iiinova — where your digital self keeps evolving

Matt Navarra @mattnavarra.com · 02/09/2026

X continues to lose EU users X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025. Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally H1 ad revenue fell 18.4% YoY to $710M Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%

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Matt Navarra @mattnavarra.com · 13/08/2026

Instagram has a new workmark logo Head of instagram Adam Mosseri said the new logo is: "Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram." What's your 1-word review?

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Matt Navarra @mattnavarra.com · 12/08/2026

Threads is pulling away from X and Bluesky on mobile Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2% Bluesky has now lost around half its MAUs since its late-2024 peak However...

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Matt Navarra @mattnavarra.com · 11/02/2026

A masterclass in PR crisis management Or self destruction? Wild !👇

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Matt Navarra @mattnavarra.com · 11/02/2026

brave choice for an email subject title h/r @cmcalgary.bsky.social

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Matt Navarra @mattnavarra.com · 23/01/2026

How to get your X account hostility score🔥 And discover if Elon's X is restricting or boosting your posts Step 1. Go to this X post x.com/i/grok?conve... Step 2. Add a reply: "Now do the same for [@username]" -- X has not confirmed if Grok is hullicanting or leaking internal moderation insights

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Matt Navarra @mattnavarra.com · 21/01/2026

Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿 I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines… archive.is/KYMQF

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Matt Navarra @mattnavarra.com · 20/01/2026

Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’ Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink

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Matt Navarra @mattnavarra.com · 19/01/2026

Elon Musk's response to RyanAir CEOs comment: "Ryanair CEO is an utter idiot. Fire him."

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Matt Navarra @mattnavarra.com · 16/01/2026

Ryanair’s CEO Michael O'Leary talking about Elon Musk: “I would pay no attention to Elon Musk, he’s an IDIOT!” 😆

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Matt Navarra @mattnavarra.com · 17/12/2025

WOW! Major change being tested on Facebook Some will love this. Many will HATE it! Facebook is testing limiting the number a links people can share without a Meta Verified subscription Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account

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Matt Navarra @mattnavarra.com · 20/11/2025

Bluesky revamps its moderation and reporting tools It now offers 9 granular reporting options, covering harassment, false info, and more. A revamped strike system now tracks severity and past violations. And that's not all... [1/2]

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Matt Navarra @mattnavarra.com · 02/10/2025

Want an invite code to Open AI's Sora app? Here's how to get one 👇 I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow. Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe #sorainvite #sora

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Matt Navarra @mattnavarra.com · 21/07/2025

Elon Musk's X to start charging more for ads with emojis! 🤬 "X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing" This is in addition to the recent ban on X ads containing hashtags.

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Matt Navarra @mattnavarra.com · 08/07/2025

There’s granular control: get notified by everyone, only those you follow, or turn alerts off. Repost and like alerts have been expanded, but some accounts can block being tracked. www.theverge.com/news/699671/... 2/2

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Matt Navarra @mattnavarra.com · 08/07/2025

Bluesky just added Twitter-style notifications to follow account activity in real time You can now follow activity from specific accounts using a bell icon, just like on X / Twitter. Get alerts for new followers, likes, mentions, and reposts 1/2

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Matt Navarra @mattnavarra.com · 07/07/2025

Threads lags on web traffic: X drew 145.8M daily visits, Threads just 6.9M In the U.S., Threads trails X with 15.3M vs 22.9M daily mobile users but beats Bluesky’s 1.1M techcrunch.com/2025/07/07/t... 2/2

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Matt Navarra @mattnavarra.com · 07/07/2025

Threads is closing in on Elon Musk’s X Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche 1/2

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Matt Navarra @mattnavarra.com · 26/06/2025

Elon Musk is banning hashtags from ads on X He calls them “an esthetic nightmare," and the ban starts Friday Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless Regular posts can still use hashtags mashable.com/article/elon...

