iiinova — where your digital self keeps evolving

mario fraioli @mariofraioli.com · 07/07/2026

Thanks for sharing Darren!

mario fraioli @mariofraioli.com · 22/06/2026

Literally no one watching in the stands and at least 7 people getting the same 10-second clip to share with many of the same social media followers. WTF are we even doing?

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Scott Galloway @profgalloway.com · 05/06/2026

The more data we collect on ourselves, supposedly the better able we are to improve our lives. But metrics aren’t the arbiters of living well, nor is optimization life’s highest achievement.

mario fraioli @mariofraioli.com · 04/06/2026

Almost certainly the algorithms and how certain posts achieve virality on the platform. I miss the halcyon days of 2010-2018 running Twitter, and hoped there’d be flashes of that here, but: 1. Reels seem to rule the roost these days; 2. People seem to be addicted to the algorithm-fueled feeds.

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mario fraioli @mariofraioli.com · 04/06/2026

Also, there are many foreign teams/athletes/fans that don’t feel welcome here and/or fear coming right now.

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mario fraioli @mariofraioli.com · 04/06/2026

I’d like to go to a WC game and/or track at LA28, but the ticket prices are ridiculous, never mind lodging and everything else.

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mario fraioli @mariofraioli.com · 28/05/2026

Life lesson #44, Everything All The Time, leading like Steve Kerr, and a lot more in this week’s issue of my newsletter. Please comment and/or share if there’s anything you found resonant and/or helpful. Thank you. 🙏🏻 themorningshakeout.substack.com/p/the-mornin...

themorningshakeout.substack.com

the morning shakeout | issue 550

Life lesson #44, Everything All The Time, leading like Steve Kerr, and a lot more.

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mario fraioli @mariofraioli.com · 21/05/2026

Fact! I partially blame years of working on newspaper and magazine deadlines. (Also probably why I prefer racing 1500m/1 mile versus longer events—less time to f*ck around!)

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mario fraioli @mariofraioli.com · 21/05/2026

Yes! And along those lines, I first posted this to Substack Notes, but what I wrote was too long for Bluesky. It was a fun exercise whittling it down to fit here.

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mario fraioli @mariofraioli.com · 21/05/2026

Went to the library at 2:30 PM to write. Spent a lot of time staring at my screen and scribbling in my notebook. Wife texts me at 3:30, told her I’d be home no later than 4. Then the floodgates opened and words just started spilling out. Got home at 4:15. Don’t always love how my brain works.

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mario fraioli @mariofraioli.com · 15/05/2026

I had a great conversation with Tracksmith's Matt Taylor for my podcast this week. It’s a wide-ranging exchange about creativity, craft, entrepreneurship, and more that I’ve been waiting to have for a long time. I hope you enjoy it as much as I did. themorningshakeout.com/episode-251-...

themorningshakeout.com

Episode 251: Matt Taylor on Brand Building, Storytelling, and Creative Expression - the morning shakeout

Matt Taylor is the co-founder and Chief Creative Officer of Tracksmith. He recently stepped down from the CEO role, which he held since 2014, to return his focus to what drew him to the brand in the f...

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mario fraioli @mariofraioli.com · 13/05/2026

I am more than a bit irked by how optimization culture has infiltrated running and the way we talk about the sport these days, so I wrote/ranted about it in my newsletter this week. themorningshakeout.substack.com/p/the-mornin...

themorningshakeout.substack.com

the morning shakeout | issue 548

A rant against optimization culture infiltrating running, a conversation with Tracksmith co-founder Matt Taylor, why America needs more public tracks, and a lot more.

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mario fraioli @mariofraioli.com · 11/05/2026

“We are living in the ultimate revenge of the nerds, driven by a crew of socially awkward tech bros who won’t stop until the society that they never quite fit into is obliterated.” www.theatlantic.com/ideas/2026/0...

theatlantic.com

People Who Don’t Like People Are Making All of Our Decisions

Robotaxis are the beginning.

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Chris Nickinson @chrisnickinson.com · 11/05/2026

What are they doing that track isn’t to get on linear tv?

Besides being spectator friendly, of course.

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mario fraioli @mariofraioli.com · 01/05/2026

Thanks for sharing this. I enjoyed reading his regular blogs during his last Tour.

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mario fraioli @mariofraioli.com · 29/04/2026

I’ve been having conversations about this in the past couple of days, and while it’s hard to say where the cut-off line is, I think there’s some truth to this. It also depends on the shoe, but in order to get a good return from the shoes you have to be putting a lot of force into the ground.

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mario fraioli @mariofraioli.com · 27/04/2026

Saw some photos on IG and yes, it does look like there was a lead bike. Being the only person to miss those mats though is weird.

