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Mark Stencel

@markstencel.bsky.social
356 followers 256 following 24 posts

Sponsor for the future of communication at Words Work Lab: wordsworklab.bsky.social | wordsworklab.com

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Words Work Lab @wordsworklab.bsky.social · 27/08/2026
“Zhuzh” is a word that’s just fun to say and hear. Used as a noun and a verb, and popularized by chefs, stylists, designers, writers, etc… Get the story on "zhuzh" in our 'Speak Your Highest Comms' compendium of #words, phrases, and fascinating origin stories: wordsworklab.com/resources/sp...
zhuzh - "It was a bright and zhuzhy day..."
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Words Work Lab @wordsworklab.bsky.social · 11/08/2026
Communicators are creative people who have compelling stories of their own. That's why they're finding a home at Words Work Lab as contributors, #podcast guests and fans. Here’s what people are saying about the Lab: wordsworklab.com/community/co.... #communication #journalists #human #storycraft
"What could be more important in this moment than learning new ways to communicate clearly things that are true, in ways that are civil and in forms people will notice. Words Work Lab is the antidote to those challenges, a place where people creatively and cooperatively can learn to communicate better." - Tom Rosentiel, Author, journalist, professor
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Words Work Lab @wordsworklab.bsky.social · 22/07/2026
As creative people, #communicators have compelling stories of their own. Enjoy this personal essay from Words Work Lab communicator contributor Sally Huggins Toner. "In Search of Magic: From Writer to Teacher to Writer Onward." #write cc: @salliemander.bsky.social wordsworklab.com/lab-works/in...
In Search of Magic: From Writer to Teacher and Writer Onward, by Sally Huggins Toner, WordsWorkLab.com contributor
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 08/07/2026
Calling all word nerds! Check out our Speak Your Highest Comms compendium of words, phrases, and terminology, and discover some fascinating origin stories along the way! Featured Term: blurb More at wordsworklab.com/resources/sp... #communication #words #wordorigins #humor
BLURB. Miss Belinda Blurb in the act of blurbing, (satire by Words Work Lab)
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Words Work Lab @wordsworklab.bsky.social · 30/06/2026
Planning a summertime get-together? Then you'll love this #podcast ep of "Words Work Lab: Caroline Conversations." Growing #food, cooking, baking, or sharing a meal is all about expressing connection to loved ones, new friends, and other cultures. #communication wordsworklab.com/events/the-p...
Words Work Lab podcast: Caroline Conversations, with guest Gigi Thibodeau, Writer, editor, educator, poet, "Connecting and Communicating Through Food"
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Mark Stencel @markstencel.bsky.social · 27/05/2026
Highly recommend checking out what’s happening at Words Work Lab. They’re doing something different, and really care about the future of communication.
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Mark Stencel @markstencel.bsky.social · 26/05/2026
Love what they’re doing at Words Work Lab! It’s a fresh take on #communication at a time when meaningful communication matters. Check it out…
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 12/05/2026
Hello, Communicators! Looking for ways to create higher value content for richer understanding and connection between you and your audience? It's all about curiosity. More here: wordsworklab.com/trend-spotti... #communication #marketing #creators #commswithpurpose #humanmade #authenticity
wordsworklab.com
How and Why This Trend is So Rewarding
Communicators are focusing more on the How’s and Why’s of their content, not just the What's. It's all about context.
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 05/05/2026
What makes visual language so powerful in communication to create connection? We talked with Gigi Thibodeau, writer, editor, educator, poet, and Contributing Editor to Words Work Lab, about the topic. #commswithpurpose #writing #storytelling #visuallanguage wordsworklab.com/the-guides/u...
Using Visual Language in Communication to Create Connection, by Words Work Lab staff. A WordsWorkLab.com Q&A.
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 23/04/2026
How can communicators build trust with people to have an open, authentic, and meaningful exchange? Dan Parks, community journalist + Words Work Lab contributor, shares his insights for #communicators whether they’re new or experienced. wordsworklab.com/lab-works/le... #communication #journalism
Let's Talk: A Community Journalist's Take on Building Trust for All Communicators, by Dan Parks, WordsWorkLab.com contributor
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Mark Stencel @markstencel.bsky.social · 22/04/2026
Happy #EarthDay!
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Words Work Lab @wordsworklab.bsky.social · 22/04/2026
Words Work Lab is a safe space for communicators to share personal stories as creative individuals who enjoy the craft of #communication. wordsworklab.com/join/ Everything on the site is hand-crafted by humans for humans because we believe in the power of #human creativity to strengthen connection.
