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MSR Communications

@msr-pr.bsky.social
91 followers 69 following 165 posts

We love #PR, #SocialMedia & anything related to #DigitalMarketing communications. Named 2015 Best Tech PR Firm in California & Top Places to Work in PR

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MSR Communications @msr-pr.bsky.social · 09/10/2026
When buyers’ inboxes are bombarded w/emails, brand trust can be what earns an open. New Validity research found consumers weigh trust over discounts when deciding which emails to read. Brands must establish trust long before the promotional email. via: ow.ly/t05B50ZU9ff #PRTips
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Nearly Half of Younger Buyers Will Trust a Brand Less by the Time the Holidays End, Validity Research Finds
/PRNewswire/ -- Validity, the leading provider of Enterprise AI solutions for digital marketers, today released its Holiday 2026 Consumer Survey. The report...
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MSR Communications @msr-pr.bsky.social · 06/10/2026
What happened to the “Twitter killers”? This #PRDaily article got us thinking about a bigger shift: audiences are increasingly fragmented. For brands, one big media hit isn’t the whole picture. When attention is scattered, visibility has to travel. 📌 ow.ly/qSkW50ZTLrG #BrandVisibility
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The ‘Twitter killers’ never replaced Twitter. Here’s what happened instead. - PR Daily
Threads, Bluesky, Mastodon and X: Where they stand now. When Elon Musk bought Twitter in 2022, a parade of new platforms emerged. Threads brought Meta’s enormous reach while Bluesky promised a more open social network. Users scattered, and for a while, it looked like one might emerge as the next buzzy digital gathering place. Nearly […]
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MSR Communications @msr-pr.bsky.social · 05/10/2026
What’s working in tech PR right now? In our latest blog, Meriane shares three approaches helping earn journalists’ attention: → Timely issues-jacking → Proprietary data + customer examples → Speed, insight + helpfulness See what she’s learned: ow.ly/QUtM50ZUaht #TechPR #MediaRelations #PR
Graphic that reads: Blog: Meriane's Five Years at MSR: How AI Changed the Rhyyhm of PR
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MSR Communications @msr-pr.bsky.social · 03/10/2026
Video can give a podcast appearance a much wider footprint. 🎙️ As Meltwater reports, one conversation can become multiple social clips, helping compelling moments reach people who may never listen to the full episode. 🔗: ow.ly/JK9q50ZTLGH #MediaRelations #PublicRelations
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Audio vs. Video Podcasts: Which Format Do People Prefer?
Do people prefer watching or listening to podcasts? Meltwater data compares audio and video podcast conversation by volume, growth, engagement, and platform.
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MSR Communications @msr-pr.bsky.social · 01/10/2026
Happy #InternationalPodcastDay! 🎙️ Podcasts have changed the way we share information & how thought leaders can connect with audiences. They let audiences hear not only what an expert thinks, but how they think. Here are a few recent podcast opportunities we helped secure. 👇 #PublicRelations
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MSR Communications @msr-pr.bsky.social · 28/09/2026
We’re excited to welcome two new clients to MSR: Kudos and The Kingsland Shoe Project! 🎉 From tech to consumer lifestyle, we’re looking forward to putting our experience across both sectors to work. Welcome to MSR! 👏 #HRTech #ConsumerPR #PublicRelations #NewClient #ClientWin #HRtech #ConsumerPR
Graphic displaying MSR's new clients, Kudos, and The Kingsland Shoe Project's products and logos
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MSR Communications @msr-pr.bsky.social · 25/09/2026
Happy gift guide pitching season to those who celebrate! 🎁 Holiday shoppers are starting earlier and discovering products across more channels than ever. For PR teams, that makes finding the right angle + audience even more important. Via MediaPost: ow.ly/nCrF50ZRfqj #PublicRelations #PRStrategy
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Holiday Shopping Starts Earlier And Gets Smarter
The holiday path to purchase is becoming longer, more fragmented and more influenced by social video, creators, retail platforms and, increasingly, artificial intelligence.
