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Trusting News

@trustingnews.bsky.social
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Empowering journalists to demonstrate credibility and earn trust day to day. Sign up at trustingnews.org/newsletter.

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Chase Cain @chasecain.bsky.social · 26/09/2026
Do you trust me to deliver accurate news about our planet? 🌎 I NEED YOUR FEEDBACK! I'm partnering with @uofmichigan.bsky.social & @trustingnews.bsky.social to better understand WHO you trust & WHERE you get your news 🗞️ Take the survey ⤵️ umich.qualtrics.com/jfe/form/SV_...
umich.qualtrics.com
Chase Cain Survey
Do you trust the information I share? What about information from other social media accounts and creators? Please let me know by taking this quick survey.
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Trusting News @trustingnews.bsky.social · 22/09/2026
More than 100 people have registered to join our conversation next week with Tom Rosenstiel about his new book, "The Next Journalism," where we'll discuss the future of the journalism industry and what journalists need to do to adapt. Reserve your spot here! us06web.zoom.us/meeting/regi...
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Trusting News @trustingnews.bsky.social · 10/06/2026
WEBINAR: Join us on Monday to learn more about how journalists can help teach their audience about AI -- and how that impacts people's trust in those journalists. us06web.zoom.us/meeting/regi...
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Trusting News @trustingnews.bsky.social · 20/05/2026
Journalism educators: Are you ready to teach your students about creator journalism? This summer, Trusting News and Kent State are hosting a webinar series aimed at helping journalism educators teach their students about creator-model journalism. trustingnews.org/journalism-e...
trustingnews.org
Trusting News, Kent State hosting free summer webinar series on teaching creator journalism - Trusting News
Free, nine-week series offers continuing education and graduate credit options for journalism educators
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World Editors Forum @worldeditorsforum.bsky.social · 19/05/2026
@mayerjoy.bsky.social, founder and exec director of @trustingnews.bsky.social, chats about “the fundamental shift in how people decide where to spend their trust," ahead of #WNMC2026, where the conversation deepens. www.youtube.com/watch?v=0Q_X...
youtube.com
Joy Mayer, Trusting News, on Trust in News
YouTube video by WAN-IFRA
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Trusting News @trustingnews.bsky.social · 09/04/2026
To celebrate #LocalNewsDay, what if you not only helped people connect with you as a trusted news source, but you also pointed people to other credible news sources and gave practical tips for how people can manage a healthy relationship with the news? In our newsletter, we write how.
trustingnews.org
Describe a healthy local news diet (maybe for Local News Day next week!) - Trusting News
People won't pay for something they don't understand or trust. Here are tips for telling the story of YOUR work (not "the media" overall).
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News Literacy Project @newslit.org · 17/02/2026
With the continued rise of influencers and social media, it's becoming more difficult to discern credible information online. @trustingnews.bsky.social created a checklist to help people recognize what to look for, and what to question. 🔗 Check it out: go.newslit.org/TrustingNewsChecklist
go.newslit.org
Republish this checklist for identifying credible creators - Trusting News
It's becoming increasingly difficult for people to tell what is true online. As journalists, we have a responsibility to help our audience.
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Trusting News @trustingnews.bsky.social · 12/01/2026
We're thrilled and honored to announce that we have received the 2026 Brown Democracy Medal from the The McCourtney Institute for Democracy at Penn State. 🎉 The award recognizes work being done to advance democracy in the US and internationally. trustingnews.org/trusting-new...
trustingnews.org
Trusting News awarded Brown Democracy Medal from Penn State University - Trusting News
The medal recognizes work being done to advance democracy in the United States and internationally.
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Trusting News @trustingnews.bsky.social · 24/11/2025
It's the time of year for heated conversations about the state of politics and the media. Journalists, instead of getting defensive or starting arguments, here are some ways you can steer the conversation in more fruitful ways. ⬇️ mailchi.mp/5854fa9502f9...
mailchi.mp
Learn how your friends gobble up (or avoid) the news
What if you thought of your Thanksgiving event as an informal focus group — a chance to ask people about their relationship to journalism? Here are some sample questions from @trustingnews to keep h...
