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Michelle Goodall

@michellegoodall.co.uk
1K followers 379 following 173 posts

Community Strategy, Community Led Growth, Social Impact, #Marketing and #Comms Consultant, Speaker, Trainer. Co-author of Community Based Marketing. 25+ years of #community building. Fractional #CMO. Commoner. www.michellegoodall.co.uk

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Michelle Goodall @michellegoodall.co.uk · 27/02/2026
New from me on my blog: What is the 'Expansion Effect' in community strategy? #Community #NetworkEffect #Strategy #CMGR www.michellegoodall.co.uk/insights/wha...
michellegoodall.co.uk
What is the ‘Expansion Effect’ in communities - is it different to the 'Network Effect'? — Michelle Goodall
Community growth is great. But you need to have strategies to address the potential negative effects of a growing community.
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Michelle Goodall @michellegoodall.co.uk · 03/12/2025
I have been totally rubbish at keeping Bluesky up to date. Since coming off X, I haven't managed to create a daily habit. What should I do to make me lean in more to this global community for good?
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Michelle Goodall @michellegoodall.co.uk · 03/10/2025
Refurbed a laptop and I found an interview I did with @olioapp.bsky.social co-founder Saasha Celestial-One. We discussed whether it was possible for consumer brands to be successful without being community-led www.michellegoodall.co.uk/insights/pos... #Community #CommunityStrategy
michellegoodall.co.uk
Is it possible to create a successful consumer brand without community? — Michelle Goodall
OLIO co-founder Saasha Celestial-One on community, and how it creates defensibility and a business moat for consumer brands.
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Michelle Goodall @michellegoodall.co.uk · 27/06/2025
Going to MadFest London next week? Drop by the Havana Club social area and say hello to me and my fab Damn Fine Greetings co-founder Emma You'll see our limited edition collab with the MadFest team, our sweary and brand new not-so-sweary greetings cards. damnfinegreetings.co.uk/blogs/news/c...
damnfinegreetings.co.uk
Come and meet us at MADFest 2025
We'll be rubbing shoulders with the great and the good from advertising, marketing, media and PR at MADFest 2025. It's the UK's "biggest, buzziest + boldest marketing festival" and you'll find us maki...
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Michelle Goodall @michellegoodall.co.uk · 23/06/2025
Why do Brits swear so much more than Canadians...and many other countries? #Swearing damnfinegreetings.co.uk/blogs/news/w...
damnfinegreetings.co.uk
Why do British people swear so much more than Canadians (and many othe
We were interviewed yesterday by a famous Canadian voiceover artist Joanna Reynolds. She has probably soothed you to sleep, read your favourite book to you or urged you to buy something that you defin...
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Michelle Goodall @michellegoodall.co.uk · 09/06/2025
For those who celebrate, and those who love a celebratory swear, there is still time to order and send a card for UK Father's Day. www.damnfinegreetings.com
damnfinegreetings.com
Sweary rude luxury greeting cards and gifts
Unique, Funny, beautifully designed and ever so slightly saucy greetings cards, stationery and gifts for discerning swearers.
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Michelle Goodall @michellegoodall.co.uk · 09/06/2025
Community and comms legend @andypiper.me joined me to chat about community strategy and community building. He also gives us a tasty primer on the Fediverse and Mastodon - and how to find communities or build them there. #Community #CMGR www.michellegoodall.co.uk/insights/mee...
Andy Piper and Michelle Goodall on Zoom chatting about community building and lessons learned.
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Michelle Goodall @michellegoodall.co.uk · 29/05/2025
Hey Bluesky followers. I've been working on a thing with my co-founder lovely Emma. If you don't like swearing/curse words. Look away now. If you love a good swear + beautiful design please support our growing business. Buy/share/give feedback. ❤️ www.damnfinegreetings.com Please and thank you!
damnfinegreetings.com
Sweary rude luxury greeting cards and gifts
Unique, Funny, beautifully designed and ever so slightly saucy greetings cards, stationery and gifts for discerning swearers.