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MSR Communications @msr-pr.bsky.social · 23/09/2026
Emily from the MSR team recently visited @sfgate.com’s pop-up newsroom! One takeaway: hard news matters, but so do stories rooted in what communities are experiencing and talking about. A valuable reminder of what you can learn by connecting with journalists beyond the inbox. #PR #MediaRelations
Emily in front SFGATE Pop-Up Newsroom signBoards asking questions from SFGATE and wide shot of newsroom set upSFGATE Pop-Up Newsroom sign
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MSR Communications @msr-pr.bsky.social · 21/09/2026
Should CEOs take a cue from influencers? Executive visibility shouldn’t be reserved for big announcements. At MSR, we help leaders consistently share their expertise through interviews, contributed content & timely commentary. Via Influence Magazine: ow.ly/Sygk50ZPlsj #Thoughtleadership #PR
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CEOs should take a hint from influencers
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MSR Communications @msr-pr.bsky.social · 18/09/2026
This @muckrack.com article got us thinking: what makes a good newsjacking opportunity? Speed matters, but so does judgment. Before jumping into a conversation, ask whether your expert has something new & meaningful to add. ow.ly/ar9k50ZOS80 #MediaRelations #Newsjacking #PR #PublicRelations
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How Fiverr, Consumer Reports and Mozilla think about newsjacking: Stories from the Above the Fold webinar | Muck Rack
To celebrate the launch of Muck Rack’s new feature Newsjacking Opportunities, Muck Rack invited David Meerman Scott, who coined the term “newsjacking” to moderate a discussion about the tactic with P...
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MSR Communications @msr-pr.bsky.social · 16/09/2026
A strong past few weeks of coverage for our clients! 👏 Excited to see Larridin, BlueRock and AVAC featured in @reuters.com , @fortune.com, @forbes.com, CFO Dive, Techstrong TV and the Almaden Times. Congrats to our clients and the MSR team! 🎉 #EarnedMedia #ConsumerPR #TechPR
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MSR Communications @msr-pr.bsky.social · 15/09/2026
📌 ow.ly/mQLu50ZL452
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MSR Communications @msr-pr.bsky.social · 15/09/2026
AI is changing PR, but media relationships aren’t going anywhere. @muckrack.com found media relations is gaining importance, even as AI leads future priorities. Later this month, we’re taking that mindset offline at @sfgatedotcom.bsky.social's pop-up newsroom. Stay tuned for what we learn!
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MSR Communications @msr-pr.bsky.social · 11/09/2026
Are we at risk of creating PR for algorithms instead of people? A recent article argues optimizing PR for AI citations could become the new keyword stuffing. GEO matters, but the fundamentals come first: create something worth discovering first and foremost. Via: ow.ly/gQ3950ZKt86 #PR
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Optimising PR for AI citation is the new keyword stuffing
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MSR Communications @msr-pr.bsky.social · 09/09/2026
The same story can require more or less context depending on the reporter. Good media relations means knowing what background they need and connecting complex expertise to the broader story their audience cares about. Via PR Daily: ow.ly/Frec50ZKt3B #PublicRelations #PR #TechPR
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Breaking down complex topics for journalists - PR Daily
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right. Social Security is a topic almost every working American has a stake in....
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MSR Communications @msr-pr.bsky.social · 08/09/2026
We’re lucky to have such a talented PR professional on the MSR team. Congratulations on some fantastic recent wins and thank you for everything you do for MSR and our clients, Meriane! 🎉 #MSRTeam #MediaRelations #EarnedMedia #TechPR #ConsumerPR #PRLife #MSRCommunications
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MSR Communications @msr-pr.bsky.social · 08/09/2026
➡️Understanding what makes a story relevant. ➡️Maintaining strong relationships across the media landscape. ➡️Consistently collaborating with clients to mine data for opportunities that are meaningful and deliver valuable business impact.
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MSR Communications @msr-pr.bsky.social · 08/09/2026
From @reuters.com to @businessinsider.com and beyond, Meriane’s work reflects what a strong media and client strategist looks like behind the scenes. 👇
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MSR Communications @msr-pr.bsky.social · 08/09/2026
Our Senior Account Supervisor has been on a roll lately, securing an impressive run of top-tier coverage for our client Larridin Inc. and helping its executives lead some of the biggest conversations happening in AI.
