iiinova — where your digital self keeps evolving

World Cancer Research Fund @wcrf.org · 18/09/2026

Our award-winning classes are hosted by a professional chef and oncology specialist dietitian! We’re here to support people affected by cancer, including carers and loved ones. www.wcrf.org/living-well/...

Cook Through Cancer | World Cancer Research Fund

Join our free Cook Through Cancer classes to learn practical recipes and cooking skills for people living with and beyond cancer.

World Cancer Research Fund @wcrf.org · 09/09/2026

Bounce to the beat of breast cancer! 🏀 Could you or your family commit to skipping daily throughout October? You'll be supporting our breast cancer research: www.wcrf.org/support-us/e...

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Reposted by World Cancer Research Fund

Melissa @melissadando.bsky.social · 11/08/2026

Looming over sporting events that many of us have been enjoying this summer/winter is the relentless promotion of health-harming products. In my latest @wcrf.org blog, I explore why fans can't escape junk food and alcohol ads, and how we can push back against industry sportswashing. bit.ly/3UayhkS

It’s time to show alcohol and junk food sponsorships the red card | World Cancer Research Fund

How has the promotion of health-harming products come to dominate major sporting events, and what can be done to reclaim sport from industry influence.

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World Cancer Research Fund @wcrf.org · 17/08/2026

We are delighted to reveal the next projects that have been awarded funding in the ‘Reimagining Cancer Research in Europe’ initiative! 🎉 This project was created to leverage the potential of cancer prevention to reduce the growing burden of cancer in Europe: www.linkedin.com/company/wcrf... 🌍

World Cancer Research Fund @wcrf.org · 10/08/2026

This is your FINAL CALL to join our August challenge! ⭐ Receive a FREE T-shirt and a shiny medal when you reach the target: www.wcrf.org/support-us/e...

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World Cancer Research Fund @wcrf.org · 07/08/2026

Please help us bring our physical activity booklet to life with a story of your own! 🏃🏃🏃 Whether it’s walking with friends, finding small moments to stretch or something more adventurous, it all counts. Write a couple of sentences below. www.wcrf.org/living-well/...

How do you keep active? | World Cancer Research Fund

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World Cancer Research Fund @wcrf.org · 31/07/2026

Grab a shiny finisher’s medal in our exercise challenge!🏅 Keep yourself active whilst also funding the science that changes what happens next for thousands of women facing a cancer diagnosis: www.wcrf.org/support-us/e...

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Reposted by World Cancer Research Fund

Institute of Alcohol Studies @ias.org.uk · 02/07/2026

Misinformation around cancer includes information on dangerous or ineffective supplements, and alcohol industry materials omitting evidence. 🎙️Listen to our latest podcast on the topic, with Melissa Dando, @wcrf.org & Sue Taylor of @balancene.bsky.social www.ias.org.uk/podcast/alco...

World Cancer Research Fund @wcrf.org · 23/07/2026

Whether it's a beautiful landscape... or simply just your local park (😅), everyone can get involved in our 'Jog 50' challenge this August! Sign up to receive a FREE T-shirt: www.wcrf.org/support-us/e...

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World Cancer Research Fund @wcrf.org · 14/07/2026

Big news - we have passed @amrc-uk.bsky.social's 2025 Expert Review Audit! 🎉 A kitemark of quality confirming our grant-funding process is rigorous and robust. You can be reassured that your donations to us are going towards high-quality and needed cancer prevention research.

Association of Medical Research Charities @amrc-uk.bsky.social · 14/07/2026

Reposted by World Cancer Research Fund

🎉Congratulations to our member charities that have successfully completed our Expert Review Audit. By meeting our six principles of expert review, they show their commitment to using robust funding processes that support high-quality research and improve lives. Find out more: bit.ly/44tAvOg 🔗

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World Cancer Research Fund @wcrf.org · 10/07/2026

When alcohol is all around us, its impact can be easy to miss. This #AlcoholAwarenessWeek is a chance to pause and reflect. We're sharing @alcoholchangeuk.bsky.social's free quiz to help you better understand your drinking habits and any potential risks: AlcoholChange.org.uk/check-your-drinking

