Sign in

Matt Navarra

@mattnavarra.com
9.5K followers 848 following 8.9K posts

Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter

PostsRepliesMedia
Reposted by Matt Navarra
Martin SFP Bryant @martinsfp.bsky.social · 04/09/2026
So this is why that “Twitter dot now” app has renamed itself “Tweet”
031
Matt Navarra @mattnavarra.com · 03/09/2026
when chatgpt is down and you have to use your own intelligence at work today
static.klipy.com
Michael Scott's Gross Eek Face with Dwight
ALT: Michael Scott's Gross Eek Face with Dwight
052
Matt Navarra @mattnavarra.com · 02/09/2026
Source: socialmediatoday.com/news/x-continues-to-lose-eu-users/829384
socialmediatoday.com
X continues to lose EU users
The platform’s user base has once again declined, according to its latest EU Digital Services Act disclosures.
1164
Matt Navarra @mattnavarra.com · 02/09/2026
X continues to lose EU users X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025. Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally H1 ad revenue fell 18.4% YoY to $710M Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%
27327
Matt Navarra @mattnavarra.com · 13/08/2026
NEW X now reveals if its algorithm is throttling your posts X has open-sourced its core ranking system, filters, signal weightings on Github 'Under the Hood' will show you whether labels or ranking systems affected your posts You'll be able to download the data + ask an AI to explain WTF happened
techcrunch.com
X open sources its ranking algorithm, letting users see if they've been 'shadowbanned' | TechCrunch
X is expanding the open source code behind its 'For You' feed and launching new transparency tools that show users when its ranking systems have affected their accounts or posts.
030
Matt Navarra @mattnavarra.com · 13/08/2026
Instagram has a new workmark logo Head of instagram Adam Mosseri said the new logo is: "Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram." What's your 1-word review?
783
Reposted by Matt Navarra
Christopher Mims @mims.bsky.social · 12/08/2026
So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?
37024919
Reposted by Matt Navarra
Anil Dash @anildash.com · 12/08/2026
It's important to understand: social networks are not meant to be one-size-fits all! When Meta (which makes Threads, as well as Facebook and Instagram) creates platforms that have hundreds of millions of users, they do things like enable genocides, where tens of thousands of innocent people die.
22527102
Matt Navarra @mattnavarra.com · 12/08/2026
...Bluesky’s remaining users are still fairly sticky, with DAU/MAU around 29% The shift: Threads has scale and momentum. Bluesky has loyalty, but far less reach. 2/2
techcrunch.com
Bluesky’s active user base is shrinking as its focus expands beyond the app | TechCrunch
Over a year following its post-election surge, Bluesky’s mobile app is seeing a continued decline in active users, though its remaining community is still relatively engaged.
581
Matt Navarra @mattnavarra.com · 12/08/2026
Threads is pulling away from X and Bluesky on mobile Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2% Bluesky has now lost around half its MAUs since its late-2024 peak However...
282
Matt Navarra @mattnavarra.com · 03/08/2026
Private data and membership-based communities are the platform’s most requested feature and could unlock far more use cases Bluesky plans to start monetising this year through affiliate-style payments, not ads or crypto Its 50-person team now supports 45m users
theverge.com
Bluesky’s new CEO wants to grow it all
Bluesky is many different things in a trenchcoat.
022
Matt Navarra @mattnavarra.com · 03/08/2026
@bsky.app wants to become more than liberal Twitter Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative. Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.
theverge.com
Bluesky’s new CEO wants to grow it all
Bluesky is many different things in a trenchcoat.
272
Reposted by Matt Navarra
Matt Navarra @mattnavarra.com · 18/11/2024
I send 30,000+ social media managers the MOST useful email I spend 2 days collating ALL the latest - Social media news 🔥 - New platform features 🆕 - Expert tips & tricks ✨ - Top tools & apps 🛠️ - Viral memes 💀 Don’t spend HOURS every week trying to keep up with it all. I'll do it for you. For FREE
geekout.mattnavarra.com
Geekout Newsletter
The World's Most Useful Newsletter for Social Media Managers
9454
Matt Navarra @mattnavarra.com · 22/04/2026
Platform’s “Resistance Twitter” identity fueled echo chambers, limiting mainstream appeal. Bluesky now faces a core dilemma: grow and monetize while preserving decentralization and user trust. [2/2]
fastcompany.com
Bluesky set out to fix social media. Now it's running into familiar problems
Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.
070
Matt Navarra @mattnavarra.com · 22/04/2026
Bluesky set out to fix social media. Now it’s running into familiar problems Bluesky surged 500% after the November 2024 election, reaching 2.5 million users. By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]
fastcompany.com
Bluesky set out to fix social media. Now it's running into familiar problems
Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.
