and a Celerio. It looks about half the size. One weighs 880kg, the other 2,728 kg.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 10/04/2026

Immediately looked up size comparison after. ~30cm wider as well. You had the opposite phenomenon but cramped in?

size comparison of a Suzuki Celerio and Peugeot 3008. The latter is 94.2cm longer.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 24/03/2026

Baader–Meinhof phenomenon - I've started seeing people online moan in the comments "I think you meant RAILWAY station" when someone says "train station" more often I would expect.

Google Books Ngram Viewer for train station vs railway station in British English. Train station looks to gain popularity in the late 80s and throughout the 90s, overtaking railway station from the millennium to the present day

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Oliver H.G. Mason 📉 @ohgm.co.uk · 17/03/2026

If you tell Googlebot that your homepage is a pdf, Search Console will warn you that actually a different URL is now your homepage and that it isn't indexed because it 404s. Once the homepage is reindexed (html), this warning will not disappear. A monument to your spirit (a bit like a face tattoo).

Recommendations

Your homepage isn't indexed
Inspect your homepage to see why it's not indexed.
https://ohgm.co.uk/index.xml
Inspect homepage

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Oliver H.G. Mason 📉 @ohgm.co.uk · 11/03/2026

Most SEO tooling is opinionated, and some opinions are wrong. (for instance, this messaging around a sitewide noindex)

A SEMrush dashboard with the "Notices" tooltip highlighted.

Notices detected on your website during the last audit. Although notices are not considered issues, we recommend that you review them and fix them if necessary.

Beneath this is the notice that 315 pages have been blocked by X-Robots-Tag: noindex.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 25/02/2026

youtu.be/aZVPAcOtXcM?... not a cell phone in sight. just people living in the moment

a mostly nude man covered in fake blood with a rubber neanderthal mask on dancing onstage at a GHOUL gig. I think he is wearing the Gutbucket on his head.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 23/02/2026

Search Console will tell you a 307 is a 302. Won't even pretend to apologise.

Settings > Crawl stats > Crawl requests: Moved temporarily (302)

AI-powered configuration experiment

Hey the crawl stats report is showing 307 responses as 302s what the fuck

Request could not be processed. Try rephrasing or use the manual controls.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 19/02/2026

I don't remember seeing this before in GSC under 'Settings'

Shopping
Shipping and returns 0 shipping policy, 0 returns policy

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Oliver H.G. Mason 📉 @ohgm.co.uk · 17/02/2026

Alert I have not seen before. My homepage, /index.xml

Recommendations
Your homepage isn't indexed
Inspect your homepage to see why it's not indexed
https://ohgm.co.uk/index.xml

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Oliver H.G. Mason 📉 @ohgm.co.uk · 09/02/2026

the freedom to say your homepage is a pdf the freedom from Google indexing your homepage

https://ohgm.co.uk is Page is not indexed: Crawled - currently not indexed

sponsored results showing OutreachCrayon and Deepcrawl (presently Lumar) appearing on ohgm.co.uk

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Oliver H.G. Mason 📉 @ohgm.co.uk · 06/02/2026

Most people rejected his message. They hated him because he told them the truth.

Oliver Mason no longer has access to the chat.

You can't send messages because you are not a member of the chat.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 20/01/2026

thanks for sharing - I am having fun with it and enjoying confusing myself with the responses.

Male:

Frank Herbert

William Gibson

John Scalzi

Adrian Tchaikovsky

Female:

R. F. Kuang (genre-blending SF/fantasy)

Arkady & Boris Strugatsky are male, but thematically adjacent to Kuang’s interests

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Oliver H.G. Mason 📉 @ohgm.co.uk · 14/01/2026

tfw insufficient salary to buy 32 houses this year

The salary you need to
buy a house in every
London borough in 2026

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Oliver H.G. Mason 📉 @ohgm.co.uk · 14/01/2026

I think this one's a keeper, however you feel about it.

“We had this joke of, like, how much is a game really?” Kaman told me, as we chatted last month.

