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Shane Crombie

@netizenshane.bsky.social
51 followers 97 following 133 posts

Online media planning & buying since 1998 at agency’s that no longer exist (Lot21, DDB, Y&R, GroupM) and probably shouldn’t (McCann).

PostsRepliesMedia
Reposted by Shane Crombie
Merriam-Webster @merriam-webster.com · 26/06/2026
We know a lot is going on right now, but we just realized that: cabinet/board/panel = things made of wood cabinet/board/panel = terms for organizations
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Reposted by Shane Crombie
History of Advertising Trust @historyofads.bsky.social · 10/04/2026
KitKat’s Little Breaks campaign rewards those who look twice www.creativereview.co.uk/kitkat-littl... #HaveABreak
creativereview.co.uk
KitKat’s Little Breaks campaign rewards those who look twice
Created by VML UK, the work turns the brand’s iconic logo into a canvas for hidden, hand-drawn scenes, reminding audiences of the value of slowing down
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Shane Crombie @netizenshane.bsky.social · 19/03/2026
Translation: Show us the sweet AI money savings
adnews.com.au
Agencies on notice as Heineken launches global media review - AdNews
To reduce fragmentation.
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Shane Crombie @netizenshane.bsky.social · 11/03/2026
Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists.
adweek.com
65% of Marketing Jobs May Not Survive AI
Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer servic...
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Shane Crombie @netizenshane.bsky.social · 11/03/2026
Googlezon
mediapost.com
YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
YouTube now ranks as the world's largest video media company - beating out Disney, Paramount, NBC and Warner Bros. Discovery in total ad revenue for 2025, according to a new report from MoffettNathans...
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Shane Crombie @netizenshane.bsky.social · 17/02/2026
The road to hell is paved with good intentions
restaurantbusinessonline.com
The president of Burger King is giving customers his phone number
Customers will have a direct line to Tom Curtis, who will spend hours every day taking phone calls and responding to texts, as the fast-food
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Shane Crombie @netizenshane.bsky.social · 15/02/2026
Elevating the local Japan market CEO is like handing a flamethrower to an arsonist. Dentsu is a monopoly and a monopsony in Japan, everywhere else it's an also ran because of this.
adnews.com.au
Dentsu ditches CEO as it writes off billions on its international business - AdNews
The incoming CEO wants a flat structure.
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Shane Crombie @netizenshane.bsky.social · 01/02/2026
Why did ChatGPT not prefer Doner McVoy?
mediapost.com
Stagwell Unites Two Agencies To Create DonerColle Partners
The move combines operations across more than 500 employees in Detroit, Minnesota and Chicago. Jessica Henrichs, CEO of Colle McVoy will lead the new entity.
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Shane Crombie @netizenshane.bsky.social · 27/01/2026
She was an internal candidate and has yet to announce a turnaround plan. Has she agreed to be in the office for all 5 days a week?
adnews.com.au
REPORT: A more lavish pay deal for WPP’s Cindy Rose - AdNews
Directors talking to the company's largest shareholders.
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Shane Crombie @netizenshane.bsky.social · 27/01/2026
Auburn grad snatches defeat from the jaws of victory again
thedailybeast.com
Apple CEO Busted Partying With Melania and Accused Sex Pest
The vanity documentary was given an exclusive VIP launch.
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Shane Crombie @netizenshane.bsky.social · 26/01/2026
An Ad supported business model always puts the advertisers interests before the user experience. We are the product not the customer.
mashable.com
Just got divorced — why am I seeing wedding content?
Social media algorithms may decide what life stage you slot into, and it's difficult to break out of it.
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Shane Crombie @netizenshane.bsky.social · 21/01/2026
Reducing passive aggressive correspondence at work is worth billions in recovered productivity.
bloomberg.com
AI Becomes the Tone Police for White-Collar Workers
Workers are turning to chatbots to help them get through difficult conversations with their colleagues and business partners.
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Shane Crombie @netizenshane.bsky.social · 20/01/2026
Ryanair deserves something at Cannes for putting this out there. @ryanairofficial.bsky.social
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Shane Crombie @netizenshane.bsky.social · 17/01/2026
That nobody wants the non-Japanese monopoly part at the ridiculous face-saving PE multiple they are demanding tells you everything about why they will never have success in any other market.
adnews.com.au
REPORT: Dentsu international sale hits bump - AdNews
Trade buyers and private equity suitors walk away.
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Reposted by Shane Crombie
Ben Kuchera @benkuchera.bsky.social · 16/01/2026
I was telling one of my kids that it was physically impossible for an ad to play between songs on any of the records I own, and they asked "and you only have to pay for it once?" and you could see how strange that seemed. You cannot overstate how many basic rules of media consumption have changed.
