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Rob Walker

@notrobwalker.bsky.social
576 followers 91 following 33 posts

The Art of Noticing author, Fast Company columnist. Ex-Workologist, ex-Consumed. Etc. robwalker.substack.com robwalker.net

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Reposted by Rob Walker
SlenderSherbet @slendersherbet.bsky.social · 21/08/2026
Don't start what you can't finish.
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Alexis Lloyd 🏳️‍🌈 @alexislloyd.bsky.social · 29/07/2026
This is an incredible essay about writing, creative process, and observing the world in all its details. Thanks to @notrobwalker.bsky.social for sharing it in his (awesome) newsletter! teachersandwritersmagazine.org/seeing-befor...
teachersandwritersmagazine.org
Seeing Before Naming - Teachers & Writers Magazine
A phenomenological poetry workshop that turned my classroom into a field of discovery.
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Kateration @kateration.bsky.social · 21/06/2026
Someone has been projecting images all over D.C. “It’s swampier than ever.” The Kennedy Center one is pretty hilarious. 😂😂😂
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Lynn Borton @choosetobecurious.bsky.social · 25/05/2026
Raccoons, your Certified Curiosity Role Model. #choosetobecurious
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Lynn Borton @choosetobecurious.bsky.social · 04/05/2026
Happy 10th Anniversary of Choose to Be Curious! Thank you for joining me on this curiosity adventure. There are not enough words for the generous, wise and wonderful contributions of my teachers, mentors, guests and listeners. Champions of curiosity, all! #choosetobecurious
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Places Journal @placesjournal.bsky.social · 01/05/2026
placesjournal.org
The Disappearance of the Public Bench
Benches are microcosms of an expansive debate about who belongs in urban public spaces. When they are removed or made uninviting, we lose more than just a place to rest.
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Rob Walker @notrobwalker.bsky.social · 24/04/2026
"The Great Spring 2026 Chit Chat Challenge: Talk to a stranger every day for ten days. Bonus points for sharing your stories." A collaboration with Rubi McGrory rubimcgrory.substack.com/p/announcing...
rubimcgrory.substack.com
announcing the CHIT CHAT CHALLENGE
A.K.A.: it's okay to talk to strangers
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Kurt Andersen @kurtandersen.bsky.social · 10/04/2026
Exciting: Random House officially released the cover of my forthcoming novel. Feel free to pre-order the book here: www.penguinrandomhouse.com/books/594494...
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Lincoln Institute of Land Policy @landpolicy.bsky.social · 04/03/2026
We're excited to share that we've launched a new blog, “Land Wise,” which will serve as a place to discover the latest ideas, expertise, works in progress, and other reflections from our experts. Check it out: go.lincolninst.edu/l/153411/202...
Graphic on a light gray background with the large black title “Land Wise” at top left. Below it, on the left, is a large aerial photo of a dense modern cityscape with high-rise buildings, wide streets, crosswalks, and landscaped rooftop and courtyard greenery. On the right, a green headline reads, “Lincoln Institute Launches New Blog.” Beneath it, black body text says: “The Lincoln Institute has launched a new blog, ‘Land Wise,’ which will serve as a place to discover the latest ideas, expertise, works in progress, and other reflections from our experts.” A blue rounded rectangle button below is labeled “ANNOUNCEMENT.”
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World Bollard Association™️ @worldbollardassoc.bsky.social · 22/02/2026
One of the greatest bollard walks in history. #WorldBollardAssociation
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Rob Walker @notrobwalker.bsky.social · 06/02/2026
The MAGAverse tries counter-programming. Branded column for @fastcompany.com www.fastcompany.com/91487976/mag...
fastcompany.com
Can MAGA’s spite show outperform Bad Bunny? (Or at least the Puppy Bowl)?
With an anti-halftime show of its own, the MAGA-verse enters a new phase of counterprograming.
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Marc Weidenbaum @disquiet.bsky.social · 02/02/2026
Blue Liz, Petrified Forest, Cosmic Cobalt — these are some of the many colors of crayons that #DisquietJunto participants are exploring for their sonic content in this week's project. Tracks will appear through the end of today, February 2. A list of the colors so far: disquiet.com/2026/02/01/c...