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The Lenfest Institute for Journalism @lenfestinstitute.org · 24/11/2025
“Independent journalists usually don’t have teams who can evaluate potential funders. So what can you do to ensure a funder is ethically aligned?” @lizkellynelson.com of Project C & Mollie Muchna of @trustingnews.bsky.social share tips for assessing funders + funder disclosures for creators.
lenfestinstitute.org
How creator journalists can assess — and disclose — their funding
Independent journalists don't have teams who can evaluate potential funders. So what can creators do to ensure a funder is ethically aligned?
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Trusting News @trustingnews.bsky.social · 18/11/2025
Understanding the public’s expectations of journalists is a key part of earning trust. This is especially true when it comes to AI and other emerging technologies. Here we outline a few simple questions to help get you started. >> trustingnews.org/ask-your-aud...
trustingnews.org
Ask your audience these questions about your use of AI - Trusting News
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
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The Lenfest Institute for Journalism @lenfestinstitute.org · 18/11/2025
“If journalists want to be viewed as trusted messengers, they have to get clear about what sets their product apart.” As part of the Creator Journalism Trust and Credibility Toolkit, Mollie Muchna from @trustingnews.bsky.social shares how transparency can take creator journalists to the next level:
lenfestinstitute.org
Why creator journalists and funders need to go all in on transparency
If journalists want to be viewed as trusted messengers, they have to get clear about what sets their product apart.
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Trusting News @trustingnews.bsky.social · 11/11/2025
Join us tomorrow! We'll be joining Cortico + partner journalists to talk about new approach to engaging your audience and amplifying community voices. us06web.zoom.us/meeting/regi...
us06web.zoom.us
Welcome! You are invited to join a meeting: Conversation design: A new approach to engaging your audience and amplifying community voices. After registering, you will receive a confirmation email abou...
Journalists are taught to conduct one-on-one interviews, but hosting group conversations can offer a different way to build trust and fuel your coverage. They require different strategies, though. Wha...
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Trusting News @trustingnews.bsky.social · 31/10/2025
Prepping for elections next week? Here are 3 last-minute things you can still do. 1. Make sure basic information is really easy to find. 2. Check headlines for possibly polarizing words. 3. CLEARLY LABEL opinion and endorsements. For more election tips, head to trustingnews.org/trustkits/el...
trustingnews.org
Elections - Trusting News
When covering elections, it’s crucial journalists be seen as useful and fair. This Trust Kit walks you through how you can do this.
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RJI @rjionline.bsky.social · 30/10/2025
Nonprofit @trustingnews.bsky.social offers guidance on ethical AI use, disclosure policies and community engagement to strengthen public confidence. Trusting News was incubated as a project at RJI in 2016. Via Editor & Publisher. www.editorandpublisher.com/stories/ai-t...
editorandpublisher.com
AI Trust Kit helps newsrooms win back skeptical readers - Editor and Publisher
Trust in journalism is at a historic low — and fewer than a third of Americans say they trust artificial intelligence. That’s why nonprofit Trusting News has released a new AI Trust Kit, a hands-on gu...
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The Lenfest Institute for Journalism @lenfestinstitute.org · 28/10/2025
This guide was designed for funders by Project C and @trustingnews.bsky.social in collaboration with The Lenfest Institute with support from @knightfoundation.org. It provides ethical frameworks and hands-on tools you can use to identify and partner with local creator journalists.
lenfestinstitute.org
The Creator Journalism Trust and Credibility Toolkit: A guide for funders
The Creator Journalism Trust and Credibility Toolkit helps local news funders engage in partnerships with credible creator journalists.
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Trusting News @trustingnews.bsky.social · 22/10/2025
What appeared to be a new local newsroom in Florida turned out to be a chain of AI-generated newsletters. It's a good reminder that it can be legitimately hard for anyone in the public to tell what information is legit. trustingnews.org/fake-news-ca...
trustingnews.org
Fake news can be hard to spot. Let’s make it easier. - Trusting News
Don't just publish quality news. Equip your community to tell your work apart from the bad actors.
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The Journalist's Resource @journoresource.bsky.social · 22/10/2025
News audiences want to know when journalists use artificial intelligence. Here's how news organizations can disclose their use of AI, with tips from @trustingnews.bsky.social. journalistsresource.org/media/ai-use...
journalistsresource.org
What U.S. audiences want newsrooms to disclose about AI use
Audiences want to know when journalists use artificial intelligence. Here's how news organizations can disclose their AI use.