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Shane Crombie @netizenshane.bsky.social · 15/01/2026
Courtesy is a big deal in the USA, especially in service industries like hospitality. Europeans are far less so, especially Brit’s who moan about everything 24/7. If it’s not the weather it’s traffic, their boss, grocery prices or their soccer team.
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Shane Crombie @netizenshane.bsky.social · 15/01/2026
My insight about Americans abhorring silence comes from living in the US on and off for 30 years. The off part is 10 years working in other countries with Americans- filling the void is always referenced as ‘the American thing’ which I do as well. Don’t take it personal, that’s another US thing 😱
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Reposted by Shane Crombie
Darth Putin @darthputinkgb.bsky.social · 09/01/2026
I'm trolling Assad by saying the Ayatollah is gonna move in next door to him.
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Reposted by Shane Crombie
Rian Johnson @rianjohnson.bsky.social · 30/12/2025
This is true and I was the only one on set excited about it (and playing the song on my phone to blank stares)
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Shane Crombie @netizenshane.bsky.social · 26/12/2025
Crap in the Box used to have great TV ads like Taco Bell until they learned customers were mostly high and/or drunk when they wanted fast food.
nypost.com
Jack in the Box shut down more than 70 stores, expecting more to close amid financial struggle
Jack in the Box plans to close dozens of restaurants by the end of the year in an effort to cut costs and boost revenue.
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Shane Crombie @netizenshane.bsky.social · 24/12/2025
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Shane Crombie @netizenshane.bsky.social · 24/12/2025
Netflix & Amazon learning about ‘on any given Sunday’ the hard way this festive season.
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Shane Crombie @netizenshane.bsky.social · 24/12/2025
Got some creative agency on creative agency crime here. Looks like TBWA/Hakahudo has a return of serve to contemplate.
instagram.com
Marketing Mentor on Instagram: "McDonald’s recently launched a fully AI-generated holiday ad, but it quickly sparked controversy. Critics slammed it for ethical concerns and fears over potential job...
McDonald's recent foray into AI-generated ads sparked a heated debate over the impact on human jobs and creativity. While the ad was meant to be a showcase of innovation, it backfired, leading to its ...
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Shane Crombie @netizenshane.bsky.social · 22/12/2025
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Shane Crombie @netizenshane.bsky.social · 22/12/2025
America’s struggle to understand XMAS at the beach is officially over 🎅🏽 🏄
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Shane Crombie @netizenshane.bsky.social · 22/12/2025
$2000 for this vs. a free 20 min YouTube video is a tough call. 🤔
skills.mccombs.utexas.edu
Online AI Prompting Certificate Course | UT Austin
Join the 5-week online AI Prompting certificate course at UT Austin. The skills based course is led by industry experts and designed to provide you with the skills needed to fully utilize AI tools lik...
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Reposted by Shane Crombie
Durrell @durrell.bsky.social · 20/12/2025
Pantone just updated their Color Of The Year
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Reposted by Shane Crombie
The Onion @theonion.com · 19/12/2025
CIA Realizes It’s Been Using Black Highlighters All These Year theonion.com/cia-realizes...
CIA Realizes It’s Been Using Black Highlighters All These Year
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Shane Crombie @netizenshane.bsky.social · 19/12/2025
Company with no business model now equal in value to global car industry (minus Teslas ridiculous valuation)
reuters.com
OpenAI discussed raising tens of billions at about $750 billion valuation, the Information reports
OpenAI has held preliminary talks with some investors about raising funds at a valuation of around $750 billion, the Information reported on Wednesday.
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Reposted by Shane Crombie
506 Sports @506sports.bsky.social · 19/12/2025
wouldn't put it past Elon tbh
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Shane Crombie @netizenshane.bsky.social · 19/12/2025
TikTok USA made ~$10bn in 2024 and is being sold for ~$14bn. This deal has nothing to do with data privacy or national security. It’s the steal of the century.
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Reposted by Shane Crombie
Boo!-per Lund @cooperlund.online · 18/12/2025
Things are going great over at X, The Everything App
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Shane Crombie @netizenshane.bsky.social · 15/12/2025
Why is a debate needed?
roboticsandautomationnews.com
US Congress debates ‘no robot bosses’ legislation
A bipartisan group of US lawmakers has re-introduced legislation aimed at curbing the use of automated decision-systems in employment, renewing the push for what has become known as the “No Robot B…
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Shane Crombie @netizenshane.bsky.social · 13/12/2025
A square peg with round holes
carscoops.com
This Stellantis Brand Is Quietly Preparing Its Most Radical Steering Wheel Yet for Production | Carscoops
The Hypersquare steering wheel and steer-by-wire technology are headed for a production car soon, as Peugeot begins early prototype testing
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Shane Crombie @netizenshane.bsky.social · 13/12/2025
When you’re the cheapest option and the piece focuses on Netflix’s prices, it can only be Paramount that pitched this. And these prices are mostly false comparisons.
nypost.com
Streamers are raising prices at an astonishing rate — here’s how much more you’re paying
“Most people tend not to notice these incremental increases, which is how it works. At some point, you’ll be paying twice as much as you were originally.”
