Lukas Oldenburg @lukasoldenburg.bsky.social · 22/09/2026#Tealium #GitHub Sync seems to be broken! Every sync replaces " of new Extensions by " - will break your entire library. Don't release to PROD before verifying it works on non-PROD environments! 010
Reposted by Lukas OldenburgDavid Vallejo @thyng.bsky.social · 17/09/2026@davidhermann.bsky.social and @lukasoldenburg.bsky.social facepalming on the #AnalyticsPioneers 041
Lukas Oldenburg @lukasoldenburg.bsky.social · 02/09/2026#PiwikPro #TagManager keeps surprising me. Case-sensitive search??? Is that new? 😂😂😂 #facepalmAnalytics 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 31/08/2026Yes, 2 requests in 10 seconds should NOT trigger a "429 - too many requests" error... 🤐😫 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 25/08/2026What do you do when you run an A/A test, but one version has a clearly significant uplift in Conversions? 200
Lukas Oldenburg @lukasoldenburg.bsky.social · 21/08/2026Sounds like a must-try: #Tealium has a "stream connector errors" feature now - you will be surprised how often Meta, Google, Adobe & Co. have issues with their server-side endpoints: docs.tealium.com/administrati...docs.tealium.comConnector error loggingThis article explains how to configure connector error log sources, review log parameters, and troubleshoot connector errors. 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 20/08/2026Yes, let's use a crawler to crawl all the 100s of thousands of products and their reviews to gather review data instead of using the ready-to-use existing export with all the reviews per product... 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 19/08/2026Faszinierendes, 55 Jahre altes Radio Feature von 1971 zum Einfluss von Computern und #KI auf Gesellschaft und Politik. An vielen Stellen denkt man, es könnte auch von 2026 sein. Immerhin wurde zumindest #Schach doch nicht zu langweilig für Menschen… share.deutschlandradio.de/dlf-audiothe...share.deutschlandradio.de 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 17/08/2026IT won't budge, so client asks u to implement a 3rd-party solution. U have governance concerns with that (untestable black-box) solution. Analytics vendor comes up with wild workaround for a compromise. When all is finally ready, vendor tells u they have now decided to cut ties with the 3rd party.😆💩 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 07/08/2026Important update for all #AdobeAnalytics Component Manager fans due to EOL of 1.4 API and insufficient replacements in API 2.0: docs.datacroft.de/main-functio... 111
Lukas Oldenburg @lukasoldenburg.bsky.social · 09/07/2026Wow: Sub-Hit (e.g. product-dimension-based) segments coming to #AdobeAnalytics soon! The new sub-hit breakdown dropzone filters are already massive, but this brings E-Commerce Analytics to the next level and it is sth I had been waiting for for years! experienceleague.adobe.com/en/docs/anal... 140
Lukas Oldenburg @lukasoldenburg.bsky.social · 07/07/2026Now that's a trust-inspring warning... #fraud0 #piwikPro 110
Lukas Oldenburg @lukasoldenburg.bsky.social · 07/07/2026No, it is not a good idea to use "utm_campaign=...underperformers...". Unless you want to scare users or help your competitors (when "underperformers" refers to products)🤦♂️#facepalmAnalytics 120
Lukas Oldenburg @lukasoldenburg.bsky.social · 29/06/2026Lately lots of server-side APIs have delivery issues. First #Meta, then #GoogleAds, now #AdobeAnalytics. Monitor your server-side connections! Screenshot from #Tealium Event Stream 220
Lukas Oldenburg @lukasoldenburg.bsky.social · 08/06/2026The #fraud0 integration into #PiwikPro is worth a look, but it is a complete blackbox, zero control. It is a "hidden tag" that runs without you knowing when or what. You can't even switch it off without Piwik Pro Support. No #CSP instructions either on the PP integration info. Not enterprise-style. 110
Lukas Oldenburg @lukasoldenburg.bsky.social · 11/05/2026You run a large display campaign on a popular chat application in Eastern Asia. Your Analytics team tells you: It's all #Bots, so you've spent a lot of money on nothing. What do you do? You run a similar campaign a few months later... 😭 110
Lukas Oldenburg @lukasoldenburg.bsky.social · 04/05/2026You just HAVE to use the #AdobeAnalytics Reporting API 2.0 instead of "DWH" exports and keep running into API limits? Julien Genius Piccini has an insane multi-threading solution within his aanalytics2 Python wrapper (that I also use for the AA Component Manager): www.datanalyst.info/web_analytic...datanalyst.infoMulti Dimension and Mult Threading in AnalyticsMulti-Dimensional Reporting in CJA and Adobe Analytics | Datanalyst 000
Lukas Oldenburg @lukasoldenburg.bsky.social · 30/04/2026Yesterday, I presented the "dark GCP Cloud" behind my Google Sheets apps, #PiwikPro Manager and #AdobeAnalytics Component Manager, at the #analytics.dev Conference in Copenhagen. Lots of Pub/Sub, Cloud Run Functions, Firestore and as little #AppsScript as possible... 140
