When buyers’ inboxes are bombarded w/emails, brand trust can be what earns an open.
New Validity research found consumers weigh trust over discounts when deciding which emails to read.
Brands must establish trust long before the promotional email.
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Nearly Half of Younger Buyers Will Trust a Brand Less by the Time the Holidays End, Validity Research Finds
/PRNewswire/ -- Validity, the leading provider of Enterprise AI solutions for digital marketers, today released its Holiday 2026 Consumer Survey. The report...