iiinova — where your digital self keeps evolving

Nedra Weinreich @nedra.bsky.social · 01/10/2026

Autumn leaves show us there can be beauty in decay. It's part of the natural order of things. The colorful leaves on the ground turn into mulch that feeds new life. And eventually it will be summer again.

Ink and watercolor painting of a multicolored pile of autumn leaves on the wet pavement is covered with glistening water droplets left after a rain shower. The Fall leaves display various shades of red, orange, and yellow, along with some dark spots starting the natural process of decay.

000

Nedra Weinreich @nedra.bsky.social · 28/09/2026

I painted this while sitting at a picnic table in our campground at Big Bear Lake years ago. It was late afternoon, the day was cooling, I could hear the birds in the forest, and the kids playing together. This painting hangs over my desk in my office, and brings me right back to that peaceful day.

This watercolor painting depicts a tranquil forest scene with tall trees and dappled sunlight. Shadows play across the earthen ground, hinting at a gentle breeze. A blue Stellar Jay sits on the branch of the nearest tree.

100

Nedra Weinreich @nedra.bsky.social · 22/09/2026

I created an ink drawing of black lace that's perfect on fabric items like a throw pillow, tote bag, duvet cover, shower curtain or t-shirts. Take a look here: nedraweinreich.com/featured/bla...

throw pillow with an ink-drawn black lace pattern and a white background

tote bag with an ink-drawn black lace pattern and a white background

000

Nedra Weinreich @nedra.bsky.social · 20/09/2026

To my Jewish friends: I wish you a meaningful Yom Kippur, in which you are able to truly examine what's important in your life and what you need to change. Have an easy fast. G'mar chatima tova - may you be sealed in the Book of Life. Do not hide who you are. Do not let others define you. #JewSky

001

Nedra Weinreich @nedra.bsky.social · 09/09/2026

Rosh Hashanah (the Jewish New Year) starts on Friday night. It's been quite a year. I'm hoping that 5787 will be a year of joy, life, health, abundance and only good things for all of us. Enjoy my favorite honey cake recipe for a sweet new year. L'shana tova u'metuka! #RoshHashana #RoshHashanah

Ink and watercolor card with a recipe for honey cake

110

Nedra Weinreich @nedra.bsky.social · 31/08/2026

Here's something I've been up to — I painted an ink and watercolor depiction of the Hebrew calendar cycle. Each month features the Jewish holidays, symbols, or seasons related to that month. You can find this and my other artwork at nedraweinreich.com. #Art #Jewish #JewishHolidays #JewSky

Ink and watercolor painting. A circular diagram illustrates the Hebrew calendar with months labeled in Hebrew and English. Each segment depicts Jewish holidays or symbols associated with each month, as well as scenes of seasons in the Land of Israel. The title says in Hebrew "Ma'agal Hashana" (The Cycle of the Year) and at the bottom in English, "The Hebrew Calendar Cycle." In the center is a golden star of David on a royal blue background, surrounded by 4 phases of the moon (on which the months are based). Golden arrows show the direction to follow for the correct order of the months.

The circle is divided into 12 segments, with the months' names in Hebrew on the outside of the circle, and the names transliterated into English on the inner circle.

040

Nedra Weinreich @nedra.bsky.social · 31/08/2026

Hello old friends! It's been a while since I've been on this site. None of the social media sites are very satisfying, and I miss my old Twitter professional community. Everyone scattered in the past few years, and the platforms all have gotten worse and worse. Are any of you still here?