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Michelle Goodall @michellegoodall.co.uk · 15/05/2025
Delighted to be awarded and recognised as one of the most impactful independent consultants. And I can finally use my giant disco ball photo! 🕺🏆 www.michellegoodall.co.uk/insights/ind...
michellegoodall.co.uk
Michelle Goodall awarded in inaugural Independent Impact 50 awards — Michelle Goodall
I’ve been awarded an Independent Impact 50 award and recognised for my impact and professionalism as an independent practitioner.
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Michelle Goodall @michellegoodall.co.uk · 16/04/2025
If you missed it you can watch the replay of yesterday's 'How can AI and sustainability co-exist' here: www.csofutures.com/news/from-gr...
csofutures.com
Watch CSO Futures' webinar on AI and sustainability
Measuring the carbon footprint of artificial intelligence is an incredibly complex task.
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Michelle Goodall @michellegoodall.co.uk · 15/04/2025
Last chance to sign up for this free @csofutures.com webinar. A discussion about the negative climate impact of our current use of data and AI and how we can rebalance to achieve climate benefits. Such an important and interesting topic. #AI #Sustainability zoom.us/webinar/regi...
Webinar card showing speakers for the 'How can AI and sustainability co-exist'
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Michelle Goodall @michellegoodall.co.uk · 25/03/2025
Important for anyone who submitted their DNA to 23andMe. 3andMe has gone bankrupt and is at risk from being bought. Here's how to protect your data. www.theverge.com/news/634680/...
theverge.com
How to delete your 23andMe data
23 and NOT me, actually.
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Reposted by Michelle Goodall
CSOFutures.com @csofutures.com · 24/03/2025
Purpose, #Greenwashing and how to maximise the CMO x CSO relationship. CSO Futures' webinar on sustainable marketing is now available on-demand. www.csofutures.com/news/purpose...
csofutures.com
Can marketing save the planet? CSO Futures webinar replay
Is communicating about sustainability always a good thing?
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Michelle Goodall @michellegoodall.co.uk · 20/03/2025
Last chance to sign up for this free @csofutures.com webinar. A provocative title for sure, but an important consideration. Can growth and sustainability ever be compatible? #Marketing #Sustainability zoom.us/webinar/regi...
Webinar card containing speaker headshots. It's titled "can marketing save the planet?" How sustainability leaders can leverage the superpower of marketing.
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Michelle Goodall @michellegoodall.co.uk · 18/03/2025
Most marketers do their bit to support #sustainability and #ESG initiatives. Most understand the need to align purpose and the planet alongside profitability. But can marketing really save the planet? 🌎 Sign up for this free event by @csofutures.com zoom.us/webinar/regi...
Webinar event card showing attendees
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Michelle Goodall @michellegoodall.co.uk · 07/03/2025
"Washington has become Nero’s court, with an incendiary emperor, submissive courtiers and a jester high on ketamine... We were at war with a dictator, we are now at war with a dictator backed by a traitor." A very important speech. youtu.be/QIK9vbQRwBQ?...
youtu.be
Speech againt Trump, by french senator, Claude Malhuret. ( English subtitles )
YouTube video by Alain Cazes
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Michelle Goodall @michellegoodall.co.uk · 27/02/2025
New from me on my blog - Why community is a business 'moat' 📈 www.michellegoodall.co.uk/insights/wha... #CommunityLedGrowth #CommunityStrategy #CommunityBasedMarketing #Community #CMGR
michellegoodall.co.uk
Why community is a business moat — Michelle Goodall
What are business moats? And why are leading businesses investing in community to transform traditional business models and drive growth?
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Michelle Goodall @michellegoodall.co.uk · 26/02/2025
I expect a very interesting discussion. How can marketing and sustainability professionals work together to drive both sustainability and profit? Free event. Register now. zoom.us/webinar/regi...
A webinar card for CSO Futures featuring Eva Linderborg director Institute for Real Growth, Luciano Pirovano Chief Sustainability Officer for Bolton Food and Tri Marine and Nicolas Lambert, author of Can marketing save the world?