disquiet.com
Crayon Synesthesia – Disquiet
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Marc Weidenbaum @disquiet.bsky.social · 16/01/2026
Disquiet Junto Project 0733: Window Drop The Assignment: Add to the sound outside your window. Deadline: Monday, January 19, 2026, 11:59pm (that is: just before midnight) wherever you are. Details: disquiet.com/0733 #DisquietJunto
A detail from an old painting showing a person being pushed out a window, plus the name and number of the project
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Christopher Brown @christopherbrown.bsky.social · 29/12/2025
Scenes from an unplanned layover—a morning nature walk in a Miami airport business park
Urban lake with foliage and air traffic control tower in background
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Lynn Borton @choosetobecurious.bsky.social · 11/12/2025
“There is this nice jump from ‘I didn’t even notice it’ to ‘At least I noticed it’ to ‘Not only did I notice it, I took it to the next level.” ~ @notrobwalker.bsky.social I love everything about this conversation... lynnborton.com/2024/10/24/t... #TheArtOfNoticing #choosetobecurious
lynnborton.com
The Art of Noticing, with Rob Walker
The thrill of the hunt; the challenge and delight in finding something new in the very familiar; the excuse to get outdoors, whatever the weather; the visual puns; the surprisingly sentimental moments...
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onion person @junlper.beer · 07/12/2025
this has become a very important video to me
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Lynn Borton @choosetobecurious.bsky.social · 04/12/2025
Call it #wintering, a deliberate pause, a slowing down. Restoration. The show and I are taking a break from production in December -- a little R&R = rest, and re-airs with @neuranne.bsky.social @notrobwalker.bsky.social Maggie Jackson & @worldpeacefdtn.bsky.social. lynnborton.com/2025/12/04/m...
lynnborton.com
Might Curiosity Hibernate?
I’m taking a little break in December. Call it some curiosity R&R — curiosity respite & re-airs. I’ll get a production break, and my radio audiences will continue to enjoy uninterrupted listening, tha...
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Bobbie Gossage @bobbieg.bsky.social · 17/11/2025
Raising Cane's is now bigger than KFC, with one of the smallest menus you'll find at a chain restaurant. If you love good business journalism and good chicken fingers, check out @notrobwalker.bsky.social's great feature on Cane's and founder Todd Graves. www.inc.com/rob-walker/h...
inc.com
How Raising Cane's Founder Todd Graves Perfected His Formula and Built a $5 Billion Brand
Graves' recipe for creating a legion of Caniacs and passing KFC to be America's third-largest chicken chain.
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Centre for Society, Technology and Values @uofwaterloo @cstv-uw.bsky.social · 27/10/2025
Recent moves by #OpenAI seem aimed to leverage Tik-Tok bait (Sora 2) and sexy-talk to produce revenues at the expense of its initial, high-minded ideas about building the economy, etc., explains @notrobwalker.bsky.social www.fastcompany.com/91428080/its... #AI
fastcompany.com
It's getting harder to take OpenAI seriously
Introducing slop and sex creates some serious risk to a brand built on world-changing idealism.
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Roz Morris @rozmorris.bsky.social · 08/10/2025
Where has your curiosity gone? Your joy in making little notes? Let @notrobwalker.bsky.social guide you back to noticing robwalker.substack.com/p/how-do-you... #writingcommunity #writingtips #creativity #writinglife #authorlife #skywriters
robwalker.substack.com
How do you reset?
TAoN No. 196: Try something small. Plus Savor of the Month, and more
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Roz Morris @rozmorris.bsky.social · 24/09/2025
I love these ideas! How to make a crowded place special, how to make a deserted urban walk into a fun mind game. (I do it on Tube trains.) @notrobwalker.bsky.social robwalker.substack.com/p/postcards-... #writingcommunity #writingtips #writinglife #skywriters
robwalker.substack.com
Postcards from Wherever
TAoN No. 195: A TAoN mindset takes on the Uninteresting Olympics. Plus a new (Australian!) Icebreaker, and more
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Roz Morris @rozmorris.bsky.social · 10/09/2025
Mysteries are everywhere. We should always be asking questions. Like this - @notrobwalker.bsky.social robwalker.substack.com/p/mystery-le... #writinglife #authorlife #creativity #writingcommunity #skywriters
robwalker.substack.com
Mystery Lessons
TAoN No. 194: A rewarding form of imaginative attention. And more
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World Bollard Association™️ @worldbollardassoc.bsky.social · 23/08/2025
Robot meets bollard. Nothing beats the #WorldBollardAssociation
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dogtrax (Kevin H) @dogtrax.bsky.social · 22/08/2025
The first writing prompt - by @mrsablund.bsky.social - as welcome invitation for the coming #writeout in October is all about noticing, and is inspired by Rob Walker's @notrobwalker.bsky.social post: Get Out (robwalker.substack.com/p/get-out) Learn more about Write Out: writeout.nwp.org #EduSky
AWAKEN YOUR SENSES WITH US LEADING UP TO OUR BIG WRITE OUT EVENT IN OCTOBER TODAY, INSPIRED BY ROB WALKERS BOOK "THE ART OF NOTICING"... TAKE 5 MINUTES TO LOOK AT YOUR WINDOW EITHER AT WORK, IN YOUR CLASSROOM OR EVEN AT HOME. STUDY THE VIEW AND JOT DOWN ANY MOVEMENT. WRITE DOWN THREE THINGS YOU HAVE NEVER NOTICED BEFORE IN DETAIL. SHARE WITH US YOUR FINDINGS USING

#WRITEOUT
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Centre for Society, Technology and Values @uofwaterloo @cstv-uw.bsky.social · 08/08/2025
Some companies, like fast food and airlines, like the idea of #AI dynamic pricing, but it just sounds like gouging to many customers (and voters), explains @notrobwalker.bsky.social www.fastcompany.com/91382156/why... #commerce
fastcompany.com
Why we hate dynamic pricing
All sorts of companies seem excited about the potential to use AI to set prices. There’s only one problem—consumers hate it.
