iiinova — where your digital self keeps evolving

Victor @panvictor.bsky.social · 14/09/2026

Did I miss the memo or something but wasn't recursive self-improvement already a thing at the AI labs? I think the question becomes what kind of function does that improvement look like. Labs are claiming parabolic. And yet synthetic data is leading to model collapse. Isn't that the constraint?

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Victor @panvictor.bsky.social · 14/09/2026

9/14 is officially the first day of my 4-week sabbatical. 1. Rebrand 2. Get the site going 3. Get the aggressive unsubscribe newsletter going. 4. Be healthier and happier I'll be in Germany and Austria for the first time (Oktoberfest). I think this may be the last time I drink beer.

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Victor @panvictor.bsky.social · 11/09/2026

"We have now seen that even the rumor of someone working on a problem can trigger a massive amount of AI-powered effort to flatten it before the original research project has time to reach its full potential. " Yikes.

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Victor @panvictor.bsky.social · 11/09/2026

Sup AI. I just spun up a task for you to help me win an internal competition. This will be funny.

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Victor @panvictor.bsky.social · 11/09/2026

If you're going to name an AI assistant, pick a name nobody has. Because one second order effect of a popular AI assistant is a lot of bullying and lame jokes. Oh, and devices triggering way too often, resulting in lots of unintended commands acted upon when broadcasted on the news.

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Victor @panvictor.bsky.social · 10/09/2026

A platform migration happened and I'm screaming inside after just finding about it 2 days before I'm going on my 4 week sabbatical. Yes, it's out of our scope. But it hurts a lot to see something done so so wrong.

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Victor @panvictor.bsky.social · 10/09/2026

One habit that's hard to break is not using voice-to-text. I know it's superior these days, but habits die hard.

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Victor @panvictor.bsky.social · 10/09/2026

I'm about to go on a sabbatical and Friday is going to be the last day I'm "working" and doing work at HubSpot. Yet my idea of a sabbatical is to fly to Berlin and compete in an SEO competition on my own dime. So no, I'm not really disconnecting.

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Victor @panvictor.bsky.social · 08/09/2026

One of the annoying things about localization vs translation is that the natural order of sentences is often different. The subject, time, and place happens before a verb in Mandarin. In English, it happens after the verb.

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Victor @panvictor.bsky.social · 08/09/2026

I just left a recorded meeting on because I X'ed and alt-tabbed, but was stopped as a "host" so it kept recording. 20 minutes of silence. I hope.

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Victor @panvictor.bsky.social · 08/09/2026

Went to the epitome of American capitalism on display - according to me, it is the American Dream Mall. An observatory overlooking the New York skyline. Roller coasters, giant water slides, skiing and skating indoors. An aquarium, arcade, and art experiences. Store varieties that scream diversity.

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Victor @panvictor.bsky.social · 04/09/2026

I've been going down this weird rabbit-hole of following Yuki Kawamura, the basketball player, known for his dynamic vision of the court and fighting stay in the NBA given his short stature. 5 foot 7 is 170 centimeters. Makes me think of those NBA video games where you make your own team.

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Victor @panvictor.bsky.social · 03/09/2026

Woah. What happened to the sitemap? It's like, pretty much just random urls at this point.

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Victor @panvictor.bsky.social · 03/09/2026

Are rerankers considered ranking factors? I see them as a separate category, but I'm interested to hear from everyone else.

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Victor @panvictor.bsky.social · 02/09/2026

My favorite 404 story is academy.hubspot.com. Long story short, that property has switched hands between being owned by product and then being owned by marketing. Marketing (and SEO) wants to keep it server-side rendered. Product wants it to be a react app SPA. So they got it.

academy.hubspot.com

HubSpot Academy

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Victor @panvictor.bsky.social · 02/09/2026

Another day, another person using "best crm software" as an AI Search example. I mean industry friend - not just any other person. It's a weird feeling when you take turns owning a set of search terms inhouse... I was hired to do it, moved on, went back, moved on, went back with AI, moved on.

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Victor @panvictor.bsky.social · 02/09/2026

You offer to give people a chance... with a referral... and they apply without sharing their resume with you... I tried

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Victor @panvictor.bsky.social · 01/09/2026

Nothing quite like watching your ol' Disney movie or Japanese video game and realize in horror how politically incorrect things become in a few decades. Thinks in Snow White and Street Fighter. My girls are weirded out that I "liked" gratuitous blood and gore in my games as a kid. Finish him!

static.klipy.com

Mortal Kombat: Raiden Wins Fatality

Alt: Mortal Kombat: Raiden Wins Fatality

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Victor @panvictor.bsky.social · 01/09/2026

It's never a good time when you're looking at attribution models. I like finding the problems, I don't like being asked to fix these kinds of problems. One of my lesser enjoyable moments of work.

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Victor @panvictor.bsky.social · 01/09/2026

We've got an enterprise AI assistant that has access to a bunch of stuff and the main use case has been stakeholder management and pulling historical context. So much time saved when it pulls context. A lot of times the follow-ups are on point as well, which is fun.

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Victor @panvictor.bsky.social · 31/08/2026

Life hits hard when you're from a line of diabetics. As an ex-prediabetic, I'm aware of just how scary it can be when you slowly kill yourself with invisible habits. I guess I'm glad I shared my story with my siblings. I reversed mine, and can somewhat support them.