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Michelle Goodall @michellegoodall.co.uk · 19/02/2025
New State of Community Management Report highlights the growing financial impact of communities and the cost to the people who manage them. H/T @venessap.bsky.social #Community #CommunityLedGrowth #CMGR www.michellegoodall.co.uk/insights/res...
michellegoodall.co.uk
Resource: State of Community Management Report 2024 — Michelle Goodall
Annual benchmarking research 'State of Community Management Report' highlights the growing financial value and ROI of communities, but also the cost to those who manage them.
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Michelle Goodall @michellegoodall.co.uk · 17/02/2025
A bunch of spring flowers for whoever needs some cheer today! 😘🌷
A bunch of yellow daffodils, red and purple tulips in a small French pottery jug on a table.
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Michelle Goodall @michellegoodall.co.uk · 10/02/2025
Something for the UK to feel proud about. www.csofutures.com/news/uk-only... #ClimateChange #ParisAgreement
csofutures.com
UK only country with 1.5ºC-aligned 2035 climate target
"The UK's NDC is an encouraging sign of leadership, especially following the US’ step back."
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Michelle Goodall @michellegoodall.co.uk · 05/02/2025
The impact that an era of Permacrisis has had on our children. 😢
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Michelle Goodall @michellegoodall.co.uk · 29/01/2025
Thank you Hubspot’s @evanhamilton.bsky.social for featuring my CQL article in your Community Manager Breakfast newsletter this week🤘 #Community #CMGR
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Michelle Goodall @michellegoodall.co.uk · 29/01/2025
Just got my ticket for TBD Conference. "Like TED...without the bullshit". One of the most refreshing events of the year. 😎 www.thetbdconference.com
thetbdconference.com
TBD CONFERENCE
"Like TED...without the bullsh!t" say attendees. ‘Technology. Behaviour. Data.’ is the one-day conference designed to inform, inspire, and challenge the way decisions are made to make the best choices...
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Michelle Goodall @michellegoodall.co.uk · 29/01/2025
What is a Community Qualified Lead (CQL)? And how does it differ from a MQL or a PQL? #Community #CommunityStrategy #CMGR #Marketing www.michellegoodall.co.uk/insights/wha...
michellegoodall.co.uk
What is a Community Qualified Lead (CQL)? And how does it differ from a MQL or PQL? — Michelle Goodall
What is a CQL and why is it an important marketing metric. We look at who typically uses CQLs and how they differ from a MQL or a PQL.
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Michelle Goodall @michellegoodall.co.uk · 28/01/2025
Reports from @csofutures.com that SHEIN have appointed a Chief Sustainability Officer 😮 www.csofutures.com/news/shein-a...
csofutures.com
SHEIN appoints Global Head of Sustainability amid growing scrutiny
"SHEIN represents a disruptive model with the potential to drive sustainability at an unparalleled scale."
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Michelle Goodall @michellegoodall.co.uk · 27/01/2025
Happy Community Manager Appreciation Day! I failed to meetup with any fellow CMGRs today, but hope everyone celebrating had a wonderful one. ❤️ And for those of you who don't know what CMAD is, here you go... #CMAD www.michellegoodall.co.uk/insights/wha...
michellegoodall.co.uk
What is Community Manager Appreciation Day (CMAD) and what date does it fall on? — Michelle Goodall
What is Community Manager Appreciation Day (CMAD)? When is it celebrated? And why should community managers be heroes…even if it’s just for one day!
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Michelle Goodall @michellegoodall.co.uk · 23/01/2025
The very best meetings are brunch meetings. Now do I have the Shakshuka or Okonomiyaki?
Picture of a bright and airy modern cafe in Walthamstow, London.
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Michelle Goodall @michellegoodall.co.uk · 21/01/2025
Discussing #idioms, #aphorisms and #proverbs in a #community today. Reminded of so many idioms to thank #Shakespeare for: "Green-eyed monster" "break the ice" "faint hearted" etc. What idioms have come from our digital, memetic culture? Or is language now just too ephemeral. Paging @susiedent.com 📲
A word cloud of things we say today which we owe to Shakespeare, including: knock knock, who's there. In a pickle. Heart of gold. A sorry sight. Naked truth. Laughing stock. Lie low. Full circle and many more.
