We found that social proof and credibility are key to smokers choosing cessation apps. Apps with 4.8-star ratings and trusted sources are more likely to be picked. Listening to user feedback and building trust boosts evidence-based app adoption and supports quitters.
www.jmir.org/2025/1/e37083
jmir.org
Eliciting Preferences for the Uptake of Smoking Cessation Apps: Discrete Choice Experiment
Background: If the most evidence-based and effective smoking cessation apps are not selected by smokers wanting to quit, their potential to support cessation is limited.
Objective: This study sought t...