Words Work Lab. Join Our Lab. What kind of communicator are you today, and want to be tomorrow?
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Words Work Lab @wordsworklab.bsky.social · 15/04/2026
Enjoy this thoughtful and very personal story from @salliemander.bsky.social, entitled “Embracing the Mess: A Holistic Approach to Sorting through the Creative Self.” wordsworklab.com/the-guides/e... #communication #communicators #lifelonglearning #creativity #authenticity #writing #humanmade
Embracing the Mess: A Holistic Approach to Sorting Through the Creative Self, by Sally Huggins Toner, WordsWorkLab.com contributor
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 26/03/2026
Care about meaningful #communication and how it creates connection between people? Words Work Lab communicator contributor Dan Parks from @countryroadsnews.bsky.social cares, too. Check out Dan's article "How a One-Person News Site Took Root in Rural Appalachia" wordsworklab.com/lab-works/on...
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Words Work Lab @wordsworklab.bsky.social · 18/03/2026
"Storycrafters of all kinds are often said to be 'spinning a yarn,' but the more you hear that expression you may wonder just where’d it come from? And why yarn? Let’s unravel the history of the word yarn... wordsworklab.com/unpacking-hi... #communication #storycrafting #storytelling #words
wordsworklab.com
Spinning a Yarn About Spinning a Yarn
The yarn in “spinning a yarn” that we’re familiar with today comes from a Middle English word, yarn, which came from an Old English word, gearn, which came from an even older Dutch word, garen, which…...
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Words Work Lab @wordsworklab.bsky.social · 17/03/2026
Here’s a bright idea! Our new "Bright Ideas" series features jewels of wisdom from Words Work Lab communicator contributors. Today’s bright idea comes from Elizabeth Corley, in her short article, “Embracing the Freedom to Focus.” wordsworklab.com/the-guides/b... #commswithpurpose #communication
wordsworklab.com
Bright Ideas: Embracing the Freedom to Focus
We’re bombarded by demands on our attention. All of us. All the time. Our collective focus is under siege. Fight for the freedom to focus. To reclaim your attention, try these ideas.
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Words Work Lab @wordsworklab.bsky.social · 05/03/2026
As #communicators we can inform, enlighten, and bring new ways of thinking. But sometimes we get in our own way. Ageism is socially accepted but can hinder our #communications by holding onto cliches. Here's how leaving age at the door can create more connection: wordsworklab.com/trend-spotti...
Isn't It Time to End Everyday Ageism by Words Work Lab staff
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Words Work Lab @wordsworklab.bsky.social · 13/02/2026
Happy Valentine's Day from Words Work Lab! Ready to caption our custom cartoon in the comments? 😃 Get more of the laughs you love on our website page we like to call, "A Cup Full O'Laughter": wordsworklab.com/community/a-... #happyvalentinesday #communication #humor #cartoons
Photo illustration of two flies that appear to be kissing
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Words Work Lab @wordsworklab.bsky.social · 29/12/2025
Thanks to our members for joining us on our mission to create a positive community about #communication. Just launched Fall 2025, Words Work Lab is made possible by you, our community. And thanks to our team, contributors, advisors, supporters, and everyone who believes in our work! #happynewyear
Thank you, we appreciate you! See you in 2026. From Words Work Lab.
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 10/11/2025
Remember your favorite teacher and wonder about their journey? Words Work Lab contributor #writer @salliemander.bsky.social shares her experience about empowering others to express their inner voice: "In Search of Magic: From Writer to Teacher to Writer Onward." wordsworklab.com/lab-works/in...
Photo of an aurora in a night sky, with the article title written across it, In Search of Magic: From Writer to Teacher and Writer Onward, by Sally Huggins Toner, WordsWorkLab.com contributor
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 05/11/2025
On today’s #podcast, Caroline Schor-MacDicken talks with Jake Stormoen to explore how he crafts #stories through performance, world-building, and jewelry making. wordsworklab.com/events/the-p... Caroline and Jake chat about creating characters and a world he imagines, then brings to life, and more!