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Michelle Goodall @michellegoodall.co.uk · 21/01/2025
Caption competition: What's Head of Community for Persona Ed Giansante saying to make me giggle? Find out and learn from him in this new 'Meet The Community Builders' interview. #Community #CommunityLedGrowth #CommunityBuilding #CommunityManager www.michellegoodall.co.uk/insights/mee...
Ed Giansante and Michelle Goodall laughing together on a webinar.
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Michelle Goodall @michellegoodall.co.uk · 20/01/2025
“Real integrity is doing the right thing, knowing that nobody's going to know whether you did it or not.” Oprah Winfrey
A illustration of a brain and a heart about to be plugged in.
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Michelle Goodall @michellegoodall.co.uk · 17/01/2025
Sounds like a dry topic, right? You couldn't be more wrong. Inspiring stories and data from CDP/Fidelity about how making the case beyond doing good, and anchoring sustainability in tangible business cases can drive change. Free to subscribe/watch. #Sustainability www.csofutures.com/news/sustain...
csofutures.com
Sustainability disclosures for growth: Watch CSO Futures' webinar
Learn how to turn disclosures from a tickbox exercise to an engine of change.
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Michelle Goodall @michellegoodall.co.uk · 17/01/2025
Goodbye to one of the greatest surrealists of all time #DavidLynch
David Lynch in a suit and tie with colored lights framing his face.
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Reposted by Michelle Goodall
News Eye @newseye.bsky.social · 09/01/2025
These extraordinary photos of the LA fires have been shared widely on social media, often without crediting the photographer. These are all the work of Ethan Swope, an LA-based photojournalist working for AP. You can follow his remarkable reporting here👇 www.instagram.com/ethanswopeph...
A street is orange from flames and you can see the high winds in the palm trees. Sparks fly down the streetA fire truck is engulfed in parks and flames are seen on the hill. The entire photo is red and orange from the fireA fireman with a hose runs across the front of a house in flames in the backgroundThe inside of a house is a ball of flames. The only visible thing inside is a burning Christmas tree
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Michelle Goodall @michellegoodall.co.uk · 09/01/2025
Resource: Handy, at-a-glance global list of 2025 ESG reporting dates/deadlines for reference [subscriber only content, but currently a free subscription] www.csofutures.com/news/annual-... #ESG #Sustainability #Reporting
csofutures.com
ESG reporting compliance in 2025: A global guide and dates
Which ESG reporting regulations does your company have to comply with this year?
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Michelle Goodall @michellegoodall.co.uk · 09/01/2025
Today I have offset the despair I'm feeling about Zuck/Musk/Bezos etc by speaking to people who are making a genuine positive impact to our planet and society. And making a profit at the same time. We can make choices about where we shop, how we communicate, businesses we support. #Sustainability
media.tenor.com
a drawing of albert einstein with a quote about the world
Alt: A drawing of Albert Einstein with a quote saying "The world will not be destroyed by those who do evil, but by those who watch them without doing anything."
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Michelle Goodall @michellegoodall.co.uk · 06/01/2025
Happy New Year people of Bluesky. Any resolutions for 2025? Have you planned any small or large changes to your life, behaviours, habits, career, business for this year and beyond?
media.tenor.com
a poster that says " never doubt that a small group of thoughtful committed citizens can change the world " by margaret mead
Alt: a poster that says " never doubt that a small group of thoughtful committed citizens can change the world. Indeed it is the only thing that ever has. " by Margaret Mead
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Michelle Goodall @michellegoodall.co.uk · 19/12/2024
Raising money for St Mungos homeless charity at Kings Cross Station with @tlittleton.bsky.social and the fabulous Natural Voices choir. #Fundraising #ChoirLife
Michelle dressed up as a Christmas tree bedecked in coloured lights standing next to a smiling Tamara with bright stripy scarf. A smiling choir leader with a collection bucket dancing in front of a group of festively dressed Carol singers taking the stuffiness out of choir singing.
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Michelle Goodall @michellegoodall.co.uk · 18/12/2024
I'm back from a few days leading a session on community building at Associations UK Congress and asked how many associations had left Twitter. Many have, and a few are now on Bluesky, including @iabcuki.bsky.social - more to follow soon. #TwitterExodus
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Michelle Goodall @michellegoodall.co.uk · 16/12/2024
5 trends that will shape the Chief Sustainability Officer’s agenda in 2025 #Sustainability #ESG #CSO www.csofutures.com/news/five-tr...
csofutures.com
Five trends that will shape the CSO’s agenda in 2025
Sustainability experts within the CSO Futures network share their informed predictions for the year ahead.