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Trusting News @trustingnews.bsky.social · 20/10/2025
The default frame of immigration discussions is often a partisan one, yet so much of what’s at stake actually relates to core democratic principles. How can journalists reflect this in their reporting? Join us for this upcoming workshop. ⬇️ us06web.zoom.us/meeting/regi...
us06web.zoom.us
Welcome! You are invited to join a meeting: Immigration reporting: From political scorecard to democratic principles. After registering, you will receive a confirmation email about joining the meeting...
The default frame of immigration discussions is often a partisan one, with people deciding how they feel based on party identity, language shortcuts, or a scorecard of winners and losers. The same is ...
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Trusting News @trustingnews.bsky.social · 13/08/2025
Apply now: We have *NEW* opportunities for newsrooms interested in helping their community learn about AI. 1. A cohort ($2,000) to experiment with sharing AI education resources 2. $5,000 grants to explore an idea to educate their community about AI trustingnews.org/newsrooms-ap...
trustingnews.org
Newsrooms: Apply to join two new paid Trusting News initiatives focused on educating the public about AI
Trusting News is recruiting newsrooms for two research-backed opportunities to educate the public about AI
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Trusting News @trustingnews.bsky.social · 04/08/2025
👀 Trusting News is looking to hire a Wordpress developer + graphic designer on retainer ($100/hr). Is this you?! Apply here by Aug. 8. docs.google.com/document/d/1...
docs.google.com
Trusting News: Website contractor position
Trusting News seeks WordPress web + graphic designer (Contract/Retainer) Trusting News is hiring a web contractor on retainer to support ongoing website updates, improvements and occasional graphic de...
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Trusting News @trustingnews.bsky.social · 04/08/2025
So, you're a journalist thinking about using AI. Will that destroy people's trust in your content? We surveyed news consumers across the globe to better understand how comfortable they were with journalists using AI. Here's a quick breakdown. ⬇️ For more: trustingnews.org/AI
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Trusting News @trustingnews.bsky.social · 28/07/2025
👀 We're sharing some *brand new* research around AI in news this Thursday. Join us to learn about what news consumers told us, and leave with strategies and examples! us06web.zoom.us/meeting/regi...
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Trusting News @trustingnews.bsky.social · 24/07/2025
What does new research show about what news consumers want to know about journalists' use of AI? Join us July 31 to learn more. us06web.zoom.us/meeting/regi...
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Trusting News @trustingnews.bsky.social · 16/07/2025
We’re excited to offer some of our most popular Trust Kits for journalists in Spanish, thanks to a partnership with @globalpress.bsky.social. Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
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Solutions Journalism Network @soljourno.bsky.social · 13/06/2025
A good mission statement can be your newsroom's secret weapon. If you don't tell people why (and how) you report what you report, THEY WILL DECIDE FOR YOU. Let's fix that. Join @trustingnews.bsky.social, Hearken, and SJN next Wednesday and we'll solve this together.
us06web.zoom.us
Welcome! You are invited to join a meeting: Build Trust with Your Audience: Mission Statements for Democracy and Civic Life Coverage. After registering, you will receive a confirmation email about joi...
Join Trusting News for a free, one-hour interactive training on how to get on the record about the goals and values that guide your coverage of democracy, civic life, and public institutions. Whether...
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Trusting News @trustingnews.bsky.social · 11/06/2025
The public wants to know more about AI -- and they want journalists to help teach them. But realistically what could that look like? Join our upcoming workshop to join the conversation. Register here. us06web.zoom.us/meeting/regi...
us06web.zoom.us
Welcome! You are invited to join a meeting: Workshop: How journalists can build trust by educating the public about AI. After registering, you will receive a confirmation email about joining the meeti...
Recent research from Trusting News shows that 80% of the public wants to better understand artificial intelligence, and many of them would welcome that education from journalists. In this interactive...