291
Matt Navarra @mattnavarra.com · 11/02/2026
A masterclass in PR crisis management Or self destruction? Wild !👇
071
Matt Navarra @mattnavarra.com · 11/02/2026
brave choice for an email subject title h/r @cmcalgary.bsky.social
153
Reposted by Matt Navarra
Shawn Fleek @shawnfleek.com · 30/01/2026
Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?
121
Matt Navarra @mattnavarra.com · 23/01/2026
Read more about the (alledged) X account hostility score:
vice.com
Has Grok Been Tricked Into Revealing What It Really Thinks of Your X Account?
A bunch of bored tech analysts and industrious autists on X claim to have found a way to get Grok to reveal users’ content moderation scores—numerical values, ranging from 1 to 100, that indicate how ...
041
Matt Navarra @mattnavarra.com · 23/01/2026
How to get your X account hostility score🔥 And discover if Elon's X is restricting or boosting your posts Step 1. Go to this X post x.com/i/grok?conve... Step 2. Add a reply: "Now do the same for [@username]" -- X has not confirmed if Grok is hullicanting or leaking internal moderation insights
223
Matt Navarra @mattnavarra.com · 21/01/2026
Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿 I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines… archive.is/KYMQF
020
Matt Navarra @mattnavarra.com · 21/01/2026
The timing of the verification has raised speculation about Bluesky’s internal deliberations, policies, and handling of controversial institutions. Fediverse tensions rise as bridging, blocking, and government visibility collide. 2/2
techcrunch.com
ICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunch
ICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.
071
Matt Navarra @mattnavarra.com · 21/01/2026
ICE has become Bluesky’s 3rd most-blocked account after receiving official verification. Users recommend direct blocks or curated blocklists targeting all U.S. government accounts. The White House and VP JD Vance remain the most blocked accounts on Bluesky. 1/2
techcrunch.com
ICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunch
ICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.
2184
Reposted by Matt Navarra
Matt Navarra @mattnavarra.com · 20/01/2026
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’ Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
031
Matt Navarra @mattnavarra.com · 20/01/2026
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’ Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
031
Matt Navarra @mattnavarra.com · 19/01/2026
Elon Musk's response to RyanAir CEOs comment: "Ryanair CEO is an utter idiot. Fire him."
020
Matt Navarra @mattnavarra.com · 16/01/2026
Ryanair’s CEO Michael O'Leary talking about Elon Musk: “I would pay no attention to Elon Musk, he’s an IDIOT!” 😆
2199
Matt Navarra @mattnavarra.com · 18/12/2025
🚨 Facebook Tests Charging Users for Sharing Links in Posts! No Meta Verified subscription = limited link sharing Some users now face a 2-link post limit unless they pay £9.99/mth, or more Meta’s latest power move hits creators + small biz hardest I gave my analysis of the change to BBC News... 👇
bbc.co.uk
Facebook tests £9.99 monthly subscription for sharing more than two links
Meta is encouraging users to verify themselves to unlock more features or engagement with their posts.
4132
Matt Navarra @mattnavarra.com · 17/12/2025
UPDATE 3 According to my sources... - Links in comments are NOT included in this test This means adding comments in links should still work. But some are reporting links being converted to plain text (not hyperlinked) for some posts/profiles/pages. 🤷‍♂️
0172
Matt Navarra @mattnavarra.com · 17/12/2025
- Without a Meta Verified sub, links do not get hyperlinked (plain text) This may frustrate people hoping to workaround the link blocking using the link in comments tactic. 2/2
0132
Matt Navarra @mattnavarra.com · 17/12/2025
UPDATE 2 Links in comments (unconfirmed info) If you're in the test... And have a Meta Verified subscription... - Links are clickable in comments when added by you on your own posts - Links are NOT clickable when added to someone else’s post 1/2
1121
Matt Navarra @mattnavarra.com · 17/12/2025
UPDATE 1: Sources tell me that the number of links available to Meta Verified subscribers will vary during the test and increases based on the Mata Verified subscription tier. I believe only the MAX plan has unlimited links during the test.
091
Matt Navarra @mattnavarra.com · 17/12/2025
Key point This isn’t a platform-wide rule change — it’s a small, limited test But it does reinforce a broader direction... Meta Verified is increasingly being treated as a trust layer, not just a badge. If this expands, it would mark a meaningful shift Link publishing becomes a paywalled feature
socialmediatoday.com
Meta Considering Charging Business Pages to Post Links
Meta could be set to make a big push to increase Meta Verified take-up.
