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History of Advertising Trust

@historyofads.bsky.social
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The History of Advertising Trust - the largest archive of UK advertising in the world. Search our catalogue: bit.ly/2xQLOAN

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History of Advertising Trust @historyofads.bsky.social · 01/10/2026
Teenage Kicks: Finding the Teenage Consumer, a pop-up exhibition which is part of HAT's national 50th anniversary tour. The next stop is Birmingham Business School - 5-8 October, open to everyone and free of charge.
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History of Advertising Trust @historyofads.bsky.social · 01/10/2026
'Coffee...the drink that's refreshingly IN!' 1962 ad from the Coffee Publicity Association #InternationalCoffeeDay
1962 ad from the 1962 Coffee Publicity Association featuring a family doing some keep fit stretches (HAT20_2_1)
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The Guardian @theguardian.com · 30/09/2026
SKF advert review – let’s hope this dull AI Greta Garbo is not the future
theguardian.com
SKF advert review – let’s hope this dull AI Greta Garbo is not the future
Swedish-American actor exhumed for bizarre, humourless 99 seconds that give us another reason to resent AI
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Dr David Clampin @wwiiadvertising.bsky.social · 29/09/2026
I have created a thing for the @historyofads.bsky.social, an exhibition reflecting on the teenage consumer from 1959 to the turn of the 21st century. We are touring, last night London Gallery West, from Monday @unibirmingham.bsky.social Come along, and stay tuned for further venues as we work north.
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History of Advertising Trust @historyofads.bsky.social · 25/09/2026
'The Anatomy of Humbug' by Paul Feldwick is now available on our eBay shop: ebay.io/m/ZLyxYg “This is a unique and extraordinary book, which charts the often wide gulf between how we think advertising ought to work and how it really does.” Rory Sutherland, Vice Chairman, Ogilvy UK
The front cover of 'The Anatomy of Humbug - How to Think Differently About Advertising' by Paul Feldwick The back cover of 'The Anatomy of Humbug - How to Think Differently About Advertising' by Paul Feldwick
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History of Advertising Trust @historyofads.bsky.social · 17/09/2026
Illustrator Mason London puts playful spin on Guinness archive www.creativereview.co.uk/mason-london... #archives #art #design
creativereview.co.uk
Illustrator Mason London puts playful spin on Guinness archive
His Good Times collaboration reimagines some of the beer brand’s most iconic graphic elements, including its toucan mascot
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History of Advertising Trust @historyofads.bsky.social · 16/09/2026
Keeping fit with Argos in 1988 #NationalFitnessDay
1988 advert for Argos featuring fitness equipment (HAT63_29)
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History of Advertising Trust @historyofads.bsky.social · 15/09/2026
McVitie’s celebrates Britain’s love of biscuits in new campaign: mediashotz.co.uk/mcvities-cel... 🍪
mediashotz.co.uk
McVitie’s celebrates Britain’s love of biscuits in new campaign -
Pladis-owned McVitie’s has brought some of its most iconic brands together for the first time with a multi-million pound campaign.
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History of Advertising Trust @historyofads.bsky.social · 15/09/2026
‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert: www.theguardian.com/sport/2026/s... via @theguardian.com
theguardian.com
‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert
The actor is facing a backlash from Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for a prediction company
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Dr David Clampin @wwiiadvertising.bsky.social · 11/09/2026
Hey @historyofads.bsky.social check this out: a faux olde worlde pub on Bold Street #Liverpool complete with fake ghost sign. Here’s your weekend homework: Evocations of the past establish authenticity and credibility. Discuss.
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History of Advertising Trust @historyofads.bsky.social · 08/09/2026
Star Trek celebrates 60 years...here's one of their lesser known missions to help with the privatisation of National Power and Powergen from 1990: www.hatads.org.uk/catalogue/re... #StarTrek #StarTrek60
A still from a 1990 ad for the privatisation of National Power and Powergen featuring characters from Star Trek (HAT59_15_10_589)
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History of Advertising Trust @historyofads.bsky.social · 08/09/2026
1998 Department for Education and Employment reading and literacy campaign: www.hatads.org.uk/catalogue/re... #InternationalLiteracyDay
A still from a 1998 Department for Education and Employment reading and literacy commercial (HAT59_23_10_274)
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History of Advertising Trust @historyofads.bsky.social · 03/09/2026
New Volvo ad shows how it’s changed car safety: www.creativereview.co.uk/volvo-ad-his...