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Michelle Goodall @michellegoodall.co.uk · 14/12/2024
We sing Carol of the Bells in our choir. Guess whether I’m Swedish Chef, Beaker or Animal. 😆 #MuppetChristmas #Choir m.youtube.com/watch?v=ysIz...
m.youtube.com
Ringing of the Bells | Muppet Music Video | The Muppets
YouTube video by The Muppets
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Michelle Goodall @michellegoodall.co.uk · 13/12/2024
Oh look mum! I got an AIO in Google! 😎 AIO is a search feature from Google that provides AI-generated answers and topic summaries in search results. Google's AI Overviews is now available in six countries. SEO is increasingly focused on optimising websites for AI Overviews. #SEO #Community #AIO
An AIO example from the search query 'what are community rituals?'. Google has shown an AI generated summary using a an article from my website called 'What are community rituals and why are they important in community building'.
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Michelle Goodall @michellegoodall.co.uk · 13/12/2024
News: Tumblr launches Communities #CommunityStrategy #Community www.michellegoodall.co.uk/insights/tum...
michellegoodall.co.uk
Tumblr launches Communities — Michelle Goodall
The 17 year old social media platform Tumblr has launched its communities feature. What is it? And will it help to re-energise and grow its user base?
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Michelle Goodall @michellegoodall.co.uk · 13/12/2024
Here is the person of the year. Gisèle Pelicot. ❤️ Do read the article. I agree with The New European, and not Time.
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Michelle Goodall @michellegoodall.co.uk · 13/12/2024
How can membership associations and member / subscrober businesses get value from #Community? #Strategy #Marketing #MemberEngagement www.michellegoodall.co.uk/insights/how...
michellegoodall.co.uk
How can membership associations and member organisations get ROI and value from online communities? — Michelle Goodall
A common question for membership associations is: "What is community, and why should I invest in it? Read how member organisations can create value and ROI from digital and online communities.
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Michelle Goodall @michellegoodall.co.uk · 11/12/2024
UK parliament has joined Bluesky. Here are the verified domains. This platform is ON 🔥: @houseofcommons.parliament.uk @houseoflords.parliament.uk @ukparliament.parliament.uk @commonsspeaker.parliament.uk
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Michelle Goodall @michellegoodall.co.uk · 09/12/2024
What is social rewilding and why does it matter? #trends #technology #marketing #comms #community www.michellegoodall.co.uk/insights/wha...
michellegoodall.co.uk
What is social rewilding and why does it matter? — Michelle Goodall
Is it a temporary blip in our digital connectivity, or a long term rebalancing of technology use in our daily lives?
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Reposted by Michelle Goodall
Adam Payne @adampayne26.bsky.social · 07/12/2024
Bluesky COO Rose Wang talks to PolHome: • wants “to be part” of the Westminster conversation • “watch out” for a new verification system • on echo chambers — Bluesky doesn’t want people “shouting” opinions at each other She spoke to @zoecrowther.bsky.social www.politicshome.com/news/article...
politicshome.com
Bluesky Wants To Be 'Part Of' Westminster Conversation
A senior executive of Bluesky has said that she wants the emerging social media platform to be “part of the conversation” in Westminster and expand...
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Reposted by Michelle Goodall
The Guardian @theguardian.com · 06/12/2024
I’m dreaming of a green Christmas: how to reduce your festive tree’s carbon footprint
theguardian.com
I’m dreaming of a green Christmas: how to reduce your festive tree’s carbon footprint
Is plastic better for the planet than a real one? Are there carbon neutral options? And should you have a tree at all? Here’s how to remain guilt-free this yule I call it the Biennial in our house: 2024, the Christmas tree returns to our living room…
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Michelle Goodall @michellegoodall.co.uk · 02/12/2024
And the first person to have 1m+ followers on @bsky.app is @aoc.bsky.social 👏 😎
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