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MSR Communications @msr-pr.bsky.social · 08/09/2026
Some people have a knack for finding the right story, the right reporter, and the right moment. Meriane is one of them. 👏
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MSR Communications @msr-pr.bsky.social · 04/09/2026
Instagram is taking new steps to label profiles featuring AI-generated people. The broader PR lesson? 👇 Audiences may have different comfort levels with AI, but few appreciate feeling misled. Transparency helps set expectations and protect trust. 🔗: ow.ly/GQsu50ZJ2rT #SocialStrategy #PRFirm
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Bringing More Transparency to AI-Generated Profiles on Instagram
We’re renaming the AI creator label to AI-generated profile to make it more clear to people when a profile features an AI-generated person rather than a human.
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MSR Communications @msr-pr.bsky.social · 02/09/2026
🔗 ow.ly/JyXI50ZHt9w #PublicRelations #ThoughtLeadership #PRFirm #TechPR #AI
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PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire's AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
PR roundup covers Lovesac's viral complaint response, why a billionaire's AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expec...
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MSR Communications @msr-pr.bsky.social · 02/09/2026
If an executive uses AI to write an op-ed, is it still their thought leadership? @prnewsonline.com explores the debate after Stanley Druckenmiller acknowledged using AI for his WSJ op-ed. It’s a reminder that with a byline comes an expectation of authenticity, especially when AI is involved.
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MSR Communications @msr-pr.bsky.social · 02/09/2026
🔗 ow.ly/JyXI50ZHt9w
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PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire's AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
PR roundup covers Lovesac's viral complaint response, why a billionaire's AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expec...
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MSR Communications @msr-pr.bsky.social · 01/09/2026
Today’s go-to source for AI citations can quickly become tomorrow’s afterthought. PR Daily reports Reddit citations by ChatGPT dropped 86%, a reminder that relying too heavily on one source can leave your GEO strategy vulnerable. Build authority across channels. 🔗: ow.ly/xOhk50ZHN88 #GEO
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Reddit's citation drop is a warning to diversify your GEO strategy - PR Daily
Five checks reveal whether your AI visibility depends too heavily on any single source.
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MSR Communications @msr-pr.bsky.social · 28/08/2026
What turns an executive with expertise into a source journalists want to hear from? Using Larridin CTO Ameya Kanitkar’s recent @reuters.com uters coverage as an example, our latest blog breaks down 4 steps for building executive thought leadership. 🔗 ow.ly/C5Ya50ZGL4i #PRFirm #PublicRelations
Blog: How to promote executive thought leadershipMSR Communications graphic. 4 Tips to become a thought leader - Define the topics where you have something meaningful to contribute. Bring that expertise into relevant industry conversations. Choose the right channels to reach your audience. Build authority through consistency.
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MSR Communications @msr-pr.bsky.social · 26/08/2026
Via @prnewsonline.com: ow.ly/S0PE50ZCK5K #TechPR #PublicRelations
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PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that
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MSR Communications @msr-pr.bsky.social · 26/08/2026
Anthropic’s move to watermark Claude-generated text raises a bigger question: what does this mean for authenticity online? As AI content grows, genuine expertise, credible sources & recognizable perspectives will matter even more for maintaining audience trust.
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MSR Communications @msr-pr.bsky.social · 24/08/2026
3/3 The bigger takeaway: connect the dots. PR, social, owned content & search should reinforce the expertise you want to be known for. As discovery evolves, a connected communications strategy can help your expertise surface wherever audiences are looking. 🔗 ow.ly/Ns4O50ZCKrl
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A new guide to AI search visibility on LinkedIn
AI search is changing how B2B buyers discover brands, and LinkedIn is now the most-cited domain in AI-generated answers. This guide shows B2B marketers how to structure content for AI extractability, ...
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MSR Communications @msr-pr.bsky.social · 24/08/2026
2/3 Executive visibility matters. LinkedIn cites research finding that 75% of its citations in AI search come from individual profiles. Earned media also has a growing role, helping build the credible sources that reinforce a brand’s authority.