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History of Advertising Trust @historyofads.bsky.social · 01/09/2026
Hopefully pupils returning to the classroom today have got their #school outfits ready, as seen in this ad from 1898
1898 advert for Samuel Brothers school outfits (HAT20_2_5)
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History of Advertising Trust @historyofads.bsky.social · 27/08/2026
This 1985 ad for the Petite 990 typewriter owes a big debt to Dolly Parton and her film '9 to 5': www.hatads.org.uk/catalogue/re...
A still from a 1985 TV commercial for Petite Toys - 990 Typewriter (HAT59_10_10_321)
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History of Advertising Trust @historyofads.bsky.social · 27/08/2026
Audio Technica Sound Burger (1983); the perfect thing to listen to your records on during #NationalBurgerDay 🍔🎶
1983 advert for the Audio Technica Sound Burger - a portable record player (HAT32_277_1983_APR_30)
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Dr David Clampin @wwiiadvertising.bsky.social · 26/08/2026
@historyofads.bsky.social is on the road from Sept with an exhibition on the teenage consumer. This is one of my favourite quotes, “Between now and the time I’m eighteen I’ve got to ‘do the lot’. ‘ave a good time, I say, before I get called up, blown up or married” 'Picture Post', 8 Apr 1957
A black and white photo showing two teenagers dancing enthusiastically.
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History of Advertising Trust @historyofads.bsky.social · 19/08/2026
Puresport ditches AI-generated product shots for oil paintings: www.creativereview.co.uk/puresport-oi... via Creative Review
creativereview.co.uk
Puresport ditches AI-generated product shots for oil paintings
The sports nutrition brand commissioned four hand-painted still lifes to double down on its ‘no-shortcuts’ mindset
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History of Advertising Trust @historyofads.bsky.social · 19/08/2026
A lovely ad from c1933 for the Ensign Selfix 20 camera 📷 #WorldPhotographyDay
c1933 advert for the Ensign Selfix 20 camera (HAT21_76_16_35)
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Modern Records Centre, University of Warwick @mrcwarwick.bsky.social · 18/08/2026
Do you suffer from headaches, rheumatic pains, neuralgia, nerve pain & sleeplessness? You need Yeast-Vite....and an Aunt Mary! Advertisement from The Railway Service Journal, 1947 mrc-describe.epexio.com/records/TSS/...
Cartoon strip showing an exhausted woman who is aching all over. Her Aunt Mary suggests a cup of tea and some Yeast-Vite. The woman is revitalised and can carry on with the washing, much to her husband's relief!
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History of Advertising Trust @historyofads.bsky.social · 12/08/2026
An appropriate ad from 1927 for the #SolarEclipse later today ☀️🌕
1927 advert Barclay's Lager - featuring a solar eclipse (HAT20_2_3_2_1_13)
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History of Advertising Trust @historyofads.bsky.social · 11/08/2026
Fancy a Nobbly Bobbly? Or a Jelly Terror? The eye-popping guide to the greatest ice lolly wrappers ever: www.theguardian.com/artanddesign... via @theguardian.com #design #food #marketing #lollies
theguardian.com
Fancy a Nobbly Bobbly? Or a Jelly Terror? The eye-popping guide to the greatest ice lolly wrappers ever
From Fonzie to Elvis to the Daleks, from a Mini Milk to a Seaside Saucy to a Freak Out … incredibly rare vintage ice lolly wrappers have now been memorialised in a 96-page, nostalgia-inducing delight
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History of Advertising Trust @historyofads.bsky.social · 08/08/2026
A lovely #cat in this Whiskas ad from 1990 #InternationalCatDay 😸
1990 advert for Whiskas cat food featuring a full page photo of a cat (HAT20_2)
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History of Advertising Trust @historyofads.bsky.social · 08/08/2026
1978 Birds Eye Fish Fingers Art Director: John Horton Copywriter: Richard Foster Photographer: Graham Ford Agency: Collett Dickenson Pearce #InternationalCatDay 😺
1978 ad for Birds Eye fish fingers - 'Cheap fish fingers will always find a home.' - features photo of a cat (HAT_D&AD)
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History of Advertising Trust @historyofads.bsky.social · 07/08/2026
Some self-aware (non) advertising from Courage in 1968 #InternationalBeerDay 🍻
1968 advert for Courage Tavern Keg Bitter (HAT20_2_3_1_3_4)
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History of Advertising Trust @historyofads.bsky.social · 06/08/2026
Happy 40th to Samus Aran, here she is in an ad from 1994 for Super Metroid. The original #Metroid was released in 1986, for more on the history of the game click the link: www.theguardian.com/games/2026/a... #gaming #advertising #archives
1994 advert for Super Metroid on the SNES (JWT_GD2019)
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History of Advertising Trust @historyofads.bsky.social · 05/08/2026
Raleigh’s new campaign celebrates the simple pleasures of cycling: www.creativereview.co.uk/raleigh-one-... via Creative Review
creativereview.co.uk
Raleigh’s new campaign celebrates cycling’s simple pleasures
Created by HarrimanSteel, Reasons to be Cheerful uses humour, authentic casting and everyday moments to reposition the bike brand for a new generation
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Creative Boom @creativeboom.com · 04/08/2026
Two of Britain's biggest bread brands are now one business – and BrandOpus gave it an identity with no wheat in sight 👀 www.creativeboom.com/news/hovis-a...
