Reposted by Andrew Siañez-De La O
in a week that saw microsoft give activision the reins to halo and bungie pivot back to destiny, one thing has become abundantly clear: the people in charge do not have a long-term, overriding plan. they’re just reacting. the result, when times are bad, is chaos
![From the Gamesradar article: "Necrosoft Games creative director Brandon Sheffield also highlights a cultural divide. "I think we are witnessing an attempted assassination on the very concept of creative work, especially in the West," he says. "While I'm anti AI use everywhere, at least in China and Japan people aren't getting fired with the intention to replace them with AI as that's legally difficult. There it's being used to supplement the work. I've seen Chinese companies express amazement at how Western studios are firing folks in order to have 'fewer devs do more' with AI. Why fire all your good people?"
Sheffield says Necrosoft will never use gen AI. "I feel sick about it frankly," he adds, and he would love to see the tech "be treated like a pariah." In his view, "once you let it infect your studio, [it] creatively bankrupts that studio."
"We've also seen that companies outside of games have had to hire back their engineers because AI couldn't cut it – or they're finding that all their tokens are getting spent by execs on 'convert this PDF to a powerpoint' which is cheaper to just have an intern do! So it may be slightly faster, and a lot worse, but it's also more expensive? Neat ... We're dismantling the entire industry in the interest of short-term shareholder gains and it's just a terrible plan.""](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:qpbuxrel3f3njvjw5rakf532/bafkreidb5l652wbuiw2l7xib3zy2c57q55m2mwhvnhdvhe7z73ca2wqupe)