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 29/10/2025
🍁 With Autumn here it's time for "Tell Me More: Washington Irving" wordsworklab.com/community/a-... 📖 Mostly remembered for The Legend of Sleepy Hollow (1820), Irving created much more. A prolific #writer, he coined many #words used today, like Knickerbocker. Want the deets? 🔦 Visit Words Work Lab
Photo of artwork depicting Washington Irving's story The Legend of Sleepy Hollow
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Words Work Lab @wordsworklab.bsky.social · 16/10/2025
Enjoy today's inspiring perspective from Words Work Lab communicator contributor, Jennifer Mino-Mirowitz. She writes about the beauty and uniqueness of imperfect, human prose and we couldn't agree more. wordsworklab.com/trend-spotti... #comms #communication #commswithpurpose #writing
wordsworklab.com
In Praise of Imperfect, Human Prose
I recently celebrated a milestone birthday and decided to throw a Y2K-themed party because theme parties have no age limits. After the party, I perused the articles and was struck by how different mag...
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Words Work Lab @wordsworklab.bsky.social · 15/10/2025
📺 So you’re watching behind-the-scenes of your fav movie and the director says, “It took us a while to find our MacGuffin.” And you say, “What who now?” “MacGuffin” was once an #entertainment in-industry term but is used more widely now...Get the story on MacGuffin wordsworklab.com/unpacking-hi...
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Mark Stencel @markstencel.bsky.social · 07/10/2025
Science, communication, and the power of Play-Doh... Enjoy this fun conversation with Caroline Schor-MacDicken and Katie Konans on the @wordsworklab.bsky.social podcast. wordsworklab.com/events/the-w...
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Words Work Lab @wordsworklab.bsky.social · 25/09/2025
Cliffhanger (aka cliff-hanger). We’re all familiar with the term from books, movies, etc. How did this “to be continued” plot device originate? Visit our Speak Your Highest Comms for the whole story and for other words that have intriguing evolutions: wordsworklab.com/resources/sp... #communication
Image graphic of a toy car hanging off a rock, depicting the term cliffhanger.
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Words Work Lab @wordsworklab.bsky.social · 22/09/2025
On today’s show with @gigi-thibodeau.bsky.social, we talk about using all five senses to inspire creativity, #writing, and the creative process. Hear Caroline and Gigi chat about how to nurture your writing throughout life, plus time travel through memories! wordsworklab.com/events/podca... #comms
Image graphic of the Words Work Lab podcast, featuring episode with Gigi Thibodeau, writer, editor, educator, and poet.
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Reposted by Mark Stencel
Words Work Lab @wordsworklab.bsky.social · 16/09/2025
Enjoy A Cup Full O’Laughter on us! Check out Words Work Lab for “phunny photos”, quotes of note, and Tell Me More trivia. Because a little humor goes a long way. wordsworklab.com/community/a-... #humor #funny #communication
Graphic collage that shows a yellow sticky note on a corkboard with a drawing of a dinosaur that's labeled Thesaurus Lex, and a funny caption.
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Mark Stencel @markstencel.bsky.social · 17/09/2025
A significant trend: "Communicators are spending more time on sharing the How’s and Why’s of their topics, not just the What..."
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Mark Stencel @markstencel.bsky.social · 09/09/2025
These Words Work Lab podcasts and other events are as inspiring as promised! Make time to listen. You'll enjoy it and learn a lot at the same time. #communication #podcasts #storytelling
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Mark Stencel @markstencel.bsky.social · 21/08/2025
“You want to be trusted for what you know — don’t be the person who helps dumb things down.” Words Work Lab contributor @lisamtp.bsky.social shares lessons from her career as a reporter, writer, editor, comms director, and publicist — collected here in these “Five Comms Commandments”
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Mark Stencel @markstencel.bsky.social · 09/08/2025
"Shared by all [communicators] is the challenge of compelling storytelling and communicating with intention...." Join us at wordsworklab.bsky.social and wordsworklab.com/join/
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Lex Roman @lexroman.com · 20/04/2025
I wrote about why you need a tip jar in my personal newsletter this week. I made maybe $2k from tips in the last 6 months. Not that reliable but also...it's $2k! I use Buy Me a Coffee for my tip jar. Let me explain why. preview.mailerlite.io/emails/webvi...
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Mark Stencel @markstencel.bsky.social · 05/03/2025
"Influencer is a marketing term," says @lizkellynelson.com, founder of the "Project C" newsletter. "Why are we, as journalists, promulgating that to describe the kind of work we do?" More from Liz in this article from Editor & Publisher...
editorandpublisher.com
The new ‘army’ of journalists: Creators and influencers impact our industry - Editor and Publisher
As creator and influencer journalism reshapes news, traditional media is learning from social-first journalists who connect deeply with audiences. Platforms like YouTube, TikTok and Substack are now k...