010

Nedra Weinreich @nedra.bsky.social · 13/05/2025

Join me tomorrow (Wed 5/14) for a webinar on using storytelling for behavior change sponsored by the Social Marketing Association of North America! Register here: www.eventbrite.com/e/smana-webi... #Storytelling #SocMar #SocialMarketing #BehSci 🛟

eventbrite.com

SMANA Webinar: The Art of Social Marketing Part 2

Join us for upcoming webinar! The Art of Social Marketing Part 2: Storytelling

000

Reposted by Nedra Weinreich

MJ of Everything is Public Health Production @everythingisph.bsky.social · 03/03/2025

Ohhhhh we have reached a new peak of anti government thinking Public health is rolling in their grave

163

Reposted by Nedra Weinreich

L.D. Burnett @ldburnett.bsky.social · 09/02/2025

for pity’s sake, I am BEGGING university leaders to stop framing this issue in terms of what this will cost the university. people dont care! EXPLAIN WHAT THIS WILL COST THE PUBLIC: closed hospitals and clinics, skipped treatments, loss of access to experimental drugs, unemployment, recession

sreenshot from the new york times reporting that Stanford University’s provost is talking about how the loss of funding from national institutes of health funding will cost the university $160 million. that’s not the way to get this changed — the people think “stanford is rich; no big deal.” leaders need to talk about what this will cost the public

137104692766

Reposted by Nedra Weinreich

Parmijohn (B.Eng) @parmijohn.bsky.social · 02/02/2025

"The Internet Archive has to date downloaded 500 terabytes of US government websites, which it crawls at the end of every presidential term The whole archive is fully searchable This effort's housed by a donation-funded nonprofit, not a branch of the US government" blog.archive.org/2024/05/08/e...

blog.archive.org

End of Term Web Archive – Preserving the Transition of a Nation | Internet Archive Blogs

11444411

Nedra Weinreich @nedra.bsky.social · 29/01/2025

Be aware that there is someone on here who is pretending to be an artist (with a real person's stolen pics) and offering via DM to paint your portrait. They'll even pay you to be their muse. "She" got hilariously huffy when I expressed skepticism. You're welcome to paint me for free if you'd like!😆

000

Nedra Weinreich @nedra.bsky.social · 22/01/2025

This is extremely concerning (and not just because these are my clients). Cutting off potentially life-saving communications for political reasons is not how you improve the wellbeing of Americans.

washingtonpost.com

Trump officials pause health agencies’ communications, citing review

The agencies are charged with making decisions that touch the lives of every American and are the source of crucial information to health-care providers.

020

Nedra Weinreich @nedra.bsky.social · 21/01/2025

Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health? Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide. #socmar #behsci #behavior #behaviour #npsky #socialimpact

social-marketing.com

Supercharge Your Social Impact eBook | Social-Marketing.com

Free ebook on social marketing - Supercharge your Social Impact: Using Social Marketing for Behavior Change by Nedra Kline Weinreich

140

Nedra Weinreich @nedra.bsky.social · 30/12/2024

I love this - data-driven mapping for outreach and cultural reframing of recovery services. #socmar 🛟

070

Nedra Weinreich @nedra.bsky.social · 29/12/2024

The shoemaker's children finally have nice new shoes! It's been way too long since I updated my website. I've been lucky that clients have kept me so busy that I didn't have time to bother with it. But it was embarrassing. Take a look and please let me know what you think! social-marketing.com

social-marketing.com

Home | Weinreich Communications | Social Marketing Consulting

Weinreich Communications helps public and nonprofit sector organizations create health and social impact driven by behavioral science insights

030

Nedra Weinreich @nedra.bsky.social · 25/12/2024

First night of Hanukkah! May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home. !חג חנוכה שמח

Two silver chanukiot each with candles lit for the first night

030

Nedra Weinreich @nedra.bsky.social · 16/12/2024

This resonates with me. My previously thriving online community has scattered to different platforms, which nearly all look and feel the same. The experience continues to degrade.

241

Reposted by Nedra Weinreich

Julie Ayre @julieayre.bsky.social · 16/12/2024

Looking for tools to help write health information more simply? Try the Health Literacy Editor. Our trial showed it helps people: ✔️ Lower the grade reading level ✔️ Use less jargon & passive voice ✔️ Score higher on expert health literacy ratings www.sydneyhealthliteracylab.org.au/health-liter...

sydneyhealthliteracylab.org.au

Health Literacy Editor — Sydney Health Literacy Lab

23415

Nedra Weinreich @nedra.bsky.social · 12/12/2024

The article I co-authored on our social marketing program in Afghanistan just came out! It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives. #socmar

tandfonline.com

Integrating supply and demand in social marketing programs: the Nosh-e-Jaan campaign to promote nutrition in Afghanistan

This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein ...