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Victor @panvictor.bsky.social · 31/08/2026

Not sure if jetlag or just getting to the age where you sleep at crash/sleep at 9pm and do whatever at 2AM and onwards. It's been 8 days. I used to recover in 2. What's going on? Do I need to start eating melatonin? Exercise just makes me skip the nap urge.

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Victor @panvictor.bsky.social · 28/08/2026

Starting to suspect that a colleague has replaced their thinking capabilities with AI slop. It is not enjoyable.

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Victor @panvictor.bsky.social · 28/08/2026

I've been family-free the first time for like 12 years. Here's some life changes I didn't expect: Health, hobbies, and hermit.

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Victor @panvictor.bsky.social · 27/08/2026

There needs to be a word for techies who start to mimicry our AI overlords. I mean look at this response. Part human, part AI verbiage.

the x is the y worth z - a common pattern of AI responses now making its way to human responses.

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Victor @panvictor.bsky.social · 27/08/2026

POC: Proof of Concept Person of Color Point of Contact The sound a chicken makes in some cultures.

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Victor @panvictor.bsky.social · 27/08/2026

I love talking to smart engineers. 1. Hey you can launch now. 2. Wait we have a problem about subfolders 3. Oh those are in the site index already we can summarize em. 4. Can we exclude them because we're missing mappings? 5. How about we change the CTA to localized "Read More" instead? 6. Done!

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Victor @panvictor.bsky.social · 27/08/2026

lol wtf. You go OOO for two weeks and you can get a suspicious login email from workday for using your work laptop. I get the necessity for security at an enterprise and sensitive work, but it's becoming more and more of a flow disrupter.

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Victor @panvictor.bsky.social · 27/08/2026

I started work today at 4AM and passed out at 2pm. I technically worked for 9 hours I guess. It's dinner time? Here I am catching up and apologizing in Slack. Fortunately everything was done early and I remember to change my status to away and working when it was oddly early in my time zone

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Victor @panvictor.bsky.social · 25/08/2026

I forget how rough it is to be a WFH parent when your kids are around. Introducing Tomodachi Life, a Switch equivalent of The Sims. I have so many questions on my children's questionable choices that I'm inferring from their commentary.

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Victor @panvictor.bsky.social · 25/08/2026

Thinking about that one time I met with a guy who works on ranking on people's names with a suite of sites... They're working on indexation in the billions and multiple duplicates because each site focuses on a different persona. These Google indexing changes must be brutal.

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Victor @panvictor.bsky.social · 24/08/2026

Finally took a proper vacation this summer. 2 weeks. 1. Got some Airpod Pro & eye massager for mom. Both were a hit - she's losing some hearing and has eye strain. 2. Girls went to their first Disney. Japan beat out Iceland. 3. Wife says Boston is more home than Taiwan. It is. Back to life-work.

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Victor @panvictor.bsky.social · 07/08/2026

Some cultures are just blunt. Well, I'm not from one of them, so we make snide shitposts. Yes, the AI companies build indexes from crawling. Surprise. We didn't argue with you because we stand by our work. Experts were interviewed, documentation cited, and yeah I was asked to review for nuance.

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Victor @panvictor.bsky.social · 07/08/2026

Not me being a creep observing a son talking to his parents about AI Overview results.

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Victor @panvictor.bsky.social · 06/08/2026

My toxic work trait is now answering my work requests and following up with... "If you want, we can..." I need to go touch some grass before other HubSpotters start thinking they're interacting with a digital clone of myself.

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Victor @panvictor.bsky.social · 06/08/2026

What a beautiful story. And what a beautiful example of marketing side-doors. Bid on computer scientists to hire people who search them. paulhaahr.com/blog/2026-08... Most of your impressions may be informational for a keyword, but the overlap with your ideal customer/goal may show up.

paulhaahr.com

How I have Jeff Dean to thank for my job at Google | Paul Haahr’s Blog

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Victor @panvictor.bsky.social · 04/08/2026

Nothing worse than finding a technical SEO issue on a domain you no longer are the DRI of (and there is no SEO DRI technically). You can't even file the issue for someone else to pick up later.

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Victor @panvictor.bsky.social · 04/08/2026

Today the algorithm feeds decided to reintroduce me to the creator, GingasVR - someone who has been doing VR mods for somewhere like 20 years... She started when she was 12. She might be a good role model. A turns 13 this year, so she can have her own account. Public. That was the deal.

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Victor @panvictor.bsky.social · 03/08/2026

Not my problem... not my problem... not my problem...

A meta description that says "case studies migration" in English for a page title in German accidentally left behind with missing localization.

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Victor @panvictor.bsky.social · 31/07/2026

T_T Inflight wifi won't be available.

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Victor @panvictor.bsky.social · 31/07/2026

Lol here's me thinking "oh it generated some typos," Apparently quotes look like double commas in German. Those right-left quotes lol are out of control lol. This will take getting used to.

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Victor @panvictor.bsky.social · 31/07/2026

PSA: The web search tool and the web fetch tool are not the same in AI Search. So uh, what are you prompting? Which one gets called? Are you even polling correctly?

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