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Open Campus @opencampus.org · 10/06/2025
Here's why local higher education coverage matters. Our managing editor Colleen Murphy talked to @trustingnews.bsky.social about why we do the work that we do and how journalists can better explain their coverage to their communities. trustingnews.org/journalists-...
trustingnews.org
Say clearly why specific coverage is relevant
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
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Trusting News @trustingnews.bsky.social · 27/05/2025
We know listening helps build trust and makes journalists' work more relevant. That impact could be even greater if you teamed up with others in your area. In this week's Trust Tips newsletter, we explore practically what that could look like. bit.ly/3Hejwad
bit.ly
Journalists, collaborate to better understand your community
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
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Trusting News @trustingnews.bsky.social · 23/05/2025
Many people are wary of talking to journalists, especially right now. So how can reporters establish credibility while also making the process feel less risky for everyday people? Here are two great examples. ⬇️
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Sunlight Research Desk @sunlightresearch.bsky.social · 13/05/2025
Join Sunlight and Joy Mayer of @trustingnews.bsky.social for a hands-on workshop on building stronger relationships between newsrooms and communities. What can you learn from this session? 🧵 www.sunlightresearch.net/research-tra...
sunlightresearch.net
Training | Sunlight Research
Join Sunlight Research Center for in-depth investigative reporting workshops designed to help journalists build their reporting skillsets.
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Trusting News @trustingnews.bsky.social · 21/05/2025
The words we use as journalists matter a lot—even the basic ones. So, what words and phrases should journalists be mindful of? We wrote about some in this week's Trust Tips newsletter. trustingnews.org/rethink-some...
trustingnews.org
Rethink some word choices to be more hearable
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
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Trusting News @trustingnews.bsky.social · 28/04/2025
🚨Calling all solo journalists🚨 Are you a journalist who freelances or works on your own? We're hosting a training Thursday in collaboration with the SPJ Freelance Community covering how freelance journalists can earn trust. 3-4 p.m. ET. Register here. ⬇️ us06web.zoom.us/meeting/regi...
us06web.zoom.us
Welcome! You are invited to join a meeting: How freelance journalists can earn trust and demonstrate credibility . After registering, you will receive a confirmation email about joining the meeting.
The public’s distrust in news impacts all journalists, whether you're part of a newsroom staff or reporting independently. And freelancers can sometimes face skepticism about their credibility above a...
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Trusting News @trustingnews.bsky.social · 22/04/2025
Immigration rumors spreading in your community? Rather than ignoring misinformation, address it head-on and establish yourself as a go-to place for credible info. In this week's Trust Tips, we share how you can (with examples from @documentedny.bsky.social + @kqednews.kqed.org). ⬇️ bit.ly/3Gzdel9
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Trusting News @trustingnews.bsky.social · 15/04/2025
Journalists usually ask "What did I miss?" at the end of interviews. But what if you started interviews with the question: "What are you afraid I might get wrong?" trustingnews.org/ask-sources-...
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Society of Professional Journalists @spj-posts.bsky.social · 11/04/2025
AI is transforming journalism, and audiences are calling for transparency. Join SPJ and @trustingnews.bsky.social for this #SPJEthicsWeek webinar on how to ethically use AI in your newsroom. Register for “Ethical AI in the Newsroom” at 1 p.m. EDT Tuesday via Zoom: us02web.zoom.us/webinar/regi...
A blue background social card with a headshot of Lynn Walsh, Assistant Director of Trusting News and SPJ Past President. The Webinar is "Ethical AI in the Newsroom" at 1 p.m. EDT Tuesday, April 15 via Zoom
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Trusting News @trustingnews.bsky.social · 08/04/2025
Work outside of a traditional newsroom but still deal with the lack of public trust in news? We hear you. That's why we created a new ✨Freelance Trust Kit✨ — a step-by-step guide to help freelance journalists demonstrate credibility and earn trust. Check it out! trustingnews.org/trustkits/fr...
trustingnews.org
Trust Kit: Earning trust as a freelancer | Trusting News
Low public trust in news affects all journalists, but freelancers often face extra skepticism. This Trust Kit offers steps to establish credibility and earn trust, whether you're an experienced freela...
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Trusting News @trustingnews.bsky.social · 27/03/2025
New research suggests people's distrust of news largely stems from a perception that news values profit over truth. Don't leave people with their inaccurate assumptions. Instead, get clear about your funding and ownership, and how it influences your coverage. trustingnews.org/talk-about-y...
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Trusting News @trustingnews.bsky.social · 19/03/2025
TOMORROW: The public assumes we’re chasing clicks or money. We're hosting a training Thursday where we'll walk you through how to tell a more accurate story about the funding and ownership behind your news. Register here. us06web.zoom.us/meeting/regi...
us06web.zoom.us
Welcome! You are invited to join a meeting: How journalists can get clear about their funding and ownership. After registering, you will receive a confirmation email about joining the meeting.