The new Hovis Bakeries corporate identity – lead visual for the merged business.Hovis Bakeries brand identity artwork built around the idea of nourishment.Hovis Bakeries identity visual – part of BrandOpus's no-wheat, no-sunrise approach.Second Hovis Bakeries identity visual from the BrandOpus rebrand.
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History of Advertising Trust @historyofads.bsky.social · 28/07/2026
We are delighted to announce that Simon Michaelides, Director General of @isbasays.bsky.social, has accepted an invitation to join our Board of Trustees at a time of historic significance for both organisations. Read more here: www.hatads.org.uk/news/245/Sim...
Simon Michaelides, Director General of ISBA
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G M Thomas FRSA FRAS @japanauthor.bsky.social · 28/07/2026
A strikingly simple travel poster from BOAC, (British Overseas Airways Corporation). It is said to date from 1952. The first commercial flights to Tokyo from the UK started in 1948.
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History of Advertising Trust @historyofads.bsky.social · 21/07/2026
Bit of a long shot but we wondered if anyone knows where to find a Kronenbourg 1664 TV commercial from 1998/99 called 'Savoir Faire': www.marketingweek.com/lager-gets-i... We've tried online and our own collections but haven't been able to find it. Any help would be greatly appreciated. Thanks! 🍻
marketingweek.com
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History of Advertising Trust @historyofads.bsky.social · 21/07/2026
Very sad news about Kevin Keegan...here he is in his heyday in a Mitre football ad from 1980
1980 advertisement for Mitre footballs featuring Kevin Keegan (HAT20_5_5)
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Dr David Clampin @wwiiadvertising.bsky.social · 16/07/2026
No comment ('Over 21', November 1978) #banana #fun
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Dr David Clampin @wwiiadvertising.bsky.social · 16/07/2026
Whatever happening to Country Lover shampoo? With a brand identity like this, what's not to like? c/o '19', August 1974, @historyofads.bsky.social
A full page sepia-tone photograph advertisement depicting an austere couple sitting side-by-side with arms linked.
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Dr David Clampin @wwiiadvertising.bsky.social · 14/07/2026
My (research) focus has shifted from when I created this account. My main focus is now on the phenomenon of the British teenage consumer from the end of the 1950s as I prepare a touring exhibition on behalf of @historyofads.bsky.social Stay tuned...