1123
Matt Navarra @mattnavarra.com · 17/12/2025
Meta's trying to understand whether: • verified badge acts as a trust signal, esp. when users see links from accts they don’t already follow • people feel more confident in quality + trustworthiness of links shared by verified accts • higher link-posting capacity increases value of Meta Verified
251
Matt Navarra @mattnavarra.com · 17/12/2025
From sources familiar with the test, it’s my understanding: • The test limits how many organic Facebook posts with links some non-verified accounts can publish • The # of allowed link posts varies by your Meta Verified Subscription tier, with only the MAX tier offering unlimited link posts
161
Matt Navarra @mattnavarra.com · 17/12/2025
Meta confirmed the following to me: “This is a limited test to understand whether the ability to publish an increased volume of posts with links add additional value for Meta Verified subscribers.”
271
Matt Navarra @mattnavarra.com · 17/12/2025
WOW! Major change being tested on Facebook Some will love this. Many will HATE it! Facebook is testing limiting the number a links people can share without a Meta Verified subscription Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
135323
Matt Navarra @mattnavarra.com · 20/11/2025
Users will now be notified what rule they broke, how severe it was, and how close they are to a ban. An in-app moderation inbox is on the way, replacing email reviews. But will it be enough to appease users and regulators? [2/2]
techcrunch.com
Bluesky announces moderation changes focused on better tracking, improved transparency | TechCrunch
Bluesky is making moderation changes, including the addition of new reporting categories, strikes, and more clarity when communicating with users about violations.
060
Matt Navarra @mattnavarra.com · 20/11/2025
Bluesky revamps its moderation and reporting tools It now offers 9 granular reporting options, covering harassment, false info, and more. A revamped strike system now tracks severity and past violations. And that's not all... [1/2]
290
Matt Navarra @mattnavarra.com · 04/11/2025
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise Bluesky now boasts 40M users but fewer active voices Daily likes have fallen from 2.7M to 1.1M Features like zen mode + private dislikes to improve vibes But Bluesky still feels like Twitter’s emotionally exhausting twin
platformer.news
The Bluesky exodus, one year later
The company has 40 million users and big plans for the future. So why don't its users seem happy? PLUS: The NEO Home Robot goes viral + Ilya Sutskever's surprising deposition
9152
Matt Navarra @mattnavarra.com · 03/11/2025
Bluesky Reaches 40M Users – So Should Your Brand Be On It? Bluesky has climbed to 40M users, a modest rise from Aug’s 38M The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
socialmediatoday.com
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
5357
Matt Navarra @mattnavarra.com · 08/10/2025
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa) Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list Users can migrate or merge accounts—fans come with you, posts don’t You will be able to move in either direction
techcrunch.com
Bounce introduces a tool to move your Mastodon account to Bluesky | TechCrunch
Moving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.
0113
Matt Navarra @mattnavarra.com · 07/10/2025
Mastodon will soon launch “Packs” to help new users find people to follow The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
techcrunch.com
Mastodon is taking cues from Bluesky with plans for its own starter 'Packs' | TechCrunch
Mastodon is planning to make it easier for newcomers to discover curated collections of users to follow by launching a new starter packs feature.
1459
Matt Navarra @mattnavarra.com · 06/10/2025
Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence Critics accuse Bluesky of ignoring marginalized users Graber doubled down, posting waffles + defending decentralization
techcrunch.com
Waffles eat Bluesky | TechCrunch
A waffle-centric controversy underlines ongoing tensions between Bluesky and some of its most vocal users.
051
Matt Navarra @mattnavarra.com · 02/10/2025
Want an invite code to Open AI's Sora app? Here's how to get one 👇 I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow. Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe #sorainvite #sora
020
Matt Navarra @mattnavarra.com · 10/09/2025
The move follows a full shutdown in Mississippi over harsher requirements. But Bluesky warns rising state laws risk privacy and crush small platforms. 2/2
techcrunch.com
Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch
Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.
060
Matt Navarra @mattnavarra.com · 10/09/2025
@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks. Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content. 1/2
techcrunch.com
Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch
Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.
1101
Matt Navarra @mattnavarra.com · 09/09/2025
Bluesky also now offers a one-click tool to import old “pinned” posts and convert them to private saves ✨ Which feature do you want Bluesky to add next? 2/2
engadget.com
Bluesky finally has a private bookmarking feature
Bluesky has added a built-in bookmarking feature so users finally have a way to privately save posts on the platform.
150
Matt Navarra @mattnavarra.com · 09/09/2025
@bsky.app finally has a private bookmarking feature! Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds 1/2
1124
Matt Navarra @mattnavarra.com · 07/08/2025
Thanks. Actually noticed this a while after posting. A few people have spotted the mistake by the author But that’s been over shadowed by the scale of abuse + toxicity in the comments here, + the irony of Bluesky users saying X is so toxic but not seeing how Bluesky appears no better in this thread
550