120

Nedra Weinreich @nedra.bsky.social · 12/12/2024

@darcylaine.bsky.social Hi Darcy! Glad to see you here. I've added you to my social marketing starter list. go.bsky.app/KLa4jn5

210

Reposted by Nedra Weinreich

Rudi "Cooler Weather = Better" Riet @randomduck.bsky.social · 24/11/2024

Excellent thread of how PR is used to push specific coroprate agendae that often work against the public good - e.g. promoting cars, wide streets, and fast speeds as "good for everyone" rather than as the public health menace they really are.

022

Nedra Weinreich @nedra.bsky.social · 06/12/2024

I always wait for Brian's poems with baited breath. For all intensive purposes, they always peak my interest. Case and point:

120

Reposted by Nedra Weinreich

ImpactWales @impactwales.bsky.social · 05/12/2024

What are the 3 most effective & useful learning strategies supported by research? 🧠Retrieval practice or quizzing 📅Spaced practice ✏️Combining visuals & language Get in touch if you would like to know more about professional learning informed by research enquiries@impact.wales

024

Nedra Weinreich @nedra.bsky.social · 05/12/2024

Nice! I only had 3 citations but it's good to know they may have had a policy impact.

040

Nedra Weinreich @nedra.bsky.social · 03/12/2024

Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl. I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based. #socmar

thehill.com

Trump says he’s planning ‘large-scale’ ad campaign on fentanyl crisis

President-elect Trump announced plans to launch a “large-scale” ad campaign on Wednesday with the goal of educating Americans on the effects of fentanyl. “I will be working on a large scale United …

010

Nedra Weinreich @nedra.bsky.social · 03/12/2024

I'm still on the lookout for my fellow social marketers. Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it? Say hi and let me know what you're doing! #SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact

040

Nedra Weinreich @nedra.bsky.social · 03/12/2024

I know Giving Tuesday was created as an antidote to the consumerism of Black Friday. But I wonder if there is any research on whether people actually are more likely to donate to a participating nonprofit on that day. Personally, I'd rather donate when I want, and not bc of a GT email. #npsky

000

Nedra Weinreich @nedra.bsky.social · 02/12/2024

Tried this out and it works! Hopefully bookmarks will be incorporated into the app in a normal way soon.

020

Nedra Weinreich @nedra.bsky.social · 02/12/2024

If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing. It covers how stories influence behavior and examples of how to use it most effectively in an intervention. www.researchgate.net/publication/... #socmar

Screenshot from The Palgrave Encyclopedia of Social Marketing, of the beginning of the entry for Storytelling in Social Marketing by Nedra Kline Weinreich.

183

Nedra Weinreich @nedra.bsky.social · 01/12/2024

Be aware there are news sites that do not have an official presence here, but have imposters pretending to be them while posting fake news. You may have accidentally followed some of these accounts without realizing it. This includes @nbcnews.bsky.social and @jerusalempost.bsky.social #news

210

Nedra Weinreich @nedra.bsky.social · 01/12/2024

Is there anything else described as "zesty" besides Italian dressing? If so, I can't think of it.

200

Nedra Weinreich @nedra.bsky.social · 01/12/2024

Happy Sunday! And happy Rosh Chodesh Kislev (the start of the new Hebrew month)! Sharing one of my recent ink/watercolor sketches... #art @bsky.art

Ink and watercolor sketch of waterlilies and koi fish

1130

Nedra Weinreich @nedra.bsky.social · 27/11/2024

Behaviorally Informed Messages Increase COVID-19 Vaccination Intentions: Insights from a Global Meta-Analysis Messages using experts and celebrities, religious leaders, and dynamic social norms messages were most likely to lead to intention to vaccinate. But context absolutely makes a difference.

openknowledge.worldbank.org

010

Nedra Weinreich @nedra.bsky.social · 27/11/2024

Glad to have been added to a block list called "Zionist Scum" despite not having even posted a thing about Israel here. I definitely don't want people who hate me to benefit from my posts. If you believe that my being Jewish and living in Israel is cause to want me dead, please unfollow me.