Melissa @melissadando.bsky.social · 07/07/2026

Reposted by World Cancer Research Fund

#AlcoholAwarenessWeek is a great time to pause and reflect on how drinking can impact our lives, including when it comes to cancer. Take @alcoholchangeuk.bsky.social's free and confidential quiz to help you better understand your drinking habits and identify any potential risks: 🔗 bit.ly/4eNB2AH

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World Cancer Research Fund @wcrf.org · 08/07/2026

Thank you to everyone who joined in for our most ambitious #CancerPreventionActionWeek ever! 🤩 Your opinions, good and bad, will be really helpful to ensure that next year, our campaign is tailored to your experiences. Please consider filling out our 5-minute survey.

surveymonkey.com

Cancer Prevention Action Week 2026

Take this survey powered by surveymonkey.com. Create your own surveys for free.

Institute of Alcohol Studies @ias.org.uk · 06/07/2026

Reposted by World Cancer Research Fund

When does misinformation just becoming lying or deceit? On our latest podcast, we spoke to Melissa Dando @wcrf.org & Sue Taylor @balancene.bsky.social about alcohol industry mis- and disinformation around cancer information. www.ias.org.uk/podcast/alco...

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Institute of Alcohol Studies @ias.org.uk · 30/06/2026

Cancer Prevention Action Week in June was about tackling health misinformation. In our latest podcast, we discuss how the alcohol industry misinforms the public about alcohol's link to cancer, with Melissa Dando of @wcrf.org & Sue Taylor of @balancene.bsky.social. 🔗 www.ias.org.uk/podcast/alco...

World Cancer Research Fund @wcrf.org · 29/06/2026

Run for us in the #Tokyo Marathon! 🏃 Take on one of the world's most stunning and sought-after marathon majors while raising funds to help prevent cancer and save lives: events.wcrf.org/event/tokyo-...

Melissa @melissadando.bsky.social · 23/06/2026

Reposted by World Cancer Research Fund

Thanks to @jessasatomp.bsky.social & @joshfg.bsky.social for hosting such an important Parliamentary roundtable on health misinformation and @debscohen.bsky.social's book "Bad Influence". I was delighted to attend, it was the perfect way to wrap up @wcrf.org's #CancerPreventionActionWeek for 2026!

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Kirsteen Sullivan MP @kittysull1.bsky.social · 19/06/2026

👇Cancer Prevention Action Week information👇 Research shows that no single food can prevent cancer, it is the overall dietary pattern that matters. World Cancer Research Fund’s fibre factsheet offers practical steps to increase the amount of fibre in your diet, helping to reduce cancer risk.

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Timothy Caulfield @caulfieldtim.bsky.social · 15/06/2026

🚨 Don't fall for supplement bunk! NHS staff battling wave of supplement disinformation www.theguardian.com/society/2026... via @wcrf.org 2/5 frontline health workers "encounter patients who raise inaccurate or misleading information about supplements at least once a week." Harmful & waste of time

theguardian.com

NHS staff battling wave of food supplement disinformation

Exclusive: Cancer charity says dispelling falsehoods gleaned from social media is now routine task for clinicians

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Association of Directors of Public Health (ADPH) @adphuk.bsky.social · 16/06/2026

Health mis-info can downplay risks of products like🍺&🚬that ⬆️ cancer risk, & make it harder to make informed health decisions. DPH are working to ensure EVERYone has access to accurate info & are tackling harmful industry tactics promoting these products.➡️ bit.ly/adphcdoh #ScienceNotFiction @wcrf.org

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Steve Darling MP @stevedarlingmp.bsky.social · 16/06/2026

World Cancer Research Fund is tackling health misinformation this Cancer Prevention Action Week. From supplements and “superfoods” to restrictive diets and alcohol claims, misleading information can divert attention from what we know reduces cancer risk.  It's time to prioritise science.

A graphic which reads: 'when you see health information, 1 too good to be true ? 2 Research backed ? 3 Understood ? 4 source quality ? 5 think before you share ?

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Reposted by World Cancer Research Fund

Our Future Health @ourfuturehealthuk.bsky.social · 15/06/2026

For #CancerPreventionActionWeek our charity partner @wcrf.org is tackling online misinformation about cancer with its new free TRUST test. This tool helps sense-check any health information you see online.