Lukas Oldenburg @lukasoldenburg.bsky.social · 28/04/2026The less basic knowledge about the world, the better the engineer (and the easier to manipulate for evil causes)... 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 25/04/2026On Monday, I held a presentation on how to prepare the migration from #AdobeAnalytics to #CustomerJourneyAnalytics (or any other tool, that is) in a data-driven manner - with the Component Manager as your best friend and helper. Check out the slides & transcript: docs.datacroft.de/prepare-to-m... 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 25/04/2026Check your server-side #GoogleAds Enhanced Conversions API Calls, because the API has been slow to respond these last days. Screenshot via #tealium Event Stream: 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 15/04/2026#Adobe, the maker of the "Experience Platform", has offered an increasingly desastrous experience when it comes to localization, especially in their (Microsoft-Dynamics-based, that explains a lot) Support Portal. I am sick of it. And they don't respect user preferences: I set my language to English. 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 13/04/2026#Hungary 's time as a #Russian parasite are over. After Assad, Maduro and now #Orban, Putin has fewer and fewer allies. And I can go back to #superweek without fearing that my money spent there will help the Hungarian regime. 150
Lukas Oldenburg @lukasoldenburg.bsky.social · 07/04/2026Bug when copying Tags in #Piwik Pro Tag Manager from Site to Site: If the Tag contains a variable with e.g. name "V1" in the destination Site already, you will see variable "V1" inside the newly created tag, but it will actually reference "V1 (copy)" (which u can see through the "relationships"). 120
Lukas Oldenburg @lukasoldenburg.bsky.social · 06/04/2026#ConsentManagement Plattformen - die neue Checkliste von @mbaersch.bsky.social harrt ihrer Durchschau. Danke! www.markus-baersch.de/blog/die-ehr...markus-baersch.de Die ehrliche Consent Manager Checkliste: CMP-Features vs. Praxis-Anforderungen | Markus Baersch 022
Lukas Oldenburg @lukasoldenburg.bsky.social · 22/03/2026Es war natürlich nicht Trumps Ziel, aber seit seinen Gelüsten ist Grönlands Ansehen im dänischen Staat revolutionär gestiegen. Anerkennung von misshandlung und Unterdrückung, Grönlander auf Geldscheinen, als Vertreter bei Olympia - alles zuvor undenkbar. podcasts.apple.com/ch/podcast/h...podcasts.apple.comGeschichte Grönlands 2 - Geopolitik seit Trumps erster AmtszeitPodcast-Folge · Hörsaal - Deutschlandfunk Nova · 20. März · 38 Min. 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 21/03/2026#Russia suggested a fake assassination attempt to help endangered #Orban (aka the greatest parasite in European history) to victory in #Hungary. While that is not surprising, it is frustrating that the US are now supporting the very same Orbán. www.washingtonpost.com/world/2026/0...washingtonpost.comTo tilt Hungarian election, Russians proposed staging assassination attemptTo aid Hungarian Prime Minister Viktor Orban, a friend of Russia, in his election, operatives proposed “the Gamechanger” — a staged assassination attempt to stir supporters. 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 06/03/2026youtu.be/aByWLQ7h2n0?...youtu.beOur Kids' IQs Are Dropping. Is Big Tech to Blame?YouTube video by More Perfect Union 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 05/03/2026The more #youtube campaign performance data I see, the more I get the feeling that youtube is a glorified #Bots farm. 8 Mio Impressions (99 % of them got a "video view", over 75% "quality views", ca 10k clicks, but a Consent Decision Rate of 0.66%! => only 1 in > 150 users is real(ly interested).. 120
Reposted by Lukas OldenburgFrederik Werner @frederikwerner.bsky.social · 04/03/2026For anyone else who will not be at Adobe Summit: Join our online live-event on the same day to get loads of Adobe Analytics content (and a sprinkle of CJA). This way to the signup: www.feld-m.de/en/events/fe...feld-m.deThe Road to Summit – Online Event on April 20 | FELD MConnect with fellow analytics professionals and explore the latest Adobe insights before the US Adobe Summit in this online event by FELD M. 021
Lukas Oldenburg @lukasoldenburg.bsky.social · 02/03/2026You remove some 10's of thousands of Bots after some serious analysis and reprocessing. Now somebody seriously complains that their report suddenly shows less Visits, and that we should not retroactively filter out Bots from reports anymore... 😆 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 04/02/2026Wow, a client really decided to remove the #Meta / #Facebook Pixel from the website entirely due to "data protection concerns", especially after last year's giant scandal with the "localhost"...! R-E-S-P-E-C-T! 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 02/02/2026Swiss banks are still too much in bed with Russia it seems. My donation to support Ukraine (Come Back Alive) was rejected due to #UBS "company policy" - savelife.in.ua/en/ #wtf 030