“In a player’s mind, what does it mean to spend five bucks? Well, that’s five bucks. But six bucks? Well, that’s still five bucks.

“Four bucks is also kind of five bucks,” he continued. “Three bucks is two bucks. And two bucks is basically free.

“So we’ve got these tiers: You know, twelve bucks… that’s ten bucks. But thirteen bucks is fifteen bucks.

“And we found that eight bucks is still five bucks. It doesn’t become ten bucks. Seven ninety nine, that’s five bucks, right?

“So, eight bucks going to five bucks is the biggest differential we could find in pricing, so we found it very optimal.”

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Oliver H.G. Mason 📉 @ohgm.co.uk · 09/01/2026

coming across old notes and chuckling

Note: Google says here that […] shouldn’t impact performance negatively, but under oath they said this.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 07/01/2026

Did I like the ending: I think I did? Did I enjoy the ending: No.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 06/01/2026

[the same joke, again] The first analysis video to appear in my recommendations, it's nice to see someone discuss and comfortably demonstrate different screaming technologies. www.youtube.com/watch?v=j5zw...

Silhouette of Ado performing on The First Take with the caption "Close your stinking mouth, I can't stand it"

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Oliver H.G. Mason 📉 @ohgm.co.uk · 02/01/2026

[me looking at linkedin feed joke]

silhouette of Ado performing with the caption

"Huh??
Shut up, shut up, shut the f*** up!"

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Oliver H.G. Mason 📉 @ohgm.co.uk · 19/12/2025

When I think MEGADETH, I think FINGERBOARD. 👇 🛹

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Oliver H.G. Mason 📉 @ohgm.co.uk · 15/12/2025

A couple of days ago he put out this meme-filled track because I got the "new release by dead artist!" notification, so I'm guessing artists are really easy to spam on Spotify?

Some AI art of a skeleton with a pickaxe and the text SOUL CRUSHER

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Oliver H.G. Mason 📉 @ohgm.co.uk · 15/12/2025

Chuck still putting out absolute bangers.

Spotify's Album page for the band Death.
It has all of their albums, but the first result is for HOMMIES FOREVER, with AI album artwork of four guys on a beach at sunset or something.

HOMMIES FOREVER

(four AI guys on a beach at sunset. They are HOMMIES FOREVER)

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Oliver H.G. Mason 📉 @ohgm.co.uk · 05/12/2025

"Regarding SEO: we do not show this parameter to requests coming from web crawlers. That means your SEO is not impacted by this parameter at all." 🙏shopify (Those links which Google 'can't see' sure do seem to be tipping the scales on canonicalisation...I know, I keep moaning about this...)

An edited indexing report

Indexing
User-declared canonical
https://ohgm.co.uk/collections/ffs?page=13
Google-selected canonical
https://ohgm.co.uk/collections/ffs?page=13&phcursor=come-on-now

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Oliver H.G. Mason 📉 @ohgm.co.uk · 03/12/2025

I wanted to scroll horizontally but thankfully this popup stopped me. Thank you Adobe.

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Oliver H.G. Mason 📉 @ohgm.co.uk · 10/11/2025

"hey - here's that new blog post you asked for - oh."

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Oliver H.G. Mason 📉 @ohgm.co.uk · 06/11/2025

Landlords are the most crybaby (and baby-like) class of investor. "Can you explain what you mean by that?" No.

tiktok style image with text

HOW MUCH WILL A £250K HOME COST IN 2029? Union Jack Emoji

SCOTLAND £629k
WALES £626k
LONDON £585,500
MIDLANDS £627,500
SOUTH EAST £588,000

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Oliver H.G. Mason 📉 @ohgm.co.uk · 04/11/2025

A high saturation thumbnail of a man, with completely white teeth and slightly larger than human eyes pointing at a computer while making a shh gesture. Although his eyes read excitement, you know that the spark has gone. You sense regret and longing. NEW POST ohgm.co.uk/should-you-c... NEW POST

a heavily glitched image of possibly a painting with YMMV in white text

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