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Mark Stencel @markstencel.bsky.social · 21/02/2025
An insightful model from @lizkellynelson.com....
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Knight Foundation @knightfoundation.org · 19/02/2025
Are content creators the new bloggers of the 2020s? As influencers gain trust as news sources, KMF25 brought together a panel of social media experts to discuss how creators are gaining news audiences by building trust & engagement ⬇️
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Jill Geisler @jillgeisler.bsky.social · 26/01/2025
According to this counter, BlueSky will soon hit 30 million. bsky-users.theo.io
bsky-users.theo.io
Bluesky User Counter
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Blair @blairhickman.bsky.social · 26/01/2025
Launch your career as an independent creator journalist, guided by me and a stellar crew! I'm teaching a module on business basics and how to make sure that you can afford to go solo, both emotionally and financially. (Forever a strategist, in both work and life.) More deets, and signup ⬇️
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Mark Stencel @markstencel.bsky.social · 25/01/2025
Are you interested in independent creator journalism? Sign up for "Going Solo," a 6-week workshop starting 2/27 led by the best in the biz: @lizkellynelson.com, @ryankellett.com, @blairhickman.bsky.social, @caitlindewey.bsky.social, @lexroman.com and Lynn Walsh. Details: www.projectc.biz/goingsolo
projectc.biz
Going Solo Workshop | Project C
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Mark Stencel @markstencel.bsky.social · 31/12/2024
"Never edit just to edit. Some of the best editing jobs I’ve ever done have been the pieces of work that I’ve edited the least." -- Glenn Stout, coach, consultant and freelance editor, in a @niemanstoryboard.org interview with Carly Stern
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The Poynter Institute @poynterinstitute.bsky.social · 19/12/2024
Have you heard the latest episode of The Poynter Report Podcast? An industry veteran discusses how local TV news can charter a path forward in an era when younger audiences have little interest in watching a traditional news cast. Listen now: www.poynter.org/business-wor...
poynter.org
The path forward for diminishing local TV news? Less TV. - Poynter
In the latest episode of ‘The Poynter Report Podcast,’ media veteran Elliott Wiser dramatically reimagines local TV news to ensure its survival
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Mark Stencel @markstencel.bsky.social · 30/12/2024
"An editor who was fired for talking to us. A tipster’s massive find..." ...and more. Managing editor @itsren.bsky.social gathers up the year's best offerings from @poynterinstitute.bsky.social. Read on. www.poynter.org/commentary/2...
poynter.org
Editor’s choice: 15 of the best Poynter articles from 2024 - Poynter
A retrospective of a cult classic journalism movie. An editor who was fired for talking to us. A tipster’s massive find. What a year it was.
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Mark Stencel @markstencel.bsky.social · 20/12/2024
From sanewashing to ageism... Here's a look at how NPR Public Editor @kellymcb.bsky.social and her team respond to complaints and concerns. Kelly also leads the ethics and leadership work at @poynterinstitute.bsky.social. (And h/t to NPR's @edeggans.bsky.social)
npr.org
The Top 5 NPR Public Editor newsletters for 2024
You like it when we're hard on NPR
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Mark Stencel @markstencel.bsky.social · 18/12/2024
The challenge: "[W]ith so much information (and misinformation) flying around, it’s clear the traditional approach isn’t cutting it. People are overwhelmed, exhausted, and, in many cases, just tuning out." Lynn Walsh of @trustingnews.bsky.social tells us what news people can do about it....
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Mark Stencel @markstencel.bsky.social · 13/12/2024
Some more good news for the news: @terabithia4.bsky.social and her team at Tiny News Collective are doing big things for community-based journalism efforts. Watch this space.
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Mark Stencel @markstencel.bsky.social · 13/12/2024
Congratulations to @ckrewson.bsky.social and the team at LION Publishers, which helps independent local news outlets sustain their businesses…
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Brian Boyer @brianboyer.net · 08/11/2024
We’ve been updating our policies on the website and I got to write the one for AI. chicagoreader.com/about/priori...
A screenshot of a website:
Artificial intelligence
Our reporting is reliably sourced and rigorously fact-checked. The accuracy of our work is paramount. For these reasons and more, the Reader does not publish AI-generated content.
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