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Rob Walker @notrobwalker.bsky.social · 07/08/2025
@jimderogatis.bsky.social Hey there, regarding that terrific Le Snobs track, sounds like their take on The Toys' "Lover's Concerto." Love the show! www.youtube.com/watch?v=FmJ1...
youtube.com
The Toys .......A Lovers Concerto
YouTube video by JansLoveShack
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Chris Colin @chriscolin3000.bsky.social · 29/06/2025
I wrote about my car, our collective sanity and the state of Fuck It. www.theatlantic.com/ideas/archiv...
theatlantic.com
That Dropped Call With Customer Service? It Was on Purpose.
Endless wait times and excessive procedural fuss—it’s all part of a tactic called “sludge.”
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Rob Walker @notrobwalker.bsky.social · 20/06/2025
"AR is at heart a new way of using public spaces by adding digital layers to them, potentially raising questions about how such content (commercial and otherwise) should be overseen or regulated." New City Tech column for @landpolicy.bsky.social www.lincolninst.edu/publications...
lincolninst.edu
Augmented Reality Offers a New Perspective on Urban Planning - Lincoln Institute of Land Policy
Emerging technologies are allowing planners to share their ideas in whole new ways, from immersive bus tours to digital libraries.
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Rob Walker @notrobwalker.bsky.social · 17/06/2025
NONSENSE POLL No. 8: Choose one 1️⃣ Frodo 2️⃣ Fredo 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 14/06/2025
How are big law firms' responses to Trump orders affecting their brands? This week's Branded for @fastcompany.com www.fastcompany.com/91350094/big...
fastcompany.com
Law firms have a new way to attract clients and talent: Stand up to Trump
A showdown with President Trump has turned into a branding moment for some of the largest law firms—whether they like it or not.
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Rob Walker @notrobwalker.bsky.social · 11/06/2025
Spring books roundup out from @placesjournal.bsky.social includes my short review of "A Natural History of Empty Lots," a series of meditations on learning to see, interrogate, and appreciate the undeveloped land that’s tucked into and around urban spaces. placesjournal.org/article/book...
placesjournal.org
Bookshelf: Spring 2025
Part of a seasonal roundup of book reviews on buildings, landscapes, and cities, featuring titles of interest to Places editors and contributing critics.
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Places Journal @placesjournal.bsky.social · 10/06/2025
“Bookshelf: Spring 2025” includes contributions from an array of critics: Belmont Freeman, Kathryn Firth, Hubert Murray, @i-santoyoorozco.bsky.social, Simon Sadler, @jeremytill.bsky.social, Virginie Drujon-Kippelen, @notrobwalker.bsky.social, Anna Georas Santos, Joshua Mabie, and Regan Good.
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Rob Walker @notrobwalker.bsky.social · 06/06/2025
Pride Month is looking very beige this year Today's Branded column for @fastcompany.com www.fastcompany.com/91347014/pri...
fastcompany.com
Pride Month is looking very beige this year
The rainbow-brand logos disappeared from social media this June, as some companies have gotten quieter about support for the LGBTQ+ community.
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AnthroBOOlogal 👻 @anthropologal.bsky.social · 06/06/2025
Found a book @notrobwalker.bsky.social would like in Athens
Travelogue:
Greek everyday solutions to common problems - an orange book with a postcard of a donkey in a straw hat duct taped to the coverA picture of a window low to the street with two broken car mirrors under it. The opposite page says:
Surveilance system
Discarded car mirrors
The window being at street level requires some precautions to be taken. Whether to protect any passersby from a sudden opening of the window, or to be used as a surveillance device, protecting the housekeeper from unwanted visitors.
However, it seems that these mirrors cover both needs.