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History of Advertising Trust @historyofads.bsky.social · 10/07/2026
As the #BayeuxTapestry arrives in the UK here's a version of it in an ad for Bri-Nylon from 1966
The front of a leaflet for Bri-Nylon from 1966 which features a version of the Bayeux Tapestry (HAT20_2_5)
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The Adman @simeyd.bsky.social · 09/07/2026
So sad to read that the legendary Welsh rock and pop singer Bonnie Tyler has passed away. She was best known for her iconic power ballad ‘Total Eclipse of the Heart’, and recently appeared in a 2023 campaign about lunar eclipses, reprising the iconic 1999 'Full Moon' Jaffa Cakes ad. #advertising
youtube.com
Jaffa Eclipse I Bonnie Tyler x Jaffa Cakes
YouTube video by McVitie's UK
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History of Advertising Trust @historyofads.bsky.social · 09/07/2026
Some highlights from our collections including a tortoise, a tomato man and some balls: www.theguardian.com/artanddesign... via @theguardian.com #advertising #heritage #archives
theguardian.com
Aliens, chimps and a pregnant man: iconic British adverts – in pictures
They may have been unethical, potentially dangerous and somewhat sexist … but each of these classic adverts, from the PG Tips monkeys to the Tango slapper, caught the public’s imagination
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The Guardian @theguardian.com · 08/07/2026
Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads
theguardian.com
Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads
As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over
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Hannah Jones @hannahkj.bsky.social · 08/07/2026
Absolutely fantastic article to celebrate 50 years of @historyofads.bsky.social www.theguardian.com/artanddesign...
theguardian.com
Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads
As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over
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Museums Association @museumsassociation.org · 07/07/2026
Opinion | ‘Just don’t let it turn into Disney’: Why brand partnerships need a better test 🪄 Commercial associations are becoming more accepted in the culture sector – but authenticity is vital, says MHM's Guy Turton.
museumsassociation.org
'Just don't let it turn into Disney': Why brand partnerships need a better test - Museums Association
Commercial associations are becoming more accepted in the culture sector - but authenticity is vital, says Guy Turton
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History of Advertising Trust @historyofads.bsky.social · 07/07/2026
Thanks very much to the BBC for their recent coverage of HAT and our 50th celebrations 🥳 From meerkats to influencers: How advertising shaped our culture: www.bbc.co.uk/news/article...
bbc.co.uk
Advertising has helped shape the nation, says Norfolk trust boss
The History of Advertising Trust charts the campaigns that reflect moments of social change.
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History of Advertising Trust @historyofads.bsky.social · 25/06/2026
Great advice in this ad from 1955 🍦🌞
1955 ad for Wall's ice cream. The ad features a colourful illustration of ice creams on deckchairs sheltering from the sun under a parasol.
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The Independent @the-independent.com · 23/06/2026
Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign
trib.al
Fifa scrubbed logos off World Cup stadiums – so one brand has got creative
Organisers have gone to extraordinary lengths to erase unofficial names and logos from NFL stadiums hosting tournament matches, as brands take creative approaches to gaining from the World Cup show
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History of Advertising Trust @historyofads.bsky.social · 23/06/2026
Sunglasses are definitely required this week, maybe some Rowntree's Fruit Gums too 🌞😎
1956 ad for Rowntree's Fruit Gums featuring a pair of Sunglasses (HAT20_5_2)
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History of Advertising Trust @historyofads.bsky.social · 19/06/2026
1066 and all that. How Guinness celebrated the Battle of Hastings, 900 years after the event simeyd.substack.com/p/1066-and-a... via @simeyd.bsky.social The Best Ads in the World blog
simeyd.substack.com
1066 and all that
How Guinness celebrated the Battle of Hastings, 900 years after the event.
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History of Advertising Trust @historyofads.bsky.social · 18/06/2026
'Stop the car where the view is loveliest and picnic then and there' 🥪 #InternationalPicnicDay 🥪
1931 Beatl advert for picnic sets (HAT20_2_45)
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History of Advertising Trust @historyofads.bsky.social · 16/06/2026
🎵 'A finger of Fudge is just enough' 🎵 www.hatads.org.uk/catalogue/re... #NationalFudgeDay
A still from the 1978 Cadbury Fudge TV commercial 'Conkers'  (HAT59_3_8_12)
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History of Advertising Trust @historyofads.bsky.social · 15/06/2026
Bobby Moore enjoys a pint in this ad for The Brewers' Society in 1967 #BeerDay 🍺
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History of Advertising Trust @historyofads.bsky.social · 12/06/2026
Sad news about David Hockney today. Here's an article that features the Ingersoll watch ad he designed (aged 15) as part of a competition for the Eagle comic in 1952: downthetubes.net/when-david-h...
downthetubes.net
When David Hockney drew for Eagle (sort of!)
David Hockney, one of the most popular and influential British artists of the twentieth century has returned to Tate Britain in London for his most comprehensive exhibition so far, running until Ma…
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