Lukas Oldenburg @lukasoldenburg.bsky.social · 01/02/2026Love that stat: More and more households in Switzerland and especially #Zurich have said goodbye to their car (me included!). 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 30/01/2026#BeyondPageviews, der einzige Analytics Podcast, den ich regelmässig höre (wegen @mbaersch.bsky.social ), hat neue Folgen, v.a. zu #ClaudeCode (nutze ich auch viel) und zum Quark bei #PiwikPro / #CookieInformation, zu dem ich ja auch einiges geschrieben habe...😆 www.termfrequenz.de/podcast/beyo...termfrequenz.deBP 154: News Januar 2026 “Claudius Codus”Ihr seid aufgerufen: AI-Corner auf dem Prüfstand! Housekeeping Sebastian (Keksly) bedankt sich und aktualisiert seine Doku 😉 Spam-Kommentare sind nun 230
Lukas Oldenburg @lukasoldenburg.bsky.social · 30/01/2026#PiwikPro, on Jan 13, changed how the "Session Entry URL" is calculated. While so far, Sessions without Pageviews had NO Entry URL, now they have the URL of the page on which the non-Pageview Event happened. Seems better to me, but should have been communicated. They add it to the changelog. 110
Lukas Oldenburg @lukasoldenburg.bsky.social · 30/01/2026#DemandGen campaigns = Bot campaigns. Especially in Asia. 100's of thousands of clicks, but a Consent Decision Rate of 0%. Not a single "User" left within the first 10s, not a single one stayed > 2 min. But the Campaign Manager is still not convinced... 🤯🤯🤯 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 27/01/2026UPDATE: #PiwikPro yesterday sent an email to Core clients: The migration to #CookieInformation is no longer mandatory. You have time until the end of 2026 to do so. It's not trivial! My article gives you all you need to know ahead of time: thebounce.io/q-a-migratin...thebounce.ioQ&A: Migrating to Cookie Information from Piwik Pro Consent ManagerOr how to shoot yourself in the foot 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 18/01/2026For a major client, #Meta Pixel had minor delivery issues on Jan 16. #GoogleAds (the lighter blue one) Server-Side Enhanced Conversions API struggled a bit between Jan 9 and 12th. (via #Tealium Event Stream Connectors report) 000
Reposted by Lukas OldenburgYoïn van Spijk @yvanspijk.bsky.social · 13/01/2026Have you ever noticed that ‘what’ rhymes with ‘lot’ but not with ‘that’? Likewise, ‘car’ doesn’t rhyme with ‘war’, and neither do ‘trash’ and ‘wash’, ‘catch’ and ‘watch’, and ‘camp’ and ‘swamp’. Why is that? It’s all because of the /w/ sound. Zoom in on my new graphic to learn more: 1/ 148126
Lukas Oldenburg @lukasoldenburg.bsky.social · 18/01/2026Just when I thought I should be not just using, but actually learning #terraform for real (I did use #pulumi btw for my Adobe Analytics Component Manager), somebody says it’s out: cloudwithazeem.medium.com/moving-away-... any opinions here?cloudwithazeem.medium.comWhy We are Moving Away from Terraform 2026We left Terraform in 2026 due to licensing, lock-in, and better IaC alternatives like OpenTofu and Pulumi. Here’s what we learned. 100
Lukas Oldenburg @lukasoldenburg.bsky.social · 13/01/2026Migrating from #PiwikPro Consent Manager to #CookieInformation? You are in for quite a (complex) journey. I have collected my main questions and answers here: thebounce.io/q-a-migratin... Feel free to add yours.thebounce.ioQ&A: Migrating to Cookie Information from Piwik Pro Consent ManagerOr how to shoot yourself in the foot 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 09/01/2026If you expected #CookieInformation 's "cookie scanner" (their way to detect what technologies you are using...) to be able to click "Accept" on a website's #PiwikPro #ConsentManager (same company), you definitely expect too much. 020
Lukas Oldenburg @lukasoldenburg.bsky.social · 09/01/2026Pure kindergarten: Political decisions are made on the basis of "who got the Nobel Peace Prize"... 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 06/01/2026So far I thought the social platforms (#Meta, #tiktok) are world champs in maximum self-attribution of conversions, but there are specialized #Attribution platforms that you give you even higher numbers than the platforms themselves... Tiktok Rev acc to Tiktok: 100k. Acc to attr platform: 245k! 😆😆 010
Lukas Oldenburg @lukasoldenburg.bsky.social · 06/01/2026Has anybody at #PiwikPro thought through this whole "forced migration to #CookieInformation" idea? To test the connection between CookieInfo and PP, you need to upgrade to a Business Account. But as soon as you upgrade to a Business Account, your old CM stops working. So how do u test this shit??? 010