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Shane Crombie @netizenshane.bsky.social · 12/12/2025
Who wouldn’t buy a $20 sub for discovering only music they really like- key, chord progression, tempo, lyrics etc not just by genre and artist.
newsroom.spotify.com
You’re in Control: Spotify Lets You Steer the Algorithm — Spotify
For the first time, Spotify is giving users the power to steer the algorithm. Gustav Söderström, Spotify’s Co-President, CPO, and CTO, shares the vision behind Prompted Playlists, and how a new era of...
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Shane Crombie @netizenshane.bsky.social · 12/12/2025
#realmagic
independent.co.uk
McDonald’s absolutely Mcskewered for over AI-generated Christmas ad
Ad for McDonald’s Netherlands features several AI-generated people and families all experiencing mishaps in the lead up to Christmas
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Shane Crombie @netizenshane.bsky.social · 12/12/2025
Record label does deal with Napster
reuters.com
Disney to invest $1 billion in OpenAI, license characters for Sora video tool
Walt Disney is investing $1 billion in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video generator, a deal that could reshape how Hollywoo...
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Shane Crombie @netizenshane.bsky.social · 12/12/2025
Google finally pays some attention to its news app, had ceded the syndicated news app space to Apple years ago
techcrunch.com
Google is testing AI-powered article overviews on select publications’ Google News pages | TechCrunch
By adding AI-powered article overviews, Google says users will get more context before they click through to read an article.
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Shane Crombie @netizenshane.bsky.social · 12/12/2025
While Special Purpose Vehicles and sliced up asset backed securities are so 2008, 5 yr GPU backed loans when chips only last 2 is all new for 2025.
theatlantic.com
Something Ominous Is Happening in the AI Economy
The last time so much wealth was tied up in such obscure overlapping arrangements was just before the 2008 financial crisis.
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Shane Crombie @netizenshane.bsky.social · 11/12/2025
Netflix goes Bricks & Clicks in Dallas later this month
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Shane Crombie @netizenshane.bsky.social · 10/12/2025
‘Some five billion people in remote and developing regions still wash their clothes by hand. It’s a task that unfairly burdens women and young girls, who can spend up to 20 hours a week on the chore’
positive.news
Flat-pack washing machine spins a fairer future
A former Dyson engineer is rolling out a revolution for household chores in deprived communities after inventing an off-grid washing machine
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Shane Crombie @netizenshane.bsky.social · 10/12/2025
“He all of a sudden lost all general manners and personality around people that couldn't give him clout, which to me, is swag-less”
dazeddigital.com
2025 was the year of the ‘swag gap’
From intelligence gaps to ‘shrekking’, why do we suddenly care so much about the difference in our own – and each other’s – relationships?
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Shane Crombie @netizenshane.bsky.social · 10/12/2025
member when redesigns would trigger a mass user meltdown? 🍇
mediapost.com
Meta Prioritizes Gen Z In Facebook Redesign
Meta is in the process of revamping its original social platform with a Facebook redesign to promote popular features among younger users such as Marketplace and Reels.
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Shane Crombie @netizenshane.bsky.social · 09/12/2025
Prices are whatever you want them to be at The Fresh Mart™️
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Reposted by Shane Crombie
The Onion @theonion.com · 09/12/2025
Hometown Unveils Disappointing Microbrewery theonion.com/hometown-unveils-disap…
Hometown Unveils Disappointing Microbrewery
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Shane Crombie @netizenshane.bsky.social · 09/12/2025
Pivot To Video
businessinsider.com
I made so many wild videos with Sam Altman's Sora. Now, I'm bored with it.
Sora had thrilled me with its ability to make ridiculous AI-generated videos of my friends. Now, I'm just bored with it.
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Shane Crombie @netizenshane.bsky.social · 08/12/2025
“Don’t double fist” is a GAMECHANGER
wired.com
Dr. Oz Tells His Federal Employees to Eat Less
“You don't have to try every cookie on the holiday table,” wrote Mehmet Oz in an email to all Centers for Medicare and Medicaid Services staffers.
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Shane Crombie @netizenshane.bsky.social · 07/12/2025
Somebody didn’t fill in their TPS report correctly.
simpleflying.com
Over 50 Passengers Missing: Qantas Boeing 737 Took Off With Incorrect Weight Calculations
The incident occurred on December 1, 2024.
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Shane Crombie @netizenshane.bsky.social · 06/12/2025
Leah (aka LP Giobbi) is why AI can only iterate music so far. This is a remix but its complexity, discretion and taste can’t be automated even if it’s ’ingested’
youtube.com
Bob Marley & The Wailers, LP Giobbi - Could You Be Loved (with LP Giobbi) (Visualizer)
YouTube video by BobMarleyVEVO
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