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MSR Communications @msr-pr.bsky.social · 24/08/2026
What does a strong PR strategy have to do with showing up in AI search? Actually, quite a lot. LinkedIn’s latest guide to AI search offers some useful takeaways for brands thinking about AEO and GEO. 1/3🧵
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MSR Communications @msr-pr.bsky.social · 21/08/2026
Some topics need more than a sound bite. On the latest episode of Business Technology Perspectives, Larridin CEO Russ Fradin discusses AI spend, governance & visibility. Worth a listen for those wondering how AI is actually being used in the workplace. 🔗: ow.ly/163u50ZA105 #TechPR #PR
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Business Technology Perspectives | Podcast on RSS.com
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MSR Communications @msr-pr.bsky.social · 18/08/2026
🔗: ow.ly/COla50ZA1M3 #TechPR #ConsumerPR #LifestylePR
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The Social Skinny: OpenAI’s controversial influencer trip; TikTok’s Disney+ partnership
The Social Skinny: OpenAI’s controversial influencer trip; TikTok’s Disney+ partnership. From PR Week
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MSR Communications @msr-pr.bsky.social · 18/08/2026
A tactic that works in consumer PR does not always translate directly to tech. OpenAI’s recent creator trip is a reminder that campaigns need a clear fit between the brand, the audience & the broader context surrounding the product. Borrow the ideas, adapt the strategy.
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MSR Communications @msr-pr.bsky.social · 17/08/2026
As AI moves from experimentation to scale, cost is dominating the conversation. Larridin CTO Ameya Kanitkar joins InformationWeek w/ Booz Allen Hamilton CTO Bill Vass to discuss what tech leaders need to know. 🎧: ow.ly/FjEK50ZxP1E #TechPR
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InformationWeek Podcast: Two CTOs on managing rising AI costs
Bill Vass of Booz Allen Hamilton and Ameya Kanitkar of Larridin discuss how they are responding to escalating AI costs while keeping AI on track.
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MSR Communications @msr-pr.bsky.social · 14/08/2026
Not all LLMs cite information the same way. @muckrack.com’s latest data shows why there’s no one-size-fits-all approach to AI visibility. The takeaway? Start with the fundamentals: earned media, owned content, and a strong digital presence. 🔗: ow.ly/f9rL50ZxPpQ #TechPR
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Do you need different PR strategies for ChatGPT, Claude and Gemini? | Muck Rack
Each LLM system does not behave the same way. Here’s what communicators need to know about how ChatGPT, Claude and Gemini cite sources to help impact your generative engine optimization strategy.
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MSR Communications @msr-pr.bsky.social · 13/08/2026
The economics of open-weight AI are creating new opportunities for U.S. model makers. In @reuters.com, Larridin CTO Ameya Kanikar explains how cost, regulatory & geopolitical concerns around Chinese open-weight models could create an opening for U.S. alternatives. 🔗: ow.ly/EuzX50Zz7uP #TechPR
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NEWSLETTER: American AI model makers smell an opportunity
Cheaper, more customizable and able to generate code nearly as well as the best from Anthropic and OpenAI, open artificial intelligence models from China have taken Silicon Valley by storm this year. ...
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MSR Communications @msr-pr.bsky.social · 11/08/2026
🔗: ow.ly/LrlE50ZxOAL #PublicRelations
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A PR Firm Is Using Fake Publicists With AI-Generated Headshots to Spam Journalists With Pitches for Its Clients
A PR firm called Movchan Agency operated a roster of fake PR representatives, some with AI faces, to pitch journalists on stories. Why?
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MSR Communications @msr-pr.bsky.social · 11/08/2026
Would you reply to someone who doesn’t exist? A @futurism.com story on fake AI “publicists” is a reminder that media relations still runs on trust. Real relationships, relevant pitches, and understanding the journalists and PR people on the other side of the inbox matter.
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MSR Communications @msr-pr.bsky.social · 07/08/2026
Via: Aditi Bharade 👇 ow.ly/oOUc50ZwnW7 #TechPR #AI #PublicRelations
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The next step in AI saving is treating frontier models like expensive consultants
Letting frontier models do the complex thinking and planning, and none of the execution, is the key to saving on your AI budgets.
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MSR Communications @msr-pr.bsky.social · 07/08/2026
Is your enterprise AI usage as cost-efficient as it could be? In @businessinsider.com, MSR client Larridin's CTO Ameya Kanitkar explains how to reduce AI spending: treat frontier models like expensive consultants. Use the top models for planning & cheaper ones for execution.
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MSR Communications @msr-pr.bsky.social · 06/08/2026
AI-generated answers mention an average of just 7.5 brands per query, according to Agility PR. The question is no longer only, “Are we ranking?” It’s becoming, “Would AI recommend us at all?” 🔗 Report: ow.ly/bF5C50ZuSBH #PublicRelations #PRFirm #TechPR #AI #PRAgency
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What the Data Tells Us About AI Visibility in 2026 - Agility PR Solutions
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentio...
