Reposted by Mark Derricott
"Smug is the emotional tone of Mastermind. I want the buyer to feel judged by the box. Like the box is already disappointed in them. If you don’t want smug, don’t name the game Mastermind. This isn’t fucking checkers. This is a duel in a seminar room at Davos."
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The Mastermind Box Cover: What the Hell Were They Thinking?
- - -INVICTA GAMES, LTD. Packaging Team — Official Minutes Project: Mastermind / New Cover Presentation MARTIN SMITH (Marketing Senior Vice Presi...