An image summarising the TRUST test titles: Too good to be true, Research-backed, Understood, Source quality, Think before you share.

Image highlighting the World Cancer Research Fund and a link to their website to explain more about the TRUST Test.

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World Cancer Research Fund @wcrf.org · 15/06/2026

Happy #CancerPreventionActionWeek! Since 2021, we have been the leader of an annual moment supporting people to make informed, evidence-based choices about their health. Today we've been leading the national conversation on this year's theme... misinformation! 🤝 Discover: wcrf.org/CPAW2026

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Reposted by World Cancer Research Fund

Melissa @melissadando.bsky.social · 22/05/2026

Thanks to @mariecgoldman.bsky.social & @jimdickson.bsky.social for co-chairing the all important APPG on Dietary Health. @wcrf.org had the pleasure of attending the Group's inaugural meeting on Wednesday to discuss the obesity-cancer link. Special thanks to @oha-updates.bsky.social for convening!

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World Cancer Research Fund @wcrf.org · 08/06/2026

Big news! We’re proud to be one of 89 charities awarded a share of @nihr.bsky.social's £37m investment, supporting 800+ early-career researchers across the UK. 🧪 This funding will nurture the next generation of researchers to deliver better prevention, treatment and care for patients. 🧬

World Cancer Research Fund @wcrf.org · 05/06/2026

Alcohol is linked to at least 7 types of cancer, yet only 1% of alcohol products in the UK reviewed by @aha-uk.bsky.social and @alcoholfocus.bsky.social carry cancer warnings. Their new report highlights the need for mandatory health information on alcohol labels. 🔗 ahauk.org/resource/a-c...

ahauk.org

A Clear Way Forward: The Case for Better Alcohol Labelling

This report is the most comprehensive audit to date of alcohol labels in the UK and demonstrates why mandatory alcohol labelling is needed.

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Reposted by World Cancer Research Fund

Patient Information Forum @pifonline.bsky.social · 01/06/2026

🌟We are delighted that @wcrf.org is now PIF TICK certified. The PIF TICK is the only independently assessed trust mark for health information. Looking for trusted health information? Search by health topic in our PIF TICK Directory here: piftick.org.uk/health-topics/ #HealthInformation #PIFTick

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World Cancer Research Fund @wcrf.org · 21/05/2026

Great to meet @sharonhodgsonmp.bsky.social at the All-Party Parliamentary Group on Dietary Health Drop-In! We discussed the link between obesity and cancer, and the importance of commitments in the 10 Year Health Plan to improve our food environment. 🍎 Organised by @oha-updates.bsky.social.

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Action for Global Health @afghnetwork.bsky.social · 18/05/2026

#WHA79 isn’t just about formal sessions — it’s about strengthening collaboration. 🤝 Good to connect with colleagues from across our network this week, including @sightsavers.bsky.social, @malarianomoreuk.bsky.social and @wcrf.org.

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World Cancer Research Fund @wcrf.org · 06/05/2026

Alcohol is a Group 1 carcinogen linked to 7 cancers - yet just 7% of the British public are aware of this fact. @sadikal-hassanmp.bsky.social's op-ed in @thehousemag.bsky.social highlights this low awareness and why the UK Govt’s commitment to introduce mandatory labels on alcohol is so vital.

World Cancer Research Fund @wcrf.org · 06/05/2026

Last month, you ran for something bigger 💙 Thank you for supporting us at the @londonmarathon.bsky.social But remember, you don’t need to run 26.2 miles to make a difference... Join us: www.wcrf.org/about-us/new...

Thank you for Every Step | World Cancer Research Fund

A heartfelt thank you to London Marathon runners supporting World Cancer Research Fund. Discover how fundraising is preventing cancer.

World Cancer Research Fund @wcrf.org · 05/05/2026

A new review paper published in Nature Reviews suggests that people who live to be 100 or more (known as centenarians) have, in some ways, immune profiles that resemble the characteristics of those of much younger adults. Find out more: www.wcrf.org/about-us/new...