Trust is essential for journalists, but it’s also key to people’s willingness to pay for the news. If they think your news organization isn’t trustworthy, they’re unlikely to support it with their dol...
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Trusting News @trustingnews.bsky.social · 18/03/2025
Great example of transparency by @timlambert-pa.bsky.social. 👏 In this behind-the-scenes piece, he shares how they used elements of the newsroom’s ethics policy to guide their reporting. Want to do something similar? Check out our Coverage Trust Kit. trustingnews.org/trustkits/ex...
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Trusting News @trustingnews.bsky.social · 18/03/2025
Don't let your community assume you prioritize shock value over careful coverage. Instead, get on the record about how you're working on behalf of your community. Take inspiration from how the Oviedo Community News team did this. ⬇️ trustingnews.org/see-how-flor...
trustingnews.org
See how Florida journalists handled sensitive coverage
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
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Trusting News @trustingnews.bsky.social · 14/03/2025
Misassumptions about how news is funded can be a key driver of mistrust. Don't let that be the case for you. In this training, we'll talk you through how to respond to those all-too-common complaints. Register here. us06web.zoom.us/meeting/regi...
Some people think newsrooms have lots of money, or that the news is dictated by what gets the most clicks or who owns the outlet.  

Set the record straight by getting clear about your funding and ownership. In this training we’ll walk you through how.
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Trusting News @trustingnews.bsky.social · 13/03/2025
🚨 We've extended the deadline to March 19!🚨 Apply here. trustingnews.org/apply-now-ge...
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Joy Mayer @mayerjoy.bsky.social · 13/03/2025
A lot of people assume money drives news decisions — that we chase clicks, squash news our owners/publishers don’t want us to publish, etc. If you have ever wondered how to respond to complaints like that, come to our @trustingnews.bsky.social webinar on March 20. us06web.zoom.us/meeting/regi...
lnkd.in
Welcome! You are invited to join a meeting: How journalists can get clear about their funding and ownership. After registering, you will receive a confirmation email about joining the meeting.
Trust is essential for journalists, but it’s also key to people’s willingness to pay for the news. If they think your news organization isn’t trustworthy, they’re unlikely to support it with their dol...
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Trusting News @trustingnews.bsky.social · 11/03/2025
Audiences say they want AI disclosures that are clear, specific -- and mention if there was human involvement. More on what people want journalists to disclose about AI in this week's Trust Tips newsletter. ⬇️ trustingnews.org/emphasize-hu...
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Joy Mayer @mayerjoy.bsky.social · 05/03/2025
If you're in NC, join us next week for the @nclocal.bsky.social news workshop. I'm leading a session for @trustingnews.bsky.social on trust in an era of news avoidance, and the program is PACKED with insightful folks. www.eventbrite.com/e/2025-nc-ne...
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Trusting News @trustingnews.bsky.social · 06/03/2025
As we encourage newsrooms to do, we have our own advisory committee made up of the people we aim to serve. Welcome to these members! Thank you for your time and dedication. trustingnews.org/trusting-new...
trustingnews.org
Trusting News launches inaugural advisory committee
Meet the 11 journalists who make up Trusting News' inaugural newsroom advisory committee
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Trusting News @trustingnews.bsky.social · 27/02/2025
📣 We’re looking for eight journalists eager to participate in a research study examining how LGBTQ+ topics influence disengagement from traditional media. Find more details -- and the application -- here. trustingnews.org/apply-now-ge...
trustingnews.org
Apply now: Get $500 to interview disengaged community members
The deadline to apply is March 7
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Joy Mayer @mayerjoy.bsky.social · 24/02/2025
How comfortable does your newsroom staff feel challenging each other's assumptions? How can your routines and conversations involve to invite more dissent — in service of more accurate, nuanced coverage? Join @trustingnews.bsky.social on Wednesday to talk about it. us06web.zoom.us/meeting/regi...
us06web.zoom.us
Welcome! You are invited to join a meeting: Strengthen your coverage through honest newsroom conversation and dissent. After registering, you will receive a confirmation email about joining the meetin...
Does your newsroom encourage staffers to speak their mind, share their perspective and challenge each other’s assumptions? Newsrooms say they value diversity in both views and lived experiences. But t...
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