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Lincoln Institute of Land Policy @landpolicy.bsky.social · 06/06/2025
Senior Fellow Anthony Flint, author of "Mayor’s Desk: 20 Conversations with Local Leaders Solving Global Problems," and @notrobwalker.bsky.social, author of "City Tech: 20 Apps, Ideas, and Innovators Changing the Urban Landscape," co-moderated.
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Rob Walker @notrobwalker.bsky.social · 30/05/2025
Why Trump turned on Apple -- and what Tim Cook might do about it. Branded for @fastcompany.com www.fastcompany.com/91342820/why...
fastcompany.com
Why Trump’s ‘little problem’ with Apple could be a big challenge
Apple is caught between a $3,000 iPhone and a hard place. Can Tim Cook negotiate his way out of this tariff mess?
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Rob Walker @notrobwalker.bsky.social · 25/05/2025
This is well done, by @emmagoldberg.bsky.social Gift link www.nytimes.com/2025/05/19/s...
nytimes.com
Living the Slop Life
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Rob Walker @notrobwalker.bsky.social · 23/05/2025
As Trump berates companies to "eat the tariffs," big brands are left to thread the needle of keeping investors informed of risks—while avoiding hostile publicity from the White House. New Branded column for @fastcompany.com www.fastcompany.com/91339534/how...
fastcompany.com
How long can brands like Walmart really 'eat the tariffs'?
Even as Trump lashes out at Walmart, more than half of U.S. companies polled say they will have to raise prices to cope with tariffs.
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Lynn Borton @choosetobecurious.bsky.social · 22/05/2025
“I’m not trying to denigrate the scale of our problems. I’m not trying to say they are smaller than we think. I’m saying our capacity to solve problems is much larger than we think.” @kevinkelly.bsky.social The intersection of curiosity & choosing to be optimistic. lynnborton.com/2025/05/22/c...
lynnborton.com
Curiosity & Choosing to Be Optimistic, with Kevin Kelly
I think of choosing to be curious as acting on the idea that there is opportunity in the unknown -- a very optimistic enterprise. Kevin Kelly, a man of many passions and pursuits, is a self-described ...
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Lynn Borton @choosetobecurious.bsky.social · 18/05/2025
What a delight to find myself mentioned by the wonderful @notrobwalker.bsky.social , who shares my appreciation on @menkasanghvi.bsky.social's mention of @sophiehowarth.com 's "Sky Before Screen" -- that's a curiosity chain if ever there were one! open.substack.com/pub/robwalke...
open.substack.com
Sky Before Screen
An easy (right?) morning ritual. Plus The Heard
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Rob Walker @notrobwalker.bsky.social · 10/05/2025
It's the promotional occasion nobody asked for: How trade-war peril became a marketing hook. Latest Branded column for @fastcompany.com www.fastcompany.com/91329858/com...
fastcompany.com
Companies are turning Trump's tariffs into a marketing opportunity
Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.
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Bobbie Gossage @bobbieg.bsky.social · 01/05/2025
Replacing Elon Musk as CEO of Tesla makes sense for the brand. "...given how singularly the Musk personal brand is intertwined with Tesla’s, the most obvious solution would be to get some daylight between the two," writes @notrobwalker.bsky.social. www.fastcompany.com/91313599/can...
fastcompany.com
Can the Tesla brand be saved?
We’re about to see the extent of the damage to Tesla caused by global outrage directed at Elon Musk and DOGE.
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Rob Walker @notrobwalker.bsky.social · 22/04/2025
NONSENSE POLL NO. 7: Choose one 1️⃣ Netherlands 2️⃣ Neanderthals 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 08/04/2025
NONSENSE POLL No. 6. Part of a series. Choose one. 1️⃣ Cumberbatch 2️⃣ Humperdinck 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 07/04/2025
It's Taco Tuesday -- Monday-style
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Rob Walker @notrobwalker.bsky.social · 25/03/2025
NONSENSE POLL No. 5. Part of a series. Choose one. 1️⃣ Capote 2️⃣ Chipotle 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 25/02/2025
NONSENSE POLL No. 4. Part of a weekly series. Choose one. 1️⃣ Founder 2️⃣ Bounder 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 17/02/2025
NONSENSE POLL No. 3. Part of a weekly series. Choose one. 1️⃣ AccuWeather 2️⃣ Acupuncture 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 11/02/2025
NONSENSE POLL No. 2. Part of a weekly series. Choose one. 1️⃣ Sports 2️⃣ Sporks 📊 Show results
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Rob Walker @notrobwalker.bsky.social · 03/02/2025
NONSENSE POLL No. 1. First in a weekly series. Please participate. #nonsensepoll 1️⃣ Spiral Jetty 2️⃣ Spiral Ham 📊 Show results
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