Clues from the immune system of centenarians | World Cancer Research Fund

People who live to be 100 or more have immune profiles that resemble, in some ways, the characteristics of those of much younger adults.

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World Cancer Research Fund @wcrf.org · 01/05/2026

Night owl or morning lark? It might matter more than you think. New WCRF-funded research links an evening chronotype to a higher risk of breast and ovarian cancer, compared with morning types. The likely culprit isn't how much you sleep – it's circadian misalignment. More here ➡️ bit.ly/3OQZkj4

Morning lark or night owl? | World Cancer Research Fund

What is the current evidence on associations between sleep duration, chronotype, insomnia, and snoring, and the risk of reproductive cancers?

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World Cancer Research Fund @wcrf.org · 29/04/2026

The Tobacco and Vapes Bill is now law in the UK, a pivotal moment for public health 🎉 While tobacco is not a cancer risk factor that we focus on at World Cancer Research Fund, we fully recognise the devastating burden of cancer it causes. The Act aims to protect future generations. bit.ly/4cSnO3r

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Tobacco and Vapes Bill becomes law

The next generation will be smoke-free as Tobacco and Vapes Bill is granted Royal Assent.

World Cancer Research Fund @wcrf.org · 27/04/2026

More than half of cancer patients in England have a history of obesity, but only 1 in 4 are living with obesity at treatment start. New research shows single BMI measures may miss lifetime exposure, with implications for treatment decisions and personalised care. Keep reading: bit.ly/4tBA53q

Lifetime obesity exposure and cancer: new study | World Cancer Research Fund

A recent publication has provided valuable real-world data on obesity prevalence among people living with cancer.

World Cancer Research Fund @wcrf.org · 23/04/2026

Men with a larger body size in adulthood were up to 16% more likely to develop bladder cancer than those with a smaller body size, with no similar link found in women. One of the largest studies of its kind, funded by our partner Wereld Kanker Research Fund. bit.ly/3QASTkt

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Bladder cancer and body size | World Cancer Research Fund

New research which analysed data from 30 long-running international studies found that bladder cancer risk rose as BMI increased in men.

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World Cancer Research Fund @wcrf.org · 22/04/2026

We support Recipe for Change’s people-powered call for access to healthy, affordable food, which is essential for cancer prevention. The UK food system puts corporate profits over public health and healthy food costs more than twice as much per calorie as less healthy options. This has to change.

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World Cancer Research Fund @wcrf.org · 16/04/2026

Thank you to catsmithmp.bsky.social for meeting with us today. We discussed the need for a cancer warning on forthcoming alcohol labels in the UK given that public awareness of alcohol as a carcinogen is worryingly low. Health warnings will help ensure consumers can make an informed choice.

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Melissa @melissadando.bsky.social · 14/04/2026

Great blog from @ias.org.uk setting out that public awareness of alcohol as a carcinogen increases support for the most effective policies, including pricing and availability policies. This is one of the reasons @wcrf.org is calling for a cancer warning on forthcoming alcohol labels in the UK.

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World Cancer Research Fund @wcrf.org · 13/04/2026

WCRF looks forward to responding to the UK Gov's new consultation on School Food Standards. Ensuring that all children have access to healthy, affordable food will help tackle childhood obesity and support families to build lifelong healthy habits - essential for cancer prevention. bit.ly/4stn36s

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Deep-fried food banned in new plans for school dinners

Schools are being told to cut down on sugary desserts, and provide more vegetables and whole grains.

World Cancer Research Fund @wcrf.org · 09/04/2026

The 5th European Code Against Cancer is out in @thelancet.com Regional Health Europe: 14 evidence-based actions to cut cancer risk, plus policy recommendations for healthier environments. Congrats to those involved including @drgiotamitrou.bsky.social & Prof Elio Riboli 👏 Read more: bit.ly/4mmyb3M

World Cancer Research Fund @wcrf.org · 27/03/2026

The UK Gov's consultation on applying the 2018 Nutrient Profile Model to junk food marketing restrictions + promotions is live! We fully support Prevention Minister @sharonhodgsonmp.bsky.social and her team in pursuing this vital update to food policy that will help tackle obesity & prevent cancer.