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mario fraioli @mariofraioli.com · 27/04/2026

Aye, problema! This is why we can't have nice things. cc: @drew-wartenburg.bsky.social

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mario fraioli @mariofraioli.com · 27/04/2026

I hadn't heard/seen either of those things reported but yes, both of those seem odd. (And if that info is from the LR forums, forgive me for not frequenting there.) I'd assume there was a lead bike or vehicle? Falling HR makes no sense, though if off a watch I'd take it with a grain of salt anyway.

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mario fraioli @mariofraioli.com · 27/04/2026

Mauri’s result or the understated press release?

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mario fraioli @mariofraioli.com · 26/04/2026

LOL they have no idea what they even have on their hands.

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mario fraioli @mariofraioli.com · 08/04/2026

Thank you for sharing! (Even though it wasn’t an ultra, haha.)

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Read before You Ultra @readbeforeultra.bsky.social · 07/04/2026

2/2 It was a season’s best by nearly four seconds, a Masters PR by well over two, and a good reminder to keep going when your initial instinct is to call it quits. — @mariofraioli.com open.substack.com/pub/themorni... #running #trailrunning #ultrarunning #runsky

open.substack.com

the morning shakeout | issue 543

Keep going when you want to call it quits, Wright Thompson on the writing process, detaching from your devices before racing, and a lot more.

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mario fraioli @mariofraioli.com · 07/04/2026

*Event record. Worth noting the course is very different than when Kipketer ran 13-flat. Now runs out and back along the coast versus the former T-style course.

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mario fraioli @mariofraioli.com · 05/04/2026

Right place, right time, and quick to the draw, haha.

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mario fraioli @mariofraioli.com · 26/02/2026

Thank you so much! That is high praise and means a lot. 🙏🏻

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mario fraioli @mariofraioli.com · 25/02/2026

My weekly newsletter is a real-time roundup of things I’m up to, thinking about, interested in, reading, watching, and/or listening to. It’s my hope that what I share makes you smile, think for a second, or reflect upon something you hadn’t considered. themorningshakeout.substack.com/p/the-mornin...

themorningshakeout.substack.com

the morning shakeout | issue 537

A brief race recap, reframing rest and recovery, joy as the most important element of performance, and a lot more.

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mario fraioli @mariofraioli.com · 25/02/2026

Ha! To be fair, I do it to myself first.

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mario fraioli @mariofraioli.com · 22/02/2026

Ahhhh. Still a heck of a run!

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mario fraioli @mariofraioli.com · 22/02/2026

Awesome recap and thanks for the backstory on Shuley. Heck of a debut! I need to do some digging but it may be the fastest debut marathon ever by an American male. What say you @d9monti.bsky.social?

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mario fraioli @mariofraioli.com · 04/02/2026

Intermittently! That’s not a Glass problem though, that’s a me not taking as many photos problem. I enjoy it and scroll the feed often for inspiration. It’s a quiet corner of the internet but the interactions tend to be deeper than other places. (I just haven’t been interacting much.) Worth a try!

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mario fraioli @mariofraioli.com · 25/01/2026

Thanks buddy. I had a lot of fun. Need to work on my last 100 though!

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ContempraInn 🌹 @contemprainn.bsky.social · 14/01/2026

A dog ran onto the track during a high school relay race – and covered 100m in 10.5 seconds. 🤗 ⚡️ #wednesdaymotivation

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Henrik Wist @runbikeco.de · 13/01/2026

"I run to find out who I am. I run to find out who I might become. I run to find out who else understands me." This week's issue of The Morning Shakeout hits home differently. Thank you, as always, for your words, @mariofraioli.com! 🥰 open.substack.com/pub/themorni...

open.substack.com

the morning shakeout | issue 531

Running to find out, the case for thick desires, putting the pieces together for performance, and a lot more.

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mario fraioli @mariofraioli.com · 06/01/2026

I can't say that I blame you! The current state of affairs here is ridiculous.

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mario fraioli @mariofraioli.com · 06/01/2026

Way to sneak that in there! Also, both my daily notebook (i.e. the memo book and running training log (i.e. the 56-week planner) are from Field Notes. Great company and products.

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mario fraioli @mariofraioli.com · 06/01/2026

Meanwhile, a not insignificant number of the best XC runners in the world were denied visas for this weekend's world championships in Florida.

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mario fraioli @mariofraioli.com · 30/11/2025

Let me know when the airing starts. I want in. (Vaguely remember doing this with you in the other place many, many years ago.)

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mario fraioli @mariofraioli.com · 30/11/2025

Have you officially started airing your grievances yet or is this just regular commentary?

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mario fraioli @mariofraioli.com · 26/11/2025

Fair point. FWIW, I was/am a fan of the general concept and format of GST. I understand operating at a loss in year 1/2, but the thing that kills me is the money clearly wasn't there to cover expenses, yet they spent like it was. Just poor business practice at best, straight-up deception at worst.

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mario fraioli @mariofraioli.com · 26/11/2025

Oooph. Not good on a number of levels.

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Chris Nickinson @chrisnickinson.com · 26/11/2025

Calling it "short track" will never not be stupid.

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