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MSR Communications @msr-pr.bsky.social · 03/08/2026
The first answer people see is often the one they trust. When a Google AI Overview incorrectly reported that a business was closing, it became a reminder that protecting a brand's reputation extends beyond traditional search. 🔗: ow.ly/TIxU50ZuSa6 #PublicRelations #PR #AI #PRFirm
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Bakery Owner Panicked After AI Overview Hung A Closing Sign
When someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31.
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MSR Communications @msr-pr.bsky.social · 31/07/2026
LinkedIn is adding an option to flag posts that “seem like AI slop.” The takeaway: readers want content that feels genuine, specific & grounded in real expertise. For brands, the goal isn’t just to sound less like AI—it’s to share something worth reading. ow.ly/cFg450ZuSxy #PublicRelations
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LinkedIn Added a New Way to Report AI Slop - CNET
The "Seems like AI slop" button will help LinkedIn train its AI-detection tools.
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MSR Communications @msr-pr.bsky.social · 30/07/2026
The conversation around enterprise AI is evolving. In @fortune.com, Ameya Kanitkar, CTO of Larridin, shares why open-weight models are changing the cost equation. Thanks to Nicholas Gordon for continuing to spotlight this important topic. 🔗: ow.ly/fnku50ZtAGt #TechPR #PRFirm #Fortune #AI
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China's Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost | Fortune
“The AI ecosystem in China is probably much better than people thought."
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MSR Communications @msr-pr.bsky.social · 27/07/2026
What happens when #AI pricing moves to per-token billing? Client Larridin Co-founder & CTO Ameya Kanitkar shares original data on rising token spend and customer response in @theregister.com. Great reporting by Thomas Claburn (@lot49.com)! 📌 ow.ly/FQl350ZmKJs #TechPR #PublicRelations
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AI is becoming a bargain hunter's market, with a few luxury models on top
Inference is become a commodity except for frontier models
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MSR Communications @msr-pr.bsky.social · 24/07/2026
AI infrastructure is at an inflection point. In @techstronggroup.bsky.social, Harold Byun, CEO of client BlueRock, explains why the next phase of AI competition will be defined by operating AI infrastructure efficiently, securely, and profitably at scale. 🔗: ow.ly/efgx50ZmKQv #TechPR #AI #PR
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AI Is Headed Toward an Infrastructure Reckoning
The winners will be the ones who can deliver trusted and economically sustainable infrastructure for the next generation of systems.
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MSR Communications @msr-pr.bsky.social · 23/07/2026
How has PR changed over MSR’s 27 years? In our latest blog, @marysrockman.bsky.social explores what still matters in an AI-driven communications landscape: credibility, discoverability, earned media, connected strategy, & substantive thought leadership. 🔗: ow.ly/iy6V50ZqYei #PublicRelations
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MSR Communications Turns 27: What Two More Years Have Taught Me About PR : MSR Communications
San Francisco Boutique Public Relations Agency
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MSR Communications @msr-pr.bsky.social · 21/07/2026
China’s AI ecosystem is challenging assumptions about cost, performance & open-source models. In @fortune.com, Nicholas Gordon explores Moonshot AI’s latest model, with insight from Larridin CTO Ameya Kanitkar on the cost advantages of open-weight models. 🔗: ow.ly/bRhx50ZqaNo #TechPR
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Markets may have just experienced their second DeepSeek shock, this time thanks to a Chinese AI lab named after a Pink Floyd album | Fortune
K3 might undermine the conventional wisdom that U.S. firms can maintain their extended lead by simply outspending Chinese competitors on computing power.
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MSR Communications @msr-pr.bsky.social · 18/07/2026
A recent Business Insider piece reinforces a conversation we've been having at MSR: AI-powered tools can accelerate execution, but they can't replace human judgment. Brand messaging still needs context, nuance & oversight to ensure its accuracy & resonance. 🔗: ow.ly/sIn450ZoMwW #PublicRelations
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Meta's AI advertising dreams have become a nightmare for brands
Meta has inserted a slew of AI features into its ad products. Brands say the tools are clunky and generate misrepresentations and absurdities.
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