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Matt Navarra @mattnavarra.com · 04/06/2025

Elon Musk Snaps After X User Claims He Was ‘Tripping On Ketamine’ In Resurfaced Video A wild old clip shows Elon Musk building spoon towers at a Trump dinner An X user joked he was high on ketamine — Musk clapped back: www.huffingtonpost.co.uk/entry/elon-m...

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Matt Navarra @mattnavarra.com · 29/05/2025

Liberal influencers lead—69% are on Bluesky, vs. 15% of conservatives Yet influencers post more on X: 83% post 4+ days a week vs 31% on Bluesky. While nearly half of Bluesky users don’t post regularly at all. www.pewresearch.org/short-reads/...

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Matt Navarra @mattnavarra.com · 29/05/2025

Bluesky has caught on with news influencers, but X remains more popular Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43% But 82% of influencers still use X, and just 6% post only on Bluesky 1/2 👇

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Matt Navarra @mattnavarra.com · 29/04/2025

Meta’s director of comms agrees

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Matt Navarra @mattnavarra.com · 29/04/2025

This warning when logging into Meta AI is concerning And pretty offensive!

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Matt Navarra @mattnavarra.com · 15/04/2025

Huge Number of People Who Used to Like Elon Musk Now Detest Him Musk’s approval is in free fall: 52.7% view him negatively, just 39.4% positively Musk now has a net favorability of -11%, a huge fall from +29 in 2016 Musk is now polling worse than President Trump futurism.com/poll-favorab...

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Matt Navarra @mattnavarra.com · 15/04/2025

The wildest AI-generated action figures people have created so far... www.thepoke.com/2025/04/15/i...

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Matt Navarra @mattnavarra.com · 14/04/2025

Dorsey & Musk say they want to delete all IP law Jack Dorsey posted “delete all IP law,” quickly supported by Elon Musk on X Creators pushed back, saying their work would be pillaged for profit Dorsey claims IP laws block fair creator payments, favoring gatekeepers techcrunch.com/2025/04/13/j...

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Matt Navarra @mattnavarra.com · 14/04/2025

AI Prank Hijacks Crosswalks With Musk and Zuck Voices Crosswalk buttons in 3 California cities were hacked to play AI-cloned Musk and Zuckerberg voices The fake Musk voice begs for friendship and jokes about loneliness, while “Zuck” mocks democracy www.theverge.com/news/647830/...

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Matt Navarra @mattnavarra.com · 11/04/2025

The Funniest Memes About Donald Trump’s Idiotic Tariffs gizmodo.com/the-funniest...

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Matt Navarra @mattnavarra.com · 11/04/2025

Trends will now be labeled “Hot,” “New,” or time-stamped for discovery. The updated Explore page now lets users customize interests for tailored content. Read more: techcrunch.com/2025/04/10/b... 2/2 #bluesky #newfeature #blueskyupdate

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Matt Navarra @mattnavarra.com · 11/04/2025

Bluesky Copies X With Chat Reactions in DMs & New Personalized Explore Page Users can now react to DMs with emojis, choosing from presets or custom options. The revamped Explore page shows trends, suggested accounts & Starter Packs. 1/2 @bsky.app

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Matt Navarra @mattnavarra.com · 09/04/2025

Adobe Forced Off Bluesky After User Backlash Users slammed Adobe's AI push + pricey subscriptions, clashing with Bluesky’s anti-corporate, left-leaning culture Exposes a real issue for Bluesky: how to monetise if its users rejects brands www.garbageday.email/p/maybe-the-...

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Matt Navarra @mattnavarra.com · 07/04/2025

Why Reddit is the new battleground that could swing UK elections @labouruk.bsky.social Party has joined Reddit to reach younger, sceptical voters and counter Reform’s digital rise. @thetimes.com asked for my thoughts on Labour chasing relevance, not just reach on Reddit: archive.ph/qcVfu

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Matt Navarra @mattnavarra.com · 07/04/2025

Trump extends TikTok ban deadline by 75 days I spoke to @thenationalnews.com about the impact of the ban on TikTok’s brand amongst creators: www.thenationalnews.com/future/techn...