110

Reposted by Nedra Weinreich

Nedra Weinreich @nedra.bsky.social · 26/11/2024

Here's the Social Media for Behavior Change Toolkit I created for the Int'l Fed of Red Cross/Red Crescent Societies. It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action. #behsci #socmar #NPsky #healthcomm

preparecenter.org

SM4BC Toolkit

Social Media for Behaviour Change (SM4BC) Toolkit ENGLISH (EN) OR ESPANOL (ES) What do we mean by “social media”? We mean many different types of digital platforms, essentially websites and apps that ...

121

Reposted by Nedra Weinreich

Dorothy Szinay @dorothyszinay.bsky.social · 26/11/2024

Behavioural science can help frame messages in a way that addresses behaviour change, including beliefs about the consequences of not taking climate action. But we also know that communication alone has its limits, and other areas must be targeted to increase the likelihood of behaviour change. 🌐

073

Nedra Weinreich @nedra.bsky.social · 26/11/2024

There's a new starter pack directory from @il.ly, sorted by category, at blueskystarterpack.com. For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up. go.bsky.app/KLa4jn5 #socmar

320

Nedra Weinreich @nedra.bsky.social · 26/11/2024

preparecenter.org

SM4BC Toolkit

121

Nedra Weinreich @nedra.bsky.social · 25/11/2024

I love this list of less obvious ways to make a big difference in making the world a better place. You don't have to be in a position of power, or live like a saint. Sometimes, you just need to leverage your connections, your insights, or the things in your life you do have control over. #BehSci

experimental-history.com

Underrated ways to change the world

How to get a good heart unstuck

063

Nedra Weinreich @nedra.bsky.social · 25/11/2024

Great example from @behscientist.bsky.social of how the words we use to describe a concept, that make total sense to us, can be completely misconstrued. It's true for professional jargon, or really any words. This is why pretesting messaging with our audience is key! #SocMar #BehSci #HealthComm 🛟

behavioralscientist.org

Goop Happens - by Traci Mann - Behavioral Scientist

As important as our ideas are the words we choose to represent them. If we're not careful, they can take on a life of their own.

040

Reposted by Nedra Weinreich

Will Allen @willallennz.bsky.social · 25/11/2024

Part of the Learning for Sustainability portal, this page explores systemic co-design—blending systems and design thinking to tackle complex challenges across a range of fields and problem areas. The page has just been updated with links to new frameworks, tools, and resources:

learningforsustainability.net

Systemic co-design - Learning for Sustainability

Integrating systems thinking and design thinking to to describe, map, propose and reconfigure complex social and organizational services and systems.

1228

Nedra Weinreich @nedra.bsky.social · 25/11/2024

Clearsky seems to be up and running again. You can see which starter lists you've been added to, who you've blocked, and who's blocked you. clearsky.app

clearsky.app

ClearSky

000

Nedra Weinreich @nedra.bsky.social · 25/11/2024

Coming up to the last chance to feel like we accomplished something this year. Don't waste the last 10%! (Spending quality time with family and friends absolutely counts.)

000

Nedra Weinreich @nedra.bsky.social · 25/11/2024

Developing a campaign intended for GenZ audiences? Being safe is their most important goal, according to a recent study. How can you tie your target behavior or product to a feeling of safety, to connect with their core value? newsroom.ucla.edu/releases/gen... #socmar #GenZ #marketing

Graphic of two young people with the following text:
When asked which of the following goals were most important to them, this is what young people ages 10 to 24 said:
1) To be safe
2) To be kind to others
3) To have a lot of fun
4) Self-acceptance
5) To be in great shape
6) To change the world and achieve great things
7) To be part of a community
8) To look really good
9) To be rich
10) To be connected spiritually to others
11) To be like my family and stick to traditions
12) To be popular
13) To be famous
14) To be the same as everyone else

141