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Matt Navarra @mattnavarra.com · 03/04/2025

How Elon Musk’s political gambit could tarnish his legacy at Tesla After months as Trump’s austerity czar, Musk is stepping away from gov—but not before torching his own brand I spoke to @stokel.bsky.social about how Elon’s chaos is killing his companies www.fastcompany.com/91310969/elo...

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Matt Navarra @mattnavarra.com · 01/04/2025

Hillary Clinton Joins Bluesky Her joining Bluesky follows Obama’s recent debut on the platform She used her first post to spotlight Wisconsin’s pivotal Supreme Court election. @hillaryclinton.bsky.social has already gained 167K+ followers techcrunch.com/2025/03/31/h...

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Matt Navarra @mattnavarra.com · 26/03/2025

The Signal Group Chats Memes 😆 gizmodo.com/the-best-mem... #SignalGate #SignalGroupChat

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Matt Navarra @mattnavarra.com · 25/03/2025

Signal's founder has poked fun at the US military group chat debacle www.businessinsider.com/signal-found...

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Matt Navarra @mattnavarra.com · 25/03/2025

the U.S. government’s Signal leak is a national security nightmare but the memes are great mashable.com/article/gove...

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Matt Navarra @mattnavarra.com · 24/03/2025

This infographic of X's biggest political + news accounts is shocking – but not surprising The infographic shared by @mcuban.bsky.social shows the extent to which X now prioritises Republican voices. And Elon

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Matt Navarra @mattnavarra.com · 24/03/2025

Barack Obama Has Just Joined Bluesky 🗓️ His first post marked the 15th anniversary of the Affordable Care Act, reflecting on its impact. 👀 Obama is now one of several high-profile U.S. politicians on the app, joining names like Bernie Sanders and AOC. techcrunch.com/2025/03/23/b...

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Matt Navarra @mattnavarra.com · 21/03/2025

Sky News says the SAS cancelled 12 flights into Heathrow They meant the Swedish airline SAS Not the British special forces unit 🤦🏻‍♂️😆

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Matt Navarra @mattnavarra.com · 20/03/2025

Doritos Joins Bluesky… and Gets Roasted An account claiming to be Doritos appeared on Bluesky, but without a verified custom domain. The brand’s posts were met with variations of “fuck off, brand.” www.garbageday.email/p/when-was-t...

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Matt Navarra @mattnavarra.com · 11/03/2025

23 of the best Bluesky reactions to Elon Musk’s X outages www.thepoke.com/2025/03/11/b...

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Matt Navarra @mattnavarra.com · 11/03/2025

Bluesky gets 3-minute videos and a filter to help with DM spam 🎥 Users can now upload videos up to 3 mins long, up from previous 1-min limit ✉️ New DM inbox lets users approve/reject new chats 🛠️ It's also exploring subscriptions as well as paid premium features www.theverge.com/news/627296/...

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Matt Navarra @mattnavarra.com · 10/03/2025

NEW! Bluesky now allows users to upload videos up to 3 minutes long

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Matt Navarra @mattnavarra.com · 10/03/2025

that 3rd filter should be available all platforms

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Matt Navarra @mattnavarra.com · 10/03/2025

Elon Musk Claims Outage Caused by 'Massive Cyberattack' “There was (still is) a massive cyberattack against 𝕏,” Musk wrote has said variety.com/2025/digital...

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Matt Navarra @mattnavarra.com · 10/03/2025

What Buffer Learned From Analyzing 1.7 Million Posts on X, Threads, and Bluesky - Half of all posts on X, Threads, and Bluesky received 4 or fewer engagements Average engagement on each platform: X: 328 engagements Threads: 58 Bluesky: 21 1/2

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Matt Navarra @mattnavarra.com · 26/02/2025

Trump faces Truth Social backlash over AI video of Gaza with topless Netanyahu and bearded bellydancers "Complete batshit lunacy on the president's Truth Social account” "This is just insane — and honestly? F*cking deplorable.” www.huffingtonpost.co.uk/entry/trump-...

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